Beyond Skin Deep: Understanding the shopping journey of the Southeast Asian beauty buyer

Likes, comments, shares, fans, followers, engagement…

Brands worldwide are collaborating with influencers more to reach their target audience.

In this whitepaper, we focus on how the beauty industry has welcomed the impact of influencer marketing, and help you understand why these relatable and authentic personalities are the top choice for beauty brand endorsements and commercial collaborations.

Get your free insights report and understand:

• How to identify what kind of influencers you should work with
• What metrics you should prioritise when reporting success
• How brands use social listening to shape product strategy
• What new tools are brands using to help with influencer marketing