Artificial Intelligence (AI), is transforming the digital landscape.

Brands are beginning to invest in artificial intelligence (AI) to shape their marketing strategies. A recent study by Forrester of over 700 business leaders found that 78% planned to spend at least 5% more on AI marketing technologies in the next 12 months. Meanwhile, 54% said they’re already using AI marketing to better personalise the customer experience across channels or touchpoints.

But the automation of jobs remains a big concern. Our survey found over half of marketers (61%) believe the integration of AI will result in a loss of jobs. However, when it comes to creativity, 63% are confident it will not become automated by AI. You can read the whole survey here, but for now, here’s a little taster of some of our findings (plus data from our Media intelligence tool and BrightEdge)


Overview of data: 

85% of those surveyed believe that AI is going to make a significant impact on their marketing activity over the next five years.

54% of industry professionals believe that their company is overlooking the capabilities of AI.

54% of marketers don’t feel like they understand artificial intelligence.

Companies want to use AI for…

Marketers want to use AI for…

  • Personalisation & marketing communications
  • Data analysis
  • Content research and creation

Artificial intelligence & marketing has been discussed nearly 400,000 times on social media over the last 3 months! 

But what are the main talking points around marketing and artificial intelligence? Well, Meltwater’s media intelligence tool has been analysing thousands of these posts, and we’ve found that the following keywords are being used most frequently:

  • machine learning
  • internet of things
  • blockchain
  • robotics data
  • data science
  • social media
  • fintech
  • big data
  • deep learning
  • SEO
  • SMM

We also analysed the location of these posters and found that people in the USA are discussing artificial intelligence and marketing the most, followed by India, then the UK.

That’s it for today!