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Ann-Derrick Gaillot

Content Writer

Ann-Derrick Gaillot is Meltwater's content writer. She joined the Americas team in March 2022 with nearly a decade of experience in content writing, copywriting, editorial, and culture journalism.

Meltwater graphic titled ‘Big Game 2026: Conversation, Engagement & Audience Response.’ Finalist teams section highlights New England Patriots with 377K mentions and 7.18M engagement, and Seattle Seahawks with 388K mentions and 7.98M engagement, illustrated with team helmets on a light background.

Social Listening

Football’s Big Game 2026: How Culture and Celebrity Overshadowed Brands

Meltwater visual titled “AI-Recommended Brands: Visibility & Prevalence Analysis,” showing how AI recommends sustainable fashion brands. The image highlights Eileen Fisher, Pact, and Patagonia with metrics for total mentions, visibility scores, and prevalence, based on Meltwater GenAI Lens data.

Generative Engine Optimization (GEO)

How AI Decides Which Organic Fashion Brands to Recommend

An image showing a purple laptop open on the Meltwater Suite with graphs and social listening insights, on a pale purple background. Meltwater vs Cision blog post

Social Listening

7 Best Cision Alternatives With Evaluation Criteria For 2026

“Wide-format infographic comparing latte flavor trends for matcha, pistachio, and ube. Matcha shows rising engagement and mentions, pistachio shows increased mentions but lower engagement, and ube shows the largest engagement growth. Decorative illustrations include bowls of matcha, pistachio nuts, ube root, and an upward trend arrow.”

Social Listening

Trend Adoption Stages Explained: Matcha, Ube, and Pistachio Lattes

An image reading: Meltwater, Heated Rivalry, How the Sleeper Hit Caught Fire, Mentions Growth +216%, Engagement growth +280%, along with two up arrows coming out of a hockey stick

Social Listening

How Heated Rivalry Became One of Streaming’s Hottest Shows — a Social Listening Analysis

Generative Engine Optimization (GEO)

Fitness Apps Brand AI Visibility Index

“Timeline-style infographic for the Marty Supreme campaign illustrating viral momentum and celebrity amplification. Visual markers show the Oct 6 NYFF premiere driving a 3,000% mention spike, a Dec 19 music video moment linked to Timothée Chalamet’s 3.2 million-like post, and peak buzz at the Dec 25 theatrical release.”

Social Listening

Buzz vs. Engagement: What the Marty Supreme Campaign Teaches Us About Cultural Marketing

A white bunny wearing sunglasses holds a tropical drink beside an island, palm tree, boom box and more for a Meltwater blog about Bad Bunny

Social Listening

How Bad Bunny Became a Global Cultural Force: Audience Buzz Data and Insights

An awards podium featuring emojis around a heart emoji on the highest podium with a gold medal around it that reads #1

Social Listening

Top Emojis of 2025: Platform, Country, and Generation Trends

An orange shipping container with a % symbol on it against a blue background

Marketing

Global Trade War: How Tariff Discussions Impact Brands and LLM Answers

A spotify player window against a yellow background

Social Listening

How Spotify Wrapped 2025 Went Viral: Listening Age Insights and Global Trends

A bear-shaped coffee cup beside a tote bag for a Meltwater data analysis blog about the Trader Joe's Tote Bag the Starbucks Bearista Cold Cup and the impact of F&B merch

Marketing

Viral Food & Beverage Merch: Lessons from Trader Joe’s & Starbucks

Social Listening

What the Rise of AI Slop Means for Marketers

A handbag, sunglasses, and pink high heels against a green background for a Meltwater blog about influencer marketing in the luxury fashion sector

Influencer Marketing

3 Examples of Influencers Driving Impact for Luxury Fashion Brands

Arrows pointing between green and purple briefcases for a Meltwater data blog about corporate rebrands

Marketing

2025’s Biggest Rebrands: Lessons from Cracker Barrel, HBO Max, and Jaguar

Sunglasses, stars, and a champagne bottle against a blue background for a Meltwater blog about types of influencers that alcohol brands can partner with

Influencer Marketing

Three Types of Influencers Driving Results for Alcohol Brands

A car rests on a purple background between a ring light and an oversized smartphone in this image for Meltwater blog about automotive influencer marketing

Influencer Marketing

How Automotive Brands Are Driving Mega Results with Micro and Macro Influencers

A ring is on stage under spotlights beside big pink feathers and a microphone

Brand Management

Which Brands Benefitted Most from the Swift-Kelce Engagement?

A shopping basket with credit cards and gold coins spilling out of it

Social Listening

The “Buy Local” Movement in 2025: Tariffs, Consumer Shifts, and Marketing Insights

A head-on view of a blue race car against a blue background

Marketing

Three F1 Movie Activations That Drove Big Online Buzz

Popcorn exploding out of a red and white striped movie theater popcorn bucket

Social Listening

Return to Cinema: The Social Media Insights on Why People Go to the Movies

Social Listening

The Top EV Purchase Drivers, According to Social Media Users

Social Listening

The Most Talked About Moments and Brands of the 2025 US Open

A denim skirt besidee a kpop cd beside a milkshake

Social Listening

How Viral Was the Katseye Gap Campaign and Why?