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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

meltwater MCP blog

AI & Data Analytics

Your Best Context is Already in the Room

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Chris Hackney

2026-07-083 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

PR & Communications

PR Crisis Management: 10 Steps to Protect Your Brand

Download the 2026 State of PR Report

Chris Hanson

Sep 22, 2026 • 11 min read

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Digital Marketing & PR Tools

Meltwater vs Muck Rack: Media Database & PR Platform

An honest comparison of media databases, journalist outreach, and AI visibility for PR teams choosing a platform.

Chris Hanson

Sep 11, 2026 • 9 min read

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PR & Communications

The Basics of Public Relations (PR): Meaning & Examples

Effectively leveraging public relations provides a strategic advantage. But what exactly is PR and what does it entail? Read on for all the tools you need to execute a successful PR strategy. Download: Guide to Modern PR ebook

TJ Kiely

Sep 11, 2026 • 25 min read

3D illustration of a microphone in front of a web page, surrounded by icons representing writing, photography, interviews, mobile media, broadcasting, and digital content.

PR & Communications

Media 3.0: The Rise of Independent Social Journalists

What happens when the journalist becomes the media brand?

Lance Concannon

Aug 27, 2026 • 27 min read

3D icons of PR measurement visualizations

PR & Communications

Best PR Measurement Tools and Analytics Software (2026 Comparison Guide)

TJ Kiely

Aug 19, 2026 • 20 min read

A dark purple image showing a clock in the middle surrounded by various PR and work symbols.

PR & Communications

Small Team, Big Impact: PR Automation for Lean Comms Teams

How lean communications teams use PR automation to save time, automate repetitive tasks, and deliver bigger business impact. See also: PR workflows with Mira

Samantha Scott

Aug 18, 2026 • 12 min read

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PR & Communications

How to Write a PR Report That Proves Impact

How to write a strong PR report that proves ROI

Stacy Slayden

Aug 12, 2026 • 13 min read

Header image for the "Conversations with Comms Leaders" interview series, Interview 9 of 9. Features a portrait of André Pechmann, Director Communications, Germany at Microsoft.

PR & Communications

Conversations with Comms Leaders #9/9: André Pechmann (Microsoft)

Christina Eurich

Aug 1, 2026 • 3 min read

Header image for the "Conversations with Comms Leaders" interview series, Interview 8 of 9. Features a portrait of Tom Roberts, Head of Digital Communications at Barratt Redrow.

PR & Communications

Conversations with Comms Leaders #8/9: Tom Roberts (Barratt Redrow)

Christina Eurich

Aug 1, 2026 • 8 min read

Header image for the "Conversations with Comms Leaders" interview series, Interview 7 of 9. Features a portrait of Tom Hunt, Managing Director at Antidote.

PR & Communications

Conversations with Comms Leaders #7/9: Tom Hunt (Antidote)

Christina Eurich

Aug 1, 2026 • 4 min read

Header image for the "Conversations with Comms Leaders" interview series, Interview 6 of 9. Features a portrait of Sara Palmbush, PR & Communications Manager at Fourthline.

PR & Communications

Conversations with Comms Leaders #6/9: Sara Palmbush (Fourthline)

Christina Eurich

Aug 1, 2026 • 4 min read

Header image for the "Conversations with Comms Leaders" interview series, Interview 5 of 9. Features a portrait of Michael Scheuer, SVP Corporate Communications at Freudenberg.

PR & Communications

Conversations with Comms Leaders #5/9: Michael Scheuer (Freudenberg)

Christina Eurich

Aug 1, 2026 • 4 min read

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