As critical figureheads, Chief Executive Officers play a key role in how corporations are perceived by the public, and so it's vital that organizations keep their fingers on the pulse of CEO-focused media.
In collaboration with .companion, a data consultancy and KPI expert, Meltwater presents the 2023 CEO Echo; a monthly media intelligence analysis of CEOs heading up some of the world's largest brands. The ranking leverages Meltwater's media intelligence capabilities and automated analysis by the .companion bot to offer readers highlights and benchmarks across the following areas:
- Total CEO Digital Footprint
- CEO Communication Excellence
- CEO Social Excellence
- CEO Responsibility Excellence
- CEO Investor Excellence
October 2023 CEO Echo rankings
CEO Echo for October 2023: 11% less CEO mentions
Last month, the .companion CEO metrics bot found 11% less CEO mentions than the average of the previous months.
Overall, 77% of mentions captured by the CEO Echo were generated by editorial online content, while social media
generated 23%. In October, CEO Echo content saw engagement drop by 65%.
47% of all CEO mentions were related to financial news, meaning they simply referred to company figures that are often
required to be disclosed by law. In contrast, the context of 53% of mentions was linked to corporate agendas. Overall,
the tonality of mentions was more often positive than negative.
Total Digital Footprint
Bernard Arnault, LVMH CEO, dominates with 7% CEO Echo coverage
What role does a CEO play in a company's overall corporate messaging, whether voluntary or involuntary? The CEO Footprint aims to answer this question.
In October, Bernard Arnault, CEO of LVMH, received the highest amount of media coverage. His share of voice totalled 7,3%, the largest footprint of all top board members. In second place was Pat Gelsinger, CEO of Intel, with 4,8%, and Pekka Lundmark, CEO of Nokia, took the third spot with 3,0% share of all mentions. 53% of conversations around Arnault's echo were not related to company financials, and thus were above average for agenda-driving topics and content. 55% of the LVMH CEO's echo came from editorial media and 45% from social media. Content that mentioned Arnault generated 4 interactions (clicks, shares, likes) per mention. This shows that audiences are somewhat indifferent and made Arnault the 62th most engaged CEO in the ranking. In total, mentions for Bernard Arnault were equally positive as negative. We can assume this had a corresponding impact on his overall reputation.
Norwegian Air Shuttle's CEO, Geir Karlsen, takes the number 1 spot
Two common goals widely shared by media teams are communicating key messages and building a favorable reputation, both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media volume (removing financial report listings).
Geir Karlsen, CEO of Norwegian Air Shuttle, was ranked first in October. Outside of the paywall, 69% of his digital echo discussed the CEO in stories beyond financial figures. Stories generated 88 engagements per mention, signifying readers are highly interested. Furthermore, coverage was more positive than negative. As a result, the response to Norwegian Air Shuttle’s CEO received 8,1 points. Remi Eriksen, CEO of DNV GL came in second place with a score of 2,4 and Andreas Thorsheim, CEO of Otovo, took third place with a Communication Excellence score of 2,4.
Hans Guido Riegel, Haribo’s CEO, wins first place
Simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned frequently on social media. The Social Excellence Index answers whether a company's attempts at this have been successful.
Last month, Hans Guido Riegel, CEO of Haribo, topped the ranking with a Social Excellence score of 2,8 points. 24% of the conversation came from social media and his engagement was highly engaged with 25 interactions per mention. Moreover, the sentiments of his mentions were 23% positive, meaning Guido-Riegel was ahead of runners-up Kazuhiro Tsuga, CEO of Panasonic, with 2,7 points and Khaldoon Al Mubarak, CEO of Mubadala, who placed third with 2,3 points.
Herbert Eibensteiner, CEO of Voestalpine, has the highest number of mentions surrounding social responsibility
The .companion metrics bot also determines whether CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions related to this topic.
In October, Herbert Eibensteiner, CEO of Voestalpine, saluted us from first place in the responsibility ranking, with 76% of Voestalpine CEO's mentions related to social responsibility topics. His engagement rate was 65 which can be considered highly interested. The tonality of media conversations was significantly more positive than negative. Overall, Eibensteiner’s Responsibility Index came to 7,5. Helena Helmersson, CEO of H&M, followed in second place with 5,4 points, and Christian Mumenthaler, CEO of Swiss RE, in third place with 3,8 points.
Herbert Eibensteiner, CEO of Voestalpine, takes the number 1 spot for the financial echo
CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial standpoint, forming an index for investor communication.
In October, the .companion metrics bot identified Voestalpine's CEO, Herbert Eibensteiner, as the top communicator for investors after he achieved 9,4 points. 75% of his mentions were related to the financial environment, which is 20,6 times this month's average. His readership was highly interested, indicated by an engagement rate of 67, and he experienced significantly more positive than negative comments. He is followed in second and third place by Dominik Richter, CEO of HelloFresh, with 6,4 points and Christian Mumenthaler, CEO of Swiss RE (4,4 points).
- Media conversations were tracked and analyzed globally with the help of the market-leading monitoring tool, Meltwater
- All content is in German and/or English and publicly accessible across websites, forums, and social media
- The text and content of the CEO Echo are generated automatically by the .companion metrics bot
- All Excellence index values are based on three criteria:
1. How often the respective CEO is mentioned in a certain context
2. How many of those mentions were positive
3. How many engagements did those posts and articles received
- While it is necessary to have an above-average share of mentions in the respective category it's still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par
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Previous 2023 CEO Echo results
- January 2023 Rankings
- February 2023 Rankings
- March 2023 Rankings
- April 2023 Rankings
- May 2023 Rankings
- June 2023 Rankings
- July 2023 Rankings
- August 2023 Rankings
- September 2023 Rankings
Interactive CEO Dashboard
Gain insight into which CEO's are leading today's conversation. Access the dashboard here and filter for CEO, industry, company, or country and get direct get powerful insights visualized in mentions and hashtags.