United States

Higher Ed: Marketing in the Time of COVID-19


From applications and admissions to tuition and teaching, the effects of COVID-19 have been widespread for colleges and universities.

Join our webinar on higher education marketing hosted by Public Relations professionals who are or have worked at Carnegie Mellon University, Yale University, and George Washington University.

Our co-hosts will explain why PR, marketing, and communications professionals at colleges or universities must retool their communications strategies before the start of the upcoming school year.

How to keep your online community engaged

What effective messaging can do to support recruitment

How to communicate around COVID-19 issues

Why you need to maintain internal communications

Featured speakers include: Larry Parnell, Program Director and Associate Professor of Strategic PR at George Washington University
Tom Mattia, former Chief Communications Officer at Yale

A Lesson in Crisis Communications: COVID-19 Case Study

Tip: Watch our free on-demand webinar "A Lesson in Crisis Comms: COVID-19 Case Study".

Free English On-demand webinar: How to adapt your higher education marketing strategy in response to  the Covid-19 pandemic.

Higher Ed: Marketing in the Time of COVID-19

It can be tough to come up with clever content for your social channels, 24/7, 365 days a year. 

So we’ve put together a 2025 Social Media Holidays Calendar to help your content planning for the year.

Whether you’re looking for a way to celebrate the discovery of alien life (Science Fiction Day on January 2) or to highlight a nostalgic bygone piece of technology (National Landline Telephone Day on March 10), we’ve got you covered.

The calendar also includes a complete list of monthly celebrations such as Pride and Women's History Month.

These celebrations, especially the niche holidays, provide an entertaining, clever, and easy way to enrich your social media feeds — helping you connect with your online audience on so many more levels.

Thank you! You may now access the 2025 social media calendar. Enjoy!

Simplify your social media management with Meltwater. Get in touch to learn more.

Downloadable 2025 calendar for national days, themes, and events.

2025 calendar for national days, themes, and events. Never miss a day for your social media calendar!

2025 National Days Calendar for Social Media

Social Media Calendar, 2025

Good campaign management is fundamental to successful media relations. Without a well-planned, well-managed strategy, deadlines start to slip, pitches go unsent or unseen, and results miss the mark. 

That’s why we created this handy guide covering everything you need to launch impactful media relations campaigns! Campaign Management for Media Relations is your step-by-step guide to planning, executing, and measuring successful media relations campaigns.

Analyze your audience to shape the right message

Identify and pitch the journalists that matter most

Optimize campaigns in real time based on hard data

Whether you’re at an agency or an in-house comms team, this guide will help you get organized, stay focused, and deliver measurable results.

Download this free guide to learn how to manage a media relations campaign, from planning and media pitching to mid-campaign optimization and measurement.

Campaign Management for Media Relations | Meltwater

Campaign Management for Media Relations

In Southeast Asia, regulators are tightening their oversight of financial services marketing—particularly in areas like insurance—creating an urgent need for compliance teams to adapt quickly. Similar regulatory pressures are also emerging in markets such as India, Hong Kong, and Australia.

Financial institutions are under mounting pressure to monitor agent behaviour, mitigate misinformation, and maintain brand trust. The risks are high, especially in the age of “finfluencers” and high-stakes social media visibility.

Our latest report reveals how financial institutions such as banks and insurance providers use Meltwater to monitor how their agents promote products online, giving them greater visibility, control, and confidence. You’ll learn how to:

Identify specific keywords like “guaranteed returns” and get notified when an agent posts them on their social media channels

Track customer complaints across social media platforms and online forums to uncover misconduct trends

Set up real-time alerts that enable compliance teams to intervene early

Use sentiment analysis to identify recurring pain points and boost agent training

Some insurance firms receive 15–20 complaints per week related to agent misrepresentation, aggressive sales tactics, or false claims. These are not just customer service concerns, as they represent significant regulatory and reputational risks.  

Read this free report to learn how you can empower your team with the tools and insights needed to safeguard your brand in today’s fast-evolving, socially driven landscape. 

Our latest report reveals how financial institutions such as banks and insurance providers use Meltwater to monitor their agents in this social-driven landscape.

Strengthening Financial Compliance in APAC | Free Report

Strengthening Financial Compliance in APAC's Social-Driven Landscape

Essential data on digital behavior around the world, brought to you by Kepios in partnership with Meltwater and We Are Social.

Digital 2026: Global Overview Report

The Meltwater Insight Report explores how AI, social media, and declining trust in traditional institutions are reshaping corporate communications and influence.

With insights led by David Hickey (Executive Director, APAC at Meltwater) and exclusive contributions from Oren Fixler (Head of Social, Content & Media Relations at Telstra), and Gaven Morris (Executive GM, Corporate Affairs at Commonwealth Bank), the report uncovers what Corporate Affairs teams need to know to stay ahead.

Telstra found its reputation impact doubled on owned channels compared to earned media – overturning the long-held belief that third-party validation is the gold standard for trust.

Data revealed TikTok is now Telstra’s highest-reputation touchpoint, showing unconventional platforms can outperform traditional media in building affinity.

Commonwealth Bank is using financial literacy content over promotional messaging to deepen connections - proving value-led storytelling resonates more than overt selling.

Both Telstra and Commonwealth Bank are recruiting talent from outside traditional comms to bring expertise in paid social, conversion, and AI – skills now critical for corporate affairs.

Leaders flagged that AI is not just a tool for efficiency but a filter that shapes which narratives surface at all – making AI-optimised content discoverability a new frontier.

“Our role is to paint that future state – to make the unimaginable tangible,” as CBA’s Gaven Morris put it – a reminder that adaptability and foresight are now as important as technical skills.

Access the full report to see how Corporate Affairs leaders are staying relevant, building trust, and securing a competitive advantage in an increasingly distrustful world.

Download the report to see how AI, social media, and declining trust in traditional institutions are reshaping corporate communications and influence.

Meltwater Insights Report - Outrunning the Narrative

Outrunning the Narrative: How AI-Powered Intelligence is Reshaping Influence in a Distrustful World

Whether seeking comfort, adventure, or nutrition, consumers want snacks that can deliver satisfying experiences. This insights report uses AI-powered consumer intelligence to help marketers and brands…

We analyzed millions of social media posts to analyze the motivations behind consumer snack preferences and highlight new opportunities to connect with target audiences.

Discover the stats and insights behind top trends, including:

The rise of social media buzz about store-brand snacks

Why China and Japan are key markets for premium brands

Protein and the next trendy nutrients   

Three top categories of consumers’ favorite snacks

Looking for snack industry consumer intelligence to inspire your next big idea? Download the Consumer Insights: Snacks report for a data-driven look at what’s next in snacks.

2025 Meltwater Snacks Report.pdf

Discover what social media buzz tells marketers about trends and opportunities for premiumization in the global snacks sector.

2025 Consumer Insights: Snacks

Consumer Insights: Snacks

As the first and only media intelligence assistant built directly inside Microsoft 365, Copilot brings the full power of Meltwater’s media and social data into Microsoft Teams. Copilot brings speed and clarity to every decision by streamlining workflows and surfacing insights instantly in just a single prompt in Teams.

Now, your team can respond faster, cut through the noise, and turn data into knowledge that drives real impact.

How to save hours on PR briefings, trend tracking, and campaign reporting

Access insights through simple prompts, no dashboards or Boolean logic

Gain confidence in AI built for comms and marketing

See how Copilot maps directly to your workflows

Request A Demo

On Demand Webinar: Meltwater Copilot: A New Era of AI-Powered Media Intelligence

Join Meltwater this on-demand webinar and learn how to unlock smarter, faster decisions with Copilot.

Thank you! We hope you will find this webinar insightful.

Meltwater Copilot: A New Era of AI-Powered Media Intelligence

Want expert insights into how you can transform your social mentions into brand-bolstering customer care? This on-demand webinar for you! 

Tune for a thoughtful discussion on the integral role social intelligence plays in customer care strategies, and why it needs to be part of your process. 

The impact of real-time social listening on customer satisfaction

How to turn social signals into service opportunities

Tips for streamlining workflows and reducing resolution times

Real-world examples of brands delivering exceptional social customer care

Sign up to watch

On-Demand Webinar: Turning Social Intelligence into Seamless Customer Care

Watch this expert-led webinar to turn social signals into service opportunities.

On-Demand Webinar: Transform Social Data into Customer Support

Thank you for downloading the On-Demand Webinar: Turning Social Intelligence into Seamless Customer Care

In today’s AI-driven digital landscape, visibility isn’t just about search engines anymore—it’s about how large language models (LLMs) like ChatGPT and Google’s AI Overviews surface your brand. In this session, we’ll show you how Red Door Interactive pairs AI Visibility reporting with social listening to give brands a complete picture of their presence in AI-driven environments. You’ll learn how visibility is measured, where the blind spots are, and how layering earned insights from Meltwater listening fills in the “why” behind brand mentions in AI models.

Why AI Visibility Matters – Discover why brand visibility in LLMs is now a critical dimension of digital discovery.

How AI Visibility Reporting Works – See what this new reporting surfaces and how it highlights your presence.

Where the Gaps Are – Understand blind spots, especially the overemphasis on owned media.

The Role of Social Listening – Learn how earned conversations influence AI models and uncover the “why” behind brand mentions.

Case Study in Action – Explore how combining visibility data with listening insights turns numbers into strategic, actionable outcomes.

Don’t just appear in AI results—shape how AI represents you. Watch this on-demand webinar today and learn how to take control of your brand’s influence in the age of AI discovery.

On-Demand Webinar: AI, Social Listening, and the Future of Brand Discovery

Join Meltwater and Red Door Interactive in this on-demand webinar and learn how to take control of your brand’s influence in the age of AI discovery.

Webinar

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