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News archive
In The News
The Drum: Why the Most-Mentioned World Cup Brand Wasn't the Most Engaging
Meltwater data shows Aramco and Verizon out-engaged mentions leader Lenovo during the World Cup, revealing why brand visibility and impact aren't the same thing.
In The News
PR Week: How Levi's and Gillette Turned Covered Logos Into Viral Engagement
Meltwater data reveals how Levi's and Gillette turned FIFA's covered stadium logos into some of their most-engaging World Cup content, and what it means for sponsor vs. non-sponsor strategy.
In The News
Campaign: Which Brands Are Cutting Through The Noise at the World Cup?
Meltwater data reveals how McDonald's and LEGO performed at the World Cup 2026, from sponsor timing plays to non-sponsor engagement wins.
In The News
Marketing Dive: Which World Cup Sponsors Turned Spend Into Real Engagement
Marketing Dive spotlights how official World Cup 2026 sponsors converted tournament investment into measurable brand results, per Meltwater data.
In The News
Forbes: Meltwater Data Shows How Adidas and LEGO Maintained Relevance During the World Cup
A recent Forbes feature spotlights Meltwater data and analysis capturing how Adidas and LEGO turned World Cup sponsorship into lasting cultural relevance.
In The News
CNBC: Meltwater Data Reveals Why Non-Sponsor Brands Outperformed Official Sponsors in the First Half of the World Cup
Meltwater data shows how brands like Levi's, Nike, and Taco Bell out-engaged official FIFA World Cup 2026 sponsors, in the first half of the tournament.
Press Release
Meltwater Expands Access to Meltwater MCP Bringing Actionable Intelligence Into the AI Tools Teams Already Use
Meltwater adds a new set of MCP tools that allow AI assistants to take action inside the Meltwater platform.
Press Release
Meltwater Wins 2026 PRWeek Global Award for “Best PR Software or AI Platform”
Meltwater has been awarded the PRWeek Global Award for Best PR Software or AI Platform, recognizing the company’s leadership.
Press Release
LinkedIn is the #2 most-cited source in AI answers, new Meltwater report finds
Meltwater released new research showing LinkedIn is the #2 most cited source by AI models, second only to YouTube.
Press Release
Meltwater Unveils Mid-Year Release, Delivering Actionable Intelligence Across Media, Social and AI Signals
Meltwater announced its 2026 Mid-Year Product Release, designed to empower organizations to move beyond monitoring.
Press Release
Meltwater Expands YouTube Integration to Improve Creator Decisions and Campaign Performance
Meltwater announced an expanded partnership with YouTube, bringing verified YouTube data powered by YouTube’s Creator Partnerships API.
Press Release
Meltwater and YouGov Release Global Report on Consumer Perception of Generative AI
The new study analyzed consumer attitudes toward generative AI highlighting a desire for brands to lead with transparency.
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