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Healthcare
Meltwater for Healthcare & Pharma

Uncover consumer growth opportunities in Healthcare and Pharma

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Healthcare and Pharma is ever-evolving, we'll help you build what comes next.

Exciting things are happening in every corner of the healthcare and pharmaceutical industry, from the incorporation of new technologies to changes in how healthcare providers approach patient care. From integrating cutting-edge technologies to anticipating patient needs, healthcare organizations require deep understandings of changing consumer preferences, patient needs, and market forces.

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$9.2 billion is the estimated value of the global Pharma and Healthcare industry's social media market size in 2023

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80% of consumers use social media to search for health-related information

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23% of pharmaceutical companies don’t have policies to address data security and privacy when it comes to social media

Patient Journey Analysis

Insight Page

In this dashboard, take a view into how the patient journey experience across various stages.

Patient Journey Analysis

Brand & Reputation Analysis - Pfizer

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What is the reputation of your brand? In this dashboard, we analyze the brand equity and reputation of major Pharma company Pfizer across channels and compared to competitors.

Brand Reputation

Over the Counter Drugs Benchmark

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In this dashboard, we analyze popular over the counter pain reliever brand's performance, volume, and sentiment among consumers over time.

Over the counter drugs

Ingredients & Health Benefits Trend Tracker

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Here we analyze drug ingredients, net sentiment, share of voice, and trending topics over time.

Ingredients Tracker

Products Leading Healthcare & Pharma Companies Use to Boost Performance

Social Listening
Social Media Management
Influencer Marketing
Consumer Intelligence
Media Intelligence
Social Listening
Social Media Management
Influencer Marketing
Consumer Intelligence
Media Intelligence
Meltwater Explore

Turn billions of conversations into insight.

Spot online brand mentions in real-time and analyze social data to build a holistic understanding of your customers, highlighting their concerns and cares to build strategy. Then turn reports to autopilot so your team can focus on what matters.

Build a brand empire in social media.

For retail and consumer goods companies, your owned social channels are one of the first places consumers will interact with you. First impressions need to be perfect, and it’s challenging to pull that off at scale. Streamline your social media management and make building customer communities easier, while flawlessly keeping up with your online customer service.

Partner with influencers that share your brand values.

Influencers can be a powerful voice for speaking your message out to the masses. But it’s a big job to pinpoint exactly the right influencer for your brand to partner with. Our tools make sure they’re authentic and simplify the process, so you can run large-scale, global influencer campaigns with ROI.

Uncover the insights that will build your brand.

Billions of conversations are taking place online, and buried within that mountain of data are nuggets of impactful insight waiting to be uncovered. Using smart tech and market research methodologies, we turn noisy data into focused consumer insights that help you identify unmet needs and new opportunities.

Know when the press is talking about you.

A story in the press can drive a sudden spike in sales or boost your brand, or it could be the start of a crisis. Either way, when your business is covered in online media, broadcast or podcasts, our products make sure you know about it immediately, giving you the advantage of reacting quickly to any opportunity.

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Let's build your Meltwater suite.

You can start simple or integrate globally with our adaptive products that will meet you exactly where you are.