Meltwater Digital Summit: PR Meets Marketing

The digital landscape we once knew has changed, and the traditional roles of PR and marketing professionals have been forced to adapt. New challenges require us to constantly adapt and survive in order to thrive in our changing environments. 

This means pooling our resources, broadening our understanding of social and news media and learning to navigate the complexities of modern campaign management.

But, how is this possible when siloed teams are out of touch with one another and creating unnecessary complexities that mean double the output, double the reporting and double the support - thwarting sales efforts and increasing response times?