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The Meltwater Blog

Our latest company announcements, product updates, insightful articles, and much more.

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AI & Data Analytics

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Lance Concannon

2026-04-273 min read

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PR and Communications

15 Must-Have PR KPIs and How to Track Them

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

Chris Hanson

2026-04-103 min read

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Latest posts

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AI & Data Analytics

Beyond Sentiment: 10 New AI NLP Models That Unlock Deeper Intelligence

Doug Balut, SVP Global Alliances and Partnerships, Meltwater

Jun 25, 2026 • 11 min read

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Digital Marketing & PR Tools

The Ultimate Guide to Competitor Analysis Tools for Marketers

Competitor analysis tools track activity across SEO, social, and media so you can benchmark performance and spot threats before they escalate.

Chris Hanson

Jun 25, 2026 • 16 min read

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Influencer Marketing

Influencer Marketing Compliance: A Comprehensive Guide

Influencer marketing compliance used to be a pre-launch concern. Today, it's something brands must manage throughout the life of a partnership.

Chris Hanson

Jun 25, 2026 • 13 min read

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Social Listening

The Future of BookTok: What 1.7 Billion Engagements Reveal

From 1.3 million BookTok mentions and 1.7 billion engagements Meltwater analysis uncovers where reader attention is growing, which genres dominate, and what's coming next.

Anna Amarotti and Samantha Scott

Jun 25, 2026 • 14 min read

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Customer Journey

What Is Desk Research? Meaning, Methodology, Examples

Desk research helps marketers uncover insights faster by leveraging existing data sources. Methods, tools, and practices for turning secondary research into strategic decisions.

Chris Hanson

Jun 24, 2026 • 11 min read

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PR & Communications

How to Find Journalists and Build Media Lists for PR Success

Finding the right journalists can mean the difference between a pitch that gets ignored and one that earns meaningful coverage. How to identify relevant reporters, build targeted media lists, and streamline outreach.

Chris Hanson

Jun 24, 2026 • 13 min read

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Influencer Marketing

Influencer Marketing Attribution Models: Analytical Methods for Verifying ROI

Attribution reveals how creators influence revenue beyond likes and impressions. Learn which models provide the clearest view of campaign impact.

Chris Hanson

Jun 23, 2026 • 11 min read

A panel discussion on AI visibility at Meltwater Summit 2026

Generative Engine Optimization (GEO)

What We Learned About GEO and Brand Visibility in LLMs at Meltwater Summit 2026

Seven lessons from Meltwater Summit 2026 on earning visibility in the age of AI.

Lance Concannon

Jun 23, 2026 • 10 min read

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Digital Marketing & PR Tools

10 Best TikTok Monitoring Tools for 2026

List of the 10 best TikTok monitoring tools for data-driven brands in 2026

Samantha Scott

Jun 22, 2026 • 18 min read

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Digital Marketing & PR Tools

8 Best LinkedIn Monitoring Tools for 2026

8 top LinkedIn monitoring tools for 2026. Compare features to track performance and brand activity on LinkedIn.

Samantha Scott

Jun 22, 2026 • 16 min read

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Digital Marketing & PR Tools

The 8 Best Facebook Monitoring Tools 2026

Chris Hanson

Jun 22, 2026 • 16 min read

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Influencer Marketing

Influencer Vetting Process: A Step-by-Step Framework

Effective influencer vetting looks beyond follower counts to evaluate audience quality, brand fit, and the likelihood of meaningful business results.

Chris Hanson

Jun 22, 2026 • 11 min read

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