United States

Note: To watch the on-demand webinar, please complete the form. 

Digital marketing - and all its sub-categories, including SEO, social media, content creation, email, and more - is critical for any company's growth in 2020 and beyond.

It can help you differentiate yourself from competitors, better engage prospects, turn prospects into leads, and ultimately convert leads into loyal customers.

Join Meltwater and Neil Patel, one of the world’s most influential digital marketing authorities, in this on-demand webinar on all the Digital Marketing Tips & Tricks you need to succeed. 

Neil Patel is the co-founder of NP Digital and Ubersuggest. 

The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. 

Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

You have the subject matter expertise, it’s time to get recognised for it.

Video: Join Neil Patel, top digital marketing authority, as he discusses the digital marketing tips you need today.

Digital Marketing Tips & Tricks with Neil Patel

Thank you for your interest in this webinar!

Digital Marketing Tips & Tricks by Neil Patel

Global Research Report by Meltwater & YouGov

How do audiences really feel about AI-generated content?

Trust it? Skeptical of it? Engage with it differently across platforms and generations?

AI is transforming how content is created, but public perception of AI-generated content is evolving just as quickly.

Created in partnership with the leading market research firm, YouGov, the Public Perception of AI-Generated Content Report reveals how almost 10,000 people interpret and respond to AI-generated content, and what it means for brands, marketers, and communicators navigating this new era.

Across industries and regions, this report delivers actionable insights for anyone shaping modern brand storytelling.

For brands and communicators, understanding perception is critical. Missteps can damage credibility. The right approach can unlock engagement at scale.

This report offers clear, data-backed guidance to help you:

Develop AI content strategies that resonate

Navigate transparency and disclosure challenges

Make informed decisions about AI adoption in marketing and communications

Download the full report to understand where trust is built, where it’s broken, and how to communicate effectively in an AI-driven world.

By completing and submitting this form, you will receive information, tips, and promotions from Meltwater, and you agree that Meltwater may share your contact information with YouGov for marketing purposes.

How do audiences really feel about AI-generated content?
Trust it? Sceptical of it? Engage with it differently across platforms and generations?

The Public Perception of AI-Generated Content Report

Thank you! 
The Public Perception of AI-Generated Content Report is ready! Enjoy

Public Perception of AI-Generated Content

Learn how to influence ChatGPT, Google AI Overviews, and other LLMs, before they shape your reputation for you.

AI is now the first place people go to research brands. If you’re not showing up in AI-generated answers, you’re invisible to your audience. This guide shows PR and communications teams exactly how to take control.

Inside the guide, you’ll discover how to:

Understand how AI makes decisions: Learn how training data and real-time citations influence brand visibility.

Turn PR into a growth engine for AI visibility: See why earned media is now one of the most powerful signals for LLMs.

Build a repeatable AI visibility strategy: Follow a proven workflow to monitor, influence, and optimize your presence.

Leverage the C.O.R.E. framework: Scale visibility with Credibility, Omnipresence, Readability, and Endurance.

Activate the right channels: From news media to Reddit and YouTube, know where AI actually looks.

This guide is backed by insights from Meltwater’s GenAI Lens, the first platform built to monitor and optimize brand visibility in AI. 

Take control of your brand in the age of AI

Download the Own Your AI Visibility guide and start shaping how AI represents your brand today.

Get the Guide!

Download this free guide to learn how to influence ChatGPT, Google AI Overviews, and co., and take control of your brand’s visibility in AI-driven search.

Free Guide: Own Your Brand’s Visibility in AI

Own Your AI Visibility - Shape What AI Says About Your Brand

The communications landscape is facing a defining challenge: polarization.

The 2026 USC Annenberg Global Communication Report, sponsored by Meltwater and developed by the USC Annenberg Center for Public Relations, explores how political and social division is transforming the structure, strategy, and influence of the PR profession.

While artificial intelligence, hybrid work, and evolving media ecosystems continue to disrupt the industry, PR professionals say polarization is doing the most damage, intensifying reputational risk, increasing executive scrutiny, and complicating corporate speech. 

The impact is difficult to quantify, yet impossible to ignore.

Drawing on global survey data from agency and in-house PR leaders, perspectives from the U.S. general public, and interviews with Fortune 500 Chief Communications Officers, this year’s report examines:

How polarization is increasing PR’s strategic importance inside organizations

Why executive visibility and corporate activism are being reconsidered

How trust in media is shifting across generations

What communications teams are doing to manage risk in an increasingly divided environment

Why the future of the profession remains optimistic despite societal disruption

The findings reveal a powerful paradox: while polarization is widely viewed as harmful to society, it is simultaneously elevating the role of communications leaders as strategic advisors to the C-suite.

Download the 2026 USC Annenberg Global Communication Report now to gain data-driven insights and practical guidance for leading communications in a polarized world.

Explore how polarization is reshaping public relations. Read the 2026 USC Annenberg Global Communication Report, sponsored by Meltwater.

2026 USC Annenberg Global Communication Report | Polarization & the Future of PR

Thank you! 
The 2026 USC Annenberg Global Communication Report is ready! Enjoy

Polarization is Reshaping PR - What Comms Leaders Need to Know

AI is rewriting how brands get discovered

Buyers aren’t browsing anymore — they’re asking AI.

And AI isn’t just finding answers… it’s deciding which brands show up, how they’re described, and who gets trusted.

This report reveals what’s actually happening behind the scenes — and why LinkedIn has become one of the most influential sources shaping AI-generated answers.  And most brands are not prepared for how that changes visibility.

AI is prioritizing expertise, relevance, and structure.

Turn your LinkedIn content into an AI visibility engine

The brands winning in AI aren’t just publishing more, they’re activating their experts. This report shows how to:

Track where your brand appears in AI-generated answers

Identify which sources shape your narrative

Measure how your content performs across AI models

Analysis of 9.5 million AI citations reveals LinkedIn’s growing influence in AI-generated answers.

How LinkedIn Powers the Answers AI Gives the World

Thank you! 
How LinkedIn Content Wins in AI Search — Gen AI Visibility Report is ready!

How LinkedIn Content Wins in AI Search

This new Meltwater Intelligence Report explores how public conversation, social platforms, and AI driven search are reshaping trust and reputation in the Australian insurance sector.

With insights drawn from nearly 5,000 media and online conversations across a 90 day period, ‘The Trust Gap’ reveals how customer perception is formed in moments of friction, uncertainty, and silence, and why insurers are often absent from the conversations that matter most.

Trust is no longer owned by brands: It is shaped across forums, social platforms, and AI generated summaries, often without brands being present in the conversation.

Frustration doesn’t build, it spikes: Claims related issues spread quickly across social channels before reaching mainstream media, shaping perception in real time.

Small moments can become big narratives: Individual experiences can escalate rapidly, turning into broader sector wide conversations about fairness and trust.

Uncertainty fills the gaps: When information is fragmented across media, influencers, and AI generated sources, customers are left to interpret conflicting signals.

Influence now sits with the crowd: Creators, communities, and AI systems are redefining how insurance products are understood, beyond traditional brand control.

If you are not visible, you are defined by others: AI generated search is driven by earned media and open web sources, meaning third party content shapes how your brand is represented.

Download the full report to understand what makes Australians trust, question, and choose their insurance providers today.

The Trust Gap: Reputation in Australian Insurance

The Trust Gap: What Public Conversation Reveals About Reputation in Australian Insurance

A smarter approach to analyzing social listening.

Sentiment tells you how people feel. But it rarely tells you why, or what to do next.

In a fragmented media and social landscape, brands are drowning in unstructured data. While sentiment and emotion analysis have become standard tools, they often miss nuance, misread intent, and fail to provide the context needed for confident decision-making.

This white paper introduces attitudinal analysis, a modern approach that reveals tone, intent, and meaning behind conversations across social, media, and voice-of-customer data.

Why sentiment and emotion analysis break down in real-world text, especially with sarcasm, ambiguity, and mixed signals

The limitations of legacy emotion models (including why frameworks like Plutchik’s Wheel no longer hold up for linguistic analysis)

How attitudinal analysis captures intent, tone, and context — not just positivity or negativity

The Conversus Attitude Framework, a 15-attitude system built from hundreds of millions of real conversations

How attitudes predict behavior like churn, loyalty, advocacy, and purchasing intent more reliably than sentiment alone

Practical use cases for brand perception, crisis detection, competitive intelligence, CX, and marketing optimization

This white paper is essential reading for:

Marketing & Brand Leaders seeking deeper insight into perception and intent

PR & Communications Teams managing reputation, crises, and narratives

Insights & Research Professionals working with unstructured data

Agencies & Strategists delivering high-impact analysis to clients

CX & Customer Intelligence Teams focused on loyalty and churn prediction

Get the full white paper to explore how attitudinal intelligence transforms unstructured data into confident decisions.

Download your report on "From Sentiment to Emotion to Attitude"

How attitudinal analysis, reveals tone, intent, and meaning behind conversations.

From Sentiment to Emotion to Attitude [Report]

Thank you for downloading "From Sentiment to Emotion to Attitude" report

From Sentiment to Emotion to Attitude

Generative AI is transforming how brands create content, engage audiences, and scale communications. But while adoption is accelerating, consumer trust is evolving much more cautiously.

How comfortable are audiences with AI-generated content?
When does AI enhance brand perception, and when does it damage trust?
What expectations do consumers now have around transparency and disclosure?

Join Meltwater and YouGov for an exclusive webinar exploring new research into consumer attitudes toward generative AI and its impact on brands, marketing, media, and communications.

Drawing on insights from nearly 10,000 consumers across seven countries, combined with Meltwater’s analysis of 150M+ online conversations, this session will unpack where audiences embrace AI, where they resist it, and how organizations can build trust in the AI era.

In this on-demand webinar, you’ll learn:

How consumers really feel about generative AI: Why only 39% of consumers say they feel excited about an AI-driven future, and why skepticism remains high across many markets.

Where audiences accept AI, and where they don’t: Explore which AI use cases consumers are most comfortable with, from entertainment and advertising to news, influencer marketing, and brand communications.

Why transparency is becoming essential: Learn why 86% of consumers say brands should disclose AI-generated content, and what this means for communicators and marketers.

The emerging trust risks brands need to understand: Discover the biggest drivers of consumer concern, including misinformation, authenticity, deception, and AI-generated content that feels misleading.

Practical guidance for PR and marketing leaders: Get actionable recommendations for using AI responsibly while protecting brand credibility and audience trust.

Whether you work in PR, communications, social media, content marketing, or brand strategy, this webinar will help you better understand how audience expectations are changing, and how to navigate the growing trust challenges of the AI era.

Complete the form to view the webinar on-demand, and dive into these trends and see how you can apply these ideas to your strategy for the year ahead.

Sign up to watch

Trust in the Age of Generative AI: What PR & Marketing Leaders Need to Know

Explore new YouGov research from nearly 10,000 consumers across 7 countries and learn how to build trust in the AI era.

On-Demand Webinar: Trust in the Age of Generative AI

Thank you! We hope you will find this webinar insightful.

Global Research into Consumer Trust in Generative AI

Drawing on insights from nearly 10,000 consumers across seven countries, combined with Meltwater's analysis of 150M+ online conversations, this session will unpack where audiences embrace AI, where they resist it, and how organizations can build trust in the AI era.

Where audiences accept AI, and where they don't: Explore which AI use cases consumers are most comfortable with, from entertainment and advertising to news, influencer marketing, and brand communications.

Request A Demo

Meltwater and YouGov: Trust in the Age of Generative AI

Join Meltwater and YouGov for this on-demand webinar and learn how consumer trust in generative AI is reshaping marketing, communications, and brand strategy.

Generative AI is transforming how brands create content, engage audiences, and scale communications. But while adoption is accelerating, consumer trust is evolving much more cautiously.

How comfortable are audiences with AI-generated content?
When does AI enhance brand perception, and when does it damage trust?
What expectations do consumers now have around transparency and disclosure?

Join Meltwater and YouGov for an exclusive webinar exploring new research into consumer attitudes toward generative AI and its impact on brands, marketing, media, and communications.

Drawing on insights from nearly 10,000 consumers across seven countries, combined with Meltwater’s analysis of 150M+ online conversations, this session will unpack where audiences embrace AI, where they resist it, and how organisations can build trust in the AI era.

In this webinar, you’ll learn:

Would you like to know how Meltwater can help you with your AI visibility? Please fill out the form.

Watch this webinar to learn how consumers look at AI and AI Generated content. We interviewed over 10.000 people!

On-Demand Webinar: Public Perception of Generative AI

Thank you - please find the webinar below.

Webinar

Thank you!

Explore more free guides, reports & webinars

Explore by type

Guides

Webinars

Reports

Explore by topic

Let's build your Meltwater suite