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Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Can you schedule reels on Instagram? In a word, yes!

Learning how to schedule Instagram reels can save you hours of time and frustration in your social media management each month. You’re no longer scrambling to post content on the fly. Instead, you can sit back, relax, and watch the likes and comments roll in.

The day’s content is already queued up and ready to play. You can devote an afternoon to creating the perfect reels, then tell Instagram when you want them to play. By scheduling videos in advance, you’re not just saving time — you’re optimizing your content strategy, staying engaged with your audience, and freeing up your creative energy for other channels.

It’s easy to do, too! Let’s look at how to schedule reels on Instagram and keep a steady stream of content without manually posting every day.

Why Schedule Instagram Reels Ahead of Time?

How to Schedule Instagram Reels for Later

Is There an App to Schedule Instagram Reels?

How to Schedule Reels Using Creator Studio

Maximize Your Content Strategy with Meltwater

Just like you schedule Instagram posts, you can also schedule Instagram reels. But why would you want to?

Scheduling any type of content can be game-changing for social media marketing. Here are some of our favorite reasons why.

Creating and posting content every day is exhausting and time-consuming. It takes a great deal of organization and attention to remember to post content every day. By scheduling reels ahead of time, you can batch-create your content and post it automatically. 

Ever sit down to create a reel and scratch your head thinking, Where do I start? It’s hard to be strategic when you’re staring down deadlines. 

Batch-creating content lets you focus on the content itself rather than trying to get something out there. You can think more critically and strategically about the content you’re creating, which ensures it’s relevant, timely, and of high quality.

Life can get hectic, especially for social media marketers. Scheduling reels lets you avoid the stress of having to create and post content at the last minute. Again, it all comes down to quality over quantity — it’s helpful to have time to breathe and think before you post.

Got followers in different time zones or countries? Schedule your content according to when your followers are most active. Your posts will go live when your audience is sure to see them, which can help you earn more engagements.

Scheduling reels ahead of time puts you in the driver’s seat of your social media marketing. You gain a bird’s eye view of your scheduled content before it goes live, which can help you switch things up and keep your page fresh. 

For example, you can better diversify your content with behind-the-scenes, tutorials, product demos, and other topics when you know what you’re posting and when you’re posting it.

Tip: Check out our complete guide to Instagram marketing to take your Instagram strategy next to the next level.

You don’t need any fancy tools or magic to schedule Instagram reels. Just log into Instagram and follow a few simple steps:

In the IG app, tap the + and choose Reel.

Choose your content, then tap the arrow (Android devices) or Next (iOS devices).

Choose Schedule to officially schedule the Reel.

If you’d like to manage your scheduled reels, you can click on Scheduled Content in the three-line menu in the Instagram app. This will allow you to view reels you’ve scheduled, reschedule posting dates, edit the content, or delete the post.

For starters, you can only schedule Instagram reels via the IG mobile app. This feature is only available for professional accounts. You can schedule up to 25 posts per day and up to 75 days in advance. 

IG will adhere to your audience settings at the time of publishing, not scheduling, so make sure your account’s visibility is in order.

Meltwater can making scheduling Instagram Reels a walk in the park. Click here and fill out the form below for a personalized demo!

Similar to using apps to create and manage your social content, there are apps and content marketing tools that let you schedule Instagram reels, too. Common examples include:

Using scheduling apps like these give you time-saving superpowers. It’s like having a personal assistant who handles your posting cadence. You can spend a few hours one day creating all of your reels for the week or month, then let the app do the rest.

Naturally, one of the golden rules of social media success is consistency. Scheduling apps help you stay engaged and active with your audience. While you’re on vacation, putting out other fires, or taking a mental health day, your content keeps rolling.

However, scheduling apps aren’t always the best solution if you want to grow your following and boost engagement. For starters, some apps might not have access to Instagram’s latest posting features. If IG rolls out new stickers or editing options, you might not be able to use them unless you’re posting in real time via IG. 

Also, keep in mind that algorithms love engagement. When a new reel goes live, you might need to pop in and engage immediately to give it an extra boost. You don’t want your whole feed to feel planned. Social media thrives on spontaneity and authenticity, so make sure you balance scheduled content with in-the-moment reels.

Meltwater’s Social Media Management solution includes the option to schedule reels on Instagram, along with other types of content. 

With Meltwater, users can manage multiple social media accounts from a single place. You can track the performance of each channel, including metrics for each post and each account on a rolling basis.

Here’s how to use Meltwater to schedule reels and save hours each month:

Choose the Instagram account you want to publish to.

Customize your reel by hovering over the video attachment and clicking Edit.

 Add your links and the first comment (optional).

Once your reel is live, you can use Meltwater to track your reel’s performance. Navigate to the Instagram Overview report in your social analytics to see total engagement and engagement breakdown. You can also identify your top reels in a given timeframe to keep building on what your audience likes. 

Last but not least, while you’re using Meltwater to schedule Reels, you can also use our social listening data to choose the best times to post. Meltwater data can tell you when your audience is most active and when you tend to drive the most engagement. You can use this data to anchor your posting cadence and get more eyes on your reels and other content.

Creator Studio is Instagram’s native content creation and scheduling suite and is now part of the larger Meta Business Suite. You can use these built-in tools to schedule reels on Instagram.

Select the account you want to schedule the reel to. 

Add your content, including the video reel, hashtags, and location.

Schedule your reel according to your needs.

Bonus tip: You can follow this same process to schedule a Facebook reel!

In Meta Business Suite, you can edit your video before it goes live. Crop the clip, enhance the audio, and add captions. You can complete the entire content optimization process within Meta Business Suite if you like. 

The process is pretty straightforward, and soon you’ll have a whole content calendar filled with reels ready to show your audience.

Learning to schedule Instagram reels can help you reclaim some of your time each day while still staying in touch with your audience. You can use Instagram’s native tools for this, or you can turn to a comprehensive platform like Meltwater to unlock more social media value.

Meltwater combines social media scheduling capabilities with a centralized inbox, comprehensive data insights, content calendars, collaboration tools, and social listening to help you win bigger on every channel. 

Learn the best posting times based on your audience’s engagement, discover your top content so you can build on those successes, and stay ahead of your content calendar.

More importantly, Meltwater gives you access to audience data that helps you define your target market and learn more about them. Discover how they’re talking about your brand or industry and become a natural part of their everyday conversations. 

Learn more when you request a demo by filling out the form below.


How To Schedule Instagram Reels

For brands anywhere, Instagram is a great way to connect with their audience and grow their brand awareness. A large part of seeing success on the platform comes down to timing: when do you post to ensure that most of your audience can see and interact with your content?


In this blog we cover the best times to post Instagram content for an audience in Saudi Arabia / KSA.

The Best Time to Post on Instagram in Saudi Arabia

Instagram Insights: The Benefits of an Optimised Posting Schedule

The Best Time to Post on a Monday in Saudi Arabia

The Best Time to Post on a Tuesday in Saudi Arabia

The Best Time to Post on a Wednesday in Saudi Arabia

The Best Time to Post on a Thursday in Saudi Arabia

The Best Time to Post on a Friday in Saudi Arabia

The Best Time to Post on a Saturday in Saudi Arabia

The Best Time to Post on a Sunday in Saudi Arabia

The Best Time to Post Reels on Instagram in Saudi Arabia

How Meltwater Helps You Post to Your Specific Audience


If you are managing an Instagram account targeting a Saudi audience, knowing the peak times to post on each day can lead to increased visibility. It gives your content the best chance to work with the Instagram algorithm and drive engagement.

The best day of the week to post
The best day of the week to post on Instagram in Saudi Arabia is Saturday. Thursday also tends to see high user activity, making it the best weekday to post.

The worst day of the week to post
While there is no day that is particularly underwhelming compared to any other day, Sunday late nights are statistically the worst times for engagement.

Ineffective posting times
Posting regular content late at night, especially after 23h00, will generate minimal traffic and engagement. While Fridays and Saturdays see higher engagement later on in the evening, it is not advised to schedule content for later than 23h00.

In general, the highest engagement rates usually occur at specific times during the weekday. This is usually in line with when the populace start their day or after work or school. The best time to post on a Monday is in the early morning, between 08h00 and 09h00. Another optimal posting window is after 19h00, as people start to wind down from their workday.

On Tuesdays, engagement peaks at 09h00 and remains strong throughout the morning. Posting later in the evening, between 20h00 and 21h00, is also ideal. These time frames capture both the start of the day and evening relaxation time.

Content performs best when posted between 11h00 and 12h00, capturing users during their lunch breaks. Engagement spikes again in the late evening, around 22h00.

Thursday is, on average, the best performing weekday for engagement. Posting in the late morning, from 10h00 to 12h00, is best. Posts in the evening, anytime after 20h00, also perform well as people prepare for the weekend.

Engagement is high in the late evening, around 22h00 - 23h00, as people wind down from the week and look ahead to the weekend.

The highest engagement generally occurs over a Saturday as Instagram users relax and enjoy the weekend. Late morning, around 11h00, tends to have excellent engagement rates, as does content posted between 21h00 and 22h00.

Posting between 10h00 and 12h00, and around 17h00 sees good engagement as people prepare for the week ahead.

With Instagram Reels, the best times align closely with those for regular posts. However, they usually reach peak engagement a little later than Instagram posts.

The average best time to post Reels in Saudi Arabia is:

How Meltwater Helps You Post to Your Specific Audience

The best time to post on Instagram in Saudi Arabia depends on your brand, your followers, and their behaviour. Using social media management tools to use data to determine the best time for you to publish will help take your content to the next level.

Melwater’s social media management suite helps you get the best out of your content in a fast-paced digital environment.


Get in touch with us for a free platform demo.

The top 10 beauty influencers in Indonesia are having a remarkable effect on both the local and online scenes in this lively archipelago. Indonesia, a country renowned for its cultural splendour, has seen a rapid increase in the number of beauty influencers capturing the attention of viewers worldwide on Instagram and similar platforms.

For example, micro-influencers in the beauty industry are becoming more popular due to their unique perspectives and the tailored material they provide to their devoted audiences - qualities needed to rival bigger content creators. As important people in the world of Indonesian beauty influencers, they show off the newest beauty styles and represent how the country's culture intertwines with these global trends.

This article takes a look at the most popular Indonesian beauty influencers, cultural ambassadors, and trendsetters who combine contemporary and modern styles with traditional beauty tips:

#1 Jharna Bhagwani (@jharnabhagwani): 14.2M followers

#2 Tasya Farasya (@tasyafarasya): 10.1M followers

#3 Sunny Dahye (@sunnydahye): 2.8M followers

#4 Millen Cyrus (@millencyrus): 1.4M followers

#5 Titan Tyra (@titantyra): 1.1M followers

#6 Sarah Ayu (@sarahayuh_): 833K followers

#8 Astari Budi (@astaririri): 653.9K followers

#9 Vinna Gracia (@vinnagracia): 644.1K followers

#10 Maria Clarin (@mariadelouvre): 242.9K followers

Tip: Learn more about the basics of influencer marketing, and the Indonesian digital landscape, take a look at the top Indonesian Instagram influencers, the top Indonesian YouTube influencers, social media statistics for Indonesia, and check out the best social media campaigns in Indonesia.

 Jharna Bhagwani on Instagram: "Porcelain makeup ASMR ✨"

By fusing her extraordinary skill as a makeup artist with the trendiness of social media, Jharna Bhagwani has established herself as the top beauty influencer in Indonesia. Her exceptional talent for transforming herself into renowned characters from popular movie franchises such as Shrek, Barbie, DC Comics, Disney movies, and Marvel has won fans worldwide. Her how-to videos show the creative process and meticulous work of creating her looks, demonstrating her talent and dedication to engaging with online trends.

Bhagwani has a thriving social media following and is an expert curator, using many platforms such as Instagram and YouTube to showcase her talents to a global audience. She has become a top beauty influencer in Indonesia by capitalising on the region's massive social media engagement, thanks to her mixed Indonesian and Indian heritage. Bhagwani's impact goes beyond beauty; her ventures into tech reviews and music demonstrate her flexibility and ability to communicate with her fans.

Tip: Take a look at the top Indonesian YouTube influencers to partner with.

 Tasya Farasya on Instagram: "MLBB lip matte @instaperfect cucora! transferproof; heavvy and mouse textureny, yang mau share reels ini ke story & comment aja ya neik! akan ada 3 pemenang, cyuuzzz"

A story of passion leading to purpose, Tasya Farasya's fame as one of Indonesia's top beauty influencers has been long yet rewarding. A lifelong passion for beauty has guided Tasya from her early days of playing with cosmetics while juggling dental school and creating beauty content on YouTube. The beauty industry was always meant for her, and her relentless persistence quickly landed her partnerships with top cosmetics companies such as Mineral Botanica, ElshéSkin and Focallure. 

Aside from her busy schedule, she enjoys balancing her professional and personal lives, particularly when trying new cosmetics. Tasya's everyday interests have determined her long-term success and ultimately become the backbone of her cosmetics brand, MotherofPearl. Her immense online following and collaborations with prestigious companies underline her as a top figure in Indonesia's beauty influencer scene.

 Sunny Dahye on Instagram: "KULIT MARSHMALLOW KPOP IDOL KOREA! RAHASIA KULIT PHOTOSHOP MESKIPUN HABIS KERINGETAN KONSERAN PAKE EDISI BRAND LOKAL SOMETHINC HOOMAN COPY& PASTE CUSHION, HOOMAN LOOSE POWDER ! 

#beauty #beautybloggers #beautyreels #trendingreels #koreanmakeup #kbeauty #makeup #makeuptutorial"

As an influencer in Indonesian beauty, Sunny Dahye stands out for her unique mix of K-pop and Indonesian beauty trends. Sunny, born in Korea but now calls Indonesia home, has become an essential link between Indonesian beauty fans who like K-pop style. She has a diversified fanbase on Instagram, YouTube, and TikTok thanks to her content, which covers various subjects from cosmetic tips and plastic surgery insights to K-pop star hauls.

Sunny has a knack for connecting with her audience via her creative and engaging content, which includes exclusive interviews with K-pop stars like Momoland, demonstrations of the newest cosmetic devices, and even entertaining explorations of what it would be like to be pregnant. She has become a leading beauty influencer in Indonesia with her ability to bridge the gap between lifestyle and beauty content creation. Sunny Dahye has become an established personality because of her dynamic content creation style and introduction of extensive K-pop knowledge to an Indonesian audience.

Tip: Learn more about the Meltwater Influencer Marketing Suite and read about how to find the right influencer to partner with.

 Upan Duvan on Instagram: "Kak lebih susah make up’in orang jelek atau cantik? | lebih susah make up’in km | hahaha masa sih? | wajah yang punya kekurangan itu gampang tinggal tutupin aja kekurangan’nya tonjol’kan kelebihannya…sedang kamu lahiriyah sudah cantik, dan telah di buat lebih cantik lagi oleh tangan dokter kecantikan, kamu sering make up beraneka jenis tipe make up oleh mua yang berbeda…untuk make up dengan saya kali ini tentu tantangannya berbeda saya rasakan…saya harus berhasil membuat beda pada kamu yang sudah “beraneka ragam”, tapi saya gak mau buat kamu “kelebihan” saya mau nonjolin kewanitaan dengan kesederhanaan yang complex, dan itu gak mudah

Pretty @millencyrus before, Beautiful after"

Millen Cyrus has stood out among Indonesia's beauty influencers as a symbol of diversity and inclusion. Millen, a transgender beauty queen who participated in many pageants, speaks to a large crowd in Indonesia on the need for a welcoming culture. For Indonesians looking for unique beauty inspiration, Millen is a top influencer since she isn't hesitant to try new things with her overall looks.

Millen is a compelling vlogger who shares private moments with her spouse, travel experiences worldwide, and the sweetness of everyday life with her family, in addition to fashion and beauty. Among Indonesian Instagram beauty influencers, she stands out due to her honesty and lively attitude, which have garnered her a large following. Being an inspiration to the Indonesian beauty community in more ways than one, her posts promote love and acceptance, and her impact goes beyond the realm of beauty and cosmetics.

Reading Tips: 5 of the Most-Shared Pro-LGBTQ+ Articles of 2023 So Far, L'Oréal Shows The Beauty of Diversity With Influencers, Influencer Inspiration: Dove's #ArmsUp campaign, Celebrate Pride with the Top 5 LGBTQ+ Influencers

 Titan Tyra on Instagram: "LAVENDER HAZE 💜🌫️ for eras tour singapore 🥹 buat yang ga dapat tiket jangan bersedih ya, nanti aku video yang banyak untuk kalian enjoy 🎀🤗
dress by @krinouofficial, SO PRETTY 😍

#erastourtransition #lavenderhaze #taylornation #transitionvideo #erastoursingapore"

Titan Tyra is a trailblazer in the Indonesian beauty influencer world, known for her cosmetics skills and her frank conversations on issues important to women's lives that are not often discussed. Her YouTube channel, in particular, has become a safe haven for those who want to talk about usually unspoken subjects like period cups, bras, and tampons. Titan has gone above and beyond as an Indonesian beauty influencer by speaking up on these taboo topics, which has helped to dismantle barriers and foster more honest communication.

Some of her social media content on these topics has amassed over 10 million views apiece, demonstrating both her significant discussions like this. Titan demonstrates her flexibility as an influencer by sharing various lifestyle content beyond just these chats. This includes culinary suggestions, cosmetic tips, shopping hauls, and more. Titan Tyra stands out as a top beauty influencer in Indonesia's booming digital scene, not just for her beauty advice but also for her contribution to building a more open and understanding culture in the country's online community.

 Jovi Adhiguna Hunter 🦄 on Instagram: "HUNTER SIBLINGS IS BACK ✨ DID YOU MISS US?"

Sarah Ayu is distinguished among Indonesian beauty influencers as a bright and edgy character, complete with her undeniable rockstar attitude and uncommon look, characterized by many piercings and sticker sleeve tattoos. She shares a wealth of creative content on her Instagram and YouTube accounts, where she offers extensive cosmetic instructions in her many "get ready with me" videos. These aren't your average cosmetic looks; Sarah is a master of themed makeovers, such as recreating the appearance of the internationally famous K-pop group Twice or creating a "no-makeup makeup" look that showcases radiant, natural beauty.

Sarah's dedication to accessibility and inclusion is evident in her videos, as she often demonstrates how to produce lovely looks using low-cost drugstore cosmetics catering to all complexion types. Her talent for breaking down intricate cosmetic procedures and bringing beauty within reach of all people is what solidifies her position as a top beauty influencer in Indonesia.

 ✿ maru ✿ on Instagram: "susah bgt bjir melek abis disirem wkwkwkwk gmn si!!
ini trend apaan sik 😭😭😭"

Maru, also known as Cindercella within the community of Indonesian beauty bloggers, is popular due to her skilled face makeup application and innovative themed videos. Browsing her Instagram feed is like visiting a world where beauty meets the strange, demonstrating her extraordinary ability to convert horror movie-inspired makeup with her creativity. Her imaginative looks showcase her talent and highlight how she skillfully applies her abilities when applying it to Indonesian beauty culture.

Attention to detail is evident in Cindercella's videos, which provide detailed instructions for various styles, from glam rock to grunge to freckles and everything in between. She produces exciting challenges, such as having her partner try her makeup or becoming terrifying characters like ghouls and demons for fun. With her unique combination of talent, imagination, and humor, Cinderella has won over a devoted following with every post on her social media channels.

 Astari Budi on Instagram: "Cobain eyeliner yang mirip garpu! Di aku keknya flop sih 🥹
Ada yang berhasil pake & jadinya pake buat daily nda? Pake merk apa?"

Indonesian social media star Astari Budi, better known as @Astaririri, is a multitalented beauty influencer who's gained a following through detailed product reviews, cosmetic tutorials, and real-life experiences. Taking a more holistic view of beauty, she openly speaks up on how she went from a careless eating lifestyle to a healthy one when she entered her thirties. Astari inspires her followers to do the same by being transparent about her challenges and successes in maintaining a healthy balance between food, exercise, and self-care.

Her social media pages are full of engaging content that showcases her beauty lifestyle: from fun events like #SkinUniversityLoreal with Garnier Indonesia to delicious meals at local restaurants like Su Ma Jakarta, her content is always enjoyable. The way Astari incorporates her partner's sense of humor into her cartoons gives her beauty influencer persona an added dimension. By encouraging her followers to appreciate beauty in all its forms, Astari Budi has established herself as one of Indonesia's leading beauty influencers via her dynamic social media presence.

Reading Tips: L'Oréal Shows The Beauty of Diversity With Influencers, Influencer Inspiration: Dove's #ArmsUp campaign

 VG on Instagram: "🔦📸 long time no transisiiiii"

Vinna Gracia is a top beauty expert in Indonesia, an example of a makeup artist who works hard and loves what they do. Vinna has been exposed to the beauty industry for most of her life, and she has built her career on a dedication to providing her customers - mostly brides - with unique and unforgettable memories. She is the creative mind behind the Instagram account @vgmakeupstudio, where she displays a wonderful portfolio detailing her experience making women look their very best on their wedding day.

Vinna works hard because she believes each client's happiness is the most important thing. She has a gift for making her customers feel beautiful inside and out. Her Instagram page is full of testimonials of her skill and how cosmetics can affect more than just a person's appearance. Her work, especially with weddings, showcases her talent for making their dreams come true on their most important day, which makes her an admired figure in the Indonesian beauty scene.

 Maria Clarin -> karin ･ﾟﾟ･｡ on Instagram: "⚠️FAKE SCENARIO⚠️ More Baek Karin? 🫢 #baekharin #pyramidgame #jangdaah #sungsooji"

Maria Clarin embodies the essence of Gen Z with her dynamic energy and enthusiasm for beauty and K-pop. Even though she's just 20 years old, Maria has already become famous for her makeup application and interaction with fans through all her social media channels. Her journey over the past year reflects self-discovery and following her dreams; she went ice skating, became an avid concertgoer, and celebrated K-pop, especially her discovery and support of globally known K-pop Enhypen.

Maria's creative pursuits as a beauty influencer are known for her skill in emulating the makeup styles of renowned K-pop idols and participating in makeup challenges on Instagram and TikTok, like one where she lets filters decide her makeup. Her involvement in popular trends, such as the hilarious child-order challenge, demonstrates her talent for creating accessible content while showcasing her beauty expertise. She combines her passion for K-pop culture and relevant trends with her growing influence in the beauty industry, all while navigating the exciting journey of adulthood and independence.

How Meltwater Can Help You Optimise Your Influencer Marketing Strategy in Indonesia

Among Indonesia's top 10 beauty influencers, we find a broad spectrum of creative individuals who thrive on capitalizing on current trends while showcasing their expertise in the field. Their extensive presence across various social media platforms and beyond demonstrates their skill in producing material that resonates with audiences worldwide, making beauty accessible while inspiring many.

There are many kinds of Indonesian beauty influencers with unique styles; some promote modern beauty tips perfect for every day, while others mix these traditions with fashionable styles, from K-pop flair to more daring themed looks. Beyond the creative material, what really sets them apart is their ability to connect with their followers on a human level. They provide beauty ideas, life lessons, and well-being advice through personal stories of happiness and triumph. 

Their impact covers the Indonesia beauty community's essence, from the micro-influencers as mentioned earlier that serve niche segments to established celebrities with millions of followers. They demonstrate the power of beauty to unite cultures and people, and their combined influence enhances Indonesia's standing in the beauty world while also giving their followers a feeling of belonging, strength, and empowerment.

Meltwater Influencer Marketing can help marketing and communications teams navigate a fragmented content landscape. At the same time, our Social Influencer Hub provides influencer marketing reporting and analytics to help you determine the effectiveness and continually refine your influencer marketing programs.

If you’d like more information about how you can manage creator relationships from contracting to content curation while measuring the ROI of your influencer campaigns in Indonesia and all over the world, contact us today to learn more:

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Interested in learning how Meltwater can help you? Fill out the form to learn more.