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Samantha Scott

Content Marketing Manager

Samantha Scott has 10+ years of experience in content marketing, social media, and SEO and has worked in industries from wine to travel to tech. She believes that strong storytelling is of the utmost importance in marketing, both in the B2B and B2C space. Bringing brand voice front and center is her favorite part of the multi-faceted world of marketing. Samantha is an avid social media user, with a sharp eye for what’s trending and how people interact on platforms both old and new. In her free time she enjoys creating mixed-media collage art, cosplay, and hiking.

LinkedIn

Social Listening

NBA Finals Game 4: Historic Knicks Comeback Dominates Social

Social Listening

FIFA World Cup 2026 Predictions: Key Matches, Teams & Trends

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Generative Engine Optimization (GEO)

The Uncanny Valley of AI Writing: Why AI Content Breaks Trust

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Digital Marketing & PR Tools

Best Social Media Analytics Tools & Software 2026

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Social Listening

How Reddit, X, and Pinterest Are Shaping Completely Different GLP-1 Conversations

Two bright yellow reports that look like glass, reflecting light and surrounded by glowing strands. The report pages have various types of graph with commentary and analysis. Blog post image for How to Create an Effective Competitive Intelligence Report.

Competitive Intelligence

How to Create an Effective Competitive Intelligence Report (Step by Step with Template)

Digital Marketing & PR Tools

The 13 Best Market Research Tools in 2026

Social Listening

How to Measure Share of Voice to Improve Brand Visibility

Generative Engine Optimization (GEO)

Generative AI in Market Research: Enhancing Insights and Decision-Making

Image of a purple shopping cart with floating gear and AI symbols on a bright yellow background. Blog post image for optimizing AI visibility for Retail

Generative Engine Optimization (GEO)

AI Visibility for Retail Brands: What It Is & How to Win

An image showing social media like symbols next to a large magnifying glass hovering over an AI symbol. There is a smiling floating AI robot next to the magnifying glass. Blog post image for How Social Media Impacts AI Search Visibility.

Generative Engine Optimization (GEO)

How Social Media Impacts AI Search Visibility

Social Media Marketing

Social Media News: The 5 Biggest Stories of the Week

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Competitive Intelligence

How To Use AI for Competitive Analysis: A Strategic Imperative

A laptop showing a market intelligence tool on its screen.

Competitive Intelligence

5 Market Intelligence Tools For Smarter Strategy (2026 Guide)

Image of a megaphone surrounded by various social media marketing symbols like a video button, bar graph, heart, and message bubble

Social Media Marketing

Ultimate Social Media Marketing Guide

PR & Communications

Best PR Conferences to Attend in 2026

Marketing

Top 10 Marketing Conferences to Attend in 2026

Influencer Marketing

The Most Important Influencer Marketing Statistics for 2026

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Generative Engine Optimization (GEO)

How to Track LLM Prompts and Measure AI Visibility

Social Listening

70+ Social Media Stats for 2026

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Social Listening

B2B Social Listening: How to Turn Insights into Action

Social Media Management

Ultimate Guide to 2026 Social Media Holidays

Marketing

The Top 5 Trends from Meltwater Summit 2025

Meltwater Summit 2025 Day 2

Marketing

Major Moments from Meltwater Summit 2025, Day 2