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Anna Amarotti

Global Consumer & Market Insights Lead

Anna is a market and consumer insights leader with expertise in social listening, market research, and strategic consulting to drive growth for global brands. She writes about AI-powered analytics, market intelligence, and how actionable insights can fuel innovation, optimize campaigns, and deliver business impact.

LinkedIn

A bright pink glowy image showing a large magnifying glass over a card with speech bubbles and other symbols, followed by other cards, each with fewer and fewer symbols.

Social Listening

The Hidden Cost of Incomplete Social Listening Data

Marketing

Smart Glasses: What Social and Media Intelligence Reveals About Public Sentiment

A chart showing that 12 times as many discussions focus on audio podcasts vs video podcasts.

Content Marketing

Audio vs. Video Podcasts: Which format do people prefer?

A bright blue image showing a row of social media logos in transparent square tiles. In the middle of the row is a slightly larger tile showing a person symbol with a tie to represent a CEO

Social Listening

The Data of Influence: Social Listening Analysis of Top CEOs 2026

Influencer Marketing

2026 US Open: Which Brand Activations Broke Through?

A bright yellow image with large black numbers indicating that Reddit drove a significant share of conversation around top summer films in 2026.

Social Listening

What 2.47 Million Posts Reveal About 2026 Summer Movie Audiences

Graphic stating that 30.1% of Black Friday consumer complaints concern price integrity, illustrated with a multi-line chart on a purple gradient background.

Marketing

Black Friday and Cyber Monday Consumer Trends 2026

A bright yellow mage with a large stat that says twenty seven percent, with a decorative graph next to it. Twenty seven percent is the highest LLM visibility score for a grocery retailer associated with savings

Generative Engine Optimization (GEO)

How AI Recommends Saving Money on Groceries: Analysis of 8 Leading AI Models

Infographic summarizing Reddit smartwatch discussions in the first half of 2026. It highlights 503,000 smartwatch mentions, with Apple Watch accounting for 39% share of voice, 21.2% of discussions expressing negative sentiment, and 6.5% focused on battery life concerns. A line chart illustration on the right represents discussion trends over time.

Social Listening

What Reddit Smartwatch Conversations Reveal About Consumer Trust

Meltwater graphic titled “FIFA World Cup 2026 Tournament Recap.” Three data cards report 44.2M+ pieces of content tracked from June 3 to July 20, 198.2B+ estimated content views, and 9.2B+ total engagements, with TikTok generating 5.53B.

Marketing

World Cup 2026 Marketing and Sponsorship Trends

Meltwater graphic highlighting $922.9 million in earned media value from fragrance-related influencer posts over three months. The analysis covered 58,000 posts from 1,000 macro influencers, generating 1.2 billion in reach.

Influencer Marketing

The Data Behind Successful Fragrance Influencer Marketing

An image with large purple text in the center saying plus sixty percent, followed by a subtitle that says BookTok conversation growth in under six months

Social Listening

The Future of BookTok: What 1.7 Billion Engagements Reveal

Graphic on a light gray background featuring the large orange text “1.1 billion” with a faint mirrored version of the number above and below. Beneath the statistic, bold black text reads: “Engagements with Pokémon content from January 1 to June 12, 2026.”

Marketing

What Marketers Can Learn From Pokémon’s 30-Year Success

Meltwater graphic highlighting the volume of FIFA World Cup conversation from January 1 to June 1, 2026. Large text in the center states “2.4 million,” representing the total number of FIFA World Cup mentions across traditional, digital, and social media sources during the period.

Marketing

Who Won World Cup Marketing Before Kickoff?

An image with a large number: one point eighteen in numerals and million written underneath. The number refers to GLP-1 mentions across Reddit, X, and Pinterest from January 1-May21 of 2026, according to Meltwater social listening data

Social Listening

How Reddit, X, and Pinterest Are Shaping Completely Different GLP-1 Conversations

An image of yellow transparent three dimensional tiles arranged in a fan pattern starting in the bottom left corner and ending at the bottom right corner. Blog post image for How to Conduct a Consumer Trends Analysis

Customer Journey

How to Conduct a Consumer Trends Analysis (Guide)

Minimalist graphic featuring a luxury handbag with an AI-inspired clasp and text stating ‘Mentions of Luxury and AI +26% QoQ’.

Marketing

Dos & Don’ts: KI und Luxusmarketing

Graphic featuring large teal text reading “+208%” with a mirrored reflection effect above and below. Beneath the percentage, bold black text reads: “Engagement with ‘maxxing’ content from January to May 2026.” Light gray background.

Marketing

Why 2026 Is the Year of “Maxxing”

Graphic featuring a large magenta “93%” centered on a light gray background, with a lighter mirrored version of the number behind it for a layered effect. Below the percentage, bold black text reads: “Stanford’s AI visibility for ‘best university alumni networks’.”

Generative Engine Optimization (GEO)

AI Visibility in Higher Education Recommendations

Meltwater graphic featuring a large orange “+110%” statistic over a faded background repetition of the same number. Below, bold black text reads: “TikTok Shop mentions more than doubled in just 6 months.” The design uses a light gray background.

Marketing

How Popular Is TikTok Shop? Data Insights & Trends 2026

PR & Communications

Comment la polarisation redéfinit les relations publiques en 2026

Minimalist Meltwater visual emphasizing “2 billion reach of the top 1000 Coachella influencers.” A straw sunhat with round sunglasses rests beside a smartphone displaying a cheerful woman in festival attire, with a blurred ferris wheel in the background, reinforcing a warm, summery Coachella aesthetic.

Influencer Marketing

The Top Branded Influencer Posts of Coachella 2026

Graphic titled ‘Top LLM Visibility Scores’ highlighting La Roche-Posay and EltaMD at 60%, with sunscreen packaging displayed on sand against a blue background.

Generative Engine Optimization (GEO)

How LLMs Recommend Sunscreen Brands: An Analysis of AI Search Visibility in SPF

Pink lipstick on a soft pink gradient background with large text reading ‘Lipstick 4.8% of Reddit beauty mentions.’

Marketing

Platform Deep Dive: 7 Trends Defining Beauty Reddit Right Now