United States

Integrated marketing is the single biggest opportunity for PR. Earned first thinking differentiates PR from the rest of the pack when it comes to creative thinking. PR is better positioned to run an integrated strategy than an ad agency - because it is easier for earned ideas to turn into paid ideas than it is for paid first ideas to work across earned.

Guide to Modern PR

Charlie Ayling, Head of Marketing (EMEA EN) at Meltwater - The Guide to Modern PR

Chris Hides, Managing Director at The Academy - Why Earned Media Ideas Work Across Paid but Paid Ideas Are Less Effective Across Earned Channels

Jordan Kavangh, Assocaite Creative Director at The Romans - 3 Case Studies Illustrating The Power Of Earned At the Heart Of An Idea

Watch the on-demand recording to learn more about why PR and the earned media ideas it generates are the keys to unlocking your integrated communication campaigns.

Free on-demand webinar: Learn about why PR & the earned media ideas it generates are the keys to unlocking your integrated communication campaigns.

On-Demand Webinar: Comms Collective - The March of PR

18 May Comms Collective: The March of PR

Marketing leaders are responsible for the success of many diverse programs and functions, from social media to influencer marketing to brand management and more; each with their own requirements.  

You need to have clear oversight in order to maximize productivity. But with so many different areas to manage, avoiding conflicting results and demonstrating progress with accurate insights can feel impossible. 

This guide explores how having a unified approach breaks down silos, reduces wasted time, improves visibility, and opens the door for better communication and creativity. 

Leave the fragmented reporting behind and present your wins with confidence.

Get Your Copy of the Marketers Guide to Unified Reporting

Fragmented reporting costs marketing teams time, energy, and budget. This guide offers a more unified approach.

The Marketers Guide to Unified Reporting | Free download

The Marketers Guide to Unified Reporting

In PR and communications, guesswork doesn’t work anymore. The days of relying on your instinct to plan PR strategies are long gone — it’s time to start making smarter decisions based on hard data. But where do you start? 

We created The Data-Driven PR Playbook to show you how data can be used at every point across the spectrum of PR and comms activity to make better-informed decisions, get stronger results, and conclusively prove the value of your work to stakeholders.

Download The Data-Driven PR Playbook and learn how data can take your comms strategies to new levels of effectiveness. 

Get Your Copy of the Data Driven PR Playbook

Guesswork doesn't work in PR any more - this guide explains how to use data to get better results for all of your PR activity.

The Data-Driven PR Playbook

Guesswork won’t cut it when it comes to modern customer experiences. Today’s consumers expect authentic, engaging interactions from brands, so market researchers need to develop a holistic understanding of their audiences based on hard data. So, where do you start?

We created this guide to help research teams drill down on consumer behavior with data and actionable insights. It will help you ditch the assumptions, so you can create personalized experiences that will increase customer engagement, retention, and bottom-line revenue.

The data points today’s researchers need to access

A smarter approach to audience segmentation

Strategies for putting personalization into practice

Download the guide and see how you can supercharge your consumer research efforts to create better business outcomes.

Download Your Copy of Personalization at Scale

Personalization at Scale: Removing Guesswork from Consumer Research

Researchers need more than guesswork to successfully personalize customer experiences. Learn how data and AI can enhance your research with our guide.

Guide to Personalization at Scale | Free Download

Uncover the MET Gala's multifaceted impact with our exclusive Insight Dashboard. Take a deep dive into one of the most eagerly awaited events of the year, gaining valuable insights into its impact and significance in the industry.

Fashion Trends: Delve into discussions, opinions, and reactions to the fashion trends showcased at the MET Gala. Identify key designers, styles, and sentiments associated with this theme.

Art and Culture: Examine the artistic and cultural references featured in the MET Gala themes and presentations. Analyze the impact of these elements on the event's discourse and public reception.

Personalities Taking a Stand: Identify key personalities, influencers, and fashion icons who make statements through their appearances or fashion choices at the MET Gala. Analyze their impact on shaping trends, public opinion, and brand affiliations.

Measure, Enhance, Succeed – Unlock the Power of Data-Driven Insights!

Don't miss the opportunity to shape your brand's destiny – fill out the form for exclusive access. 

MET Gala Insight Dashboard: Get free access to our analysis of one of the most anticipated fashion events of the year

Free MET Gala Insight Dashboard

Thank you for your interest in our insight dashboard

Deep Dive into MET Gala: Exclusive Insights Dashboard

The start of each year brings big changes, and 2024 was no different. From advancements in digital adoption to shifts in social media usage, digital behavior is meaningfully evolving. Dive into the latest changes with this data update to our 2024 Global Digital Report. 

Explore the Digital 2024: April Global Statshot Report for the comprehensive stats on:

Emerging media consumption and gaming trends

Access the statshot report below to get the data you need to steer your strategies in the right direction.

Meltwater Digital 2024 April Global Statshot Report.pdf

This update to the Global Statshot Report shows you how the world's digital behaviors evolved during the first few months of 2024.

Digital 2024: April Global Statshot Report

Thank you for downloading the April Global Statshot Report, a comprehensive data analysis of digital behavioral trends throughout the first quarter of 2024.

Economic pressures, infinite choices, and flourishing online communities have changed how retail customers encounter new products and brands.

Using social, media, consumer, and intelligence solutions from the Meltwater Suite, we analyzed consumer conversations about retail product discovery and research to uncover new strategies for marketers.

Untapped influencer marketing opportunities

The growth of “best” product lists and shopping guides

Ready to put shoppers at the center of your brand awareness strategies? Explore Connecting with Retail Consumers to learn how.

Meltwater_2024_Retail_Report.pdf

A data-driven guide for marketers on the hunt for better strategies to connect with today's retail consumers. Free download.

2024 Retail Report

Click below to access our 2024 retail report. We will also send a downloadable copy to the email you provided.

2024 Consumer Insights: Retail

ESG and Greenwashing: Strategies for Sustainability Communications

A key part of every brand’s reputation is how they communicate their approach to sustainability. In this webinar, we’ll be delving into the topic of Greenwashing in ESG communications.

Join this webinar to hear from Charlie Ayling, Head of Marketing for EMEA (EN) on some of the latest trends in ESG communication - then from leading published ESG researches, Professor Fiona Cownie, on what the research tells us.

The latest industry data and trends in ESG and Greenwashing

What the research says about Greenwashing

Actionable tips to avoid Greenwashing and create authentic go-to-market messaging

ESG and Greenwashing - Strategies for Sustainability Communications

Join this webinar to hear some of the latest trends in ESG communication - then from leading published ESG researches, Professor Fiona Cownie, on what the research tells us.

On-Demand Webinar: ESG and Greenwashing - Strategies for Sustainability Communications

Thank you for your interest in this webinar!

ESG and Greenwashing: Strategies for Sustainability Communications Webinar

Join Meltwater and industry expert Jenny Li Fowler, Director of Social Media Strategy at The Massachusetts Institute of Technology (MIT), for an insightful on-demand webinar on mastering organic community-building. 

In an age where genuine connections are paramount, learn how to cut through the noise and cultivate meaningful engagement. Discover the secrets to crafting a world-class social media strategy that resonates with your audience and fosters loyalty.

Proven techniques for developing a robust social media strategy from scratch

Strategies for navigating trends, handling crises, and influencing decision-makers

Essential metrics to gauge your success and drive continuous improvement

Request a Demo

On-Demand Webinar: A Blueprint for Social Media Strategy Success: Building Communities & Engagement

Join Meltwater and industry expert Jenny Li Fowler, Director of Social Media Strategy at The Massachusetts Institute of Technology (MIT), for an insightful on-demand webinar on mastering organic community-building.

Thank you! We hope you will find this webinar insightful.

A Blueprint for Social Media Strategy Success: Building Communities & Engagement

The Blueprint to Social Media Strategy Succes

Discover how AI is transforming businesses today and gain valuable insights to propel your AI strategy forward in either Marketing, Communication, or Creative.

During this panel discussion, you’ll hear first-hand from our expert speakers on how they’ve helped organisations to innovate through the adoption of AI. 

Practical use cases for marketing and communications professionals

Impact of AI on employment and day-to-day practical application of AI

Complete the form to view the webinar on-demand and learn about best practices and practical applications for your marketing and communications strategies.

Sign up to watch

On-demand Webinar: Implementing AI to Transform Your Marketing and Communications Strategies

Webinar

Thank you!

Explore more free guides, reports & webinars

Explore by type

Guides

Webinars

Reports

Explore by topic

Let's build your Meltwater suite