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Integrated marketing is the single biggest opportunity for PR. Earned first thinking differentiates PR from the rest of the pack when it comes to creative thinking. PR is better positioned to run an integrated strategy than an ad agency - because it is easier for earned ideas to turn into paid ideas than it is for paid first ideas to work across earned.

Guide to Modern PR

Charlie Ayling, Head of Marketing (EMEA EN) at Meltwater - The Guide to Modern PR

Chris Hides, Managing Director at The Academy - Why Earned Media Ideas Work Across Paid but Paid Ideas Are Less Effective Across Earned Channels

Jordan Kavangh, Assocaite Creative Director at The Romans - 3 Case Studies Illustrating The Power Of Earned At the Heart Of An Idea

Watch the on-demand recording to learn more about why PR and the earned media ideas it generates are the keys to unlocking your integrated communication campaigns.

Free on-demand webinar: Learn about why PR & the earned media ideas it generates are the keys to unlocking your integrated communication campaigns.

On-Demand Webinar: Comms Collective - The March of PR

18 May Comms Collective: The March of PR

Marketing and communications leaders are facing another year of transformation, disruption, and uncertainty. From AI reshaping search and workflows, to video dominating attention, to the professionalization of influencer commerce and the critical role of social customer care, the next twelve months will give us plenty of challenges and opportunities. 

This definitive guide breaks down the 15 biggest trends that will shape the year ahead in marketing, PR, and social media. Each trend comes with clear action points and shows how Meltwater’s suite of solutions can help you not just keep up, but lead.

The rise of AI Search Optimization and LLM reputation management

How to build resilience against misinformation and narrative attacks

Why creator commerce is shifting to performance-based partnerships

The new rules of video, social SEO, and multi-platform engagement

Get your copy today and prepare your team for the year ahead.

Thank you, we hope you find this trends guide interesting.

Get the Trends Guide

Keep ahead of the big changes in PR and marketing communications in 2026, including agentic AI, misinformation, and influencer marketing.

Marketing Trends to Watch in 2026

In Southeast Asia, regulators are tightening their oversight of financial services marketing—particularly in areas like insurance—creating an urgent need for compliance teams to adapt quickly. 

Financial institutions are under mounting pressure to monitor agent behaviour, mitigate misinformation, and maintain brand trust. The risks are high, especially in the age of “finfluencers” and high-stakes social media visibility.

Our latest report reveals how financial institutions such as banks and insurance providers use Meltwater to monitor how their agents promote products online, giving them greater visibility, control, and confidence. You’ll learn how to:

Identify specific keywords like “guaranteed returns” and get notified when an agent posts them on their social media channels

Track customer complaints across social media platforms and online forums to uncover misconduct trends

Set up real-time alerts that enable compliance teams to intervene early

Use sentiment analysis to identify recurring pain points and boost agent training

Some insurance firms receive 15–20 complaints per week related to agent misrepresentation, aggressive sales tactics, or false claims. These are not just customer service concerns, as they represent significant regulatory and reputational risks.  

Read this free report to learn how you can empower your team with the tools and insights needed to safeguard your brand in today’s fast-evolving, socially driven landscape. 

Strengthening_Financial_Compliance_SEA_Final.pdf

Our latest report reveals how financial institutions such as banks and insurance providers use Meltwater to monitor their agents in this social-driven landscape.

Strengthening Financial Compliance in SEA | Free Report

Strengthening Financial Compliance in SEA's Social-Driven Landscape

It can be tough to come up with clever content for your social channels, 24/7, 365 days a year. 

So we’ve put together a 2025 Social Media Holidays Calendar to help your content planning for the year.

Whether you’re looking for a way to celebrate the discovery of alien life (Science Fiction Day on January 2) or to highlight a nostalgic bygone piece of technology (National Landline Telephone Day on March 10), we’ve got you covered.

The calendar also includes a complete list of monthly celebrations such as Pride and Women's History Month.

These celebrations, especially the niche holidays, provide an entertaining, clever, and easy way to enrich your social media feeds — helping you connect with your online audience on so many more levels.

Thank you! You may now access the 2025 social media calendar. Enjoy!

Simplify your social media management with Meltwater. Get in touch to learn more.

Downloadable 2025 calendar for national days, themes, and events.

2025 calendar for national days, themes, and events. Never miss a day for your social media calendar!

2025 National Days Calendar for Social Media

Social Media Calendar, 2025

Essential data on digital behavior around the world, brought to you by Kepios in partnership with Meltwater and We Are Social.

Digital 2026: Global Overview Report

The Meltwater Insight Report explores how AI, social media, and declining trust in traditional institutions are reshaping corporate communications and influence.

With insights led by David Hickey (Executive Director, APAC at Meltwater) and exclusive contributions from Oren Fixler (Head of Social, Content & Media Relations at Telstra), and Gaven Morris (Executive GM, Corporate Affairs at Commonwealth Bank), the report uncovers what Corporate Affairs teams need to know to stay ahead.

Telstra found its reputation impact doubled on owned channels compared to earned media – overturning the long-held belief that third-party validation is the gold standard for trust.

Data revealed TikTok is now Telstra’s highest-reputation touchpoint, showing unconventional platforms can outperform traditional media in building affinity.

Commonwealth Bank is using financial literacy content over promotional messaging to deepen connections - proving value-led storytelling resonates more than overt selling.

Both Telstra and Commonwealth Bank are recruiting talent from outside traditional comms to bring expertise in paid social, conversion, and AI – skills now critical for corporate affairs.

Leaders flagged that AI is not just a tool for efficiency but a filter that shapes which narratives surface at all – making AI-optimised content discoverability a new frontier.

“Our role is to paint that future state – to make the unimaginable tangible,” as CBA’s Gaven Morris put it – a reminder that adaptability and foresight are now as important as technical skills.

Access the full report to see how Corporate Affairs leaders are staying relevant, building trust, and securing a competitive advantage in an increasingly distrustful world.

Download the report to see how AI, social media, and declining trust in traditional institutions are reshaping corporate communications and influence.

Meltwater Insights Report - Outrunning the Narrative

Outrunning the Narrative: How AI-Powered Intelligence is Reshaping Influence in a Distrustful World

Whether seeking comfort, adventure, or nutrition, consumers want snacks that can deliver satisfying experiences. This insights report uses AI-powered consumer intelligence to help marketers and brands…

We analyzed millions of social media posts to analyze the motivations behind consumer snack preferences and highlight new opportunities to connect with target audiences.

Discover the stats and insights behind top trends, including:

The rise of social media buzz about store-brand snacks

Why China and Japan are key markets for premium brands

Protein and the next trendy nutrients   

Three top categories of consumers’ favorite snacks

Looking for snack industry consumer intelligence to inspire your next big idea? Download the Consumer Insights: Snacks report for a data-driven look at what’s next in snacks.

2025 Meltwater Snacks Report.pdf

Discover what social media buzz tells marketers about trends and opportunities for premiumization in the global snacks sector.

2025 Consumer Insights: Snacks

Consumer Insights: Snacks

In 2026, marketers need to recalibrate their strategies — not rebuild them. Step back from the data noise with this on-webinar focused on the must-know shifts and the enduring fundamentals.

Join Meltwater and Simon Kemp, founder of Kepios and the author of the Digital 2026: Global Overview Report, for a discussion that will cure marketing trend hype overload, not add to it.  

The biggest shifts in digital behavior, like the 1 billion people now using standalone generative AI tools every month

The lasting macrotrends, like search’s dominance, with 32% of internet users aged 16 and older using it to discover new brands, products, and services 

A recalibration framework, with suggestions for rebalancing, rethinking, and remeasuring strategies 

Request a Demo

Digital 2026: What’s Changed, What Hasn’t, and What Matters Most for Marketers

Discover what’s changed, what hasn’t, and what matters most in digital behavior in 2026. 

On-Demand Webinar: Must-Know 2026 Digital Marketing Trends

Thank you! We hope you will find this webinar insightful.

On-Demand Webinar: Digital 2026: What’s Changed, What Hasn’t, and What Matters Most

In this on-demand webinar, we’ll show how to move from classic SEO to GEO and how to use GenAI more broadly across your marketing and communications efforts.

You’ll get data, real examples, and practical takeaways you can implement right away.

We’ll cover:

How to stand out inside AI-generated responses (GEO)

How to influence and guide what AI says about you

Gain access to this webinar via the form!

Thank you! We will reach out to you as soon as possible!

Want to know how GenAI Lens can help your organisation? Fill out the form!

People aren’t just searching on Google anymore; they’re asking ChatGPT, Gemini, and other LLMs for answers, insights, and even content creation. Learn how to be part of the answer!

In this Meltwater webinar we go into everything GEO, where do LLMs get their answers from and how can you influence them?

On-Demand Webinar: Learn everything about GEO

On-demand Webinar: Brand Visibility in the age of Gen AI

The customer journey has changed — has your strategy?

For years, marketers focused on social and search to make sure customers could discover their brands. But the landscape is shifting — fast.

According to The Economic Times, Google’s search share has dropped below 90% for the first time in a decade. Why? With the rise of AI-powered assistants like ChatGPT and Gemini, people are discovering, comparing, and making decisions through these channels. If your brand isn’t showing up in LLMs, you’re on the losing edge.

Join us for our upcoming webinar, “The New Customer Journey in the Age of AI,” where we’ll explore how large language models (LLMs) are reshaping discovery, engagement, and retention — and what brands can do to stay visible and relevant.

It’s time to rethink the traditional funnel of Awareness → Consideration → Decision → Advocacy → Retention and adapt it for the AI era.

Sign up to watch

On-Demand Webinar: The New Customer Journey in the Age of AI

As AI-powered assistants like ChatGPT and Gemini reshape how consumers discover and evaluate brands, traditional marketing funnels are being redefined. This session explores how large language models (LLMs) are transforming discovery, engagement, and retention — and what brands can do to stay visible and relevant in this new landscape.

Webinar

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