United States

Likes, comments, shares, fans, followers, engagement…

Brands worldwide are collaborating with influencers more to reach their target audience.

Leveraging Influencer Marketing: Ultimate Guide

In this whitepaper, we focus on how the beauty industry has welcomed the impact of influencer marketing, and help you understand why these relatable and authentic personalities are the top choice for beauty brand endorsements and commercial collaborations.

Get your free insights report and understand:

How to identify what kind of influencers you should work with

Influencer Marketing Measurement: KPIs, Metrics, ROI

What metrics you should prioritise when reporting and measuring influencer marketing success

The Ultimate Social Listening Guide - Never Miss a Social Mention

How brands use social listening to shape product strategy

What new tools are brands using to help with influencer marketing

Finding the Right Brand Influencers: A Step-by-Step Guide

The Top 10 Beauty Influencers in the Philippines

50 Top Beauty Influencers to Inspire You

Top Beauty Influencers in South Africa 2025

Tip: Are you looking to partner up with influencers in this industry? Take a look at the top beauty influencers in the Philippines, the top global beauty influencers and at the top beauty influencers in South Africa.

2020 APAC Beauty Report eBook.pdf

Thank you for your interest in our "Beyond Skin Deep" report.

Get access to content by filling out the form below:

Understanding the shopping journey of the Southeast Asian beauty buyer

Influencers are changing the beauty industry. Explore how the buyer journey has evolved, and influencer marketing tips for brands.

Free Guide: Influencer Marketing's Effect on SEA Beauty Buyers

Beyond Skin Deep: Understanding the shopping journey of the Southeast Asian beauty buyer

Tired of sending press releases into the void, only to be met with nothing but silence? Do you struggle to get your story noticed by journalists??

This guide is here to help, with useful tips, insights, and proven techniques for creating effective media outreach campaigns. Download “Craft Winning Pitches for Media Relations” now, and you’ll learn:

The secrets to writing press releases and pitches that grab attention

How the art of storytelling can bring your campaigns to life

When to use AI-powered tools to streamline your media relations 

Strategies for building relationships with journalists and influencers

Whether you work on an in-house PR team or at an agency, this eBook is packed with valuable advice that will help you achieve your media relations goals.

Enter your details to access the guide.

Learn to create compelling stories and powerful media relations campaigns that drive results.

Craft Winning Pitches for Media Relations

To demonstrate meaningful growth as a brand, you need to measure against more than just your own metrics and milestones. Another crucial piece of the puzzle is benchmarking: allowing you to see your progress against competitors and established industry standards.

There are many intricacies to benchmarking in the complex world of PR and marketing today. In this guide we’ll illustrate some practical ways you can use social listening to get deeper competitor and industry insights. 

Your go-to guide for benchmarking success. Explore smart social listening techniques to keep your brand competitive and informed.

Social Listening for Benchmarking Guide

Successfully harnessing the power of AI all starts with the prompt. 💯

Once you unlock the formula for truly effective prompts, it becomes much easier to realize the value of AI for elevating your social program. 

Social managers can tap into AI tools for image generation, crisis management, videos, and campaign planning — reducing the demands on their time and making busy days go a bit smoother!

If you’re struggling to come up with prompts and need some inspiration, download this guide to access 80+ unique examples that can easily be adapted for your needs.

Free resource with 80+ AI prompt ideas for social media. Inspiration for AI content creation, crisis management, campaign planning and more!

80+ AI Prompts for Social Media [Free download]

Feel like the digital landscape is evolving faster than ever in 2025? Let the latest digital behavior data point you in the right direction with the April Global Statshot Report. From internet adoption trends to digital marketing stats, it has the numbers you need to start assessing and optimizing your strategies. 

Don’t miss out on the latest in digital behavior, including comprehensive data on:

Shifts in how internet users find information

New trends in mobile data and online video consumption

Download the report to tap into the trends that will help drive your strategies forward in 2025.

Upgrade your understanding of how the world behaves online with this quarterly update to the 2025 Global Overview Report.

Digital 2025: April Global Statshot Report

Thank you for downloading the April Global Statshot Report, a comprehensive data analysis of digital behavioral trends throughout the first quarter of 2025.

Understand the world of luxury fashion resale  

Secondhand, pre-owned, pre-loved, used — call it what you want, but the online resale sector is transforming the luxury fashion industry and reshaping consumer demands along with it. Skip past the assumptions and get to the heart of what’s driving excitement with our data-driven  Consumer Insights: Luxury Fashion Resale report. 

The resale platforms most associated with top luxury brands

The emotional drivers behind the sector’s most talked about items

How resale is reshaping the way consumers look at luxury

Check out Consumer Insights: Luxury Fashion Resale for a deeper understanding of what resonates with today’s secondhand luxury shoppers.

Meltwater 2025 Luxury Fashion Resale.pdf

From buzzy partnerships to sought-after items, understand the ins and outs of the pre-loved luxury fashion world with key data, insights, and takeaways for marketers.

Consumer Insights Report: Luxury Fashion Resale

Consumer Insights: Luxury Fashion Resale

Digital 2025

The rise of AI is reshaping the PR landscape, offering new ways to craft compelling stories, predict media trends, and connect with audiences like never before. But how can PR professionals harness AI effectively while maintaining authenticity and trust? Join Meltwater and industry experts for an exclusive deep dive into the future of AI-powered PR. Discover cutting-edge strategies, real-world applications, and the tools that are transforming media relations, brand storytelling, and audience engagement.

The Ethics of AI – Navigate the balance between automation and authenticity in PR and communications.

The Power of AI-Driven Storytelling – Learn how AI enhances content creation, press release distribution, and journalist engagement.

Smarter Decision-Making with AI Insights – Explore how AI-powered tools provide deeper media intelligence and competitive analysis.

How to Build Custom Automations for Smarter PR & Comms – Take control of your workflow by creating tailored automation solutions that save time and maximize efficiency in PR and communications.

Request A Demo

On Demand Webinar: AI-Powered PR: Transforming Media Strategy for the Digital Age

Join Meltwater and Storyblok in this on-demand webinar to explore how AI is revolutionizing PR & Communications.

Thank you! We hope you will find this webinar insightful.

AI-Powered PR - Transforming Media Strategy for the Digital Age

If you missed our recent webinar, we discussed how a brand’s reputation can change in an instant.  According to the latest Digital 2025 report, 58% of people in India are concerned about online misinformation. 

With misinformation, viral crises, and online backlash on the rise, how can brands stay ahead and protect their image?

In this webinar, we explored proactive strategies that AI can help with crisis communication, real-time monitoring, and reputation management such as:

Learn how AI-powered insights, social listening, and a solid crisis response plan can help your brand navigate challenges and maintain trust.

Complete the form to view the webinar on-demand.

Sign up to watch

On-demand Webinar: Safeguard Your Brand Reputation

Watch this webinar where we’ll deep-dive into the evolving influencer marketing landscape and what you need to know to stay competitive in 2025.

On-Demand Webinar: Unlocking Influencer Marketing Success in 2025

Webinar: Safeguarding your brand reputation with real-time crisis communication

If you missed our recent 2025 Marketing Trends webinar, one thing was clear: the creator economy is showing no signs of slowing down. As brands continue to shift budgets towards influencer campaigns, understanding how to plan, measure, and optimise these efforts is more important than ever.

In this webinar, we deep-dive into the evolving influencer marketing landscape and what you need to know to stay competitive in 2025:

✅ Key trends shaping influencer marketing this year

✅ How to measure ROI and track attribution effectively

✅ The role of TikTok and emerging platforms

✅ Leveraging influencer content to boost your social presence and engagement

Whether you're just starting or refining your influencer program, this session is packed with insights to help you unlock better results and how to amplify your brand voice and spark meaningful conversations.

On-demand Webinar: Unlocking Influencer Marketing Success in 2025

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