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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

The Springboks won the Rugby World Cup 2023 after a nail-biting encounter with the All Blacks. When sponsoring an event, it is crucial to measure your share of voice in relation to other sponsors as well as track and compare the volume and frequency of conversations, mentions, and engagements around your brand in order to gain real-time insights into how your brand is perceived as well as understand the ROI of your sponsorship.

Using the Springboks as the case study for a sponsorship analysis example, we used our media monitoring software, Meltwater influencer marketing suite and Meltwater social listening suite to assess the effectiveness of sponsorship at the Rugby World Cup 2023. The global data used is drawn from 1st September - 30th October, capturing all the content leading up to the final as well as the days after the victory.

Harnessing Social Listening Data for Sponsorship ROI Analysis

Identifying Key Metrics for the Springboks during the Rugby World Cup 2023

Monitoring Brand Mentions for Understanding Sponsorship ROI

Understanding Brand Sentiment in Regards to Sponsorship ROI

Measuring Share of Voice To Understand Sponsorship ROI

Leveraging Influencer Marketing for a Higher Sponsorship ROI

Monitoring Competitor Sponsorships: All Blacks x Rugby World Cup 2023

Conduct Your Own Sponsorship Analysis with Meltwater

Tip: Download our free guide to measuring sponsorship ROI and learn more about modernizing sponsorship ROI measurement with AI.

Knowledge is power, and this is especially true when accessing the data provided by social listening. Monitoring hashtags, engagement, mentions, and conversations gives you real-time insights into how the event - and its sponsors - is being perceived and discussed among fans and influencers.

As a brand, social listening enables you to identify trending topics, sentiment analysis and competitor analysis:

Top Hashtags for the Springboks during the Rugby World Cup 2023

These trending hashtags were relevant to the Springboks during the Rugby World Cup 2023:

Tip: Check out the most trending hashtags in Australia and the most trending hashtags in South Africa.

Mentions trend during the Bokke games 2023

Monitoring the mentions shows both the total mentions and the conversation spikes during the Bokke games. There were bigger spikes mid to end of October.

Social media monitoring tools like the Meltwater Suite allow you to drill deeper into such spikes and perform a media impact analysis.

Engagement trend by source type for Springboks content

Total engagement exceeded 7 million, with drastic spikes during both the quarter, semi and final games.

The engagement source type is denoted by the different graph colours:

Access to the most engaged content provides a wealth of insights and trend analysis:

The number of mentions per source type allows brands to see exactly which platform their audience favours.

In the case of the Springboks, the majority of the conversations took place over Twitter:

Tip: Learn more about Facebook monitoring and about Reddit marketing.

Because every brand is different, with unique objectives, challenges and opportunities, the success measurement metrics for measuring sponsorship ROI will vary. However, the one constant is the need to identify these key metrics.

In the instance of the Springboks at the 2023 Rugby World Cup, these include:

Brand visibility (via brand tracking and brand monitoring)

The reach and frequency of sponsor mentions

The sentiment analysis of sponsor-related conversations

Knowing where to talk to your audience is helpful, but knowing where and what your audience is saying about your brand is essential.

Monitoring online news articles, social media conversations and blogs provides insights into how a brand is being discussed by fans, media, and influencers.

That authentic audience perception is something brands rarely access, and provides insight into overall brand sentiment and how to improve where needed.

The Meltwater Suite provides great media monitoring features. Get your free demo today!

Tip: Learn how to find the right influencers to partner with and take a look at the top South African fitness and sports influencers.

With access to sentiment analysis of brand-related conversations, brands can gain an excellent understanding of how they are received in the mind of the consumer. The below sentiment graph shows the rating of Springbok-related conversations.

48.1% - nearly half - were positive, with only 4.6% - 1 in 20 - containing negative sentiments.

Along with the volume and frequency of brand conversations, mentions, and engagements, it is also crucial to measure your reach versus your competitors’. Understanding visibility and popularity in comparison to other brands is an essential insight.

The below graph shows the Springbok share of voice compared to the All Blacks, globally. Although the difference is only 5.2%, this equated to a reach of 53,000 in favour of the Springboks between September 8th and October 30th.

Through media and social media monitoring added to our social influencers tool, we can identify key rugby influencers based on their top based on influencer score that is calculated by machine learning algorithms that take into account engagements, audiences, skills and real views.

Collaborating with these influencers can amplify the reach and impact of sponsorships. The engagement percentage is useful in giving brands an indication of how receptive their community is.

The above screenshot is pulled from our influencer marketing tool and reveals the top 10 Springbok rugby influencers based on their influence score. It is not surprising that Siya Kolisi, Cheslin Kolbe, Jesse Kriel, Damian de Allende and Eben Etzebeth all feature.

By monitoring competitor sponsorships, activations, and conversations, you gain strategy insights and identify opportunities.

The graphs below show the All Blacks mentions, engagement and sentiment rates. These like-for-like comparisons made it easy to see where each team measures up and which channels are proving popular:

Mentions Trend of All Blacks during the Rugby World Cup 2023

First, it is important to understand the overall trend of media mentions of your competitor(s) - in this case, with the All Blacks team - to be able to compare those with your own brand's mentions.

This helps you get a better idea of your competitors' sponsorships.

Engagement Trend by Source Type of All Blacks during the Rugby World Cup 2023

How did the audience engage with your competitor's content? Where are spikes and what impacted those spikes? Which channels generate the most engagement for your competitors?

Answering questions like these will bring you one step closer to getting ahead of your competitition.

Mentions Trend by Search of All Blacks vs. Springboks during the Rugby World Cup 2023

Comparing your brand mention search trend with your competitors' helps you understand timely events that impacted your industry's media coverage.

Tip: Learn how to measure media coverage.

Share of Voice by Sentiment of All Blacks vs. Springboks during the Rugby World Cup 2023

Last but not least, you should compare your brand's sentiment with the sentiment of your competitors' mentions.

If you see a big difference in positive mentions, dig deeper to understand what made your audience dislike your brand, and what's your competitors' approach to media communications. Learn from your mistakes and your competitor's successes and the other way around.

This way, your next sponsorship will generate an even bigger ROI!

Get the most out of the data available to your brand by using the best tools and technology: The Meltwater Suite.

Sponsorship Analysis Example: Springboks x Rugby World Cup 2023

Competitive businesses operate with an eye on what’s next, tapping into rising trends to better understand the future. But trend forecasting is downright impossible without first knowing that a trend is there. Enter trend detection, every successful organization’s strategic secret weapon.

New to the particulars of trend detection? Let this be your guide. In this blog, we’ll take a look at what trend detection is, how it’s done, and how algorithms make it more sophisticated than ever before. 

Using trend detection algorithms to solve business problems

Trends are shifts in patterns that develop in a particular direction. They can increase, decrease, or move horizontally.

You’ve most likely heard the word trend used to talk about temporary shifts in cultural preferences or behaviors, like fashion trends, marketing trends, social media trends, PR trends, Instagram trends, etc. Think bell bottoms in the 1960s or acid-wash jeans in the 1980s. However, trends can more broadly refer to patterns or shifts in sets of data, such as those gained via social listening, and they aren’t necessarily temporary. 

In business, organizations analyze data trends to extract information about what may happen in the future. Detection is the first step in understanding and analyzing trends.

There are many kinds of trends in data, but some of the common trend lines are:

Linear, which increase or decrease steadily

Exponential, which increase or decrease dramatically

Seasonal or cyclical, which develop in a pattern or on a particular, repeating timeline

Additionally, trends come in different magnitudes, from microtrends (like the short-lived cottagecore aesthetic) to megatrends (like the post-World War II baby boom or the rise of AI technology). They can also be at different stages of development, such as emerging or declining trends. The way trends are categorized, in business and beyond, depends on context and objective.

What is trend detection? Before you can analyze a trend you have to detect it to know that it is there.

Trend detection refers to the process of identifying those patterns, shifts, and developments.

In some cases, trends are so dramatic that detecting them is simple. Often, however, trend detection takes much closer examination and analysis.

In business, trend detection is the first step in trend analysis, in which organizations work to understand shifts. They may want to detect trends, like a particular product becoming more popular or growing customer service complaints on social media, so they can make better business decisions moving forward.

Organizations that don’t actively detect trends will, sooner than later, be negatively caught by surprise. They’re unable to keep up with evolving business demands and economic forces as a result. 

In general, there are two main trend detection methods:

Trend detection can take many forms, but in general, they look at deviations from regular data patterns. These deviations can include:

Ramp-ups or -downs, in which data trends up or down over a sustained period (like the initial rise or drop of a roller coaster)

Abrupt shifts, in which data goes from one steady trend line to another, maintaining that new value over a sustained period of time (like the abrupt rise or drop of a plateau)

Pulses or dips, in which the data values increase or decrease significantly before going back to the original value (like the heartbeat lines on an EKG machine screen)

These and other types of deviations and anomalies can point to emerging, or past, trends.

Methods of detecting trends range from manual to automated, but all rely on careful, complete, and accurate data collection and reporting.

The most basic way to detect trends is with a visual analysis.

For example, someone looking at an energy usage bar graph on their electric bills over three years may notice seasonal trends. The bar graph of their monthly usage may go up in summer when they use their air conditioner more, and down in winter when they use it less. This basic method may work well for situations like analyzing personal finances, but it becomes much more prone to error for larger, more complex data sets used in business, such as examining sales, media exposure, or social engagement over longer and more segmented periods of time. 

One more advanced method of trend detection involves statistical analyses, which use complex mathematical equations and models to detect anomalies in data patterns. They find these anomalies in numerical values, such as percentiles, averages, and means. Those statistical analyses can then be used to create projections of what future data values might look like. Scientists have long used statistical analyses to predict things like extreme weather events and global warming.

And while statistical analyses, when done right, can produce reliable insights, they are still manual processes that aren’t always feasible in business operations. Instead, organizations can use algorithms to detect data anomalies and trends for them.

Trend detection algorithms are tools for automating and refining the process of identifying data trends.

Commonly used via other complex systems or technologies, such as Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Learning (NLL), trend detection algorithms often operate within platforms and software that present the results in easy-to-understand formats.

For example, our social listening and analytics suite leverages AI-powered trend detection algorithms to detect spikes in online conversations and send out real-time alerts. Algorithms within our consumer intelligence suite also use AI to extract consumer insights that uncover the context around trends so you can forecast where they are headed next. Both translate that data into visualizations with shareable dashboards.

In business, using trend detection algorithms saves time, turning complicated analytical processes into something any organization can achieve.

Start using Meltwater to make sense of your data and detect trends.

Businesses use trend detection algorithms across industries in many different use cases. Let’s look at a few examples.

Supply and demand: Trend detection algorithms help retailers forecast demand for particular products so they can adequately prepare their inventories. Fashion brands use them to spot and track the rise of emerging style trends (trendspotting).

Labor: Trend detection algorithms can help anticipate staffing needs. Healthcare clinics can use them to track seasonal illnesses and plan their hiring cycles around them.

Customer service: Trend detection algorithms within social intelligence solutions can track spikes in customer service complaints. Airlines can use them to anticipate service delays and proactively accommodate travelers, while tech companies can use them to identify bugs and needed software updates.

Reputation management: Organizations across industries use trend detection algorithms for brand tracking to keep track of developments in the reputations of their brands. For example, chain restaurants can use them to evaluate their reputations in different markets over time.

With clear objectives, the applications of trend detection algorithms are infinite. This is especially true when used with other advanced technologies that can break through the data noise. 

Leading organizations around the world are leveraging insight-driven intelligence to solve their business problems — yours should be one of them. Bring your organization to the cutting edge of trend detection technology with Meltwater’s data-rich platforms. Learn more about what our consumer intelligence solution can offer by scheduling a demo today.

Trend Detection Definition & Algorithm Guide

Salesforce has announced that it’s sunsetting Marketing Cloud Social Studio, the company’s social media management platform. What does this mean for current Social Studio customers, and what steps should they take before the product finally reaches its end of life? This blog covers everything you need to know. 

What Are the Key Features of the Salesforce Social Studio?

How will the Salesforce Social Studio Sunset Work?

How To Prepare for the Salesforce Social Studio End-of-Life

What Is a Salesforce Social Studio Replacement/Alternative?

Salesforce Social Studio is a social media management and marketing platform developed by Salesforce, a leading customer relationship management (CRM) software company. Social Studio is designed to help businesses and organizations manage their social media presence, engage with their audience, and analyze social media data to make informed decisions.

In the early days of social media, when businesses were just waking up to this revolutionary new channel, a SaaS platform called Radian6 was one of the best-known tools for monitoring your brand mentions on social. 

In 2011 Radian6 was acquired by the CRM company, Salesforce, which proceeded to integrate the platform into its own, eventually rebranding it as Salesforce Social Studio, and adding additional social media management features. 

Thirteen years later, it appears we’ve now reached the Salesforce Social Studio end of life, as the company announced the product will be sunsetted in late 2024 and no new subscriptions to the platform will be sold.

Social Media Publishing: Users can create and schedule posts for multiple social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and more. This helps businesses maintain a consistent online presence and reach their target audience at the most opportune times.

Social Listening: Social Studio provides social listening tools to monitor conversations and mentions of your brand, products, or keywords on various social media channels. This allows businesses to stay informed about what people are saying about them and respond to customer inquiries and comments in real-time.

Engagement and Collaboration: Social Studio enables teams to collaborate on social media management by assigning tasks and responses to team members. It also provides a unified inbox for managing social interactions, making it easier to engage with customers and followers.

Analytics and Reporting: The platform offers analytics and reporting features that allow users to track key performance metrics, monitor and measure the success of their social media campaigns, and gather insights to make data-driven decisions.

Customer Engagement: Social Studio helps organizations build and maintain relationships with customers through social media interactions, enabling personalized responses and customer support.

Social Advertising: Users can manage and optimize social media advertising campaigns within the platform. Social Studio can help target specific audiences and track the performance of paid social media ads.

Compliance and Governance: For regulated industries, Social Studio offers features for compliance and governance to ensure that social media activities adhere to industry standards and regulations.

With the Salesforce Social Studio sunset, all of these features will not be available anymore.

The exact date of the Salesforce Social Studio retirement is November 18th, 2024, when the platform will be permanently closed down and no longer accessible to all users.

The company has stated that if customers’ licenses expire before November 18th, 2024, they will not be able to renew them, so for many users the Social Studio end of life will actually happen long before the exact sunset date. 

For this reason, it’s important for current users to understand exactly when their license expires so that they can start planning for a Salesforce Social Studio replacement in good time, because you won’t be able to simply roll over your existing contract. 

Salesforce recommends that current users of the platform export all of their data at least 90 days before their contract expires. It’s important to keep backup copies of all your data following the Salesforce Social Studio retirement both for your own archives, and to be in compliance with any applicable local business regulations concerning record-keeping and data protection. 

It’s unclear whether you’ll have any access to your historical data following the Salesforce Social Studio sunset, so exporting and securing your own copy is essential.

Of course, data backup is just one part of the problem. Most users will need to find an alternative to Salesforce Social Studio to handle their social listening and management activities.

We recommend the Meltwater Media Intelligence Suite as a replacement for Salesforce Social Studio for a number of reasons:

Similar, But Better!
Meltwater’s social listening and social media management tools, Explore and Engage, can provide a direct replacement for all of the functionality of Social Studio, but in a much more modern and powerful solution that offers long-term stability. 

Salesforce Integration
Meltwater integrates seamlessly with Salesforce, making it easy for you to deliver excellent social customer service through your existing CRM system.

AI-Enabled
Meltwater uses Large Language Model AI to streamline social media management by helping you create engaging content quickly, and to make sense of your analytics by generating natural language explanations of insights in your social data. 

Built for Collaboration and Scalability
Meltwater is an enterprise-grade solution with workflows and customizable dashboards that make it easy for global teams to work together, while ensuring compliance with local regulations.

Meltwater Does More
As well as social listening and management, Meltwater offers an entire suite of solutions for PR, social media, consumer intelligence, and influencer marketing.

If you’re considering next steps following the Salesforce Studio end of life, we’d be happy to give you a demonstration of Meltwater and show you why it makes sense as the perfect replacement. Just get in touch for a demo:

Salesforce Social Studio Sunset: Everything You Need to Know

Measuring the success of your branding efforts can feel like a guessing game. That's why brand tracking and brand monitoring are so important. More and more companies are implementing brand tracking software, also known as brand monitoring tools, that trades guesses and hunches for trusted data and insights.

Brand tracking software gives you concrete insights into how your brand is performing. Compare your brand to competitors as well as your own brand, past and present. These powerful tools track customer perceptions, monitor sentiments, and analyze the impact of your marketing campaigns all in one place. You can then connect these insights to other details like revenue and profits to create a full picture of your brand’s health.

Here are the best brand tracking software and tools you can use to take control of your branding strategy and unlock valuable insights that will drive growth and success:

<table class="table-primary alternate-color">
    <thead>
        <tr>
            <th style="text-align: center;">Brand Tracking Software</th>
            <th style="text-align: center;">G2 Rating</th>
            <th style="text-align: center;">Features</th>
            <th style="text-align: center;">Pricing</th>
        </tr>
</thead>
<tbody>
        <tr>
            <td style="text-align: center;">Meltwater Consumer Intelligence</td>
            <td style="text-align: center;">★★★★☆</br>4 Stars</td>
            <td style="text-align: left;"><ul>
<li>AI-powered data</li>
<li>Combines data with context to give actionable insights</li>
<li>Connects the dots between complex conversations</li>
</ul></td>
<td style="text-align: center;">Custom pricing</td>
        </tr>
        <tr>
            <td style="text-align: center;">Ahrefs</td>
            <td style="text-align: center;">★★★★☆</br>4.5 Stars</td>
            <td  style="text-align: left;"><ul>
<li>Easy to use</li>
<li>SERP analyzer</li>
<li>Competitive website analysis</li>
</ul></td>
<td style="text-align: center;">Plans start at $99 per month</td>
        </tr>
        <tr>
            <td style="text-align: center;">Awario</td>
            <td style="text-align: center;">★★★★☆</br>4.0 Stars</td>
            <td style="text-align: left;"><ul>
<li>Multi-language support</li>
<li>Daily or weekly email summaries</li>
<li>Lead generation features</li>
</ul></td>
<td style="text-align: center;">Plans start at $29 per month</br>Free trial available</td>
        </tr>
        </tr>
        <tr>
            <td style="text-align: center;">Attest</td>
            <td style="text-align: center;">★★★★☆</br>4.5 Stars</td>
            <td style="text-align: left;"><ul>
<li>Audience of 125 Million consumers</li>
<li>Direct feedback from audience</li>
<li>Expert survey assistance</li>
</ul></td>
<td style="text-align: center;">Plans start at $0.50 per response</br>First survey is free</td>
        </tr>
        <tr>
            <td style="text-align: center;">Brandwatch</td>
            <td style="text-align: center;">★★★★☆</br>4.4 Stars</td>
            <td style="text-align: left;"><ul>
<li>Keyword monitoring</li>
<li>Customer sentiment analysis</li>
<li>Share of voice benchmarks</li>
</ul></td>
<td style="text-align: center;">Custom Pricing</td>
        </tr>
        <tr>
            <td style="text-align: center;">SEMrush</td>
            <td style="text-align: center;">★★★★☆</br>4.5 Stars</td>
            <td style="text-align: left;"><ul>
<li>Keyword & mention tracking</li>
<li>Sensor feature to track search volatility</li>
<li><a href="https://www.meltwater.com/en/blog/competitor-analysis">Competitive analysis</a></li>
</ul></td>
<td style="text-align: center;">Plans start at $129.95 per month</td>
        </tr>
        <tr>
            <td style="text-align: center;">Google Trends</td>
            <td style="text-align: center;">★★★★☆</br>4.5 Stars</td>
            <td style="text-align: left;"><ul>
<li>Popular trends and search terms</li>
<li>Geographical insights</li>
<li>View trends over time</li>
</ul></td>
<td style="text-align: center;">Free</td>
        </tr>
        <tr>
            <td style="text-align: center;">YouGov</td>
            <td style="text-align: center;">★★★★☆</br>4.7 Stars</td>
            <td style="text-align: left;"><ul>
<li>24 Million community members</li>
<li>Survey-based feedback</li>
<li>Daily brand performance tracking</li>
</ul></td>
<td style="text-align: center;">Varies based on service</td>
        </tr>
        <tr>
            <td style="text-align: center;">Qualtrics</td>
            <td style="text-align: center;">★★★★☆</br>4.4 Stars</td>
            <td style="text-align: left;"><ul>
<li>Comprehensive customer experience management</li>
<li>Combines customer and employee data</li>
<li>Visual brand signals</li>
</ul></td>
<td style="text-align: center;">Custom Pricing</td>
        </tr>
        <tr>
            <td style="text-align: center;">Quantilope</td>
            <td style="text-align: center;">★★★★☆</br>4.3 Stars</td>
            <td style="text-align: left;"><ul>
<li>Insights about non-buyers</li>
<li>Measures mental ability and related brand health metrics</li>
<li>Easy, automated reporting</li>
</ul></td>
<td style="text-align: center;">Custom Pricing</td>
        </tr>
    </tbody>
</table>

You can jump into each of the tools mentioned above:

Social Listening

Sponsorship Analysis Example: Springboks x Rugby World Cup 2023

Trend Detection Definition & Algorithm Guide

Salesforce Social Studio Sunset: Everything You Need to Know

10 Best Brand Tracking Software & Tools

Why Are Your Brand Mentions Spiking? AI Can Explain

Consumers' Most Recommended Cold and Flu Remedies

Who Won Summer 2023? Barbie vs. Beyoncé vs. Taylor Swift

X: What Are Twitter Impressions & Reach?

The Online Buzz about Lanternflies

The Best Shopify Podcasts To Boost Your Sales

Barbie vs. Oppenheimer: Which Movie Is Making the Biggest Social Media Impact?

Global finance conversations in 2023 (so far)

Social Listening

Sponsorship Analysis Example: Springboks x Rugby World Cup 2023

Trend Detection Definition & Algorithm Guide

Salesforce Social Studio Sunset: Everything You Need to Know

10 Best Brand Tracking Software & Tools

Why Are Your Brand Mentions Spiking? AI Can Explain

Consumers' Most Recommended Cold and Flu Remedies

Who Won Summer 2023? Barbie vs. Beyoncé vs. Taylor Swift

X: What Are Twitter Impressions & Reach?

The Online Buzz about Lanternflies

The Best Shopify Podcasts To Boost Your Sales

Barbie vs. Oppenheimer: Which Movie Is Making the Biggest Social Media Impact?

Global finance conversations in 2023 (so far)

Interested in learning how Meltwater can help you? Fill out the form to learn more.