Skip to content

Ann-Derrick Gaillot

Content Writer

Ann-Derrick Gaillot is Meltwater's content writer. She joined the Americas team in March 2022 with nearly a decade of experience in content writing, copywriting, editorial, and culture journalism.

Graphic stating that 30.1% of Black Friday consumer complaints concern price integrity, illustrated with a multi-line chart on a purple gradient background.

Marketing

Black Friday and Cyber Monday Consumer Trends 2026

A dark orange and blue ombre image, with the orange transitioning into blue from left to right. In the middle of the image is a winding staircase with a thin glowing line leading to the top.

Social Listening

Trendspotting: meaning, examples, and tips

A message icon with a green checkmark for a Meltwater blog about social listening tools.

Social Listening

The Top 13 Social Listening Tools for 2026

Meltwater graphic titled “FIFA World Cup 2026 Tournament Recap.” Three data cards report 44.2M+ pieces of content tracked from June 3 to July 20, 198.2B+ estimated content views, and 9.2B+ total engagements, with TikTok generating 5.53B.

Marketing

World Cup 2026 Marketing and Sponsorship Trends

Graphic on a light gray background featuring the large orange text “1.1 billion” with a faint mirrored version of the number above and below. Beneath the statistic, bold black text reads: “Engagements with Pokémon content from January 1 to June 12, 2026.”

Marketing

What Marketers Can Learn From Pokémon’s 30-Year Success

Meltwater graphic highlighting the volume of FIFA World Cup conversation from January 1 to June 1, 2026. Large text in the center states “2.4 million,” representing the total number of FIFA World Cup mentions across traditional, digital, and social media sources during the period.

Marketing

Who Won World Cup Marketing Before Kickoff?

Minimalist graphic featuring a luxury handbag with an AI-inspired clasp and text stating ‘Mentions of Luxury and AI +26% QoQ’.

Marketing

Dos & Don’ts: KI und Luxusmarketing

Graphic featuring large teal text reading “+208%” with a mirrored reflection effect above and below. Beneath the percentage, bold black text reads: “Engagement with ‘maxxing’ content from January to May 2026.” Light gray background.

Marketing

Why 2026 Is the Year of “Maxxing”

Graphic featuring a large magenta “93%” centered on a light gray background, with a lighter mirrored version of the number behind it for a layered effect. Below the percentage, bold black text reads: “Stanford’s AI visibility for ‘best university alumni networks’.”

Generative Engine Optimization (GEO)

AI Visibility in Higher Education Recommendations

Meltwater graphic featuring a large orange “+110%” statistic over a faded background repetition of the same number. Below, bold black text reads: “TikTok Shop mentions more than doubled in just 6 months.” The design uses a light gray background.

Marketing

How Popular Is TikTok Shop? Data Insights & Trends 2026

A collage of photographs from Meltwater Summit 2026.

Marketing

Key Takeaways from Meltwater Summit 2026: Day 1

Marketing

What Is Substack Marketing? How Leading Brands Use It

Minimalist Meltwater visual emphasizing “2 billion reach of the top 1000 Coachella influencers.” A straw sunhat with round sunglasses rests beside a smartphone displaying a cheerful woman in festival attire, with a blurred ferris wheel in the background, reinforcing a warm, summery Coachella aesthetic.

Influencer Marketing

The Top Branded Influencer Posts of Coachella 2026

Graphic titled ‘Top LLM Visibility Scores’ highlighting La Roche-Posay and EltaMD at 60%, with sunscreen packaging displayed on sand against a blue background.

Generative Engine Optimization (GEO)

How LLMs Recommend Sunscreen Brands: An Analysis of AI Search Visibility in SPF

Pink lipstick on a soft pink gradient background with large text reading ‘Lipstick 4.8% of Reddit beauty mentions.’

Marketing

Platform Deep Dive: 7 Trends Defining Beauty Reddit Right Now

Minimalist graphic featuring a luxury handbag with an AI-inspired clasp and text stating ‘Mentions of Luxury and AI +26% QoQ’.

Marketing

The Dos and Don’ts of AI and Luxury Marketing

Graphic with headline “BTS Comeback” and large text reading “3.59M mentions.” A stylized hand making a finger heart gesture with a purple heart appears on a pink gradient background.

Marketing

BTS Comeback 2026: Insights on Global Fan Power

Generative Engine Optimization (GEO)

The European Airlines Dominating LLMs

Generative Engine Optimization (GEO)

How Booking.com and Expedia Dominate AI Travel Recommendations

Marketing

How Luxury Brands Leveraged Celebrities and UGC for Lunar New Year 2026 Success

Wide infographic highlighting that ice hockey accounts for 17% of total Winter Games mentions, versus 4% for figure skating, with visuals of a hockey puck and yellow skates under the Meltwater branding.

Social Listening

How Ice Hockey Won Big at the 2026 Winter Games

3D illustration of a laptop displaying a glowing brain on screen, next to social media icons with a magnifying glass, and financial growth symbols including a money bag, coins, bar chart, pie chart, and upward arrow.

Marketing

Digital 2026 Webinar Recap: 5 Key Takeaways on AI Usage, Brand Discovery, and Marketing Trends

An image showing a floating laptop with Meltwater social listening solution on the screen. Best Mention alternatives blog post

Digital Marketing & PR Tools

6 Best Mention Alternatives for 2026

An infographic titled ‘Super Bowl Ads: Engagement, Timing & AI Insights’ from Meltwater summarizing Super Bowl advertising performance. A central comparison shows pre-game ads (Jan 1–Feb 7) averaging about 469 engagements per post versus about 128 engagements per post during the game, indicating pre-game content drives roughly 3.5 times higher engagement.

Social Listening

Football’s Big Game 2026 Commercials: How Ad Teasers Scored Big and AI Execution Fumbled