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Lance Concannon

Senior Content Marketing Manager

With a previous career in agency-side digital PR, and tech journalism before that, Lance has now worked on Meltwater's marketing team for over a decade.

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FIFA World Cup Quarter Final Predictions

Marketing

FIFA World Cup 2026 Quarter-Final Analysis: Brazil Out, Messi Leads & Hosts Exit

Amanda Mulligan speaking at Meltwater Summit 2026.

Marketing

What Meltwater Summit Taught Us About Understanding Consumers in Real Time

FIFA World Cup 2026 blog post

Marketing

FIFA World Cup 2026 Round of 32 Analysis: Upsets, Records & Knockout Heat

A speaker at Meltwater Summit 2026 in front of a slide that reads "No one ever made a decision because of a number. They need a story."

Marketing

What we learned about PR measurement at Meltwater Summit

Marketing

FIFA World Cup 2026 MD3 Analysis: Hosts, Upsets & Knockout Fever

A panel discussion on AI visibility at Meltwater Summit 2026

Marketing

What We Learned About GEO and Brand Visibility in LLMs at Meltwater Summit 2026

A photo of speakers from SHEIN's marketing team at Meltwater Summit 2026

Marketing

What Meltwater Summit Taught Us About the Future of Influencer Marketing

FIFA World Cup Intelligence Dashboard Blog post image showing top stories after MD1 2026

Marketing

FIFA World Cup 2026 MD1 Analysis: Messi, Mbappé & Match Heat

Emerging headlines FIFA week 1

Marketing

FIFA World Cup 2026 Week 1 Analysis: Emerging Narratives

A panel discussion on crisis comms, taking place on stage at Meltwater Summit 2026.

Marketing

8 Lessons on Crisis Comms from Meltwater Summit 2026

An image of two presenters on the main stage at Meltwater Summit 2026

Marketing

Five Things we Learned About AI-Era PR and Communications at Meltwater Summit 2026

An abstract image showing rolling hills in varying shades of pastel purple. Blog post image for top campaign measurement software

Marketing

The Top Marketing Campaign Measurement Tools, 2026

Marketing

Key Takeaways from Meltwater Summit 2026 Day 2

Marketing

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

A bright pink image with a computer screen and various messaging icons

Marketing

From Coverage to Insight: How AI Assistants Turn Media Mentions into Strategic Recommendations

Marketing

Gemini AI Brand Mention Tracking: Strategies & Tools

A dark purple image showing a megaphone, speech bubbles, AI robot and magnifying glass

Marketing

Narrative control in 2026: PR strategies for AI & GEO

A search bar, an AI microchip, and a marketing analytics chart

Marketing

Tracking Google AI Overview Performance: Brand Monitoring Guide

An illustration of fire extinguisher blowing out foam representing crisis communication.

Marketing

What Is Crisis Communication? Plan, Examples, Strategy

A large light blue glowing orb with two thinner circles surrounding it. There are floating graphs around the circles.

Marketing

AI for PR Teams: Accelerate Workflows with Mira

A dark purple image with three glowing transparent circles connected by glowing strands. The first circle on the left has a megaphone inside, the one in the middle has a piece of paper with lines, the third has a bar graph going up and to the right.

Marketing

The LLM Revolution: Redefining Thought Leadership with PR

A laptop with a PR agency new-business pitch on its screen.

Marketing

How Agencies Pitch Faster - Mira Productivity Use Case

A bright blue image with a floating transparent computer screen, clipboard, and graph, with a bullseye.

Marketing

How To Connect Social Listening with Generative Engine Optimization

A dark purple image with a pedestal in the center, with floating icons like a speech bubble, magnifying glass, megaphone, and bar graph. On top of the pedestal is a transparent three dimensional orb with a floating cube inside.

Marketing

How AI Assistants Are Transforming PR: A Practical Guide

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