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Lance Concannon

Senior Content Marketing Manager

With a previous career in agency-side digital PR, and tech journalism before that, Lance has now worked on Meltwater's marketing team for over a decade.

LinkedIn

A dark purple image with a large white search bar floating in the middle witha magnifying glass hovering over it. Above the search bar is a speech bubble with a small robot head inside. There is also a gear and a brain-like symbol with several lit up connected dots.

Generative Engine Optimization (GEO)

What is Generative Engine Optimization (GEO) & How to Do It

Collage of speakers, panel discussions, networking, and attendees at Meltwater Summit London, set against a colorful pink, orange, and yellow gradient background.

PR & Communications

Meltwater Summit on Tour: London - Key Takeaways

A chart showing that 12 times as many discussions focus on audio podcasts vs video podcasts.

Content Marketing

Audio vs. Video Podcasts: Which format do people prefer?

3D illustration of a microphone in front of a web page, surrounded by icons representing writing, photography, interviews, mobile media, broadcasting, and digital content.

PR & Communications

Media 3.0: The Rise of Independent Social Journalists

Illustration of an executive analytics report dashboard with charts, customer ratings, feedback, security, and growth icons in glowing teal and green tones.

Generative Engine Optimization (GEO)

The Executive Report for AI Search: What Leaders Actually Want to See

Generative Engine Optimization (GEO)

7 AI Visibility Metrics Every CMO Should Review Monthly

Infographic summarizing Reddit smartwatch discussions in the first half of 2026. It highlights 503,000 smartwatch mentions, with Apple Watch accounting for 39% share of voice, 21.2% of discussions expressing negative sentiment, and 6.5% focused on battery life concerns. A line chart illustration on the right represents discussion trends over time.

Social Listening

What Reddit Smartwatch Conversations Reveal About Consumer Trust

FIFA World Cup Quarter Final Predictions

Social Listening

FIFA World Cup 2026 Quarter-Final Analysis: Brazil Out, Messi Leads & Hosts Exit

Amanda Mulligan speaking at Meltwater Summit 2026.

Marketing

What Meltwater Summit Taught Us About Understanding Consumers in Real Time

FIFA World Cup 2026 blog post

Social Listening

FIFA World Cup 2026 Round of 32 Analysis: Upsets, Records & Knockout Heat

A speaker at Meltwater Summit 2026 in front of a slide that reads "No one ever made a decision because of a number. They need a story."

PR & Communications

What we learned about PR measurement at Meltwater Summit

Social Listening

FIFA World Cup 2026 MD3 Analysis: Hosts, Upsets & Knockout Fever

A panel discussion on AI visibility at Meltwater Summit 2026

Generative Engine Optimization (GEO)

What We Learned About GEO and Brand Visibility in LLMs at Meltwater Summit 2026

A photo of speakers from SHEIN's marketing team at Meltwater Summit 2026

Influencer Marketing

What Meltwater Summit Taught Us About the Future of Influencer Marketing

FIFA World Cup Intelligence Dashboard Blog post image showing top stories after MD1 2026

Social Listening

FIFA World Cup 2026 MD1 Analysis: Messi, Mbappé & Match Heat

Emerging headlines FIFA week 1

Social Listening

FIFA World Cup 2026 Week 1 Analysis: Emerging Narratives

A panel discussion on crisis comms, taking place on stage at Meltwater Summit 2026.

PR & Communications

8 Lessons on Crisis Comms from Meltwater Summit 2026

An image of two presenters on the main stage at Meltwater Summit 2026

PR & Communications

Five Things we Learned About AI-Era PR and Communications at Meltwater Summit 2026

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Digital Marketing & PR Tools

The Top Marketing Campaign Measurement Tools, 2026

Marketing

Key Takeaways from Meltwater Summit 2026 Day 2

AI & Data Analytics

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Brand Management

The Complete Guide to Measuring Brand Awareness (2026)

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Generative Engine Optimization (GEO)

From Coverage to Insight: How AI Assistants Turn Media Mentions into Strategic Recommendations

Generative Engine Optimization (GEO)

Gemini AI Brand Mention Tracking: Strategies & Tools