Meltwater Voices: Digital Transformation in Communications and Marketing

Digital Transformation in Communications and Marketing

According to Gartner, 87% of senior business leaders say digitalisation is a priority but only 21% of companies think they’ve already “completed” their digital transformation. With so much work to be done, businesses must upskill, adapt and strategise now - in order to survive later. Marketing and Comms teams need to work together to foster company-wide transformation, while evolving their demand generation and brand-building methodologies.

While many companies are still trying to automate internal processes, reduce the inefficiencies of spreadsheets and traditional work methods and build on their technical know-how, navigating newfound challenges will also require cultivating emotional and mental resilience.