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Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

In the digital age, anyone can be just about anyone or anything. But that’s not a good thing when it means someone is impersonating a brand or influencer’s account. That’s why getting verified on TikTok is becoming a top priority for social media marketers, influencers, celebrities, and businesses. Once you’ve checked the verification TikTok box on your to-do list, people will know you’re the real deal.

TikTok displays a blue check next to verified accounts. Just like the Instagram verification, the blue tick on TikTok means that the platform has already vetted the person’s account and verifies they are who they say they are. So, how do you go about getting the coveted TikTok blue tick?

We’re sharing the step-by-step details below, along with some other essential info about the TikTok verification process.

How Many Followers to Get Verified on TikTok?

How to Get Verified on TikTok: Step By Step

How to Become Verified on TikTok: Let Meltwater Help

Are you already familiar with why TikTok is so popular? Do you know how to use TikTok for your business and are you aware of these TikTok stats?

The TikTok blue tick is the TikTok Verified badge. This blue checkmark shows that an account has been vetted and verified by the TikTok team.

Other social media platforms also use a verification process like TikTok’s. When users see the TikTok blue tick, it means the person’s account has been verified as being the real account for that person.

There are a lot of moving parts to verification on TikTok, which we’ll cover in a moment. But the blue tick on TikTok basically means that TikTok has done some due diligence on its end to ensure people are engaging with authentic accounts.

Good news: You don’t have to be a high-profile celebrity or have millions of followers to get verified on TikTok. Brands and businesses of all sizes may find it beneficial to go through this authentication process and protect their account and image.

Celebrities, influencers, and well-recognized brands are magnets for copycats. People try to create fake accounts to hang onto a successful person’s coattails and attract attention. The blue badge helps content creators protect themselves and their brand images so people don’t associate the wrong content with their account.

As a result, you can expect a few benefits from getting verified on TikTok:

Greater Authority:
Getting verified on TikTok is like getting TikTok’s very own seal of approval. It shows that the platform trusts you as a thought leader, so others should, too. This is a great way to strengthen your brand’s authority and notability on the platform.

More Views and Followers:
Verified users with a badge tend to get more followers and views on their videos. This is because people trust that the content from verified accounts is more reliable. Trustworthiness and authenticity can go a long way in turning you into a popular creator.

Higher Status:
Being verified gives you a badge of honor and status on the app. It’s not something that every user receives. This may help you attract even more followers and viewers.

TikTok has not shared a hard figure on follower count for verified accounts. But looking at some of the platform’s most popular accounts, a couple of things stand out.

First, some accounts with hundreds of thousands of followers do not bear the TikTok blue tick.

And some accounts that have smaller followings have also earned the TikTok blue tick.

With this in mind, there’s no definitive answer to the question, “How many followers to get verified on TikTok?” Rather, it’s more of a manual process performed in-house.

TikTok employees will seek out users upon whom to bestow the highly coveted TikTok blue tick. Having a large following can certainly help, but it’s not the end-all prerequisite to get TikTok verified.

Tip: Take a look at the top 10 most followed TikTok accounts.

Want to know how to request verification on TikTok? Simple: you can’t.

In fact, there are no clear-cut guidelines for earning the blue tick on TikTok. But there are a few ways you can support your case for getting verified on TikTok.

TikTok looks at a lot of factors when choosing which accounts to verify, and the content you produce is one of them.

Posting to TikTok on a regular basis may earn you brownie points with the algorithm. It shows you’re engaged on the platform and want to grow your presence. It also gives users plenty of eye candy and helps them build familiarity with you in their feeds.

In addition to frequency, you should also focus on content that fits your niche. Having a good content strategy helps you create meaningful content that works for your brand and audience. It’s easier to attract and retain a following when others know what kind of content to expect from you.

Steady account growth can be a good sign. It shows you want to build up your presence on TikTok, plus it demonstrates that other people want to see you here. While you don't need a certain number of followers to earn a verification badge, a growing audience can be a good sign.

As you’re growing your account, remember to focus on quality content, not the quantity of content. More content won’t necessarily help you grow faster. TikTok takes into account the amount of content you produce alongside metrics like average watch time, shares, number of sessions, and similar KPIs. These reflect whether you’re producing quality content or just trying to get views.

TikTok thrives on the “social” part of social media. It offers tons of ways for users to engage with other users, and you should take advantage of as many of them as possible.

Beyond likes, shares, and comments, you can take part in hashtag challenges. These challenges are videos that use a specific hashtag. The challenge usually has a set of rules to follow, such as using a certain prop or singing a particular song.

For example, the Pushup Challenge encourages others to record themselves doing as many pushups as they can within 60 seconds. Hashtag challenges are a great way to get creative and have fun on TikTok. They're also a great way to gain popularity and get your videos seen by more people.

You can also create your own hashtag challenges to build your brand exposure and spur engagement.

Keep interacting with your audience every chance you get. The more you engage with them, the more they’ll return the favor.

Being featured in the media doesn’t exactly make you famous. But it is one criterion that can certainly help your image, especially when the media outlet tags you on TikTok. It’s a sign of credibility, showing that an important outlet cares about something you do. It puts you in association with a reputable creator and helps you set yourself apart from other TikTokers.

For example, Elyse Myers went viral on TikTok after sharing a Worst Date Ever story. The story itself might not have been enough to create a wildfire of attention, but the fact that she was also featured in People Magazine added some extra interest and credibility.

Twitter, Instagram, and Facebook have their own verification processes (this is how you get verified on Instagram), which may help you out on TikTok. If you’re active on other platforms, look into their verification processes. Those check marks may make it easier to get verified on TikTok.

The downside: it’s not exactly easy to get verified on other platforms. Each one has its own requirements:

Facebook tends to verify accounts of well-known brands.

Twitter verifies a broader range of accounts, including brands, influencers, celebrities, and other accounts that are in the public spotlight.

Instagram verification is a different animal altogether. Verification is usually reserved for accounts that have a high chance of being copycatted.

Getting verified on other platforms is an insignia of importance. It shows TikTok you’ve gone through the process already and are worthy of the blue check on TikTok, too.

Posting viral-worthy content isn’t a guarantee that you’ll get verified on TikTok. But there’s a connection between accounts that have been verified on TikTok and accounts that have had at least one viral video.

For starters, viral content gets your videos in front of more people. That’s a great way to attract more followers, increase engagement, and even land on the For You page.

TikTok looks for content that gets lots of views and engagement. Going viral gives you a heaping helping of both.

If you’re in good standing with TikTok, you’ll have an easier time getting your TikTok account verified. You want to show you care about the platform and follow its community guidelines. Even if you’re not ready to verify on TikTok, you still don’t want to earn a red flag for not following its standards. This could hurt you in the future when you are ready to verify on TikTok.

Now that you know how to get TikTok verified, what can you do next? Meltwater has the answer.

Meltwater's social media management platform can help you streamline how you verify your TikTok account.

Meltwater can also help you connect with journalists and earn high-quality media coverage, which can help you build brand credibility. As the largest PR and media database, Meltwater can help you make valuable media connections that get your brand noticed.

Knowing how to verify your TikTok account is the first step. The next step is to empower your efforts with insights that helps you prioritize your content marketing efforts. Schedule a demo to learn more!

How To Get Verified on TikTok — Get the Blue Tick

It’s June, and we all know what that means. The sun is shining, summer is upon us, and most importantly, it’s Pride Month! Pride events and celebrations are traditionally held in June in commemoration of the Stonewall Riots, a historic event of gay liberation and equality.

Pride is not only a time of celebrating but an important month for brands and allies to show support for the LGBTQ+ community. Brand values have played an important role in marketing strategies over the last years, and one of the most relevant channels for brands to authentically promote values is through influencer marketing.

 Ashley & Malori Anthony on Instagram: "So many beautiful eras 🥹

We get so emotional watching this because it’s crazy how far we’ve come in less than five years. From that first hello to our ‘I do’s, everyone stage of our life together has been special and has only made us grow stronger. We really love this life we’re building together. 🥰

What’s your favorite era? 🩷

Obsessed with this new @findingxfletcher song!

#lgbtcouple #lesbiancouples #mrsandmrs #wifeandwife #twobrides #brideandbride #lesbiancouplegoals #femmecouple #marriedcouple #girlswhomarrygirls #loveislove"

Collaborating with LGBTQ+ influencers during pride is a way for brands to support the community and connect with new users in a pure and important way. But, true brand values must endure year-round, not just during Pride.

Here are 5 great LGBTQ+ creators who are wonderfully influencing their category with great content:

Past collaborations: Hallmark, Victoria’s Secret, and Campell’s

Team2Moms are a bi-racial, lesbian couple who create awesome content centered around their beautiful family. As parents of three young children, they develop posts all parents can relate to while promoting important messages on diversity and inclusivity.

Tip: Take a look at these Top Diverse Influencers We Love

 Team2Moms® on Instagram: "The 2 year anniversary 🎉 of our most viral (original) video. Do you agree with Lucas’, “This is simple”? 

#Team2Moms #familytime #momlife #love #familycontent #advocate #boymom #explore #explorepage #reels"

Past collaborations: Panera Bread, Adidas, Amazon Fashion

Jessamyn Stanely is a yoga teacher with 466K+ followers who love her honest and fresh content, and body-positive messaging. She is also the founder of The UnderBelly Yoga, an inclusive wellness community. Many have criticized the yoga industry for white-washing and lack of body representation. Creators like Jessamyn help to bridge inclusivity into an industry lacking equal representation, and she’s just super cool.

 Jessamyn on Instagram: "Shout out to all the people I’ve dated who have seen me be trifling as fuck and are probably wondering where the fuck I got the authority to make this video. The internet! The internet gave me the authority! That and all the years I’ve spent being a terrible poly partner. Come learn from my mistakes on @youtube: new video up on my channel, 🔗 in bio #polyamorous #polyamory #relationships #dating"

Past collaborations: Marc Jacobs, Anastasia Beverly Hills, Eurovision

When it comes to beauty influencers, there is almost no one that can beat Nikkie Tutorials. With over 14.8M Instagram followers and 13.8M YouTube subscribers, this is a serious creator. In 2020, after amassing a huge loyal following obsessed with her fabulous beauty content, Nikkie came out as transgender in a powerful YouTube video. It was met with praise and support from both the Beauty and LGBTQ+ community, and she continues to create great content and collaborate with the world’s leading brands.

I'm Coming Out.

Past collaborations: NY Times Cooking, Staub

Nike Sharma is a cook and food writer, whose content you should probably avoid if you are hungry. He shares mouth-watering recipes with his over 100K followers that range from vegan cakes to channa masala. Warning, the recipes are not for amateurs. He’s a serious cook, and these are the kinds of recipes that will surely impress your friends at the next dinner party.

 Nik Sharma on Instagram: "Making Pakoras at home couldn't be any simpler and I'm using my new gorgeous @staub_usa tall cocotte. The taller sides make the pot very useful for frying, boiling, simmering, etc. because it creates less of a mess and safer by keeping things from flying out. Use whatever sturdy vegetables like kale, broccoli, potatoes, carrots, etc. that will hold their texture on frying. Add a bit garam masala to the chickpea flour, massage the vegetables, and fry them in batches till golden brown. Eat them with ketchup or hot green chutney (Salsa verde also goes great with them). Get my recipe on Staub's website. #MadeinStaub"

This is where I start to get jealous, as I haven’t been on a vacation since February 2020. However, in the pandemic world, there are still some that are managing to travel and to make it look pretty good. Take Oriol Pamies, a Spanish travel influencer, LGBTQ+ activist, and founder of Queer Destinations, and travel agency promoting safe destinations for queer tourists. Whether in his home country of Spain or travel around the globe, Oriol manages to keep a consistent with quality content and infuse his message of equality through all collaborations.

 Oriol Pàmies on Instagram: "Amsterdam Pride is definitely one of my favourites, this time representing @queerdestinations with @wamsterdam An experience we will never forget! 🌈"

Get Inspired for Pride with a Fresh and Bubbly LGBTQ+ Influencer Campaign

Getting ready for pride is a great idea! Take a look at this example pride influencer campaign and get inspired:

Example: Our House Wine X Human Rights Council

Our House Wine is a local wine manufacturer from Washington State, aimed at producing quality table wines that bring people together. The brand is a huge advocate of the LGBTQ+ community. In 2021 they ran a campaign that earned them a Social Visionary award due to their great work highlights stories across the Queer community.

In 2022 House of Wine was partnering with the Human Rights Council for another wonderful campaign that encourages fans of the brand to share their story with the hashtag #ShowUsYourPrideWins, and for each bottle of limited edition Rosè sold the brand will donate $2 to the human rights council.

Our House Wine X Human Rights Council Influencers

Are you looking to collaborate with influencers that share the same values are your brand? Klear makes it easy to identify those who perfectly align with brand messaging while ensuring you are authentically promoting values and engaging with like-minded individuals. Schedule a call with one of our product experts to learn more:

Celebrate Pride with the Top 5 LGBTQ+ Influencers

Every generation has its moment in the sun when the fashion, music, and slang that define it are at the cutting edge of popular culture. On the flip side, every generation transitions from youth to adulthood, and the latest cultural trends no longer start and end with them. For millennials, the generation born between 1981 and 1996, that time is now, and members of Gen Z, the generation born between 1997 and 2012, are taking notice. 

Over the past few years, Gen-Zers have used social media to identify the many things millennials do, particularly online, that now feel out of touch. They’ve even coined a catchall phrase for those behaviors: millennial cringe. 

In 2023, conversations about millennial cringe became even more mainstream. Gen-Zers continued finding new examples of it (perhaps in response to seeing their own irrelevance on the horizon as Generation Alpha comes online), and millennials and news media kept catching on.

We used our AI-powered social listening and analytics platform to take a closer look at the millennial cringe conversation from November 2022 through October 2023. Here’s what marketers can learn from it.

Tip: Learn more about generational considerations for marketers in our Brands on ESG report.

In a nutshell, millennial cringe refers to anything millennials do that inspires second-hand embarrassment in younger people. Take, for example, the millennial pause, i.e. the moment 30-somethings and older take before speaking in a recorded video. There’s also millennial humor, which younger people skewer as being overly self-critical with lots of references to defining pop culture phenomena like The Office, Friends, or Harry Potter.

What is the Gen Z shake and Millennial pause???

When we zoom out, however, millennial cringe really refers to one generation’s shift in digital literacy. Many people have noted that examples of millennial cringe are artifacts of an online era gone by, with the millennial pause coming from a time when video recording on apps like Snapchat and Instagram had a slight delay. And as Vox points out, internet humor was once sillier, more earnest, and more accessible. Today, it is much more ironic, driven by algorithms, and most importantly, quickly evolving. Inevitably, though, that style of digital communication will also make us roll our eyes. 

For marketers, understanding phenomena like millennial cringe is really about tracking the way communication and meaning are evolving online. 

How much are people talking about millennial cringe?

This graph from Meltwater's social listening and analytics platform shows how the conversation around millennial cringe had viral moments consistently throughout the year.

From November 1, 2022, to October 31, 2023, there was a 119% increase in mentions of millennials and cringiness compared to the 12 months prior (period over period, or PoP). It saw its highest peak on July 19, when Yahoo! Lifestyle picked up this article about cringey millennial interior design trends, pushing its potential reach up to 8.35 million. 

The second highest peak came on September 19, when dating app Plenty of Fish’s survey about what millennials and Gen-Zers think is cringe in dating was publicized in more than 280 news stories, including one in Yahoo! Finance with a potential reach of about 46 million people.

This screenshot of Plenty of Fish's Instagram post shows how the brand added to the generational cringe conversation.

Learn how to analyze the conversations happening around your brand with Meltwater's social listening & analytics solution.

Our AI-powered content clusters feature highlighted the story as the biggest one in this year’s millennial cringe conversation.

These AI-powered content clusters from Meltwater's social listening and analytics platform illustrate how many stories the Plenty of Fish survey spawned within the millennial cringe conversation.

Marketers take note: Plenty of Fish’s survey was a great example of a brand hopping on a relevant cultural trend in a creative, identity-building way. In the process, it took the opportunity to learn more about its audience’s attitudes and preferences.

Schedule a demo to see how you can use our AI-powered solutions to know your audience better.

On Twitter, where the most represented age group is 25-34, about 13,700 unique authors are posting about millennial cringe. According to demographics inferred from their bios, most of them are Gen-Zers and millennials, with relatively equal representation between men and women.

This ring chart from the Twitter analytics feature of Meltwater's social listening and analytics platform shows that authors in the millennial cringe conversation are relatively evenly split by gender, slightly skewing female.

This bar chart from the Twitter analytics feature of Meltwater's social listening and analytics platform shows that the most represented age group in the millennial cringe conversation are ages 25 to 34.

What are some other examples of millennial cringe?

According to some of the most engaged posts, as well as links with the highest Social Echo, more examples of millennial cringe are:

Using the 😭emoji, or emojis in general

Tip: Learn more about The Top Emojis of 2023.

We analyzed conversations specifically about the millennial pause from November 2022 through October 2023. In that time, mentions of it increased by 432% PoP.

This line graph from Meltwater's social listening and analytics platform shows eight spikes in the millennial pause conversation, with most clustered at the beginning of 2023.

The conversation’s biggest spike came on March 17, thanks to a Reddit discussion on the topic that potentially reached 31 million people.

Discover the topics that are trending in your industry with Meltwater’s AI-powered social listening and analytics platform.

Mentions of millennial humor increased by 274% PoP, making it an even hotter topic than the millennial pause. 

This line graph from Meltwater's social listening and analytics platform shows eight spikes in the millennial humor conversation, with most clustered in the second half of 2023.

The millennial cringe conversation can tell marketers a lot about how to approach consumer intelligence, but here are a few major points:

Conversations about audience segments can reveal how they perceive themselves: Really, most people talking about millennial cringe are Gen-Zers and the millennials themselves. Those mentions are shedding light on how these age groups are thinking about their changing places in the wider landscape of current pop culture.

You can let general themes point you to specifics: Analyzing conversations about general topics at scale can help you pinpoint the uniting emotions or concerns behind them. In the case of millennial cringe, that concern is, at its simplest, anxiety about keeping up with the times.

Find your opening: Not every brand or company’s identity gels with the emotions or concerns at the heart of every social trend. Examining them closely helps you understand which ones are opportunities for your brand to get involved and which ones are best to let pass by.

To learn more about how to use social listening and social analytics to get to the heart of rising trends, fill out the form below to schedule a demo with a member of our team.

Millennial Cringe: What it is, who's talking about it, and what it tells marketers

For nearly 20 years Starbucks has released a special edition of their cups around the holiday season. The company sets aside the labeled white cups and serves its drinks in festive red cups.

In this blog, we will take a look at the outcome of this campaign by presenting you with the #RedCupArt influencer campaign report.

What Is the #RedCupArt Campaign from Starbucks?

Measuring the Starbucks #RedCupArt Influencer Marketing Campaign Success

This holiday season Starbucks decided to make something special: they released a limited edition of the red cups decorated with 13 paintings made by customers from all around the world.

The painted cups are part of Starbucks’ #RedCupArt campaign, in which the company invites its customers to visit the stores, grab a plain red holiday cup, and paint their own masterpiece on it. When shared through Instagram and Twitter with the hashtag #RedCupArt, the artwork can be featured on Starbucks’ popular social channels.

To help jumpstart the social campaign, Starbucks reached out to creative illustrators and invited them to express their ideas over a holiday cup. Here are some of the influencers Starbucks connected with:

Heather Rooney is a self-taught Illustrator and a popular YouTuber with more than a million subscribers. From her demographics data, we can see that 64% of her audience is highly involved in drawing, art, and design.

Sam Larson is a fascinating artist from Portland. When looking at his all-time top content, it’s easy to notice his love for coffee cup painting goes way back. More than one-third of his audience are artists themselves.

Kelly Klapstein, a Lettering artist. Kelly posts on her popular Instagram channel lettering videos that are being watched by tens of thousands of people.

Pinot Ichwandardi, a well-known animator. Pinot knows the marketing industry from the inside out, from his work at the digital agency Vayner Media. The vast majority of his audience is into animation, sketching, and drawing.

Jesi is an artist with a colorful poppy style from Ohio. Take a look at her profile to get the full experience of her happy beautiful art.

And the list goes on and on. As you can see, Starbucks made well-informed choices with their influencer selection. They reached out to influencers with relevant expertise, especially those with highly engaged communities in the space of graphic design, drawing, and illustration. After making these choices, let’s see what the artists have created, and what was in it for Starbucks.

Gathering all the data about an influencer marketing campaign and measuring influencer marketing campaign success can be cumbersome. To overcome this burden, within Meltwater Influencer Marketing we recently launched a new smart feature that helps marketers get a full influencer campaign report with just one click of a button.

The new reporting feature sends the marketer a fully designed PDF report with the influencers' performance breakdown. The #RedCupArt influencer campaign was a great opportunity to test it out.

The first step to see the campaign results was to monitor mentions of the #RedCupArt hashtag. From that monitor, it was easy to curated a sample list of 15 influencers from the States and Canada, who shared updates with the #RedCupArt hashtag.

And then there was only one thing left to do – click the PDF Report button. Here’s what we got (feel free to click the influencers’ profiles and posts):

Optimize Campaigns With Influencer Marketing Reports

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