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A social media manager's job is never done. There’s content creation, community management, crisis monitoring, reporting…and you're there overseeing it all! 

We know you’re busy. So let us help take some of the pressure off when it comes to fleshing out your content calendar with fresh, timely, and creative content. Download this comprehensive social holidays calendar for inspiration all year round.

Whether you’re looking for a way to celebrate chocolate cake 🍰 (January 27), highlight a nostalgic piece of technology ☎️ (National Landline Telephone Day on March 10), or encourage engagement from customers on World Creativity & Innovation Day 🎨(April 21), we’ve got you covered.

Use these celebrations to enrich your social media feeds and forge a deeper connection with your online audience.

Thank you! You may now access the 2025 social media calendar. Enjoy!

Simplify your social media management with Meltwater. Get in touch to learn more.

Downloadable 2025 calendar for national days, themes, and events.

Downloadable PDF and interactive 2025 social media calendar. National days, themes, and cultural events. Invigorate your content calendar!

2025 Social Media Holiday Calendar

Social Media Calendar, 2025

Good campaign management is fundamental to successful media relations. Without a well-planned, well-managed strategy, deadlines start to slip, pitches go unsent or unseen, and results miss the mark. 

That’s why we created this handy guide covering everything you need to launch impactful media relations campaigns! Campaign Management for Media Relations is your step-by-step guide to planning, executing, and measuring successful media relations campaigns.

Analyze your audience to shape the right message

Identify and pitch the journalists that matter most

Optimize campaigns in real time based on hard data

Whether you’re at an agency or an in-house comms team, this guide will help you get organized, stay focused, and deliver measurable results.

Download this free guide to learn how to manage a media relations campaign, from planning and media pitching to mid-campaign optimization and measurement.

Campaign Management for Media Relations | Meltwater

Campaign Management for Media Relations

In Southeast Asia, regulators are tightening their oversight of financial services marketing—particularly in areas like insurance—creating an urgent need for compliance teams to adapt quickly. Similar regulatory pressures are also emerging in markets such as India, Hong Kong, and Australia.

Financial institutions are under mounting pressure to monitor agent behaviour, mitigate misinformation, and maintain brand trust. The risks are high, especially in the age of “finfluencers” and high-stakes social media visibility.

Our latest report reveals how financial institutions such as banks and insurance providers use Meltwater to monitor how their agents promote products online, giving them greater visibility, control, and confidence. You’ll learn how to:

Identify specific keywords like “guaranteed returns” and get notified when an agent posts them on their social media channels

Track customer complaints across social media platforms and online forums to uncover misconduct trends

Set up real-time alerts that enable compliance teams to intervene early

Use sentiment analysis to identify recurring pain points and boost agent training

Some insurance firms receive 15–20 complaints per week related to agent misrepresentation, aggressive sales tactics, or false claims. These are not just customer service concerns, as they represent significant regulatory and reputational risks.  

Read this free report to learn how you can empower your team with the tools and insights needed to safeguard your brand in today’s fast-evolving, socially driven landscape. 

Our latest report reveals how financial institutions such as banks and insurance providers use Meltwater to monitor their agents in this social-driven landscape.

Strengthening Financial Compliance in APAC | Free Report

Strengthening Financial Compliance in APAC's Social-Driven Landscape

What are the key trends and tactics that marketing professionals should be paying attention to in 2025? Based on what experts were saying at Meltwater Summit, we’ve put together a playbook of actionable takeaways to help those working in marketing and social media to optimize and maximize their output, encourage better engagement, and gain executive buy-in.

Tapping into the ‘brainrot’ phenomenon, from The Webby Awards 

Crafting better social video with limited resources, from BMI

Insights on integrating AI into your daily workflow, from Microsoft 

➡️ Looking for PR insights from Summit? Check out our PR Playbook!

The key takeaways and actionable implementation tips for marketers from Meltwater Summit 2025

Meltwater Summit Playbook for Marketers

Whether seeking comfort, adventure, or nutrition, consumers want snacks that can deliver satisfying experiences. This insights report uses AI-powered consumer intelligence to help marketers and brands…

We analyzed millions of social media posts to analyze the motivations behind consumer snack preferences and highlight new opportunities to connect with target audiences.

Discover the stats and insights behind top trends, including:

The rise of social media buzz about store-brand snacks

Why China and Japan are key markets for premium brands

Protein and the next trendy nutrients   

Three top categories of consumers’ favorite snacks

Looking for snack industry consumer intelligence to inspire your next big idea? Download the Consumer Insights: Snacks report for a data-driven look at what’s next in snacks.

2025 Meltwater Snacks Report.pdf

Discover what social media buzz tells marketers about trends and opportunities for premiumization in the global snacks sector.

2025 Consumer Insights: Snacks

Consumer Insights: Snacks

Which beverage brands are winning with influencer marketing, and what makes their strategies stand out?

In our Alcoholic Beverages Influencer Benchmarking Snapshot, we analyzed Instagram creator content for 10 leading beer, spirits, and non-alcoholic brands using Meltwater’s influencer marketing solution, Klear. This quick snapshot compares industry giants like Guinness, Heineken, Absolut, and Casamigos across key metrics like Estimated Media Value (EMV), influencer volume, and engagement to uncover what’s working best.

Learn which brands lead in EMV, reach, and engagement

Discover how spirits brands can benefit from expert creators

Explore emerging opportunities for non-alcoholic brands in a wellness-driven market

Download the snapshot today for the insights you need to start refining your own influencer strategies!

Download Meltwater's Alcoholic Beverages Influencer Benchmarking Snapshot to see how brands like Guinness, Heineken, and Absolut harness creators on Instagram.

Alcoholic Beverage Influencer Benchmarking Report

Alcoholic Beverages Influencer Benchmarking Snapshot

Which auto brands are creating the biggest impact through influencer marketing, and what sets their strategies apart?

In our Automotive Influencer Benchmarking Snapshot, we analyzed influencer content across 10 of the world’s most recognized auto brands using Klear, Meltwater’s AI-powered influencer marketing solution. This quick snapshot report compares brands like Porsche, BMW, Ford, and more based on key influencer marketing metrics, including Estimated Media Value (EMV), post volume, and engagement — and uncovers what’s working best.  

See which automakers are leading in EMV and engagement.

Discover what vehicle categories generated the most influencer buzz.

Learn how brands are reaching new audiences with lifestyle and organic content.

Discover how 10 global auto brands stack up on Instagram in our free benchmarking report. See trends, top performing content, and strategic insights.

Automotive Influencer Benchmarking Report | Meltwater

Automotive Influencer Benchmarking Snapshot

In a rapidly shifting landscape, higher ed marketers must rethink how they build trust, use data, and adapt to AI. In this forward-looking session with Convince and Convert, we’ll unpack the key trends shaping the future of higher ed comms, from the rise of AI-powered insights to the erosion of institutional trust and the growing importance of influence over information. 

Trends shaping trust, influence, and AI in higher ed

How data and AI can drive smarter, more personalized communication

Strategies for leading through uncertainty with agility and purpose

You’ll gain strategic frameworks to help your team stay resilient in a time of uncertainty, as well as practical examples of how data and AI can support smarter messaging, stronger relationships, and more personalized engagement.

Request A Demo

On-Demand Webinar: What’s Next for Higher Ed Comms: Data, Trust, and Influence

In this forward-looking session with Convince and Convert, we’ll unpack the key trends shaping the future of higher ed comms, from the rise of AI-powered insights to the erosion of institutional trust and the growing importance of influence over information. 

On Demand Webinar: What’s Next for Higher Ed Comms: Data, Trust, and Influence

Thank you! We hope you will find this webinar insightful.

What’s Next for Higher Ed Comms: Data, Trust, and Influence

In 2025, building a lasting brand means more than jumping on trends - it’s about knowing when to act, and doing it in a way that builds trust and cultural relevance. The brands getting it right are those that listen closely, move fast (with purpose), and anchor every decision in a long-term strategy.

In this webinar, we’ll share how leading brands are creating clearly defined brand strategies that drive measurable trust and equity, while delivering short-term impact through activations that match the pace and tone of social culture. 

By combining real-time data and AI, brands can deepen emotional connection and ultimately link brand equity to real impact.

Build trust and long-term brand equity
Learn how the most successful brands are creating emotional connection - and tying it to business outcomes.

Make influence measurable
Discover how creators are being used not just for reach, but for relevance and resonance - and how to track both.

Balance short-term wins with long-term value
Show how demand gen and brand storytelling work together - and prove your campaigns drive results.

Move at the speed of culture - without losing strategy
Use AI and real-time insights to spot what’s trending, assess risk, and act when it aligns with your brand.

Track brand health and emotional impact in real time
Monitor sentiment, surface cultural trends, and connect the dots to your bottom line.

Backed by the latest research and real-world examples, this session is designed for marketing, communications, and brand leaders who want to cut through the noise and competing priorities and make smarter, faster, and more strategic decisions.


Complete the form to view the webinar on-demand.

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On-demand Webinar: Brand Credibility, Creators & Culture

We’ll share how leading brands are creating clearly defined brand strategies that drive measurable trust and equity, while delivering short-term impact through activations that match the pace and tone of social culture.

On-Demand Webinar: Brand Credibility, Creators & Culture

Brand Credibility, Creators & Culture Webinar 13 August 2025

In an industry where reputation is everything, early signals can make the difference between proactive response and full-blown crisis. Join us for this exclusive webinar where we unpack how social media listening is becoming an essential tool in financial risk management, reputation strategy, and customer insight.

This session is designed for any organisation navigating public perception, brand risk, or regulatory sensitivity.

What you'll learn:


How an industry leading brand navigates the social media landscape.

A look at Meltwater’s latest product updates + live demo.


Get access to this on-demand webinar by filling out the form on the right!

Watch this webinar to go into social media trends and crisis comms best practices.

In an industry where reputation is everything, early signals can make the difference between proactive response and full-blown crisis. Join us now!

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