United States

Higher Ed: Marketing in the Time of COVID-19


From applications and admissions to tuition and teaching, the effects of COVID-19 have been widespread for colleges and universities.

Join our webinar on higher education marketing hosted by Public Relations professionals who are or have worked at Carnegie Mellon University, Yale University, and George Washington University.

Our co-hosts will explain why PR, marketing, and communications professionals at colleges or universities must retool their communications strategies before the start of the upcoming school year.

How to keep your online community engaged

What effective messaging can do to support recruitment

How to communicate around COVID-19 issues

Why you need to maintain internal communications

Featured speakers include: Larry Parnell, Program Director and Associate Professor of Strategic PR at George Washington University
Tom Mattia, former Chief Communications Officer at Yale

A Lesson in Crisis Communications: COVID-19 Case Study

Tip: Watch our free on-demand webinar "A Lesson in Crisis Comms: COVID-19 Case Study".

Free English On-demand webinar: How to adapt your higher education marketing strategy in response to  the Covid-19 pandemic.

Higher Ed: Marketing in the Time of COVID-19

What are the key trends and tactics that marketing professionals should be paying attention to in 2025? Based on what experts were saying at Meltwater Summit, we’ve put together a playbook of actionable takeaways to help those working in marketing and social media to optimize and maximize their output, encourage better engagement, and gain executive buy-in.

Tapping into the ‘brainrot’ phenomenon, from The Webby Awards 

Crafting better social video with limited resources, from BMI

Insights on integrating AI into your daily workflow, from Microsoft 

➡️ Looking for PR insights from Summit? Check out our PR Playbook!

The key takeaways and actionable implementation tips for marketers from Meltwater Summit 2025

Meltwater Summit Playbook for Marketers

What are the key trends and tactics that PR professionals should be paying attention to in 2025? Based on what experts were saying at Meltwater Summit, we’ve put together a playbook of actionable takeaways to help those working in PR to optimize and maximize their output, get better coverage, mitigate crises, and use AI to the fullest.

Insights on practical AI application, from Microsoft 

Crafting authentic brand narratives, from Crocs

Proving the effectiveness of influencers, from Canon

➡️ Looking for marketing insights from Summit? Check out our Marketing Playbook!

The key takeaways and actionable implementation tips for PR pros from Meltwater Summit 2025

Meltwater Summit Playbook for PR & Comms

When a crisis strikes it can feel like your world has been thrown into chaos, but it’s the PR team’s job to keep a level head and steer the brand safely through the challenges ahead. 

Mastering Media Relations for Crisis Comms is your guide for navigating a reputational crisis. Packed with best practice advice to help safeguard your brand when something goes horribly wrong, this guide explains how to: 

Respond quickly and effectively without panicking

Rebuild trust and protect your reputation post-crisis

Whether you’re in-house or agency, B2B or consumer, any comms professional can find themselves suddenly dealing with a crisis. This eBook will help you stay calm, stay in control, and protect your brand when it matters most.

How to protect your brand when a reputational crisis hits

Mastering Media Relations for Crisis Comms

Influencer marking is no longer a nice-to-have for luxury fashion brands — it plays a defining role in shaping how luxury goods are seen, shared, and shopped across social platforms.

That’s why we analyzed how 10 of the world’s most iconic luxury brands — including Dior, Louis Vuitton, Gucci, Chanel, and more — stack up in their influencer marketing performance, using the latest data from Klear, Meltwater’s AI-powered influencer marketing solution. 

Leaderboard Rankings: See which brands are generating the highest influencer-driven media value.

Top Creators: Discover one particular celebrity influencer category that is invaluable for luxury brands.

Takeaways for Marketers: Learn a few tips and tricks that can help shape your own influencer strategy — whether you’re working with a mega-celebrity or an emerging voice in the space.

See how top global luxury brands like Dior, Chanel, and Louis Vuitton perform on Instagram through influencer marketing. Compare reach, engagement, and media value in this exclusive snapshot powered by Klear.

Luxury Fashion Influencer Benchmarking Report | Meltwater

Luxury Fashion Influencer Benchmarking Snapshot

Entertainment has changed since the days of DVDs by mail, and so have audience expectations and habits. This consumer insights report is packed with analysis and takeaways geared to help marketers…

We analyzed millions of social media posts, comments, news articles, and more to help answer one crucial question: What do streaming audiences really want? 

The top streaming pain point and what it says about modern audiences

The emerging meta-genre that could be the key to battling subscription churn

How niche platforms gained a competitive edge on the top global platforms

How release cadence and pop culture trends shape online discourse

Looking for actionable industry takeaways with the media, social, and consumer intelligence data to back them up? Download the Consumer Insights: Video Streaming Market report for an exclusive look at today’s online entertainment viewers.

Meltwater Consumer Insights Streaming report.pdf

Discover what makes modern streaming audiences click “Play” and “Subscribe” in this data-driven report for marketers.

Consumer Insights: Video Streaming Market

Feel like the digital landscape is evolving faster than ever in 2025? Let the latest digital behavior data point you in the right direction with the April Global Statshot Report. From internet adoption trends to digital marketing stats, it has the numbers you need to start assessing and optimizing your strategies. 

Don’t miss out on the latest in digital behavior, including comprehensive data on:

Shifts in how internet users find information

New trends in mobile data and online video consumption

Download the report to tap into the trends that will help drive your strategies forward in 2025.

Upgrade your understanding of how the world behaves online with this quarterly update to the 2025 Global Overview Report.

Digital 2025: April Global Statshot Report

Thank you for downloading the April Global Statshot Report, a comprehensive data analysis of digital behavioral trends throughout the first quarter of 2025.

In today's crowded digital landscape, storytelling isn’t a “nice to have”—it’s the foundation of connection, trust, and growth. Join Meltwater and industry experts for an exclusive session on how to build a brand narrative that resonates across audiences, channels, and business goals. From the science of storytelling to narrative frameworks, learn how to turn your brand story into a strategic advantage.

Why Storytelling Is Non-Negotiable - Understand the science behind why stories captivate, build trust, and influence buying decisions.

The Anatomy of a Business-Driving Story - Learn how Trust + Visibility + Differentiation = tangible business outcomes through a 3-part narrative framework: Origin, Value, and Vision.

Audience Targeting Through Story - Explore how to adapt your message for customers, partners, investors, and internal teams—without losing your core narrative.

Storytelling Across Channels - Discover how to translate your story for social, PR, internal comms, and executive branding.

How to Measure Narrative ROI - Connect storytelling to real results: from brand loyalty and talent retention to media impact and sales lift.

Don’t Just Tell a Story. Drive Results With It. Watch this on-demand webinar and learn how to turn your brand narrative into your most powerful business tool!

Request A Demo

On-Demand Webinar: From Story to Strategy: Why the Most Impactful Brands Lead With Narrative

Join Meltwater and The Rae Christine Agency in this on-demand webinar to explore the science of storytelling.

On Demand Webinar: From Story to Strategy: Why the Most Impactful Brands Lead With Narrative

Thank you! We hope you will find this webinar insightful.

From Story to Strategy - Why the Most Impactful Brands Lead with Narrative

The buzzword AI has made its way into every Marketing & Communications department by now, but are teams truly leveraging it to their full advantage?

AI does more than write social posts, tackle repetitive tasks, or create viral kangaroo stunts (yes, that fake boarding pass moment - IYKYK. If not, even more reason to join). Paired with Meltwater’s data, Mira AI uncovers brand insights faster, spots emerging trends, and frees you to focus on the creative and strategic work you do best.

Join us for a 1-hour webinar as we share some of the top challenges for today’s communicators and how AI can help you work smarter and more efficiently - both inside and beyond the Meltwater Suite. 


The current landscape: Content is multiplying, trust is declining, budgets are tightening, and expectations for ROI are higher than ever.

Unlock the power of AI: How AI can support teams navigating rising mis- and disinformation, spot reputational risks early, and help build trust.

Meet Mira: Skip the dashboards and complex searches. With a single prompt, Mira delivers executive-ready insights, trend summaries, and brand briefs—powered by real-time Meltwater data.

Maximise your workflow with Meltwater Copilot: Integrated into Microsoft Teams and 365, Copilot lets you analyse coverage, understand sentiment, and generate content without switching platforms.


Cut through the noise with faster, focused insights

Share clear, trusted insights directly with executives

Sign up to watch

On-Demand Webinar: The AI Upgrade Every Team Needs: Streamline workflows and gain faster insights with Mira & Meltwater Copilot

Join us for a 1-hour webinar as we share some of the top challenges for today’s communicators and how AI can help you work smarter and more efficiently - both inside and beyond the Meltwater Suite. 

On-Demand Webinar: The AI Upgrade Every Team Needs

On-Demand Webinar: The AI Upgrade Every Team Needs - Streamline workflows and gain faster insights with Mira & Meltwater Copilot

The marketing landscape is evolving faster than ever, fueled by emerging technologies, shifting consumer expectations, and new opportunities for brands to break through the noise. So where should marketers place their biggest bets in 2025? Join Meltwater and industry leaders for an exclusive on-demand webinar exploring the strategies, innovations, and bold moves that will define marketing success this year.

AI in Action: Turning Curiosity into Competitive Edge - AI is evolving faster than most teams can keep up—but those who carve out time to experiment now will lead tomorrow. We’ll break down real-world marketing use cases, scalable implementation tips, and how to upskill your teams to stay ahead of the curve.

Rethinking “ABM”: A Fresh Take on Account-Centric Growth - The lines between sales, marketing, and customer success are blurrier than ever—and so is the term “ABM.” Learn how modern go-to-market teams are shifting from siloed campaigns to integrated, account-focused growth strategies that actually drive pipeline.

Next-Gen B2B Content: Winning in the Age of Generative Search - It’s not just about thought leadership anymore—it’s about relevance, resonance, and reach. Discover how high-performing B2B teams are building content ecosystems that fuel SEO, sales conversations, and strategic positioning in a world reshaped by AI and Search.

Brand is Back: Why Performance Alone Isn’t Enough - The pendulum is swinging—again. While performance marketing still matters, brand equity is proving to be a key driver of long-term growth. Learn how to balance brand and demand, and why leading marketers are doubling down on trust, storytelling, and emotional resonance.

Don't miss your chance to uncover the trends that will shape the marketing landscape—and your success—in 2025 and beyond.

On-Demand Webinar: Top Marketing Trends To Bet On This Year

Join Meltwater and Lakeside Software in this on-demand webinar to explore how the top marketing trends to bet on this year.

Webinar

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