The Road to Relevancy & Love for the Brand with a younger Target Audience
Miele takes you on the journey it has made in recent years from being a very popular brand among the older target group to a relevant and beloved brand for a younger target group. Join us for an open and honest story with not only the successes but also the learning moments with the team, the international context and the new reality with CoVID-19.
During this webinar we will cover:
- How to stay relevant as a brand in an everchanging competitive landscape
- How to target a new and younger target group
- The importance of audience insights for creating the ultimate buyer persona
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