With reach and media exposure fueling sponsorships, this innovator in green automotive technologies desires full media intelligence in order to go full throttle in both the racetrack and the design center.
Social listening and media monitoring help a diverse school district manage crisis and address the media when controversial topics affect its community.
Monitoring coverage globally and building new relationships with media help preserve Muhammad Ali’s legacy and share it with future generations.
Automated reports that feed social media and community outreach are a winning prescription for this leading animal health foundation.
“We use Meltwater a lot to measure a story’s reach. Seeing new trends bubble up in industry news has helped us not only identify opportunities for getting our messages out there, but even shape the investments we make in our business.”
“We pull specific reports on our programming, exhibits, and events. The Meltwater dashboard shows the ad value for each, and ensures we aren’t missing anything. That’s invaluable to us.”
“Meltwater’s interactive dashboard gives LogMeIn a clear overview of the coverage and impact of our communication and marketing efforts; delivering reports with business-critical information in a timely manner was a game-changer for LogMeIn.”
“Students may have heard about a promotion or they’re looking to re-enroll. As their messages surface, I can assign each lead via email to a business group or our CRM team to close a sale. It’s all done in Meltwater Engage, right from the inbox.”
“Meltwater’s customized dashboards help us find what matters. We love being able to integrate print content into our analytics with speed, accuracy, and quality -- all things that matter to an Ivy League school.”
“FBISD’s Chief Communications Officer instantly recognized the value of Meltwater’s comprehensive news and social alerts, delivered daily and archived for easy reference. The decision to switch platforms was easy.”
“Meltwater helps us monitor coverage of our closest competitors as it unfolds in real time, enabling us to stay ahead of the competition.”
“The search component has been imperative for populating our database of terrorist activity against surface transportation targets.”
“Meltwater allows us to catch all the mentions about our attractions and events and track what’s being said on social media. It’s like polling. We can listen to what people are talking about and know that there are these big waves of visitors coming.”
“Meltwater's custom dashboards allow me to send reports to our leadership team and track mentions on specific alumni —— important at our school. It takes me about five minutes each morning to review and tag mentions, which is a big plus.”
“You don’t need to hire an army of researchers to ferret out details, because Meltwater finds everything.”
“The new platform makes it easy to see why you do media outreach. Within minutes, I can capture the number of hits, reach, ROI, and advertising value and share this with our leadership team.”
“Using Meltwater, we’ve been able to spot hyper-local content and surface global coverage that we weren’t able to track before. We also have metrics on reach, impressions, and share of voice that we need to show the impact of our efforts. ”
“We’re starting to penetrate national audiences where we otherwise wouldn’t have. Our board loves to see the PR value and learn where the most impactful articles come from. To see these million dollar numbers attached to Tulsa is really impressive.”
“People often think our positive press coverage magically appears. The Meltwater reporting tools make it easy to show the return on the work you’ve been doing. You can show the board your plan, how you achieved your goals, and justify any media spend.”
“As someone who doesn’t have a PR budget, Meltwater answers a real need for detailed media contact profiles.”
“As a startup, we can’t afford to waste time or money. Meltwater saves us time by accessing all social sites in one platform. We can prove the success of our work by seeing a campaign’s reach and the results of influencers sharing our posts. I’d say from an efficiency standpoint, that is big!”
“I demoed seven products and Meltwater had by far the cleanest dashboard. It just made sense. Other products didn’t offer the ad value, which was the number one thing we wanted.”
“I’ve used competitors’ products in the past and they didn’t have the in-depth look at reporters that I have now. Hands down, this is the best media contacts database. I can’t say enough about how much Meltwater has helped me with my media outreach.”
“The dashboard graphs are a great way to showcase the impact we’re having and the trends over time. The new platform makes it very easy to capture real numbers that we can assign to our efforts.”
“Meltwater's dashboards help us breakdown CPG's coverage on social, traditional, and broadcast. This helps us focus on conversations and media opportunities that give our company a face and humanize the natural gas industry.”
“As part of our overall brand management, we wanted a service that could yield measurable and trackable results of our earned media. Meltwater more than delivered on that goal and allows us to accurately measure the effectiveness of our communications team.”
“The Meltwater mobile app is a game-changer. It’s a mobile world now, and being able to do everything from my phone is awesome.”
“We can report from one month to the next on who we’re reaching. We see that certain brands appeal to certain age groups and genders at different times of the year. This feedback guides our product development and marketing strategy.”
“Meltwater is helping us understand our clients better and increase our effectiveness, but it's also proving to be a valuable business development tool.”
“Thanks to Meltwater, we are able to create personalized reports for our various partners and highlight the value of our relationship.”
“We wanted a state-of-the-art media monitoring tool for our Strategic Public Relations program. With Meltwater, students get real-world experience in preparing PR plans.”
The custom dashboards allow me to send reports to our leadership team and track mentions on specific alumni —— important at our school. It takes about five minutes each morning to review and tag mentions, which is a big plus.
Using Meltwater, we’ve been able to spot hyper-local content and surface global coverage that we weren’t able to track before. We also have metrics on reach, impressions, and share of voice that we need to show the impact of our efforts.
We wanted to reach a wide range of journalists, from Supreme Court correspondents to travel and attraction writers. Meltwater is ideal for this.
It’s imperative to know how and where our community members are consuming media, both about our brand and related brands. Meltwater’s insights help us focus our efforts and segment our broad community into slices to deliver specific messages more effectively.
The Meltwater mobile app is a game-changer. It’s a mobile world now, and being able to do everything from my phone is awesome.