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Samantha Scott

Content Marketing Manager

Samantha Scott has 10+ years of experience in content marketing, social media, and SEO and has worked in industries from wine to travel to tech. She believes that strong storytelling is of the utmost importance in marketing, both in the B2B and B2C space. Bringing brand voice front and center is her favorite part of the multi-faceted world of marketing. Samantha is an avid social media user, with a sharp eye for what’s trending and how people interact on platforms both old and new. In her free time she enjoys creating mixed-media collage art, cosplay, and hiking.

LinkedIn

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Social Listening

The Data of Influence: Social Listening Analysis of Top CEOs 2026

Influencer Marketing

2026 US Open: Which Brand Activations Broke Through?

Competitive Intelligence

8 Best Competitive Intelligence Tools (2026 Buyer's Guide)

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Content Marketing

16 User-Generated Content Examples That Work

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Social Listening

What 2.47 Million Posts Reveal About 2026 Summer Movie Audiences

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Media Monitoring

How To Create Media Monitoring Analysis Reports

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Competitive Intelligence

Competitor Product Launch Tracking: Monitoring Competitor Feature Releases

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PR & Communications

Small Team, Big Impact: PR Automation for Lean Comms Teams

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Generative Engine Optimization (GEO)

How AI Recommends Saving Money on Groceries: Analysis of 8 Leading AI Models

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Marketing

Executive Marketing Reporting: What Executives Care About

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Social Listening

How to Use Meltwater to Identify Messaging Driving Engagement

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Marketing

How Marketing Teams Connect Campaigns to Revenue

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Media Monitoring

How to Turn Brand Monitoring into Actionable Intelligence

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Social Listening

What Are People Saying About My Products?

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Influencer Marketing

The Data Behind Successful Fragrance Influencer Marketing

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Social Listening

How Can Social Media Listening Increase Customer Advocacy?

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Social Listening

Social Media Metrics and KPIs: What to Measure in 2026

PR & Communications

Find the Right Journalists with a Media Contact Database

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Social Listening

The Future of BookTok: What 1.7 Billion Engagements Reveal

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Digital Marketing & PR Tools

The Ultimate Guide to Competitor Analysis Tools for Marketers [2026]

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Customer Journey

What Is Desk Research? Meaning, Methodology, Examples

Digital Marketing & PR Tools

10 Best TikTok Monitoring Tools for 2026

Digital Marketing & PR Tools

8 Best LinkedIn Monitoring Tools for 2026

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Generative Engine Optimization (GEO)

AI Content and the Effort Heuristic: Does Less Work = Less Value?