United States

The balance of power has shifted in modern marketing, with consumers using online spaces to share their own version of your brand story. Insight driven marketing lets you take back control.

Using real-time data, AI, and the latest data analytics approaches, it’s now possible to understand today’s dynamic consumers better than ever, and put your brand on the front-foot.

During this webinar, we will share our insights from our latest Insight Driven Marketing guide, followed by a fireside chat with Lea Karam from Behave and Gareth Crew from Garmin. The panel will explore key trends in consumer insights right now and how consumers are no longer passive recipients of brand messages, but active participants and shapers of brand perception.

What 'Insight Driven Marketing' really means

The importance of AI, and the future of AI in consumer insights

How insight driven marketing impacts your role; CMO, VP of Marketing, Brand Management, Consumer Insights, Digital & Social Media Marketing, PR & Comms and Influencer Marketing

The most common insight challenges for different marketing personas

How companies can use consumer insights in their marketing campaigns and communication strategies to create more targeted and effective messages

Unlock the Power of Insight Driven Marketing

Watch this free on-demand webinar focussed on insight driven marketing and a fireside chat with Lea Karam, Behave and Gareth Crew, Garmin

Insight Driven Marketing Webinar with Fireside Chat

Insight Driven Marketing EMEA EN Webinar

Tired of sending press releases into the void, only to be met with nothing but silence? Do you struggle to get your story noticed by journalists??

This guide is here to help, with useful tips, insights, and proven techniques for creating effective media outreach campaigns. Download “Craft Winning Pitches for Media Relations” now, and you’ll learn:

The secrets to writing press releases and pitches that grab attention

How the art of storytelling can bring your campaigns to life

When to use AI-powered tools to streamline your media relations 

Strategies for building relationships with journalists and influencers

Whether you work on an in-house PR team or at an agency, this eBook is packed with valuable advice that will help you achieve your media relations goals.

Enter your details to access the guide.

Learn to create compelling stories and powerful media relations campaigns that drive results.

Craft Winning Pitches for Media Relations

To demonstrate meaningful growth as a brand, you need to measure against more than just your own metrics and milestones. Another crucial piece of the puzzle is benchmarking: allowing you to see your progress against competitors and established industry standards.

There are many intricacies to benchmarking in the complex world of PR and marketing today. In this guide we’ll illustrate some practical ways you can use social listening to get deeper competitor and industry insights. 

Your go-to guide for benchmarking success. Explore smart social listening techniques to keep your brand competitive and informed.

Social Listening for Benchmarking Guide

Successfully harnessing the power of AI all starts with the prompt. 💯

Once you unlock the formula for truly effective prompts, it becomes much easier to realize the value of AI for elevating your social program. 

Social managers can tap into AI tools for image generation, crisis management, videos, and campaign planning — reducing the demands on their time and making busy days go a bit smoother!

If you’re struggling to come up with prompts and need some inspiration, download this guide to access 80+ unique examples that can easily be adapted for your needs.

Free resource with 80+ AI prompt ideas for social media. Inspiration for AI content creation, crisis management, campaign planning and more!

80+ AI Prompts for Social Media [Free download]

Feel like the digital landscape is evolving faster than ever in 2025? Let the latest digital behavior data point you in the right direction with the April Global Statshot Report. From internet adoption trends to digital marketing stats, it has the numbers you need to start assessing and optimizing your strategies. 

Don’t miss out on the latest in digital behavior, including comprehensive data on:

Shifts in how internet users find information

New trends in mobile data and online video consumption

Download the report to tap into the trends that will help drive your strategies forward in 2025.

Upgrade your understanding of how the world behaves online with this quarterly update to the 2025 Global Overview Report.

Digital 2025: April Global Statshot Report

Thank you for downloading the April Global Statshot Report, a comprehensive data analysis of digital behavioral trends throughout the first quarter of 2025.

Understand the world of luxury fashion resale  

Secondhand, pre-owned, pre-loved, used — call it what you want, but the online resale sector is transforming the luxury fashion industry and reshaping consumer demands along with it. Skip past the assumptions and get to the heart of what’s driving excitement with our data-driven  Consumer Insights: Luxury Fashion Resale report. 

The resale platforms most associated with top luxury brands

The emotional drivers behind the sector’s most talked about items

How resale is reshaping the way consumers look at luxury

Check out Consumer Insights: Luxury Fashion Resale for a deeper understanding of what resonates with today’s secondhand luxury shoppers.

Meltwater 2025 Luxury Fashion Resale.pdf

From buzzy partnerships to sought-after items, understand the ins and outs of the pre-loved luxury fashion world with key data, insights, and takeaways for marketers.

Consumer Insights Report: Luxury Fashion Resale

Consumer Insights: Luxury Fashion Resale

Digital 2025

In today’s fast-moving digital world, trends shape how consumers discover, evaluate, and buy products. Social platforms like TikTok and Instagram are powerful drivers of purchasing decisions—and staying relevant is critical. Learn from Meltwater and Similarweb how brands can spot emerging trends and leverage AI to boost reach and drive conversions.

What You’ll Learn:

The rise of social-first discovery and how it’s transforming the consumer journey

How to spot trends by analysing shifts in search behaviour and digital demand

How to integrate AI into your brand’s strategy for maximum impact

Why understanding your market from all angles is key to capturing attention and converting it into action.

Whether you're in brand strategy, consumer insights, or digital marketing, this webinar gives you the tools to stay visible, relevant, and conversion-ready.

Take a deep dive into The New Rules of Consumer Behaviour

Watch this free on-demand webinar focussed on insights into social-first brand research with Meltwater and Similarweb

On-Demand Webinar: From Discovery to Conversion: The New Rules of Consumer Behaviour

Meltwater x SimilarWeb From Discovery to Conversion Webinar 2025

The rise of AI is reshaping the PR landscape, offering new ways to craft compelling stories, predict media trends, and connect with audiences like never before. But how can PR professionals harness AI effectively while maintaining authenticity and trust? Join Meltwater and industry experts for an exclusive deep dive into the future of AI-powered PR. Discover cutting-edge strategies, real-world applications, and the tools that are transforming media relations, brand storytelling, and audience engagement.

The Ethics of AI – Navigate the balance between automation and authenticity in PR and communications.

The Power of AI-Driven Storytelling – Learn how AI enhances content creation, press release distribution, and journalist engagement.

Smarter Decision-Making with AI Insights – Explore how AI-powered tools provide deeper media intelligence and competitive analysis.

How to Build Custom Automations for Smarter PR & Comms – Take control of your workflow by creating tailored automation solutions that save time and maximize efficiency in PR and communications.

Request A Demo

On Demand Webinar: AI-Powered PR: Transforming Media Strategy for the Digital Age

Join Meltwater and Storyblok in this on-demand webinar to explore how AI is revolutionizing PR & Communications.

Thank you! We hope you will find this webinar insightful.

AI-Powered PR - Transforming Media Strategy for the Digital Age

If you missed our recent webinar, we discussed how a brand’s reputation can change in an instant.  According to the latest Digital 2025 report, 58% of people in India are concerned about online misinformation. 

With misinformation, viral crises, and online backlash on the rise, how can brands stay ahead and protect their image?

In this webinar, we explored proactive strategies that AI can help with crisis communication, real-time monitoring, and reputation management such as:

Learn how AI-powered insights, social listening, and a solid crisis response plan can help your brand navigate challenges and maintain trust.

Complete the form to view the webinar on-demand.

Sign up to watch

On-demand Webinar: Safeguard Your Brand Reputation

Watch this webinar where we’ll deep-dive into the evolving influencer marketing landscape and what you need to know to stay competitive in 2025.

Webinar

Thank you!

Explore more free guides, reports & webinars

Explore by type

Guides

Webinars

Reports

Explore by topic

Let's build your Meltwater suite