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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

If there’s one constant in fashion, it’s change. Styles are always evolving, especially in the current climate of fast fashion and social media. That’s what makes fashion trend forecasting so valuable — you won’t blink and miss the next big thing in wearables.

Some fashion trends are obvious, like the resurgence of flared jeans and bodysuits. And then there are some that are totally unexpected, like the fashion trends of grandpa core vs. mob wife.

Fashion brands can benefit from social listening tools that will identify fashion trends that are going viral or about to break the internet. An essential tool in trendspotting for PR, Meltwater collects data from around the web to help you get inside the minds of your audience. 

Here’s how you can use Meltwater social listening capabilities for your fashion forecast and make it rain sales.

How Can Meltwater Help You Predict Fashion Trends?

What is trend forecasting in fashion, you ask? We define it as using data to detect what the next “it” fashions will be.

That data includes predicting trends in colors, fabrics, styles, genres (e.g., boho chic, 1980s), patterns, and silhouettes. Fashion forecasting helps designers create styles people are ready to buy and wear, which helps to minimize waste and keep consumers looking fresh.

TIP: See Meltwater's Consumer Intelligence solution in action in our blog featuring insights from New York Fashion Week 2024!

Fashion forecasting and trend analysis is the closest thing to a crystal ball for fashion brands. When you can peek into the future, you can expect the following benefits.

Fashion brands can stay ahead of competitors

Predicting fashion trends helps brands become proactive rather than reactive. It takes significant time and effort to create new designs, source and cut fabric, create new pieces, and ship them to stores for sale. One bad season of sales can be enough to put a fashion business at serious financial risk.

Fashion trend forecasting helps brands get an edge on the colors, patterns, and fabrics consumers want to buy. This helps them create collections that will resonate with customers before trends go mainstream.

Want to see how Meltwater can help you predict the next big trends? Click here and fill out the form below for a personalized demo!

Trend forecasting can help fashion companies maintain a consistent brand identity. They become a brand people turn to because they get current trends right.

Aligning trends with the brand’s core aesthetics lets companies keep their sales floor fresh while still aligning with their unique identities.

Fashion waste is a serious and growing issue. Fashion companies produce a collective 100 billion garments each year, and 92 million tons end up in landfills.

Brands can reduce waste by knowing which styles are most likely to sell before they’re created. They can sell more while encouraging buyers to hold onto their clothing for longer.

Boost sales by aligning with customer interests

Offering the right trends and styles leads to higher demand and increased sales. Customers care about what’s “in” and will give more attention to brands that “get” their style.

Beyond style, brands must also take values and interests into consideration. Customers want to buy from brands and businesses that reflect their own values and interests. It’s not just a matter of having the latest styles, but also being able to infuse these elements into your brand and marketing messaging.

TIP: Get more info on what customers are interested in with our 2024 Retail Industry Report!

Fashion trend forecasting isn’t just about following the pack. When they understand what’s on the horizon, fashion brands can innovate within these trends or even inspire new ones.

It’s no secret that most fashion trends come full circle. When what’s old is new again, there’s always a twist. For example, the hair claw clips that turned trendy women into Rachel Green look-alikes are making a comeback, this time in unique shapes, textures, and colors.

Repurposing fashions for the modern era can help brands cater to new audiences as well as those who long for the clothing and accessories they wore in years gone by.

Fashion trend forecasting works similarly to other forms of trend forecasting. You simply need to access the right data, then mine it for insights.

There are different ways to go about it, so let’s look at some options.

WSGN Fashion is a subscription-based service for fashion brands to see the latest trends. They conduct global research on your behalf on topics like fabrics, designs, and more, then contextualize it for easy-to-understand insights.

The company also offers consultancy services to help you design impactful collections. Using this data, you can discover new marketing trends relevant to the fashion world and enjoy all of the benefits of fashion forecasting.

Fashion bloggers and content creators are keen on sharing the latest styles with their audiences. You can tap into their posts to learn what they’re wearing and how they’re styling those fashions, as well as find ways to innovate them.

You can also see what hashtags they’re using to get a feel for what’s in style. Use hashtag analytics to see how popular a hashtag is. Tools like the Meltwater platform can give you quick insights and even find related hashtags.

This is largely a reactive approach, so it’s not ideal for getting ahead of the curve initially. However, it can help you get an idea of how receptive people are to the latest fashions. This can be useful for predicting how long a particular style or trend might last, which allows you to adjust your strategy.

Use Meltwater for fashion trend forecasting

Meltwater’s social listening platform gives you fashion consumer insights at your fingertips. Meltwater analyzes billions of data points in real time to give you the latest insights into the fashion industry.

We take those insights and turn them into easy-to-digest data points. Rather than looking solely at sales, Meltwater taps into the conversations people are having across the web. It looks for keywords on social media, websites, blogs, podcasts, fashion influencer content, and other media to see what people are talking about and how they’re talking about those topics.

This is as close to getting inside your customers’ minds as possible. Set up the mentions and keywords you care about, then let Meltwater give you a daily digest of conversations and other data. You can be everywhere on the web at once while learning more about what your target audience wants.

TIP: Our social listening guide goes into more detail about the benefits and use cases for social listening.

When you need fashion trend forecasting for 2024 and beyond, Meltwater gives you comprehensive insights you can use. Users can set up mentions and get a live data feed of how people are talking about specific topics, from yoga pants to trucker hats.

For fashion brands, these insights are invaluable not just to their designs but also to their marketing. You can create the fashions that people like and want to wear while also learning how to put them in front of an audience that’s ready to buy. 

Meltwater has access to the biggest social media data sources, including up-and-coming Asian social platforms and media outlets. With the power of AI, our platform collects the data you need and turns it into easy-to-read insights so you can take action.

Learn more when you request a demo by filling out the form below!

Fashion Trend Forecasting: The Ultimate Guide

Every year, as the summer winds down and we dig out the long sleeves to prepare for the cooler months, the “Song of the Summer” — all of the earworm-y tracks that became staples of your poolside hangs, your backyard cookouts, or your beach vacations — becomes a trendy topic online.

Maybe you enjoyed the neon-green hedonism of Charli XCX’s “360”, the lead single off of her summer-conquering album Brat. Perhaps you preferred the playful, chilled-out disco of Sabrina Carpenter’s viral hit “Espresso”. Whatever your personal preference, Summer 2024 had no shortage of contenders for the Song of the Summer championship belt.

That’s why we used the Meltwater Media Intelligence Suite to find out which Song of the Summer candidate generated the most global buzz. Using a list of 10 of the most popular tunes from the last three months, we examined the online, social media, and news conversation from May 15 to August 15 to see which of them made the biggest impact. 

“Mamushi” by Megan Thee Stallion feat. Yuki Chiba

“Birds of a Feather” by Billie Eilish

“Million Dollar Baby” by Tommy Richman

Our data shows that Kendrick Lamar’s “Not Like Us” generated by far the most buzz of the summer. Stemming from Lamar’s ongoing feud with Canadian rap mogul Drake, the song was covered and discussed extensively by fans, critics, influencers, and traditional media. This is likely why “Not Like Us” generated almost 3 times the number of mentions as the next most popular track, Sabrina Carpenter’s “Espresso”.

Lamar also built on the initial buzz of the song throughout the summer, giving it staying power in the public discourse and the press from early May all the way through to early July, as you can see from the spikes in mentions of “Not Like Us” on News and Broadcast channels.

Peak 1: June 20, 2024 - This first spike in mention volume is due to Lamar's performance of his Drake diss track multiple times during a pop-out concert in his hometown of Los Angeles. The show (and the many performances of the track) sparked interest and speculation about their ongoing feud. The presence of high-profile celebrities like LeBron James and Russell Westbrook at the concert also contributed to the spike in coverage. This BBC news article was the top piece by reach, while the AP’s report from the show was the top post by engagement.

Peak 2: July 1, 2024 - The song spiked again in broadcast and news mentions during controversial and politically charged moments at the BET Awards involving Taraji P. Henson and Vice President Kamala Harris. As host of the awards, Henson opened the show with a parodied version of “Not Like Us” and proceeded to make a number of political statements over the course of the evening. On top of that, Harris appeared in a skit during the awards and even quoted the song, sparking discussion and criticism on social media, especially X. This article from the Daily Beast generated the most reach, while a broadcast from News18 India had the most engagement.

Peak 3: July 5, 2024 - “Not Like Us” recaptured the zeitgeist once again and caused a spike in mentions when Lamar released the music video for the track. The video features a number of celebrities and persons of interest in the feud, including Lamar’s fiancée Whitney Alford and NBA star DeMar Derozan, an LA native who started his career in Drake’s hometown of Toronto. The video’s release was covered extensively by the traditional and broadcast news, including this NBC News article that generated the most reach, and this Social News article that saw the most engagement.

Although Kendrick Lamar’s “Not Like Us” may have generated the most buzz, our analysis shows that it did not enjoy the most positive sentiment. In fact, Shaboozey’s country hit “A Bar Song (Tipsy)” generated the most positive sentiment globally. 

“Not Like Us” actually generated the most negative sentiment of any of the songs we analyzed. This may not be surprising, as the song is a targeted diss against one of the biggest pop stars in the world. It also generated negative press when other artists played it, like after a fight broke out when rapper Rick Ross dropped “Not Like Us” during a festival set in Vancouver.

It’s no surprise that “Not Like Us” garnered the most mentions in the United States, but it was also the most popular song in Brazil, South Africa, Canada, France, Nigeria, and India. Elsewhere, Sabrina Carpenter’s “Espresso” was the most mentioned track in the UK and China. Finally, Megan Thee Stallion’s “Mamushi”, featuring Japanese rapper Yuki Chiba, was the most popular song in Japan.

Sabrina Carpenter’s “Espresso” generated the most discussion on Pinterest and broadcast news. It was also neck-and-neck with “Not Like Us” in terms of mentions on podcasts. 

“Not Like Us” generated the most discussion on Reddit, and was also extremely popular in comments sections, news sites, and on X. In fact, from May 15 to August 15, “Not Like Us” was mentioned on social media 950,000 times.

Similar to the song’s spikes in broadcast and news mentions, its biggest spikes coincided with his LA pop-out concert on June 20 and the release of the song’s music video on July 4. 

This year featured a strong slate of Song of the Summer candidates, and we already can’t wait for next year! 

Want to see how the Meltwater Suite could help you do your own deep-dive online analysis? Request a demo today!

Song of the Summer 2024: A Meltwater Analysis

Wondering how school break flew by? You’re not alone. While many of us in the Northern Hemisphere were savoring the last days of summer, back-to-school season came creeping in. We took a look at the online, social media, and news conversation from July 1 through August 28 to see what was top-of-mind for parents, teachers, students, and more as the 2024-2025 school year begins.

Check out our back-to-school data blogs from 2022 and 2023 to see how trends have changed.

Back-to-school conversations have been rising gradually since early July. Mentions spiked four times higher than average on August 26, the first day of school in many regions of the United States and Canada. Among the content that scored the highest engagement that day were several Pinterest recipes for school snacks, quick breakfasts, and easy weeknight meals. 

This post on Pinterest generated about 248,000 engagement actions.

Learn more about how consumers use Pinterest to find budget-friendly meal ideas and recipes for plant-based dupes of their favorite foods.

The overall sentiment of this year’s back-to-school conversations have been more positive than negative thanks to posts expressing anticipation and joy for returning to classes. Still, not all students were excited about the new school year. The content that generated the most engagement was a post on X about a child who thought they were finished with school. 

This post on X generated about 310,000 engagement actions, including about 17,000 reposts and 1,700 replies, in just over a week.

For the second year in a row, #clearthelist is the second most popular hashtag in the conversation. Educators and their supporters use the hashtag to promote back-to-school supplies and resources for their classrooms. 

In a similar vein, #bettertogether has newly become a top back-to-school hashtag. Both it and #clearthelist are commonly used to indicate a sense of collaboration and community in supporting teachers and their classrooms.

This post on X generated about 1,5700 engagement actions and got about 66,500 views.

On X, slightly more than half of those talking about back-to-school season self-identify as teachers. That is one reason why authors in the X conversation tend to be adults.

And while Amazon is the most-mentioned online store on X, a different website leads the way in back-to-school conversations on Pinterest.

On the visual pinboard site, Etsy racked up more than 3,600 mentions, more than three times the volume of Amazon mentions. Compare that to the overall conversation, shown below, where Amazon was the clear e-commerce winner. 

Explore our data deep-dive into how consumers discover and research new items and brands. 

The stack of books emoji is having a moment in the sun with about 51,400 mentions in back-to-school conversations. Netizens often use it in posts about back-to-school tips, checklists, craft ideas, and giveaways. Meanwhile, the broken heart emoji is the icon of choice for posts about back-to-school anxieties, as well as related health and financial struggles. 

Confused about emoji meanings? Take a look at our helpful guide.

Overall, digital conversations indicate a general sense of hope and excitement going into the school year. Interested in seeing how these topics evolve as the months go on? Learn how with a demo of the Meltwater Suite. 

2024 Back-to-School Topics and Trends

No matter where you live, food is a hot topic of conversation. From the latest viral recipes to the topic of sustainability, which we explore in depth in our 2024 Consumer Insights: Food & Beverage report, there’s no shortage of interest and concern when it comes to how we feed ourselves. 

There’s perhaps no topic more pressing and universal than that of how food prices and other costs of living are rising. To learn more about how consumers are feeling, thinking, and talking about food prices, we analyzed relevant English-language keywords mentioned online and in the media from August 1, 2023 through July 31, 2024. Read on as we dig into our findings on:

The conversation across selected social media sources

Check out our food and beverage report to dive into one of the biggest food and beverage topics in consumer conversations.

There were 16.2 million mentions of food costs, prices, and inflation on social media sources, forums, comments, and blogs worldwide from August 1, 2023 through July 31, 2024, an increase of 368% YoY. 

The sentiment of those mentions is largely negative for obvious reasons — higher food prices negatively impact consumers’ lives.

However, sentiment was not the same across sources. Mentions on Reddit and X and in comments and forums were more negative than positive. The notable outlier is Pinterest, where the conversation was overwhelmingly positive. More on that below.

Unlike other digital destinations where users often go to share news, find advice, and vent their frustrations, Pinterest is mainly where users go to find inspiration, an inherently upbeat activity. The prevalence of keywords like “budget” and “home” and hashtags like #weeknightdinner and #easyrecipe highlights how price-conscious consumers use the site to answer a recurring question: What should I make to eat that’s tasty and affordable? (For one example, check out this post.)

On Reddit, which has its largest user base in the United States, the cost of eating out and delivery was a top conversation. The three most engaging posts, including the one shown below, discussed price hikes for fast food and delivery options.

Together they generated about 207,500 engagement actions, including about 10,700 comments about users’ increasingly negative perceptions of prices at leading chains and shifting habits around going out to eat.

On X, the majority of relevant posts were reposts, which often amplify messages that users think are important or worthy of discussion. The most reposted was the one below, which sparked comments praising the founder of Arizona Iced Tea and discussing the prices of the drink at their local stores.

Focusing on mentions of relevant keywords in English, our analysis found that the countries that racked up the highest volumes of food price and inflation conversation were the United States, Nigeria, the United Kingdom, Canada, and India.

And while the conversations have commonalities — such as frequent mentions of their national leaders and largely negative sentiment — they differ in some notable ways. 

In the United States, the price of eggs was a lightning rod in the online food price discussion. The largest spike in conversation came on November 22, 2023. That day mentions surged six times higher than average as news broke of a U.S. federal jury’s verdict that major egg producers conspired to drive up egg prices. Though the legal case focused on activity from 2004 to 2008, the story caught fire thanks to its relevance to media coverage and online discussion throughout 2023 about rising egg prices. One of the most engaging pieces of content from that day was the below post on X contrasting the story with claims that egg prices had increased due to supply chain issues or inflation. 

Though the post conflated current egg pricing with the decades old actions at issue in the suit, it resonated with current consumer frustrations, generating more than 47,000 engagement actions.

While eggs were a major focus in the U.S. food price discussion, that distinction went to rice in Nigeria, as seen in the word cloud above. Many of the posts mentioning rice also mention its price as a significant factor in the economy and inflation. Some posts discuss the distribution of rice as a solution to food inflation, while others question the effectiveness of this approach. 

Of the top two conversation spikes, the second-largest occurred on February 15, 2024, when President Bola Tinubu met with state governors at the State House to discuss rising food costs and inflation. Tinubu’s post on X about the meeting generated the highest engagement, with more than 32,000 actions. 

The largest spike occurred a few months later on June 3, 2024, when the nation’s leading labor unions, the Nigerian Labour Congress (NLC) and the Trade Union Congress (TUC), initiated a general strike calling for an increased federal minimum wage. The strike was sparked, in part, by inflation and increased costs of living, including food costs. 

“Raw yam,” “bad meat,” “food inflation,” “whole tuber,” and “can’t buy food” were among the top keywords in the food price conversation that day. The strike came to an end the following month when the government settled with the labor unions on a higher minimum wage.

The largest spike in the overall UK food price conversation came on January 6, 2024. Mentions jumped above 8,100, up from about 3,800 the previous day, thanks to the release of multiple articles and posts discussing the negative impact of new Brexit rules on the cost and availability of fresh fruit and vegetables. One of the most shared links was the below explainer news segment posted by ITV News on X.

Notably, after X, forums were a top source of food price conversations in the United Kingdom, with an average of about 1,760 mentions per day. The top forum was thefarmingforum.co.uk, where users go to discuss all things related to farming and agriculture. Many posts discussed beef and lamb prices, with mentions of price trackers and monitoring market conditions. 

Canada’s food price conversation was the most critical of the five, with 58% negative sentiment. The single largest day for food price conversations was September 15, 2023, when mentions surged above 7,380 in one day compared to 282 mentions the day before. That increase in volume was due to a rise in debate of how federal policies impact food prices, sparked by the announcement that CEOs of Canada’s five biggest grocery chains were expected to meet with government leaders to discuss how to stabilize prices. 

The buzz around that meeting helped make Loblaws, Walmart, and Costco some of the most mentioned entities in the conversation. Meanwhile, Prime Minister Justin Trudeau was the most mentioned entity of all. 


In India, the biggest day for food price conversations was July 15, 2024, when mentions spiked eight times higher than average. The increase in volume was due to the state of Karnataka government's price hikes and fare increases, including on milk prices, water bills, property taxes, and more.

In the resulting public criticism and discussion, milk and vegetables emerged as the most highly mentioned food items. 

Looking at the volumes of news and broadcast media coverage of food costs and prices, mentions from July 2023 through July 2024 are lower than in the previous period, but still much higher than before the COVID-19 pandemic began.

Notably, while “people” and “market” were once top keywords in coverage of food prices, inflation has been the most-mentioned term over the last three periods analyzed. Looking at the past year of news and broadcast coverage, there were about 1.72 million mentions of inflation, down 35% from the previous period. One of the most-shared news stories about inflation, mentioned more than 2,400 times in other articles and posts, was an Associated Press article from April 27, 2023 titled, “Food prices fall on world markets but not on kitchen tables.”

Meanwhile, the relevant news coverage that had the furthest estimated reach, at 246 million, were The Weather Channel’s June 20, 2024 video about climate change’s impact on banana prices and March 21, 2024 video about a Texas wildfire’s impact on beef prices. 

Leading grocery and fast food chains join politicians and government departments as some of the top entities mentioned in many facets of the food price conversation. The world is looking to this mixture of the public and private sector for answers on where food prices and inflation are headed. 

Some of the content generating the most positive feelings are those that offer immediate remedies, like budget-friendly recipes and tips on where to shop. However, the focus and tenor of the overall food price conversation varies from source to source and market to market. Brands should drill down on what narratives and topics are most visible with their particular audience to formulate messaging and strategies. 

Looking for more insight into the food and beverage sector? Dive into the topic of sustainability in our 2024 Consumer Insights: Food & Beverage report and learn more about Meltwater for Food & Beverage.

Food Prices and Inflation: What’s Trending in Online Conversations and Media Coverage

After nearly three exciting weeks of competition and conversation, the 2024 Summer Olympics in Paris have come to a close. And in keeping with Olympic tradition, this year’s Games gave tens of millions of viewers across the globe lots to celebrate, marvel at, and debate. We analyzed more than 5.8 million posts to get the final word on what really had audiences talking this year.

The following insights come from Meltwater data analyzing worldwide conversations in English and French on Instagram, X, Facebook, LinkedIn (publications reposted on X only), blogs, websites, media, forums, and reviews from July 26 through August 11, 2024. View our full data analysis on our Paris 2024 dashboard.

Basketball Dominated the Global Conversation

By share of voice, engagement actions, and reach, basketball was a clear winner in Olympics media coverage and online conversation. It emerged as the most talked about sport by mentions, generating nearly 194,000 mentions. Those posts also generated over 26 million engagement actions, more than any other individual sport. 

The global Olympics basketball conversation primarily focused on the US men’s team star players LeBron James, Anthony Edwards, and Stephen Curry.

And though the basketball conversation was strong throughout the Olympics, mentions of the sport were highest from August 8 to August 11 thanks to two thrilling pushes to victory. The August 8 surge in basketball conversation was due to the men’s semi final game in which the US team staged a dramatic fourth-quarter comeback against Serbia. After recovering from a 17-point deficit to win that game, the team went on to get the gold. Meanwhile, the US women’s team helped boost the basketball conversation to its highest spike August 11 with its exciting win over France. The teams were neck and neck until the US secured the gold by a single point in overtime. 

After basketball, boxing was the second most talked about and engaging sport, with 58% of the conversation focusing on LGBTQI+ issues and 25% focusing on feminism. The conversation was largely driven by posts about boxers Imane Khelif of Algeria and Lin Yu-ting of Taiwan. Both women faced global harassment and scrutiny over their gender despite having proven their eligibility to compete in women’s sports at the Olympics.  

As shown in the previous section, the global Olympics boxing conversation peaked on August 1, the day after Khelif beat Italian boxer Angela Carini, who abandoned the fight after 46 seconds. The incident sparked a firestorm of discussion about women’s sports, gender identity, sexism, and transphobia that pushed the women’s boxing event into the spotlight. Khelif and Yu-ting went on to win gold in their respective events on August 9 and 10.

Neeraj Chopra and Léon Marchand were the Standout Athletes

Of the 12 athletes to watch, as chosen by the Olympics website, Neeraj Chopra was the most discussed overall, with mentions in more than 87,000 posts. Those mentions spiked on August 8, the day he won silver in the men's javelin throw, becoming the first Indian track and field athlete to win medals at consecutive Olympics. Celebrated former cricket player Sachin Tendulkar praised Chopra in a post that generated more than 963,000 engagement actions and reached an estimated 7.39 million people. 

Meanwhile, French swimmer Léon Marchand, the second most talked about athlete, generated the most engagement actions overall. This was likely due to his historic performance, winning four individual gold medals (including two in one day) and one bronze.

Athletes always command the most attention at the Olympics, for obvious reasons, but Paris 2024 saw an interesting departure. Snoop Dogg emerged as one of the most talked about people at the Olympic Games. 

Compared to our selected athletes, Snoop Dogg generated more engagement and reach than high-profile competitors like Novac Djokovic and Simone Biles. This was due to the fact that the rapper was a fixture throughout the Games. (So much so that speculation spread online about how much he was being paid to be there.) From carrying the torch to attending multiple events, the rapper helped boost viewership and online engagement.

After the opening ceremony, Snoop generated the most buzz on the final day of the Olympics when he performed at the closing ceremony from Los Angeles, his hometown. Audiences will likely see a reprise of his ambassador role when the Summer Olympics takes place there in 2028.

<blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/C-nlBW9oaT2/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/C-nlBW9oaT2/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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Nike was by far the most visible sports brand at Paris 2024, generating more engagement actions and mentions than any other. Our analysis of 18 brands found that Nike generated nearly half of all mentions. Adidas was a distant second, despite racking up the highest estimated reach of 51 million. About a fifth of that reach was generated by just one publication, Vogue, which did a series of athlete interviews at the Adidas brand house. 

Split by sports mentions, Nike was primarily discussed in conversations about basketball. As the sponsor of the gold-winning, men’s and women’s US basketball teams, the brand had a huge presence on the medal stands and the world stage. It parlayed those wins into celebratory social content, including an Instagram post highlighting the women’s team’s eight consecutive Olympic wins.

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border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/C-iMX-9seFz/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Nike (@nike)</a></p></div></blockquote>
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That’s just the tip of the iceberg of this year’s Olympics conversation. From further analysis of subtopics, highly engaged content, and geographic distribution, there are many more insights to explore. Check out our Paris 2024 dashboard and dive into the data.

Paris 2024: The data behind what got the world talking

More momentous milestones as mobile makes moves

We already saw a wealth of digital milestones in the first six months of 2024, but the big headlines keep coming as we enter the second half of the year.

Our new Digital 2024 July Global Digital Statshot Report – published in partnership between Meltwater and We Are Social – delivers plenty of impressive numbers and trends, together with a rich selection of insights into how the world’s digital behaviours are evolving.

7 in 10 people on Earth are now using mobile phones

Competition between TikTok and Instagram is heating up

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The Ultimate Crisis Monitoring Guide: Definition, Importance, and Methods

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Complete Guide to Social Media Reporting

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Song of the Summer 2024: A Meltwater Analysis

2024 Back-to-School Topics and Trends

Food Prices and Inflation: What’s Trending in Online Conversations and Media Coverage

Paris 2024: The data behind what got the world talking

Digital 2024 July Global Statshot Report Analysis

The Top Players and Brands of Wimbledon 2024

Facebook Analytics Guide: Basics & Top Facebook Analytics Tools

The Ultimate Crisis Monitoring Guide: Definition, Importance, and Methods

4 Insights from Our Healthcare Report

Leveraging Social Media Insights

Complete Guide to Social Media Reporting

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