Industry Leaders Panel Discussion: Navigating Modern Comms and Social Media - Trust, Trends, and Transparency

As social media and communications continue to transform, today’s leaders must navigate shifting audience behaviours, rising trust challenges, and the growing role of AI. At Melbourne’s powerUP Day, our panellists shared their experiences and strategies for building influence, managing crises, and creating authentic connections in an always-on digital world.

Panellists:

• Genevieve Brammall, National Head of PR & Talent Relations at News Corp Australia
• Jenni Smit​​​​, Creative Director at Two Palms Creative Agency