United States

Consumers have a seemingly bottomless appetite for video content, so if your brand isn’t investing in video you’re missing a huge opportunity!

Produced in partnership with leading creative marketing agency, Think Jam, this eBook explains the basics of how you can introduce video into your brand’s marketing mix. Download your copy today to discover:

What video capabilities each major social platform offers

Inspiration for the kind of video content you could create

There’s also an explanation of how you can make your investment in video work harder, by re-versioning with Think Jam’s ReMake platform, which lets you easily change text and images in video without having to request changes from your production agency.

Please Note: by downloading this eBook you agree that Meltwater may share your contact details with Think Jam.

Adding Video to Your Social Content Strategy Guide.pdf

In partnership with Think Jam and Remake, this guide explains the basics of how you can introduce video into your brand's marketing mix.

Adding Video to Your Social Content Strategy

Thank you for your interest in our guide "Adding Video to Your Social Content Strategy"

Marketing leaders are responsible for the success of many diverse programs and functions, from social media to influencer marketing to brand management and more; each with their own requirements.  

You need to have clear oversight in order to maximize productivity. But with so many different areas to manage, avoiding conflicting results and demonstrating progress with accurate insights can feel impossible. 

This guide explores how having a unified approach breaks down silos, reduces wasted time, improves visibility, and opens the door for better communication and creativity. 

Leave the fragmented reporting behind and present your wins with confidence.

Get Your Copy of the Marketers Guide to Unified Reporting

Fragmented reporting costs marketing teams time, energy, and budget. This guide offers a more unified approach.

The Marketers Guide to Unified Reporting | Free download

The Marketers Guide to Unified Reporting

In PR and communications, guesswork doesn’t work anymore. The days of relying on your instinct to plan PR strategies are long gone — it’s time to start making smarter decisions based on hard data. But where do you start? 

We created The Data-Driven PR Playbook to show you how data can be used at every point across the spectrum of PR and comms activity to make better-informed decisions, get stronger results, and conclusively prove the value of your work to stakeholders. 

Download The Data-Driven PR Playbook and learn how data can take your comms strategies to new levels of effectiveness. 

Get Your Copy of the Data Driven PR Playbook

Guesswork doesn't work in PR any more - this guide explains how to use data to get better results for all of your PR activity.

The Data-Driven PR Playbook

Guesswork won’t cut it when it comes to modern customer experiences. Today’s consumers expect authentic, engaging interactions from brands, so market researchers need to develop a holistic understanding of their audiences based on hard data. So, where do you start?

We created this guide to help research teams drill down on consumer behavior with data and actionable insights. It will help you ditch the assumptions, so you can create personalized experiences that will increase customer engagement, retention, and bottom-line revenue.

The data points today’s researchers need to access

A smarter approach to audience segmentation

Strategies for putting personalization into practice

Download the guide and see how you can supercharge your consumer research efforts to create better business outcomes.

Download Your Copy of Personalization at Scale

Personalization at Scale: Removing Guesswork from Consumer Research

Researchers need more than guesswork to successfully personalize customer experiences. Learn how data and AI can enhance your research with our guide.

Guide to Personalization at Scale | Free Download

Economic pressures, infinite choices, and flourishing online communities have changed how retail customers encounter new products and brands.

Using social, media, consumer, and intelligence solutions from the Meltwater Suite, we analyzed consumer conversations about retail product discovery and research to uncover new strategies for marketers.

Untapped influencer marketing opportunities

The growth of “best” product lists and shopping guides

Ready to put shoppers at the center of your brand awareness strategies? Explore Connecting with Retail Consumers to learn how.

Meltwater_2024_Retail_Report.pdf

A data-driven guide for marketers on the hunt for better strategies to connect with today's retail consumers. Free download.

2024 Retail Report

Click below to access our 2024 retail report. We will also send a downloadable copy to the email you provided.

2024 Consumer Insights: Retail

Influencer Pricing - How much do influencers charge?

How much should you pay influencers? We surveyed over 2,500+ influencers, ranging in size and across all industries, offering the largest study on pricing in the industry.

As a result, we were able to establish the most comprehensive report on influencer pricing to be used as a benchmark by brands and influencers alike.

Get your free copy of our influencer rate card by filling out the form.

Influencer-Rate-Card-2024.pdf

Download this free influencer rate card and learn how much influencers charge. Our influencer rate card shows you influencer costs and influencer pricing.

Influencer Rate Card | Free Download

Thank you for your interest in this asset.

Influencer Rate Card

Before using Klear, agencies struggled to deliver the almost real-time customer insights their clients require. To win new business and retain current clients, firms need to perform due diligence to prove they understand their prospects’ market.

However, this is not easy because influencers and their messages can change daily. Whether performing crisis intervention or tracking brand sentiment, agencies increasingly must use a set of tools to help them stay current.

Learn more about the ROI impact that Klear, our Meltwater Influencer Marketing solution, has on agencies that are working with influencers.

Tip: Download our Forrester Study on Klear's Economic Impact.

The Impact of Klear on Agencies-EbookReport.pdf

Learn more about the ROI impact that Klear, our Meltwater Influencer Marketing solution, has on agencies that are working with influencers. Free Download.

Klear's Impact on ROI for Agencies

Meltwater Influencer Marketing: Klear's Impact on ROI for Agencies

Elevate your marketing strategy with actionable consumer insights!

In today's dynamic marketplace, understanding your audience is key to staying ahead of the curve. Discover how to leverage data to gain valuable consumer insights and translate them into impactful campaigns and strategic marketing initiatives.

You will hear from industry leaders like Arla Foods and the leading Scandinavian communications agency Geelmuyden Kiese, who will share their strategies for gathering and utilizing consumer insights in practice.

Transforming Data into Actionable Strategies

Elevate your marketing strategy with actionable consumer insights. Access the tools you need for success now! ►

Unlocking Consumer Insights

Thank you for your interest in this webinar!

On-Demand Webinar: Unlocking Consumer Insights

In today's dynamic marketplace, understanding your audience is key to staying ahead of the curve. Discover how to leverage data to gain valuable consumer insights and translate them into impactful campaigns and strategic marketing initiatives.

We are proud to have two customers participating, Arla and the leading Scandinavian communications agency Geelmuyden Kiese. They will guide you through their data-driven consumer insights process and share different use cases. 

Don't miss out!

Webinar: Unlocking Consumer Insights

Join Meltwater and industry expert Neil Cameron, Head of Canadian Agency Partnerships at TikTok, for an exclusive on-demand webinar as we explore the top social media trends of 2024. Gain valuable insights, practical tools, and resources to empower brands in effectively engaging their audience on TikTok. 

The art of crafting authentic narratives within the influential landscape and thriving creator economy.


How to leverage TikTok to connect with your audience effectively, establishing a meaningful presence for your brand.


Dive into social listening, actively tuning into the pulse of your audience and responding strategically.


Gain exclusive insights into the most recent trends in social media, drawn from our State of Social Media 2024 report and stay ahead of the curve.

Request a Demo

On-Demand Webinar: The State of Social: Insights, Trends & Engagement with TikTok

Explore the top social media trends of 2024. Gain valuable insights to empower brands in effectively engaging their audience on TikTok.

On-Demand Webinar:The State of Social: Insights, Trends & Engagement with TikTok

Thank you! We hope you will find this webinar insightful.

The State of Social: Insights, Trends & Engagement with TikTok

Reporting Masterclass: Save Hours with Integrated AI and Automation

In our first edition of our Innovation Insights masterclass series for 2024, you'll hear from Charlie Ayling our Head of Marketing EMEA (EN), Alex Gartner, Senior Account Executive and Natalie Vass, Product Specialist at Meltwater. They will share the latest insights from our State of Social Survey 2024 on the key challenges faced by marketing and communications professionals and how to make the most of insight and custom reporting to alleviate those challenges, and Natalie will finish with key AI updates to the Meltwater Suite.

The key reporting challenges facing marketing and communications professionals in 2024

How to utilise AI to establish more efficient and effective reporting

How to you show performance across a full year

How Meltwater are developing solutions to give you more insight, faster

The key AI updates in the Meltwater suite

Thank you! A representative will reach out to you shortly

Want to know how Meltwater can help you? Fill out the form

As we approach quarter-end, we all have two things on our mind - reporting on our performance, and planning the rest of 2024.

Watch this free on-demand masterclass: how to save hours on reporting with integrated AI and automation measures.

Guide

Thank you!

Explore more free guides, reports & webinars

Explore by type

Guides

Webinars

Reports

Explore by topic

Let's build your Meltwater suite