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Ann-Derrick Gaillot

Content Writer

Ann-Derrick Gaillot is Meltwater's content writer. She joined the Americas team in March 2022 with nearly a decade of experience in content writing, copywriting, editorial, and culture journalism.

Popcorn exploding out of a red and white striped movie theater popcorn bucket

Social Listening

Return to Cinema: The Social Media Insights on Why People Go to the Movies

An image of a smartphone with a tombstone and a skull on the screen surrounded by 6 reaction emojis

Social Listening

Duo Is Dead: The Data on Duolingo’s Viral Campaign

An NFL championship trophy

Social Listening

The Top Topics and Brands of Football’s Big Game 2025

Social Listening

The Top EV Purchase Drivers, According to Social Media Users

A magician's wand points to a browser labelled "AI" with lines of text

Social Listening

What Social Media Users Think about AI-Generated Content

An upside down martini glass next to the words "Dry January"

Social Listening

Dry January and the Non-Alcoholic Beverage Sector

A brown Birkin-style handbag for a Meltwater social listening blog about the Walmart Birkin, or Wirkin

Marketing

What Marketers Can Learn from the Walmart Birkin

A JAN 01 calendar page surrounded by balloons, presents, and streamers for a Meltwater social listening blog about the winter arc trend and New Year's resolutions.

Social Listening

New Year’s Resolutions for 2025 and the Winter Arc

A stack of books wearing headphones for a Meltwater social listening analysis blog about top audiobook topics and opinions

Social Listening

What Social Media Users Are Saying About Audiobooks

Smiling, crying laughing, and heart eyes emojis arranged in a 3x3 grid against a blue background for a Meltwater social listening analysis blog about the top emojis of 2024.

Social Listening

The Most-Used Emojis of 2024

The words "demure", "yap", and "rizz" within speech bubbles for a Meltwater data analysis blog about the top viral phrases of 2024.

Social Listening

What Was the Most Viral Slang Term of 2024?

A pink bullhorn with a pink cone coming out of it against a teal background for a Meltwater blog about cultural amplification in marketing

Marketing

What Is Cultural Amplification in Marketing?

Social Listening

Consumer Electronics on Reddit: Key Topics, Brands, and Trends

A gummy-like rendering of Moo Deng the pygmy hippo for a Meltwater data analysis blog

Social Listening

Is the Moo Deng Trend Over?

A pink cowboy hat with a tiara on it against a pink background for a Meltwater social listening blog about Chappell Roan.

Social Listening

Charting Chappell Roan’s Rise to Fame: A Social Listening Analysis

Gold coins on a flat surface next to a calculator, a point of sale device, a credit card and a pen for a Meltwater social listening blog about how consumers talk about budgeting and saving money on social media.

Social Listening

Budgeting and Saving Buzz on Social Media

One hand holds an iPad while the other chooses from tipping options on the screen for a Meltwater consumer insights blog about tipping.

Social Listening

Exploring Tipping Culture: Insights from Social Media

A row of three self-checkout machines against a pink background for a Meltwater social listening blog about self-checkout

Social Listening

What Consumers Think About Self-Checkout

A basketball soaring into a hoop against a pink background for a Meltwater data blog about the WNBA

PR & Communications

The WNBA’s News Coverage Has Surged in 2024

A ballot entering the slot at the top of a ballot box in this image for a Meltwater data blog about voter registration and turnout content from government agencies on social media.

Marketing

Transforming Election Season: How Government Agencies Are Innovating on Social Media

A collection of blue luggage and airplanes in this image for a Meltwater social listening blog about overtourism.

Social Listening

What Social Media Users Are Saying About Overtourism

Coins piled in front of three columns topped by a dollar in front of an orange up arrow in this image for a Meltwater social listening blog about the U.S. Fed interest rate cuts.

Social Listening

The U.S. Fed Interest Rate Cut: Key Insights from the Digital Conversation

A white mug topped with a swirl of whipped cream stands against a peach background in this image for a Meltwater data blog about pumpkin spice lattes and holiday marketing calendars

Social Listening

Pumpkin Spice Lattes and the New Holiday Marketing Calendar

A pile of accessories, including bags, shoes, and sunglasses, sit grouped together against a blue background in this image for a Meltwater analysis of New York Fashion Week 2024.

Social Listening

New York Fashion Week 2024: The Biggest Topics and Trends