“Meltwater’s platform allows us to standardize our metrics across all of our events and initiatives. For example, we use one dashboard to measure all the PR efforts—digital and social—within our tourism industry. Making data easy to track and comprehend is what every tourism board dreams of, not just us.”

“Our campaigns are based on market trends. We use Meltwater to evaluate what other leading brands are doing before deciding how to align ourselves to global trends and remain in the forefront.”

“With Meltwater I get the content in real time. I can see all the stories I want to see as they are published. I can also see how the key terms are pulled. It’s a complete thought leadership platform. And we couldn’t be happier with our new media relations capabilities. Keyword search is perfect for hyper-targeting the exact reporters that I need to talk to.”

“Meltwater is fundamental to our success. It plays a key role in helping us respond to inaccurate or incomplete information before it acquires traction with the public.”

“Meltwater not only keeps us informed, but it allows us to interject our thought leaders into the conversations where they can make the biggest positive impact for ODU.”

“Since Meltwater is a tool that measures these quantitative and qualitative impacts and allows us to see the tone of a story, we’re more able to determine exactly what we must work on to maintain a positive perception of Aeromexico.”

“We were used to dealing with client crises, but never at such an integral level. With Meltwater, we now have the tonality and volume of an escalating event at our fingertips, and can quickly develop a strategy based on this intelligence.”

“Meltwater helps us evaluate and share the stories of what we and our donors are doing through Food For The Poor. This inspires other people to realize that they also can be part of the solution to getting people out of poverty.”

“Meltwater is a key tool to the strengthening of our communication. It’s not only because of all the built-in features that we use. It’s also due to the close relationships we have with the representatives at Meltwater.”