Skip to content

Anna Amarotti

Global Consumer & Market Insights Lead

Anna is a market and consumer insights leader with expertise in social listening, market research, and strategic consulting to drive growth for global brands. She writes about AI-powered analytics, market intelligence, and how actionable insights can fuel innovation, optimize campaigns, and deliver business impact.

LinkedIn

Minimalist graphic featuring a luxury handbag with an AI-inspired clasp and text stating ‘Mentions of Luxury and AI +26% QoQ’.

Marketing

The Dos and Don’ts of AI and Luxury Marketing

Graphic with headline “BTS Comeback” and large text reading “3.59M mentions.” A stylized hand making a finger heart gesture with a purple heart appears on a pink gradient background.

Marketing

BTS Comeback 2026: Insights on Global Fan Power

PR & Communications

How Polarization Is Reshaping Public Relations in 2026

Generative Engine Optimization (GEO)

The European Airlines Dominating LLMs

Generative Engine Optimization (GEO)

How Booking.com and Expedia Dominate AI Travel Recommendations

Marketing

How Luxury Brands Leveraged Celebrities and UGC for Lunar New Year 2026 Success

Wide infographic highlighting that ice hockey accounts for 17% of total Winter Games mentions, versus 4% for figure skating, with visuals of a hockey puck and yellow skates under the Meltwater branding.

Social Listening

How Ice Hockey Won Big at the 2026 Winter Games

An infographic titled ‘Super Bowl Ads: Engagement, Timing & AI Insights’ from Meltwater summarizing Super Bowl advertising performance. A central comparison shows pre-game ads (Jan 1–Feb 7) averaging about 469 engagements per post versus about 128 engagements per post during the game, indicating pre-game content drives roughly 3.5 times higher engagement.

Social Listening

Football’s Big Game 2026 Commercials: How Ad Teasers Scored Big and AI Execution Fumbled

Meltwater graphic titled ‘Big Game 2026: Conversation, Engagement & Audience Response.’ Finalist teams section highlights New England Patriots with 377K mentions and 7.18M engagement, and Seattle Seahawks with 388K mentions and 7.98M engagement, illustrated with team helmets on a light background.

Social Listening

Football’s Big Game 2026: How Culture and Celebrity Overshadowed Brands

Meltwater visual titled “AI-Recommended Brands: Visibility & Prevalence Analysis,” showing how AI recommends sustainable fashion brands. The image highlights Eileen Fisher, Pact, and Patagonia with metrics for total mentions, visibility scores, and prevalence, based on Meltwater GenAI Lens data.

Generative Engine Optimization (GEO)

How AI Decides Which Organic Fashion Brands to Recommend

Social Listening

45 TikTok Stats You Need To Know [2026]

“Wide-format infographic comparing latte flavor trends for matcha, pistachio, and ube. Matcha shows rising engagement and mentions, pistachio shows increased mentions but lower engagement, and ube shows the largest engagement growth. Decorative illustrations include bowls of matcha, pistachio nuts, ube root, and an upward trend arrow.”

Social Listening

Trend Adoption Stages Explained: Matcha, Ube, and Pistachio Lattes

A clapboard, speech bubble, and coins float around a laptop playing a video in this image for a blog about YouTube statistics.

Social Listening

20+ YouTube Statistics Marketers Need to Know in 2026

An image reading: Meltwater, Heated Rivalry, How the Sleeper Hit Caught Fire, Mentions Growth +216%, Engagement growth +280%, along with two up arrows coming out of a hockey stick

Social Listening

How Heated Rivalry Became One of Streaming’s Hottest Shows — a Social Listening Analysis

Generative Engine Optimization (GEO)

Fitness Apps Brand AI Visibility Index

“Timeline-style infographic for the Marty Supreme campaign illustrating viral momentum and celebrity amplification. Visual markers show the Oct 6 NYFF premiere driving a 3,000% mention spike, a Dec 19 music video moment linked to Timothée Chalamet’s 3.2 million-like post, and peak buzz at the Dec 25 theatrical release.”

Social Listening

Buzz vs. Engagement: What the Marty Supreme Campaign Teaches Us About Cultural Marketing

A white bunny wearing sunglasses holds a tropical drink beside an island, palm tree, boom box and more for a Meltwater blog about Bad Bunny

Social Listening

How Bad Bunny Became a Global Cultural Force: Audience Buzz Data and Insights

An awards podium featuring emojis around a heart emoji on the highest podium with a gold medal around it that reads #1

Social Listening

Top Emojis of 2025: Platform, Country, and Generation Trends

An orange shipping container with a % symbol on it against a blue background

Marketing

Global Trade War: How Tariff Discussions Impact Brands and LLM Answers

A spotify player window against a yellow background

Social Listening

How Spotify Wrapped 2025 Went Viral: Listening Age Insights and Global Trends

A bear-shaped coffee cup beside a tote bag for a Meltwater data analysis blog about the Trader Joe's Tote Bag the Starbucks Bearista Cold Cup and the impact of F&B merch

Marketing

Viral Food & Beverage Merch: Lessons from Trader Joe’s & Starbucks

Social Listening

What the Rise of AI Slop Means for Marketers

Arrows pointing between green and purple briefcases for a Meltwater data blog about corporate rebrands

Marketing

2025’s Biggest Rebrands: Lessons from Cracker Barrel, HBO Max, and Jaguar

A ring is on stage under spotlights beside big pink feathers and a microphone

Brand Management

Which Brands Benefitted Most from the Swift-Kelce Engagement?