United States

Generative Engine Optimization (GEO) Guide

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.

Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?

The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

How do customers interact with my newly launched product?

How do I increase the productivity of my employees?

How do I know if my marketing efforts are working?

We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.

But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!

But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.

We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIn to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

For global organizations, brand management can easily become a mess of standalone PR and marketing solutions. Meltwater’s suite of data-rich solutions lets organizations consolidate and streamline their PR and marketing operations, saving more time and money for strategizing and reaching their business goals.

With the challenges of global brand management in mind, we commissioned Forrester Consulting, a leading independent research firm, to study the business impacts of using the Meltwater Media Intelligence solution. We’re proud to share the results of the 2023 study in The Total Economic Impact™ Of Meltwater For Brand Management. Read on for a brief overview of the study’s findings. 

Forrester TEI Study Framework and Methodology

Forrester TEI Study of Meltwater for Brand Management Findings

Forrester interviewed seven representatives of global organizations in the high-tech, healthcare, and retail sectors as well as one representative from a financial services organization based in the United States. Forrester used those interviews to create an ROI analysis, a composite company reflecting the characteristics of the interviewees’ organizations, and used its Total Economic Impact™ (TEI) framework to evaluate Meltwater’s business impact.

The composite company — a multinational organization with $500 million in annual revenue, 5,000 employees, and 30 Meltwater users — models the potential risks and benefits of using Meltwater’s suite of solutions for global brand management activities. 

Interviewees for this study represent enterprise Meltwater clients with many brand management challenges in common, including:

High costs, partially due to a lack of ROI measurement of promotional activities and expensive social listening solutions

Lack of actionable insights from competitive brand management tools with poor user experience and superficial KPI tracking

Because of these challenges, interviewees looked for a new solution that could offer:

Collaborative capabilities for global teams

User experience that enables deeper data analysis and actionable insights

Meltwater gave them all of those capabilities and more.

Previously, interviewees’ organizations relied on time-intensive manual reporting processes and costly third-party vendors to get data on their global media coverage. After implementing Meltwater, they were better able to analyze that data — instead of just counting it — to uncover strategic business insights. One director of global communications at a high-tech company told Forrester:

Many of the PR results I saw [before Meltwater] were reporting sound bites and listing out the links of all the published stories. We didn’t track quantitative metrics in our nearly 200 markets, across different languages, online media, plus audio podcasts. We lacked the combined view. That motivated us to look at cost-effective options to run as a pilot. When we compared Meltwater with some of the other tools in the market in terms of the scale and the ease of use, they were by far at the time ahead of everyone else.

Let’s take a closer look at the study’s key findings.

Forrester found that the composite organization could see employee productivity gains worth $309,545 annually by replacing manual data collection, analysis, and reporting with Meltwater. Our platform's automated data analysis, dashboards, and reporting capabilities would save employees 32 hours of reporting time each month. And, by making it easier for employees to access information and insights, Meltwater would also improve employee satisfaction. 

With the Meltwater Influencer Marketing platform, the composite organization would be better able to identify relevant influencers for specific marketing needs and track their campaign impacts (through influencer marketing reporting & analytics). Marketers at the organization could then focus their marketing efforts on partnerships with influencers that provide the highest influencer ROI for their campaigns. Those capabilities could help the composite organization reallocate $895,300 of its influencer marketing budget over the course of three years.

Meltwater's social listening and media intelligence capabilities let the composite organization easily identify content with negative sentiment about its brand and respond quickly. That efficiency allows it to save on PR costs and gain consumer insights that can then inform its business decisions. As a result, Meltwater’s brand impact could have a three-year present value of $660,259.

Forrester’s interviews with enterprise organizations also uncovered the unquantified benefits they saw as a result of using Meltwater for brand management. Along with improved employee satisfaction, these benefits included:

Improved campaign performance thanks to Meltwater insights

Flexible reporting to support more efficient and better-informed decision making

Better business outcomes due to Meltwater insights identifying opportunities for cost savings

One VP of global corporate media relations at a healthcare organization spoke about their positive experience working with the Meltwater team:

Meltwater’s service is phenomenal. We meet quarterly to learn about new enhancements, our usage, and to discuss any challenges we have. I have a person dedicated to my team that we can contact daily if we need to. The Meltwater team is very accessible.

Tip: Read more about how Meltwater helps clients tackle their PR and communications challenges on our customer stories page.

Overall, Forrester’s TEI study of brand management with Meltwater found that our suite provided the composite organization with a three-year ROI of 242% with a payback period of less than six months.

Access the full study, The Total Economic Impact™ Of Meltwater For Brand Management, for an in-depth examination of the business benefits of using the Meltwater Suite for global brand management. Then, learn more about how our solutions can help your organization with its own specific challenges by scheduling a demo today.

Forrester Study First Look: Meltwater and Brand Management

Your brand is the hub of many moving parts, from visual elements like colors and fonts to nuances like smells, sounds, and values. You put a lot of work into developing these elements that will build and support your brand name. Your next priority is to proactively manage these brand assets so that your team can identify and use them.

The value of good brand asset management cannot be overemphasized. It’s the best way to ensure your brand values are always accurately represented, no matter who is working on your projects. Implementing rules and processes around where assets are stored and how brand elements are used are an essential part of brand management.

Want our branding solution? Here’s how you can improve brand asset management throughout your organization.

How to Leverage Your Brand Assets for Better Results

There are lots of elements you associate with your brand. But the real definition of branding assets is anything that is unique to your company AND is well-known and associated with your company.

In other words, your brand assets can’t be mistaken for something another company produces.

For example, when you think of a talking duck on TV, Aflac comes to mind. Or when you see a shopper carrying a distinctive robin’s egg blue bag, you know it probably came from Tiffany & Co.

Marketing material like business cards, letterhead, and collateral

Templates for webinars, sales videos, press releases, and other content

Color palettes (including the specific shade or Pantone for each color)

Every company has brand assets that dictate how other people perceive and interact with the brand. They reinforce the image and value of your brand, create consistency, and connect with your customers’ expectations.

Brand elements can be visual assets. These might include your main branding colors and accent colors, logos, typography, and product packaging, for example.

Many companies use color psychology when developing their brand colors and personality. For example, purple represents wisdom, sophistication, and royalty, which is why it's a common choice for luxury brands. Knowing the meaning behind each color lends to a stronger branding strategy because the visuals support the sentiments.

There are also marketing assets, such as audio branding, company mascots, or distinct scents or flavors.

An audio branding strategy might include an audio logo, jingles, theme songs, or even a podcast. 

Or, a buyer might associate a certain flavor or scent with your brand. If you've ever walked into an Abercrombie & Fitch or Hollister, you know that you'll be greeted not only by a smiling sales associate but also by the smell of each company's signature scent, which they spritz on the clothing and throughout the store to provide a complete sensory experience. 

In the digital age, we’re seeing a new type of brand asset: viral content. Content that has gone viral can help with brand recall and boost engagement, traffic, and your company’s reputation.

Branding elements can become brand assets over time simply by using them consistently in your brand identity.

Branding assets can take many forms and functions.

Take Chick-Fil-A, for example. The fast-food chain has an impressive variety of brand assets, including a stand-alone chicken head logo, a logo in cursive script, and its adorable family of cows with the “Eat Mor Chikin’” tagline.

Each of these assets is unique but represents the same brand. The company’s tagline is a great example of how one brand asset can evolve into many over time. Chick-Fil-A’s cow mascots have been misspelling words for decades since their debut in 1995 and are now associated with the chain just as much as its delicious chicken.

But even if you don’t have a talking duck mascot or a one-of-a-kind shopping bag to represent your brand, chances are you already have many distinctive brand assets to use.

Prioritizing brand asset management starts with identifying all of your brand assets. The Ehrenberg-Bass Institute of Marketing Science breaks it down into a simple three-step process.

Make a list of all your files, documents, logo design variations (e.g. full-color, black and white, grayscale, etc.), artwork, content, color scheme, audio brand, and other brand elements that could be valuable assets.

Be as specific as possible: for example, is your yellow logo more like the color of a canary or a lemon? 

You can also include historical items that you have used in the past to use to identify your brand, as well as any planned items for the future. Also, check your social media marketing analytics to see if any of your content has gone viral and could prove useful for future branding. 

Conduct market research with your audience to see which items on your list help them identify your brand. Is it music? Your way with words? Your bright orange lettering? The emotion you include in your content marketing?

What makes these items stand out? How are they different from competitors? What is the customer's brand perception of that item? How quickly do consumers make the association between a brand asset and your brand?

Strong branding isn’t just about how your company perceives itself, but rather how quickly a customer can identify you based on your branding elements. Your most prominent, well-known elements are most likely to be considered brand assets.

Examine your findings to see common denominators in how people recognize your brand. Their answers will point to the items that make you unique. Those are the items that should be considered brand assets.

You can’t manage what you can’t identify. Once you recognize the elements that make your brand unique and well-known, you can implement a brand asset management strategy.

What is asset management, exactly? In terms of brand management, it’s the systemized approach of organizing, using, and maintaining all of your brand assets.

A marketing asset management strategy may include:

What to include in your resource library (e.g. white papers, blog posts, case studies, audio branding, etc.)

A palette style guide that includes primary colors, secondary colors, typefaces, color combinations, tint, tone, and other colors that have been approved

The technology you use to organize and access assets

How assets are used in campaigns, in the media, and other marketing

How often brand assets are inventoried, updated, and archived

Communication guidelines for using brand assets

Successful long-term brand asset management strategies typically include having someone in-house dedicated to the role. This person serves as the gatekeeper to brand assets and is the point of contact for marketers, artists, and other stakeholders who may need to connect with specific assets for projects. This should be someone who is closely familiar with your brand strategy and digital marketing goals.

Your brand is your company’s identity, and your assets help to shape and support its image. Having access to these assets ensures consistency and clarity throughout all of your marketing projects.

The rise of digital assets has also necessitated proactive management. Digital asset management is a subcategory of brand asset management and focuses solely on digital media and content.

The reason for this is because digital files can be so easily copied, shared, altered, and misused. For example, a lesser-known company might create a lookalike logo so people will associate them with your company.

To prevent these instances of brand abuse, a digital asset manager might invest in media monitoring services. Media monitoring keeps a tab on digital channels to see whether other brands are copying or stealing your content or otherwise doing damage to your brand’s reputation. It also helps you find any branded content produced by your company to ensure your brand is authentically represented.

Proper brand asset management ensures that ALL of your brand assets – digital and physical – are identified and used in the right way.

Now that you’ve identified your brand assets, it’s time to use them to grow your brand! Here’s how you can leverage your brand assets to drive better results across every campaign:

Invest in Brand Asset Management Software

Part of every successful brand asset management strategy includes some form of third-party organization. This is typically a purpose-built brand asset management system or software that stores all files and documents in a centralized database.

Asset management software is designed for marketers and related teams. It’s a place to store all of your brand elements, grant access privileges, make files searchable, and share guidelines on how to use branded content.

Tip: Take a look at the best brand management software, platforms, and tools on the market.

Consistency is key to building familiarity. How would you feel if Coca-Cola suddenly started using blue cans or McDonald’s suddenly ditched its iconic shoestring fries in favor of crinkle cut? Would those brands feel different to you?

Best-in-class brands have mastered the art of consistency. They remain true to their customers by setting certain expectations and upholding them.

This also means using the same branding elements across all your channels, digital and physical. For example, the logo on your product packaging should be the same logo on your website and social media profiles.

Remember, branding is a marathon, not a sprint. It takes time for people to start associating your brand elements with your company.

Don’t give up! Use your brand assets in every marketing campaign, commercial, PR event, social media post, and other touchpoints to get the point across.

There’s an old saying that imitation is the highest form of flattery. Unfortunately, all that flattery can cause brand damage if it’s your competitors copying your brand assets.

This is a very common occurrence in advertising and marketing that companies should monitor closely. The stakes are higher if you have brand assets that aren’t protected by trademark or copyright. 

Take the extra step to protect all your hard work. This way, if a competitor does decide to flatter you, you can take legal action and preserve your brand image.

As your company grows, so will your brand asset library. But before you introduce new brand assets to the public, each asset should undergo some testing to ensure it aligns with the brand you’ve already established.

What is Brand Asset Management and How to Leverage It?

Telegraphs, knuckle busters, rotary phones – not many things stand the test of time. But branding is one of the few historic business tools that continues to be relevant for modern companies, especially in terms of social media branding.

The practice of branding dates back 4,000 years ago when farmers used to mark their cattle with a hot iron, or brand. The goal was to make their cattle instantly recognizable. Over time, other businesses have taken up a similar practice to grow the popularity of their name, logo, and values.

Today’s branding looks and functions a lot differently than 4,000 years ago, especially as more businesses see the value of using social media for marketing. Creating your social brand identity isn't just about putting up a logo and using your company colors in your messaging. The key to an effective social strategy is to ensure that your social media branding is consistent with the rest of your marketing.

Creating a solid social media brand takes intention and effort. Here’s your ultimate guide on how to achieve brand consistency across every social platform and other touchpoints.

How Has Social Media Changed Branding Forever?

Social Media Branding Examples and Why They Work

How to Improve Your Social Media Branding Strategy

Social media branding is a cornerstone of your social media marketing strategy. It supports your brand identity and ensures that your brand is front and center of everything you post.

Your social media brand is an extension of your offline brand. It’s a combination of your company’s values, mission, and vision. It demonstrates what your company is all about and is developed in a way that attracts the type of customers you want.

Just like all of your other branding (e.g., email, in-store, website, etc.), your social media branding will need to reflect the persona of your company.

The art of branding isn’t new, but it has gotten a revitalization thanks to social media marketing. Every social platform you use gives you another opportunity to brand yourself. The more channels you have, the more important (and more challenging) it is to maintain a consistent brand persona across all of them.

This is tricky since each social media platform looks and functions a little differently and attracts a unique type of user. For example, your Instagram branding strategy might include live videos, while your Pinterest branding will rely more heavily on static imagery. Both can support your brand but will appeal to different audiences in different ways.

Something else worth mentioning about social media branding is the real-time capabilities to reinforce your brand image. Users can leave comments on posts and send messages directly to companies. Social media users are increasingly using social channels to contact brands because it’s faster and more authentic. Research from SproutSocial found that 65% of consumers feel more connected with brands that have a strong social presence.

Likewise, companies can respond to user comments, reviews, and messages. This give-and-take of real-time feedback makes it all the more important to hone your social media branding efforts so that any responses are on-brand, on par with how you want your company to be perceived.

In 2020, more than 3.96 billion users worldwide engaged in social media. That’s a lot of potential prospects for brands to attract. And just like offline channels, good branding gives you a better chance to increase brand awareness, make your brand memorable, and earn trust.

When you’re the same persona on social media as you are in your store, office, or email funnel, you build more credibility with your audience. People can easily see the value you offer them. They know what makes you different and unique from your competitors.

What’s more, your social media brand may be a prospect’s first impression of your company. Research shows that 90% of people buy from the brands they follow on social media. In addition, 57% of social media users follow brands to learn more about new products and services.

Your social media branding strategy can not only help to attract more followers but also build trust and credibility that will earn you sales in the short and long terms.

As a marketer, one of social media’s biggest advantages in branding is the speed at which information travels. Because social media channels have such huge followings and engagement rates, brands can quickly and easily share information with a large target audience. In turn, those users can share the same message with their own audience, and so on.

Gaining impressions used to take weeks or months in an offline world. Now, it occurs in minutes in a social media-driven one. The number of impressions has drastically increased while the cost per impression has significantly decreased.

In addition, social media platforms offer data insights for businesses to visualize their reach. Gauge how many views, likes, and comments you receive. Or, hire a social media management service to track mentions of your brand that you don’t receive directly. If people are talking about your brand, social media gives you a chance to become part of the conversation – even if you weren’t invited!

Tip: Learn more about tracking your social media branding success in our social media analytics guide.

Now that you know more about social media branding, let’s look at some social media branding examples to follow.

First up, there's brand humor. Twitter has become a hotspot for brands that like to sound off zippy one-liners, jokes, and sarcasm. For brands like Wendy’s and MoonPie, their creativity in their Tweets has become the number one reason for users to follow them. These brands are constantly engaging on Twitter and coming up with off-the-wall yet relevant content to share with their followers.

Mattress producer Casper has taken a unique yet well-branded approach with Spotify. Their Casper Sleep Channel offers soothing, relaxing sounds to help listeners drift off to sleep – and potentially dream of a new Casper mattress!

Trendy clothing and accessories E-commerce company Square Sayings combines its products with well-branded visuals to grow its reach. Each image on the brand's Instagram page is a quote using the same bead-style graphics that you’ll find on the merchandise. What makes these quotes even more interesting is that they’re not the same generic stuff you’ll find plastered across the internet. They’re smart, witty, and highly relatable, and you can get them printed on everything from T-shirts to cellphone cases.

You can do personal branding on social media, too.

For example, experts on LinkedIn will post relevant insights about what they do and flag posts with a hashtag. The more often they post and the more consistent they are with the subjects of their posts, the more likely they are to be seen as an expert in their field.

Keep in mind you don’t have to do all the social media branding yourself.

User-generated, share-worthy content - like these user-generated content ideas - can help strengthen your brand and add authenticity to the mix.

Take The Everygirl, for example. This lifestyle publication doesn’t have products to promote, so it relies on UCG to become a go-to source for career-minded women. On its Instagram page, it gives a tag for users to include in their posts and be featured on its page and feed.

Creating a social media branding strategy takes time and intentional effort to develop. If you don’t give it the attention it deserves, you can’t expect your followers to, either. But when you focus on the fine details of your brand, nurture them, and remain consistent with your efforts, you’ll not only build a strong brand but also brand advocates that will help you market yourself without being asked.

Let’s look at some things you can do right now to improve your social media branding strategy.

First things first: the most basic elements of branding are largely visual. How would you feel if your local McDonald’s suddenly ditched the golden arches in favor of a purple Comic Sans “M”? Something about it just wouldn’t make sense, right?

The same goes for your own brand. Your brand is a collection of fonts, typography, colors, logos, and other elements that create a common thread for your business.

Brand Management

Forrester Study First Look: Meltwater and Brand Management

What is Brand Asset Management and How to Leverage It?

The Social Media Branding Guide

A Quick Dive into Co-Branding

Employer Branding vs. Employee Branding: Definition, Differences & Examples

Why Brands Are Ditching Demographics in Favour of Audience Insights

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

How brands have responded to COVID-19

Being on Brand or Being Real: Which Is Better for Social Media?

How to Ensure your Flexible Brand Voice Keeps Global Consistency

4 Steps Towards Building Brand Credibility

Why we should all be analysing brand sentiment around our campaigns

Brand Management

Forrester Study First Look: Meltwater and Brand Management

What is Brand Asset Management and How to Leverage It?

The Social Media Branding Guide

A Quick Dive into Co-Branding

Employer Branding vs. Employee Branding: Definition, Differences & Examples

Why Brands Are Ditching Demographics in Favour of Audience Insights

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

How brands have responded to COVID-19

Being on Brand or Being Real: Which Is Better for Social Media?

How to Ensure your Flexible Brand Voice Keeps Global Consistency

4 Steps Towards Building Brand Credibility

Why we should all be analysing brand sentiment around our campaigns

Interested in learning how Meltwater can help you? Fill out the form to learn more.