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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Social media moves fast—churning out data constantly—yet very few spikes deserve your undivided attention. Social and influencer teams face a greater challenge than spotting trends. They must identify which trends actually shape audience behavior, influence conversation, and support their strategy. Finding impactful social media trends requires more than reacting to viral moments.

The right data and structure can make trend detection repeatable and actionable. Social listening and analytics tools enable teams to connect social signals with broader context, which turns raw data into actionable insights. This process results in better timing, clearer direction, and digital marketing strategies built around emerging audience interests. 

Once you understand these dynamics, you can identify the social media trends that lead to direct business impact.

Why Is Trend Analysis Critical for Competitive Positioning?

What Is a Social Media Trend? (And How to Recognize One Early)

Where Should Teams Look to Spot New Trends First?

How to Find Social Media Trends with Meltwater (Step by Step)

How to Apply Trend Insights to Campaigns and Influencer Strategy

How to Choose the Right Tools for Social Media Trend Detection

Turn Social Media Trends into Action with Meltwater

FAQs About How to Find Social Media Trends

Trend analysis shapes when your brand shows up and how it enters the conversation. Spotting meaningful shifts early creates space to influence direction. On the other hand, arriving late often forces brands to compete for attention in crowded feeds, where differentiation disappears and engagement fades.

Early trend insight supports stronger decisions. Teams align messaging with what audiences care about in the moment, build share of voice when interest rises, and avoid rushed pivots that pull strategy off course. Understanding why a topic gains traction makes it easier to decide whether to lead, participate selectively, or step back. These strategic choices carry more weight now that 45% of marketers believe social media is increasingly critical for their overall business success. 

Effective judgment requires moving beyond surface metrics. While conversation volume reflects past activity, competitive advantage stems from monitoring how momentum builds, how sentiment shifts, and how engagement evolves. Meltwater’s Social Listening platform brings those signals together across platforms, providing brands with the context they need to act earlier and with clearer intent.

A social media trend represents a pattern of conversation that builds over time, spreads across audiences or platforms, and influences how people talk, create, or engage. Distinguishing real patterns from short-lived noise helps teams avoid wasted effort and act with intent. Here’s how you can spot the right trends early on:

Viral moments spike fast and fade just as quickly. They often center on a single post, creator, or event, with engagement concentrated in a short window. Trends move differently. They exhibit sustained growth, repeated participation from multiple creators, and variation in how people interpret or use the idea. Instead of a single burst of attention, trends build momentum over days or weeks.

Recognizing this distinction helps your team avoid overreacting. A sharp spike in mentions may look promising, but without sustained follow-through, it rarely supports a long-term social media strategy.

Early signals often emerge before a topic feels obvious. These signals include steady increases in post velocity, repeated creator references to the same idea, trending hashtag or keyword frequency, and subtle shifts in audience sentiment. Engagement patterns also matter, especially when the discussion moves from novelty to genuine interest or debate.

Dashboards that surface keyword spikes and sentiment changes in near-real time make these patterns easier to spot. An effective social media analytics platform like Meltwater highlights emerging movement across platforms so teams can determine whether a conversation shows signs of lasting relevance or has all the markers of short-lived hype.

The renewed interest in tinned fish represents a long-term trend with real growth potential. Over the past few years, Gen Z audiences have transformed the category into a recurring topic across social media, driven by food culture, aesthetics, and creator-led discovery. This shift extends beyond online conversations, with the global tinned fish market set to expand by nearly $8 billion through 2034. 

Brands like Fishwife have leaned into this shift, partnering with food-focused creators such as @savourygirll on Instagram, who shares culinary content with 899k followers. These partnerships allow Fishwife to join the conversation organically and expand reach through trusted creator audiences.

Holly Barnes on Instagram: "let’s eat some tinned fish 🐟💋 @fishwife"

The latest trends rarely appear in one place. They appear in fragments across platforms, communities, and media formats before they feel obvious. Teams that rely on a single channel often spot big trends too late or miss important context that explains why a topic gains traction.

The most reliable approach to trend detection combines multiple sources. Looking across social, creator, and broader media ecosystems helps determine whether a conversation reflects real momentum or isolated buzz. This cross-channel view also reveals how trends spread across audiences, allowing teams to maximize timing and relevance to drive performance.

Public social networks often surface the earliest signals. Platforms like TikTok, Instagram, X (formerly Twitter), LinkedIn, Reddit, and YouTube reveal changes in tone, frequency, and engagement as ideas begin to circulate. Instead of focusing on individual posts or reels, track patterns. Repeated language, similar formats, and consistent engagement growth usually signal a trend worth watching.

Creators often experiment before brands do. When multiple creators interpret the same idea differently, it can signal early adoption. This activity demonstrates a trend’s flexibility and its ability to support different narratives, formats, or audiences.

Nat Miletic, founder of Clio Websites, builds a strong following on X and LinkedIn by leveraging market trends. He spots trends by looking past the creator’s post and diving directly into the comments. 

“Trends aren't just about what influencers say; they are about how the community reacts as well. If multiple creators in the tech and SEO space are experimenting with a new format and their audience is responding with high-intent questions, reposts, and engagement, rather than just passive likes, we recognize that as a shift in market sentiment.”

Track online news and community conversations for context

Editorial coverage, forums, and niche communities or social networks provide essential context. News articles, blog posts, memes, and community discussions often explain why a topic matters, rather than merely reflecting that it’s trending. This perspective helps teams identify the forces driving the conversation and decide whether the trend aligns with their goals.

For example, NASCAR combines social signals with editorial coverage to understand where its stories resonate and how narratives evolve around major announcements, landmark events, and partnerships. By analyzing earned media, sentiment, and message pull-through together using Meltwater, the communications team spots momentum early and decides where to amplify the conversation.

Together, these sources create a clearer picture. Cross-checking signals across channels reduces guesswork and helps teams act with confidence rather than react to surface-level spikes.

Finding trends consistently requires structure. Instead of monitoring everything at once, teams need a repeatable process that filters noise, validates momentum, and supports collaboration. Centralized listening and analytics create a practical advantage and provide the necessary visibility.

Step 1: Define goals and choose the right listening filters

Social listening tools dashboard displaying share of voice, media exposure trends, and real-time social mentions

Success begins with clarity. Identify what you want to learn and why the data matters. Strategic objectives can span brand relevance, category shifts, competitor movement, and creator behavior. From there, narrow your focus using topics, keywords, geographies, and languages that reflect your audience and business priorities. Meltwater’s AI-powered insights surface the right conversations and simplify dashboards for validation and activation. 

Step 2: Track keywords, hashtags, and sentiment shifts

Social listening dashboard showing keyword search for electric vehicles with share of voice and mentions trends charts 

Once monitoring is in place, look beyond raw volume. Pay attention to how quickly conversations grow, which terms appear together, and whether sentiment changes over time. Early trend signals, like a new hashtag, often show steady acceleration rather than sudden spikes. Shifts in tone can also signify when a topic moves from curiosity to stronger engagement. When you search on Meltwater, you find keywords with actionable data and historical context for you and your team—all critical for effective trendspotting.

Step 3: Validate and prioritize emerging signals

Not every pattern earns action. Validation separates real momentum from temporary noise and clarifies when to move forward. Compare growth across social media platforms on Meltwater, evaluate repeat participation from different creators or communities, and check whether engagement remains consistent. Prioritization becomes easier when trends show sustained movement and clear relevance to your audience.

Trend insights gain value when you share them with other team members. Content, communications, and influencer teams often examine the same signal from different angles. Shared dashboards and automated reporting help stakeholders align on key metrics, agree on next steps, and trigger action before momentum peaks. Meltwater supports and simplifies this collaboration by bringing trend data, context, and social media insights into one centralized hub.

To find these trends for your brand, try Meltwater's free product tour.  

Trend insight delivers value only when it informs your next steps. Once a signal clears validation, the focus moves from detection to execution. An effective strategy translates early movement into timely, relevant decisions that align with your brand.

Translate trend report findings into actionable ideas

Strong trends provide direction, not instructions. Examine how people frame the conversation, which formats gain traction, and what emotions or questions show up most. These cues can shape creative angles, messaging themes, and content formats without copying existing posts. The most effective campaigns position social trends as context, not templates.

Inform content calendars, influencer partnerships, or campaign timing

Trend data guides planning decisions by moving beyond pure observation. A rising topic signals when to accelerate a campaign, adjust posting cadence, or test new formats. Influencer strategy evolves in the same way. When creators already engage with a trend organically, partnerships feel more natural, credible, and trustworthy. Timing matters most here. Acting while interest builds gives campaigns room to perform before the topic reaches saturation.

Applying trend insights this way keeps campaigns grounded in real audience behavior while preserving brand consistency. Instead of reacting after a trend peaks, teams plan, collaborate, and execute with intention.

The tools you select will impact how early you see trends and how confidently you act on them. While manual methods surface ideas, they rarely provide the consistency or context teams require to execute strategic decisions at scale. Trendspotting requires technology that bridges the gap between raw data and actionable intelligence:

Effective trend detection tools share core capabilities. Real-time coverage helps teams spot momentum early. Accurate sentiment analysis adds nuance, revealing how people feel rather than simply measuring how often they post. Influencer and creator visibility identifies the voices driving adoption, while geo-filtering helps teams map where trends come from and how they spread. Alerts and dashboards round this out by converting signals into shareable, easy-to-track insights.

Manual methods vs. integrated intelligence platforms

Manual monitoring, while good for inspiration, stretches thin during high-volume periods. Switching between platforms, tracking trends in spreadsheets, or relying on instinct fragments insights and makes it harder to validate signals and align teams. Integrated intelligence platforms eliminate that friction by centralizing social, media, and influencer data in one place. This approach accelerates validation, improves collaboration, and facilitates ongoing optimization as trends evolve.

Choosing the right tools shifts teams from reactive monitoring to proactive decision-making, transforming trend detection into a repeatable advantage rather than a one-off effort.

Dashboard visuals showing social posts, sentiment trends, and hashtag analysis across social networks

Spotting trends early creates opportunity, but acting on them is what drives impact. Teams need more than visibility into what’s trending. They need context, confidence, and a clear path from insight to execution.

Meltwater brings social listening, analytics, research, and influencer intelligence together so teams can identify emerging trends, validate momentum, and align faster across campaigns. By transforming fragmented signals into clear insight, brands can make smarter timing decisions, stay relevant as conversations evolve, and avoid reacting after competitors set the tone.

Turn real-time trend insights into impact. Book a Meltwater demo to see how AI-powered listening helps brands spot what’s next before it becomes obvious.

Here are the most common questions about social media trends.

How can businesses identify which social media trends are most relevant to their industry or audience?

Comparing trend signals against historical performance clarifies fit. When a topic attracts sustained engagement from the right audience segments and aligns with existing brand conversations, it likely supports meaningful results instead of short-term visibility.

Can following local or regional social media trends improve results for businesses with targeted demographics?

Yes, brands with a geographic focus benefit tremendously. Local and regional social media trends often reflect cultural moments, events, or issues that national conversations frequently miss. Tracking location-based keywords, regional creators, and local sentiment reveals opportunities to engage more authentically. These insights help teams tailor messaging, timing, and creative to specific markets, improving relevance and increasing engagement within those communities.

How do businesses measure the real impact of trending topics on their social media ROI?

Businesses should monitor performance fluctuations before, during, and after a trend appears—including engagement quality, follower growth, traffic, and conversions. Benchmarking trend-driven content against baseline performance isolates specific impact. Long-term indicators, such as sustained audience growth and improved sentiment, often deliver greater value compared to short-lived spikes in reach.

How to Find Social Media Trends That Drive Strategy

Calling all content creators, marketers, and social media managers! In the ever-evolving world of social media, where attention spans are shorter than ever, the key to standing out lies in tapping into the zeitgeist of trending holidays and celebrations. 

Gone are the days of waiting for and reacting to major events; today, we'll explore the goldmine that is social media holidays — fun, often whimsical celebrations that pepper our calendars throughout the year.

And this blog is just a sampling! There's much more to explore in the full national days calendar. 

Think of social media holidays as the colorful spices in your content recipe — adding flavor, variety, and a touch of surprise to your usual mix. From quirky and lighthearted occasions to more serious and meaningful observances, integrating social media holidays into your social media management strategy can help foster a strong sense of community.

Free download → Full interactive 2026 social media calendar & downloadable PDF for easy scanning all year long 

30+ Delicious Social Holidays for Food & Drink Lovers 

10 Social Holidays to Give Back to the Environment

10 Appreciation Days to Honor Unsung Heroes

5 Lesser Known UN or UNESCO Social Holidays

30+ Delicious Social Holidays for Food & Drink Lovers 

Chocolate, ice cream, pie, nuts, cocktails...people love to eat and drink! This is by far the most popular category, with days dedicated to all kinds of scrumptious treats, fruit & veggies, main dishes, side dishes, regional delicacies, and more.

Discover even more savory delights in the full calendar! Social Media Holidays

October 18: National Chocolate Cupcake Day 

December 28: National Chocolate Candy Day

June 9: National Strawberry Rhubarb Pie Day

January 15: National Strawberry Ice Cream Day 

June 7: National Chocolate Ice Cream Day 

August 2: National Ice Cream Sandwich Day

September 6: National Coffee Ice Cream Day

January 17: National Hot Buttered Rum Day

Celebrate the world of scientific achievement, innovation, and invention with these tech-forward national holidays. From a day to appreciate ancient tools like landline phones to reminding our high-tech world to take a break on National Unplugging day, these holidays will satisfy luddites and technological advanced geniuses alike. 

March 10: National Landline Telephone Day

April 12: International Day for Human Space Flight

September 15: National IT Professionals Day

There are a number of social holidays throughout the year dedicated to celebrating Mother Earth 🌲. Help spread awareness with these eco-conscious days: 

July 3: International Plastic Bag Free Day

September 7: International Day of Clean Air

Honor the service, dedication, and sacrifice of these everyday and extraordinary heroes. 

February 4: National Thank a Mail Carrier Day

February 23: National Hospitality Workers Appreciation Day

March 29: National Vietnam War Veterans Day

Ultimate Guide to 2026 Social Media Holidays

Social listening has been around since long before AI entered the picture. But adding the AI element makes a great tool even better. Why? Because AI doesn’t just give you data — it provides context for you that spells out what that data means, why it’s important, and helps you decide what to do next.

AI in social listening and media monitoring gives you next-level insights into your online presence. It lets you be everywhere your audience is and helps you understand how and where you’re succeeding.

Let’s put AI social listening into perspective and see how it can make you a standout on every channel.

How AI Improves Social Listening and Media Monitoring

Identifying Brand Conversations with AI Social Listening Tools

Using Social Listening Tools AI for Competitor Analysis

Additional Use Cases for AI in Social Listening and Media Monitoring

FAQ: AI in Social Listening & Media Monitoring

Meltwater: The Best AI for Social Listening

We define AI social listening as using AI to surface conversations on social media related to topics you care about. It relies on large language models and data science to identify mentions and understand the context of what’s being said.

Unlike manual social listening methods, AI social listening can sift through millions of comments, posts, and mentions in real time. This helps brands uncover trends and sentiments that might otherwise go unnoticed. AI tools also excel at filtering out irrelevant conversations so you can focus on what matters most.

AI social listening tools offer a bounty of benefits to brands, including:

Detecting and preventing potential crises

Automating repetitive tasks like social media posting

Something that makes AI social media monitoring particularly exciting is its ability to predict behaviors and trends. It looks for emerging topics and patterns before they become mainstream. For example, AI can detect a spike in interest around a specific topic or keyword. 

This gives brands an edge over competitors who aren’t using AI social media monitoring. They can pivot their strategies and become part of the conversation early, allowing them to be a leader and not a follower.

It’s not just about taking part in conversations, though. Ultimately, AI’s capabilities allow brands to build stronger connections with their audiences and show they’re in tune with what their followers think, feel, and need. 

Small businesses can use social listening tools just as larger brands and enterprises do. No matter the popularity of your brand, topics, or keywords, social listening AI tools work the same way.

That’s because whatever your business size or industry, people are talking about things related to your business. They might have had bad experiences with your company but aren’t talking directly to you about their experiences. Or they might be sharing opinions about your products or services without tagging you. 

With AI for social listening, you can become part of these conversations even when you haven’t been formerly invited.

We suggest starting by identifying brand-related conversations. Social media monitoring tools like Meltwater let you monitor unlimited keywords so you never miss a conversation. As you monitor keywords, you’ll also see spikes and shifts in popularity for these terms.

AI works to understand the reasons, and the overarching sentiment, behind these shifts. For example, if you’re monitoring keywords related to “sustainability” and suddenly everyone is talking about it on social media, AI will reveal what’s driving the new interest. Maybe it’s because of a new law being passed, a popular campaign for another brand, or viral content from an influencer, for example. 

Whatever the cause, you now have a “what” and a “why” to help you figure out how to enter the conversation.

See how Meltwater's AI-powered social listening and media monitoring tools in action! Click here and fill out the form below to schedule a demo.

As conversations spill beyond social media sites and into LLM models such as ChatGPT, brands need social listening tools that offer the ability to monitor their LLM presence, as well as that of their competitors. In 2025, Meltwater released GenAI Lens to help marketers gain insight into how they appear in LLMs and benchmark against competitors.

GenAI Lens - Your brand, shown through the lens of AI

Once you’ve identified relevant conversations, you can use AI to analyze sentiments about those conversations. AI can detect nuances in language, such as tone of voice, and know how people feel about topics and whether conversations are largely positive, negative, or neutral. 

AI can also understand what the conversation is actually about from context clues, saving you the time of manually trying to decipher commonalities between hundreds of thousands of mentions. For example, if a conversation is happening about Titanic, AI can detect whether people are talking about the movie, the failed Titan submersible, or the ship itself.

Most importantly, you gain these insights in real time. Meltwater’s social listening suite sends you instant alerts when it picks up on topics that matter to you, allowing you to take quick action.

TIP: Check out our social listening guide for more insights into how social listening works and what you can do with your findings.

With Meltwaters Mira Studio, also released in 2025, you can get even more data about trending conversations more quickly by using suggested prompts, or inputting your own. 

Mira in Meltwater

Some useful AI social listening prompts for Mira include:

What is being said this year on [Insert Social Chanel] about [Insert Topic]?

What is the media sentiment in [Insert Geographical Location] towards [Insert Brand] over [Insert Timeframe]?

Give an overview of social media discussions in [Insert Timeframe] about [Insert Topic] in [Insert Geographical Region]

Social listening tools with AI can keep tabs on competitors in a similar way as you monitor your own brand. You can track competitors’ brand names, products, or relevant services to get real-time alerts when someone is talking about those terms. 

Just like AI breaks down what’s important about your brand, it can reveal sentiments, shifts, and even engagements related to your competitors. You can see how your audience feels and responds to other companies’ campaigns and content, allowing you to pivot your strategies when needed.

The Meltwater Blog

How to Find Social Media Trends That Drive Strategy

Ultimate Guide to 2026 Social Media Holidays

How Does AI in Social Listening and Media Monitoring Work?

AI in Social Media Marketing

What the Rise of AI Slop Means for Marketers

Integrating Social Media & Customer Service

Social Media Statistics for China [Updated 2025]

Philippine Election 2025: Digital Insights & Social Media Impact

Social Media Statistics in Singapore [Updated 2025]

Social Media Statistics for Hong Kong [Updated 2025]

2025 NBA Finals Stats: How Big Was the Online Buzz?

2025 Social Media Statistics for Thailand