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Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

The dynamic city of Hong Kong, with its famous skyline, deep history, and crowded streets, has quickly become a digital hub for influencers. As the world gets smaller and smaller with how social media connects us, Hong Kong Instagram influencers have risen to the forefront, capturing the city's spirit and sharing it with a global audience.

A growing number of Instagram influencers in Hong Kong have emerged from its thriving digital era, each bringing a unique flavor to the app. Whether it's fashion, food, travel, or lifestyle, these influencers have tapped into the essence of Hong Kong culture, connecting with local and international audiences. Their impact extends beyond their following, setting trends, and inspiring new generations; with this reach comes a potential for your company to grow its client base and increase engagement via influencer marketing.

In this post, we will go deep into the world of Hong Kong's top Instagram influencers, identifying 15 influential people who have emerged as major personalities in the country's social media scene. As Hong Kong's digital media landscape evolves, so do its influencers, making now an exciting time to reach millions worldwide.

Tip: We also have a global list of the top Instagram influencers, as well as local lists of the top Instagram influencers in Singapore, the Top Indonesian Instagram Influencers, the Top South African Instagram Influencers, the Top Instagram Influencers in Malaysia, and the best Instagram Influencers in Hong Kong for you if you'd like to broaden your influencer marketing strategy.

This article unveils the crème de la crème of Hong Kong's Instagram social media influencer scene:

#1 Gloria Tang Sze-wing G.E.M.鄧紫棋 (@gem0816): 7.3M Followers

#2 Lin Min-Chen 林明禎 (@minchen333): 1.4M Followers

#3 Priscilla Wong 黃翠如 (@wongtsuiyu): 1.2M Followers

#4 Anson Lo • 盧瀚霆 (@ansonlht): 1.3M Followers

#5 Eliza Sam 岑麗香 (@heungheungeliza): 1.1M Followers

#6 Keung To 姜濤 (@keung_show): 1M Followers

#7 Myolie Wu 胡杏兒 (@myoliemyolie): 998k Followers

#8 Elva Ni 倪晨曦 (@misselvani): 830k Followers

#9 Yoobin Kelly 유빈 (@kellykimkim7): 752k Followers

#10 Lou Jacques 林欣 (@jlouofficial): 666k Followers

#11 LIHKG 討論區 (@lihkg.forum): 601k Followers

#12 Girlfriendwestface 十萬個激嬲女友的理由 (@girlfriendwestface): 432k Followers

#13 Jen Balisi (@indulgenteats): 372k Followers

#14 Samantha Wong (@samishome): 209k Followers

#15 Jojoeie1702 麻甩女子祖® (@jojoeie1702): 201k Followers


G.E.M.鄧紫棋 on Instagram

The top Instagram influencer in Hong Kong is Gloria Tang Sze-wing G.E.M.鄧紫棋 (@gem0816) with 7.3M followers.

G.E.M., whose name stands for "Get Everybody Moving", has become a household name in the music world, making her the top Instagram influencer in Hong Kong. Her musical career has been nothing short of spectacular since her debut in 2008, stealing the hearts of millions of Hong Kong fans. G.E.M. started writing songs at the age of five, coming from a musical family that included a mother who graduated from the Shanghai Conservatory of Music and a grandfather who played the saxophone.

G.E.M. became well-known in Mainland China after winning the singing competition "I Am a Singer." Her versions of popular songs wowed fans on the Chinese mainland, cementing her position as an Asian sensation and eventually a social media superstar. She's a digital trailblazer in addition to her musical ability, as she is the first female Chinese artist to have four music videos to achieve 100 million views on YouTube.

With such achievements, it's little surprise that she's known as the "Taylor Swift of China" as she embodies the spirit of Hong Kong's top Instagram influencers.

林明禎 on Instagram

Let's take a look at Lin Min-Chen 林明禎 (@minchen333) with her 1.4M followers.

Lin Min-Chen's path to becoming one of Hong Kong's top social media influencers started with her humble beginnings as a kindergarten teacher. Her part in the 2022 Hong Kong comedy film "Table for Six" catapulted her into the social media spotlight, marking the peak of her spectacular rise as a pop phenomenon; she hasn't looked back since becoming an idol in Hong Kong's Instagram scene.

But it's not simply her acting abilities that have piqued the interest of her fans: Luxury companies take note of her dazzling style, choosing her as one of their social influencers. Lin's Instagram fashion selections are a tribute to her exquisite taste, as she routinely dazzles in premium names such as Bulgari, Fendi, and Christian Louboutin. In other posts, she shines in Swarovski crystals and accessories to round out her designer looks.

Lin Min-Chen stands out as a star of style and substance in Hong Kong's Instagram community as she continues to combine her passion for fashion with her standing as one of social media's luxury brand influencers.

Priscilla Wong 黃翠如 on Instagram: "不只中秋節快樂❤️"

Third on our list is Priscilla Wong 黃翠如 (@wongtsuiyu) with 1.2M followers.

Priscilla Wong, an established name in the Hong Kong entertainment industry who was discovered at the age of 17, has emerged as one of the most-followed people on Instagram. She has established herself in the industry through her tenure as an entertainment news anchor for i-Cable and her recent victory for Best Host at the TVB Anniversary Awards. Her acting skills were displayed in successful dramas such as "Reality Check" and "Line Walker: The Prequel"; audiences also adored her rapport with co-star Edwin Siu in "Madam Cutie On Duty". 

Together with her genuine fan base, this widespread acclaim has propelled her to the forefront of the beauty and fashion industries in Hong Kong as an influential figure. Due to her substantial following and engagement, numerous brands have approached her about collaborating. Notably, her work has enabled fashion labels such as Love, Bonito reach a larger audience. Priscilla's collaborations have helped her become a popular fashion and beauty influencer on Instagram in Hong Kong, with many brands selecting her as their ambassador.

Tip: Take a look at the top fashion influencers and the top beauty influencers from around the world.

Anson Lo • 盧瀚霆 on Instagram: "在大家等待Dance Studio Version時
先看一個《ON》的小玩意影片～
喜歡嗎？🚗♥️
#ON"

Anson Lo • 盧瀚霆 (@ansonlht) is a Hong Kong Instagram influencer with 1.3M followers.

Anson Lo, a member of the famed Hong Kong boy band MIRROR, has forged a special route for himself in the music industry. As the second member of MIRROR to make this list, Anson demonstrates his marketability and magnetism by standing out amidst the group's popularity in Hong Kong. He has continually shown his flexibility as an artist since his solo debut, "A Lifelong Mission," in February 2020. His accomplishments include receiving the Best New Asian Artist Award at the 2021 Mnet Asian Music Awards and creating several hit songs that have struck a chord with fans in Hong Kong and around Asia. 

One of his most remarkable accomplishments is his recent music video, which has received over 10 million views in the past month as of writing, demonstrating his steady engagement and reach. Paired with his talent, it helps that he takes very good care of his appearance; with this, he's endorsed beauty and fashion brands such as Shiseido, Bulgari, and Calvin Klein for the Hong Kong audience.

Anson's ability to connect with his fans through his frequent use of Instagram to show his concert outtakes, brand promotions, and dance practices. Anson Lo's influence in the music scene and the social media world is clear, cementing his status as one of the top Hong Kong Instagram influencers.

Eliza Sam 岑麗香 on Instagram: "Is any explanation? Or is it just a mystery, or is it just me😝?
Juju, can you do my back next? Thx👍🏻"

Eliza Sam 岑麗香 (@heungheungeliza) has 1.1M followers.

Eliza Sam's rise to stardom in Hong Kong results from her abilities as an entertainer and her capacity to establish a rapport with her worldwide audience. She first appeared on the global stage in 2009 as Miss Chinese Vancouver and afterward carried the momentum, winning the title of Miss Chinese International in 2010. These victories demonstrated her beauty and talent as a performer, enabling and inspiring her to enter the competitive Hong Kong entertainment industry.

Eliza made an early impression on the small screen after migrating to Hong Kong as a major supporting actress in the local TV drama shows, Divas in Distress and Sniper Standoff. Her partnerships with major cosmetics companies such as Avene and Guerlain and social media activity have also contributed to her rising popularity on Instagram. Her fans love her many posts that showcase her spending time with her family and bonding with her little daughter.

Her influence in the entertainment industry and on social media platforms remains undeniable, given her long-standing popularity, and that's why she's on our list of the top 15 Instagram influencers in Hong Kong.

KEUNG TO 姜濤 on Instagram: "我鍾意音樂，不時為作品加入獨特嘅文化同價值觀，更期待可以推及其他地方讓更多人認識

我亦欣賞 @KENZO 的品牌故事，以其獨特時尚設計，將東方街頭文化呈現於西方時裝輪廓之中。

今次榮幸參與KENZO品牌故事演繹，結合動畫視覺圖像的敘事力量 ，讓觀眾體驗中西文化與藝術形式如何融合、交織。同我一起來感受這場視覺饗宴吧。

#KENZO #KENZOHK #KENZOPACEt"

Keung To 姜濤 (@keung_show) has 1M followers.

Keung's inclusion on this list alongside fellow MIRROR members Anson Lo and Edan Lui demonstrates the band's lasting impact and popularity in Hong Kong. Furthermore, his popularity extends beyond his musical abilities, and with this all-around talent has come collaborations with high-end brands like Chanel, Cartier, and Emporio Armani. His content is more than just about music and fashion, as he's been open about his personal struggles, such as his weight loss journey and the many pitfalls of fame. 

This vulnerability resonates deeply with fans, making his content more than just about music and fashion, inspiring Hong Kongers with his real-life experiences, growth, and self-acceptance. Combined with his musical abilities, Keung To is more than just a celebrity in Hong Kong; he is a role model for many.

Keung To's dedicated fan base and active social media activity have made him Hong Kong's tenth most popular Instagram influencer.

Myolie Wu on Instagram

Number seven on our list is Hong Kong Instagram influencer Myolie Wu 胡杏兒 (@myoliemyolie) with 998k followers.

Myolie Wu has built a name in the highly competitive Hong Kong entertainment industry due to her exceptional acting ability and down-to-earth personality. Like Ali Lee, she has become a household figure in Hong Kong due to her work with TVB, the country's largest television network. Myolie has been dubbed the "Queen of the Small Screen" for her many acting credits; she has also earned multiple awards and achievements with her work in the network.

Her off-screen status as a devoted mother to three children inspires many of her fans. Her Instagram posts on her family's closeness affect many of her Hong Kong followers.

Myolie Wu makes our list of the top 15 Instagram influencers in Hong Kong because of her dedication to her professional and personal life.

Elva Ni 倪晨曦 on Instagram: "We love spooky season 👻
#halloweenfamilyfun
#vefamily"

Next, we have Elva Ni 倪晨曦 (@misselvani) with 830k followers.

Elva Ni, a top Instagram star who goes by the handle @misselvani, is among Hong Kong's social scene's elite. Success in the Miss Chinese Toronto Pageant launched her into a successful career as a model, actor, and public figure. Elva's cosmetologist expertise is a starting point for her interest in beauty; this skill goes well beyond showbiz, demonstrating her dedication to improving people's health and wellness.

She is committed to fitness and sustainability, as she is a certified yoga teacher and co-founder of the eco-friendly yoga school Be Earth. Given her background in the cosmetics industry, she has struck numerous partnerships with high-end companies like YSL Beauty, Dior, Louis Vuitton, and Prada, posing for all these brands through her sponsored content on Instagram.

True to the top social media influencer title, Elva is a must-follow for individuals looking for inspiration in a holistic lifestyle as a role model for health and aesthetics.

유빈 Kelly on Instagram: "Broken iPhone I Love it🖤

(dc: US✨)"

Yoobin Kelly 유빈 (@kellykimkim7) has 752k followers.

In the country's evolving social media landscape, Yoobin Kelly stands out with her unique blend of cultural flair and digital savviness. Kelly, originally from Korea, has flawlessly combined her cultural origins with the dynamic trends of the digital era, propelling her to the top of Hong Kong's social media figures on Instagram. 

Her mastery of social media's trendy nature was vital in her rise to the top of Hong Kong's list of influencers. Yoobin can leverage social media to her advantage, from dancing alongside prominent K-pop singers like Fromis 9 to taking on the latest TikTok dance challenges and filters. Her ability to leverage the platform's algorithm has increased her success on TikTok, leading to a spillover of her large fans following her on Instagram.

Followers on Instagram are given a visual feast: fashionable ensembles, high-fashion photoshoots, and peeks into her life that reflect the appeal of a K-pop star. Yoobin's ability to create her brand effectively, promoting herself through participation in trends, has led her to become a digital superstar in Hong Kong and internationally, catching the eye of companies who've tapped her as an influencer for them.

J Lou 林欣 on Instagram: "Somebody revoke my French card 😂 

On a side note, I finally understand what it feels like for you guys to watch me speak Cantonese 🥹 Something in you yearns to be fluent, accepted, included.. let’s get there together! You with Canto and me with French 🥳💙 

#funny #french #language #relatable #struggle #frenchgirl #mixedgirl #lol #girl #duolingo"

Number 10 on our list of top Instagram influencers in Hong Kong is Lou Jacques 林欣 (@jlouofficial) with 666k followers.

Lou Jacques's multicultural upbringing—she was born in France but grew up in Hong Kong—is evident in her work on social media. J Lou's content, especially her funny take on clichés, her passion for rice, and her entertaining series on "Tiger Mom" tropes, resonates with individuals familiar with an Asian upbringing. She stands out from other local content makers because of her fluency in many languages, including Cantonese, and her ability to make familiar stereotypes seem fresh and engaging. 

J Lou's Instagram page is full of life and color, capturing the essence of who she is through a fun fusion of fashion, travel, and lifestyle posts. Her photos often include examples of her clothing taste, ranging from trendy streetwear to formal evening wear.

She has spoken publicly about her personal difficulties with anxiety and depression outside of her work life to raise awareness of mental health issues. By doing so, she hopes to end the discrimination people with mental illness face. Her work as a top social media influencer in Hong Kong reveals a content creator who loves her art and is committed to making a difference in the world.

LIHKG 討論區 on Instagram: "學到嘢了😁

https://lih.kg/3536558
●來源：大毒梟高可晴
#贍養費 #瞻仰費 #施政報告 #李家超 #LIHKG"

LIHKG 討論區 (@lihkg.forum) has 601k followers.

LIHKG sticks out in the dynamic world of Hong Kong’s Instagram influencers, where personal brands and individual faces frequently dominate. This page isn't a person, celebrity, or traditional influencer; it's a digital platform comparable to the popular global forum Reddit. This discussion platform, strongly steeped in Hong Kong culture, provides open discourse, varied viewpoints, and a distinct combination of humor and wit through content like memes.

Bringing the spirit of community-driven material from its forum to the visual-centric world of Instagram, LIHKG has tapped into a new audience while keeping its fundamental attributes. The platform's success in Hong Kong is attached to its capacity to convey local views and encourage genuine interactions among those who browse it daily. 

LIHKG excels in a digital world crowded with individual perspectives and brands. Although it's hard to call this page an influencer, this entry demonstrates the importance of community and shared narratives in molding Hong Kong's online dialogue.

十萬個激嬲女友的理由 on Instagram: "唔想一熄mon就即刻見到個現實，建議狂loop @tamjai_samgor 15周年 X @jeffreyngai 推出嘅日系！熱血！J-Rock！《Never Say Never》MV，兼拎返張歌詞卡同Jeffrey合唱，畀顏值天花板Jeffrey辣着，好過畀隔嚟嗰個焫着啦!
 
而家凡堂食/外賣惠顧【三哥黑蒜油味噌湯米線】，記得拎返張譚仔三哥15周年X Jeffrey《Never Say Never》歌詞卡！聽講唔同分店仲有唔同款，數量有限，快啲去儲齊一套。做埋三哥辛派App 會員仲可以優惠價$43嘆【三哥黑蒜油味噌湯米線｜肥牛．溏心蛋】（原價：$48）添！食完就唔嬲啦~
 
#譚仔三哥 #譚仔三哥15周年 #堅持辣着 #NeverSayNever #三哥黑蒜油味噌湯米線"

Girlfriendwestface 十萬個激嬲女友的理由 (@girlfriendwestface) has 432k followers.

Even though this isn't an influencer in the conventional sense, the @girlfriendwestface Instagram page gives us some insight into what gets Hong Kong's digital pulse beating. 

The popularity of this page highlights recurring topics on Hong Kong's most popular Instagram accounts. As we've seen a few times on this list, social media accounts that aren't affiliated with a particular company or person center around relatable memes about themes of daily life, such as humor, relationships, and ways of life. The popular Instagram page uses screencaps of Western movie scenes and attaches scenarios and commentary that apply to local Hong Kong audiences.

This pattern shows that given the ups and downs of city life, Hong Kong audiences are drawn to content that reflects their experiences, feelings, and goals. Such relatable content offers a moment of connection and much-needed lightheartedness in a city recognized for its fast-paced lifestyle and diverse culture.

Indulgent Eats 🍕 | NYC Hong Kong on Instagram: "LUMPIA FOR LIFE 🇵🇭 Filipino spring rolls are easy to make at home with @oxo and always a crowd favorite! This is my own recipe (link in bio!) that we’re using at my upcoming modern Filipino restaurant @barkada.hk, though we serve them with my own Pineapple Chili Sauce and substitute the pork and beef with chicken so even non-red meat eaters can enjoy these 😋 Definitely feel free to make substitutions at home! Regardless of your filling, @oxo’s frying thermometer and cooling rack ensure you have perfectly crispy spring rolls every time 💯 
#IndulgentEatsFilipino #OXOPartner"

With 372k followers, Jen Balisi (@indulgenteats) made it to number 13 on our list of the top Hong Kong Instagram influencers.

Jen Balisi, better known as @indulgenteats on Instagram, stands out in the competitive food blogging world because of her genuine enthusiasm and positive energy for the art. Beginning her adventure in New York, this 32-year-old Filipina-American plunged headfirst into the food world, getting inspired by dining at Michelin-starred restaurants and eventually launching the now-popular food blog Indulgent Eats. Her perseverance paid off in 2017, and she made a living as a food content creator in the culinary and travel segments.

After relocating to Hong Kong, Jen continued as an internet personality and entered the culinary sector by opening a Filipino fusion restaurant, Barkada. Her impact as a social media influencer is seen by her partnerships with international companies, her cookbook of Instagram-worthy recipes, and her work with regional companies like Cookie DPT and Honbo. Her engagement strikes a chord with the audience because she draws on her Filipino heritage and travels worldwide as a source of inspiration for visual eye candy. As the icing on the cake, Jen's content is an appealing mix of nostalgia and modern culinary trends, from her confessions of pizza love to her reminiscences of mom's home-cooked meals, appealing to local and worldwide audiences.

Tip: Take a look at the top TikTok influencers in the Philippines.

Sam is Home | Hong Kong on Instagram: "Mom calling on my IPhone VLT Pro Max 🧃🍋

#hongkong #friends #asian #samishomekong"

Top 15 Instagram Influencers in Hong Kong

This October, we revealed our 2023 Winter Release, updating the Meltwater suite of solutions with a wide range of new features as well as enhancements to existing features. 

Meltwater users will notice improvements across the entire suite. Whether you work in PR and communications, social, consumer insights, or any other marketing role, you’ll find upgrades that help you save time and get better results than ever before. So, let’s take a look at the eight biggest improvements in the 2023 Winter release.

Our database of media contacts has been expanded to more than twice its previous size and now includes more advanced search features, making it easier to find exactly the right contacts. We’ve also implemented a new AI-powered system that helps us keep the database more up-to-date and relevant than ever before.

Who it’s for: PR and media relations professionals, both in-house and agency. 

The benefit: This improvement will reduce the time it takes to build target media lists for outreach programs and ensure you always find the most relevant contacts for your campaign.

Build your PR reports directly in Meltwater more quickly and with greater flexibility to customize or remove content. New AI summaries give you a natural language explanation of the key drivers behind both positive and negative sentiment coverage.

The benefit: Reporting is essential to prove the value of your work and show the success of your campaigns. These improvements help you build better, more impactful reports, tailored to each stakeholders’ requirements, in much less time, so you can get back to promoting and protecting your brand.

Our new dashboards provide a comprehensive view of your earned media analytics with industry-standard KPIs alongside your own customizable metrics. This provides a central, single source of truth for keeping track of your comms performance on a daily basis. 

Who it’s for: Data analysts, PR and media relations professionals, both in-house and agency, and CMOs.

The benefit: Measuring PR has always been challenging, but our new dashboards provide a simple yet highly flexible way of tracking the performance of your brand and campaigns so you can instantly see what’s working well and where you can improve. 

Using our own Large Language Model (LLM) technology, our Radarly consumer insights tool can now give you a natural language explanation of any new trends and insights it detects in whatever topics are being tracked in your dashboards. 

Who it’s for: Insights professionals, market researchers, planners, strategists, CMOs.

The benefit: Analyzing patterns in data takes time and skill, but now the Insight Explainer helps you to quickly understand what the data is telling you, so you can take action faster and reduce the chances of missing opportunities.

Social media is often the first place people go to share their complaints about a brand, ask for help, and sometimes post positive experiences too. Meltwater’s social media management tool, Engage, now integrates with Salesforce to help you streamline your efforts and deliver better social media customer support.

Who it’s for: Social media managers, customer service and customer experience managers. 

The Benefit: When customers reach out to your brand for help, or just to voice a complaint, on social media, having Salesforce and Engage talking to each other seamlessly makes it much easier for your business to deliver exceptional customer experiences and save time. Learn more about the Salesforce Social Studio sunset.

Our social listening tool, Explore, can now identify User-Generated Content that is directly relevant to your saved searches in news and social. You can import the content into our social media management tool along with a reference of the original author so that it can be edited and published across your owned channels.

The benefit: Keeping your owned social channels fueled with fresh and authentic content is difficult, and UGC can play a vital role in your content strategy. This new capability makes identifying, editing, and sharing UGC easier than ever. Plus, user-generated content often performs the best!

Meltwater’s new Unified Enterprise Dashboard provides a 360-degree, real-time view of the performance of your marketing activities across your paid, earned media, earned social and owned social channels, connecting to our suite of solutions including Explore, Engage, and Radarly.

Who it’s for: CMOs and other senior business leaders.

The benefit: This dashboard gives you a complete, intuitive view of how all of your marketing activity is performing, empowering you to demonstrate the ROI of your marketing spend with a high degree of confidence in the underlying data.

We’ve introduced a new bubble chart visualization to our Content Clusters widget, which uses AI to read, group, and categorize thousands of related new stories and social media conversations. By visualizing the relevant and emerging themes across your searches, Content Clusters gives you a more complete view of your dataset.

Who it’s for: PR and comms professionals, social media managers, insights professionals.

The benefit: A picture paints a thousand words, and using our new Content Clusters visualization will help our users quickly understand what their data is telling them, getting to the root of complex and fast-moving issues in seconds compared to hours.

This is just a taste of the new features we’re most excited about in Meltwater’s 2023 Winter Release, but our team has worked on so many more improvements, big and small, to make our suite of solutions more powerful, easier to use, and better value for our customers. You can read more about the enhancements included in this release here.

Want to see the new Meltwater features in action? Fill out the form below to arrange a personalized demonstration from one of our experts.

The 8 Biggest New Meltwater Features in our 2023 Winter Release

As critical figureheads, Chief Executive Officers play a key role in how corporations are perceived by the public, and so it's vital that organizations keep their fingers on the pulse of CEO-focused media.

In collaboration with .companion, a data consultancy and KPI expert, Meltwater presents the 2023 CEO Echo; a monthly media intelligence analysis of CEOs heading up some of the world's largest brands. The ranking leverages Meltwater's media intelligence capabilities and automated analysis by the .companion bot to offer readers highlights and benchmarks across the following areas:

CEO Echo for October 2023: 11% less CEO mentions

Last month, the .companion CEO metrics bot found 11% less CEO mentions than the average of the previous months. Overall, 77% of mentions captured by the CEO Echo were generated by editorial online content, while social media generated 23%. In October, CEO Echo content saw engagement drop by 65%.

47% of all CEO mentions were related to financial news, meaning they simply referred to company figures that are often required to be disclosed by law. In contrast, the context of 53% of mentions was linked to corporate agendas. Overall, the tonality of mentions was more often positive than negative.

Bernard Arnault, LVMH CEO, dominates with 7% CEO Echo coverage

What role does a CEO play in a company's overall corporate messaging, whether voluntary or involuntary? The CEO Footprint aims to answer this question. 

In October, Bernard Arnault, CEO of LVMH, received the highest amount of media coverage. His share of voice totalled 7,3%, the largest footprint of all top board members. In second place was Pat Gelsinger, CEO of Intel, with 4,8%, and Pekka Lundmark, CEO of Nokia, took the third spot with 3,0% share of all mentions. 53% of conversations around Arnault's echo were not related to company financials, and thus were above average for agenda-driving topics and content. 55% of the LVMH CEO's echo came from editorial media and 45% from social media. Content that mentioned Arnault generated 4 interactions (clicks, shares, likes) per mention. This shows that audiences are somewhat indifferent and made Arnault the 62th most engaged CEO in the ranking. In total, mentions for Bernard Arnault were equally positive as negative. We can assume this had a corresponding impact on his overall reputation.    

Norwegian Air Shuttle's CEO, Geir Karlsen, takes the number 1 spot

Two common goals widely shared by media teams are communicating key messages and building a favorable reputation, both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media volume (removing financial report listings). 

Geir Karlsen, CEO of Norwegian Air Shuttle, was ranked first in October. Outside of the paywall, 69% of his digital echo discussed the CEO in stories beyond financial figures. Stories generated 88 engagements per mention, signifying readers are highly interested. Furthermore, coverage was more positive than negative. As a result, the response to Norwegian Air Shuttle’s CEO received 8,1 points. Remi Eriksen, CEO of DNV GL came in second place with a score of 2,4 and Andreas Thorsheim, CEO of Otovo, took third place with a Communication Excellence score of 2,4.    

Hans Guido Riegel, Haribo’s CEO, wins first place 

Simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned frequently on social media. The Social Excellence Index answers whether a company's attempts at this have been successful. 

Last month, Hans Guido Riegel, CEO of Haribo, topped the ranking with a Social Excellence score of 2,8 points. 24% of the conversation came from social media and his engagement was highly engaged with 25 interactions per mention. Moreover, the sentiments of his mentions were 23% positive, meaning Guido-Riegel was ahead of runners-up Kazuhiro Tsuga, CEO of Panasonic, with 2,7 points and Khaldoon Al Mubarak, CEO of Mubadala, who placed third with 2,3 points.   

Herbert Eibensteiner, CEO of Voestalpine, has the highest number of mentions surrounding social responsibility    

The .companion metrics bot also determines whether CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions related to this topic. 

In October, Herbert Eibensteiner, CEO of Voestalpine, saluted us from first place in the responsibility ranking, with 76% of Voestalpine CEO's mentions related to social responsibility topics. His engagement rate was 65 which can be considered highly interested. The tonality of media conversations was significantly more positive than negative. Overall, Eibensteiner’s Responsibility Index came to 7,5. Helena Helmersson, CEO of H&M, followed in second place with 5,4 points, and Christian Mumenthaler, CEO of Swiss RE, in third place with 3,8 points.   

Herbert Eibensteiner, CEO of Voestalpine, takes the number 1 spot for the financial echo 

CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial standpoint, forming an index for investor communication. 

In October, the .companion metrics bot identified Voestalpine's CEO, Herbert Eibensteiner, as the top communicator for investors after he achieved 9,4 points. 75% of his mentions were related to the financial environment, which is 20,6 times this month's average. His readership was highly interested, indicated by an engagement rate of 67, and he experienced significantly more positive than negative comments. He is followed in second and third place by Dominik Richter, CEO of HelloFresh, with 6,4 points and Christian Mumenthaler, CEO of Swiss RE (4,4 points).   

Media conversations were tracked and analyzed globally with the help of the market-leading monitoring tool, Meltwater

All content is in German and/or English and publicly accessible across websites, forums, and social media

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