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The balance of power has shifted in modern marketing, with consumers using online spaces to share their own version of your brand story. Insight driven marketing lets you take back control.

Using real-time data, AI, and the latest data analytics approaches, it’s now possible to understand today’s dynamic consumers better than ever, and put your brand on the front-foot.

During this webinar, we will share our insights from our latest Insight Driven Marketing guide, followed by a fireside chat with Lea Karam from Behave and Gareth Crew from Garmin. The panel will explore key trends in consumer insights right now and how consumers are no longer passive recipients of brand messages, but active participants and shapers of brand perception.

What 'Insight Driven Marketing' really means

The importance of AI, and the future of AI in consumer insights

How insight driven marketing impacts your role; CMO, VP of Marketing, Brand Management, Consumer Insights, Digital & Social Media Marketing, PR & Comms and Influencer Marketing

The most common insight challenges for different marketing personas

How companies can use consumer insights in their marketing campaigns and communication strategies to create more targeted and effective messages

Unlock the Power of Insight Driven Marketing

Watch this free on-demand webinar focussed on insight driven marketing and a fireside chat with Lea Karam, Behave and Gareth Crew, Garmin

Insight Driven Marketing Webinar with Fireside Chat

Insight Driven Marketing EMEA EN Webinar

Marketing and communications leaders are facing another year of transformation, disruption, and uncertainty. From AI reshaping search and workflows, to video dominating attention, to the professionalization of influencer commerce and the critical role of social customer care, the next twelve months will give us plenty of challenges and opportunities. 

This definitive guide breaks down the 15 biggest trends that will shape the year ahead in marketing, PR, and social media. Each trend comes with clear action points and shows how Meltwater’s suite of solutions can help you not just keep up, but lead.

The rise of AI Search Optimization and LLM reputation management

How to build resilience against misinformation and narrative attacks

Why creator commerce is shifting to performance-based partnerships

The new rules of video, social SEO, and multi-platform engagement

Get your copy today and prepare your team for the year ahead.

Thank you, we hope you find this trends guide interesting.

Get the Trends Guide

Keep ahead of the big changes in PR and marketing communications in 2026, including agentic AI, misinformation, and influencer marketing.

Marketing Trends to Watch in 2026

In Southeast Asia, regulators are tightening their oversight of financial services marketing—particularly in areas like insurance—creating an urgent need for compliance teams to adapt quickly. 

Financial institutions are under mounting pressure to monitor agent behaviour, mitigate misinformation, and maintain brand trust. The risks are high, especially in the age of “finfluencers” and high-stakes social media visibility.

Our latest report reveals how financial institutions such as banks and insurance providers use Meltwater to monitor how their agents promote products online, giving them greater visibility, control, and confidence. You’ll learn how to:

Identify specific keywords like “guaranteed returns” and get notified when an agent posts them on their social media channels

Track customer complaints across social media platforms and online forums to uncover misconduct trends

Set up real-time alerts that enable compliance teams to intervene early

Use sentiment analysis to identify recurring pain points and boost agent training

Some insurance firms receive 15–20 complaints per week related to agent misrepresentation, aggressive sales tactics, or false claims. These are not just customer service concerns, as they represent significant regulatory and reputational risks.  

Read this free report to learn how you can empower your team with the tools and insights needed to safeguard your brand in today’s fast-evolving, socially driven landscape. 

Strengthening_Financial_Compliance_SEA_Final.pdf

Our latest report reveals how financial institutions such as banks and insurance providers use Meltwater to monitor their agents in this social-driven landscape.

Strengthening Financial Compliance in SEA | Free Report

Strengthening Financial Compliance in SEA's Social-Driven Landscape

It can be tough to come up with clever content for your social channels, 24/7, 365 days a year. 

So we’ve put together a 2025 Social Media Holidays Calendar to help your content planning for the year.

Whether you’re looking for a way to celebrate the discovery of alien life (Science Fiction Day on January 2) or to highlight a nostalgic bygone piece of technology (National Landline Telephone Day on March 10), we’ve got you covered.

The calendar also includes a complete list of monthly celebrations such as Pride and Women's History Month.

These celebrations, especially the niche holidays, provide an entertaining, clever, and easy way to enrich your social media feeds — helping you connect with your online audience on so many more levels.

Thank you! You may now access the 2025 social media calendar. Enjoy!

Simplify your social media management with Meltwater. Get in touch to learn more.

Downloadable 2025 calendar for national days, themes, and events.

2025 calendar for national days, themes, and events. Never miss a day for your social media calendar!

2025 National Days Calendar for Social Media

Social Media Calendar, 2025

The Meltwater Retail Insights Report explores how creators, AI and cross-platform consumer behaviour shaped the Black Friday 2025 buzz.

Drawing on real-time analysis of Black Friday, Cyber Monday and Singles Day conversations across social media, news, creators, forums and AI platforms, the report reveals the forces behind Australia’s $6.8 billion spending surge. With insights surfaced through Meltwater’s dashboards and GenAI Lens, the report shows what retail, marketing and eCommerce teams need to know to stay ahead.

Creators and UGC outperformed brands, with @twobrokechicks driving over 20% of all #blackfriday conversation, demonstrating how authentic, community-driven content now shapes shopper decisions more than traditional advertising.

AI as a central shopping tool: Australians are using platforms like ChatGPT to compare prices, find deals and research products. Insights detected through Meltwater’s GenAI Lens highlight a major shift in how discovery and evaluation now take place.

Amazon dominated cross-category visibility, setting expectations around value, speed and convenience while benefiting from strong amplification through creators and affiliates.

Viral cultural moments shaped shopper interest, with MiraAI identifying emerging trends and attention spikes as they spread across platforms.

Black Friday conquered, with Cyber Monday acting as an extension rather than a standalone event, while Singles Day remained niche, driven primarily by beauty and Gen Z spaces.

Health and Fitness and Travel were the strongest category drivers, offering retailers a clear signal for Christmas, Boxing Day and 2026 planning.

Access the full report to uncover the creators, platforms, products and behaviours that defined Australia’s Black Friday 2025 and see what will drive impact in 2026.

Download the report to explore how creators, AI and cross-platform consumer behaviour shaped the Black Friday 2025 buzz.

Black Friday 2025 Unpacked: Australia’s Retail Wins 

Black Friday 2025 Unpacked: What Drove Australia’s Retail Wins 

Essential data on digital behavior around the world, brought to you by Kepios in partnership with Meltwater and We Are Social.

Digital 2026: Global Overview Report

The Meltwater Insight Report explores how AI, social media, and declining trust in traditional institutions are reshaping corporate communications and influence.

With insights led by David Hickey (Executive Director, APAC at Meltwater) and exclusive contributions from Oren Fixler (Head of Social, Content & Media Relations at Telstra), and Gaven Morris (Executive GM, Corporate Affairs at Commonwealth Bank), the report uncovers what Corporate Affairs teams need to know to stay ahead.

Telstra found its reputation impact doubled on owned channels compared to earned media – overturning the long-held belief that third-party validation is the gold standard for trust.

Data revealed TikTok is now Telstra’s highest-reputation touchpoint, showing unconventional platforms can outperform traditional media in building affinity.

Commonwealth Bank is using financial literacy content over promotional messaging to deepen connections - proving value-led storytelling resonates more than overt selling.

Both Telstra and Commonwealth Bank are recruiting talent from outside traditional comms to bring expertise in paid social, conversion, and AI – skills now critical for corporate affairs.

Leaders flagged that AI is not just a tool for efficiency but a filter that shapes which narratives surface at all – making AI-optimised content discoverability a new frontier.

“Our role is to paint that future state – to make the unimaginable tangible,” as CBA’s Gaven Morris put it – a reminder that adaptability and foresight are now as important as technical skills.

Access the full report to see how Corporate Affairs leaders are staying relevant, building trust, and securing a competitive advantage in an increasingly distrustful world.

Download the report to see how AI, social media, and declining trust in traditional institutions are reshaping corporate communications and influence.

Meltwater Insights Report - Outrunning the Narrative

Outrunning the Narrative: How AI-Powered Intelligence is Reshaping Influence in a Distrustful World

In this 60-minute session, you’ll hear directly from Shiseido’s EMEA Digital Education team about how they approach social reporting, measure performance, and use data to guide their campaigns.

Common challenges in social media reporting

How Shiseido measures performance and uses insights to guide campaigns

Live demonstration of Meltwater’s analytics and reporting tools

Shiseido’s best practices for turning social insights into strategy

Gain access to this webinar via the form!

Thank you! We will reach out to you as soon as possible!

Want to know how Meltwater can help you with your social media reporting? Fill out the form!

Join Meltwater and Shiseido experts to discover how leading brands turn social data into actionable insights.

On-demand Webinar: Social Insights Unlocked: Mastering Reporting & Analytics

In today’s fast-moving media landscape, the intersection of AI and Digital PR is redefining how brands earn attention. Join Meltwater and Fractl for a webinar designed to equip PR teams with the AI prompts and strategies they need to dominate in the age of machine learning.

AI Rankings & Digital PR’s Critical Role: Explore fresh research into which publishers power AI training data—and why top-tier media coverage is more valuable than ever for brand authority.

Prompting Techniques That Work: Access proven prompt libraries for subject lines, pitches, and journalist engagement that drive earned media at scale.

AI-Assisted Newsjacking: Harness AI to rapidly analyze trending news, spot opportunities, and craft compelling, data-backed angles in real time.

Case Studies from Global Brands: See how leading organizations are already leveraging AI-augmented PR to secure coverage in Reuters, CNBC, Go Banking Rates, Seeking Alpha, and more

Request A Demo

On Demand Webinar: Mastering AI Prompts to Scale Earned Media in Digital PR

Join Meltwater and Fractl for a webinar designed to equip PR teams with the AI prompts and strategies they need to dominate in the age of machine learning.

Thank you! We hope you will find this webinar insightful.

Mastering AI Prompts to Scale Earned Media in Digital PR

In 2026, marketers need to recalibrate their strategies — not rebuild them. Step back from the data noise with this on-webinar focused on the must-know shifts and the enduring fundamentals.

Join Meltwater and Simon Kemp, founder of Kepios and the author of the Digital 2026: Global Overview Report, for a discussion that will cure marketing trend hype overload, not add to it.  

The biggest shifts in digital behavior, like the 1 billion people now using standalone generative AI tools every month

The lasting macrotrends, like search’s dominance, with 32% of internet users aged 16 and older using it to discover new brands, products, and services 

A recalibration framework, with suggestions for rebalancing, rethinking, and remeasuring strategies 

Request a Demo

Digital 2026: What’s Changed, What Hasn’t, and What Matters Most for Marketers

Discover what’s changed, what hasn’t, and what matters most in digital behavior in 2026. 

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