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How to Succeed with Content Marketing: A Comprehensive Guide

What Is Digital Marketing? A Beginners Guide.

Ultimate Social Media Marketing Guide

It’s an exciting, challenging, and dynamic time to be a marketer. New ways to use AI, a changing social media landscape, an ever-evolving influencer industry…whether you’re in content marketing, digital marketing, or social media marketing now is not the time to rest on your laurels! 

It’s time to really think creatively, assess current strategies, and map out new ways to attract and retain customers.

How to Create a Successful Marketing Strategy for 2024

To help you along, we’ve put together this guide to help you build a winning marketing strategy  for 2024. In the guide, we cover:

What Is Marketing & Why Your Business Can't Do Without It

The shifting nature of value-based marketing

What is Social Commerce? Definition, Examples, Tips

Social commerce’s struggle to take hold in Western markets

What new social platform paywalls mean for brands

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2024 marketing trends in content, digital, and social media marketing. From using AI, visual search, social commerce and more.

Free Guide: Marketing Trends to Watch in 2024

Thank you for downloading the 2024 Marketing Trends Guide!

2024 Marketing Trends

Marketing leaders are responsible for the success of many diverse programs and functions, from social media to influencer marketing to brand management and more; each with their own requirements.  

You need to have clear oversight in order to maximize productivity. But with so many different areas to manage, avoiding conflicting results and demonstrating progress with accurate insights can feel impossible. 

This guide explores how having a unified approach breaks down silos, reduces wasted time, improves visibility, and opens the door for better communication and creativity. 

Leave the fragmented reporting behind and present your wins with confidence.

Get Your Copy of the Marketers Guide to Unified Reporting

Fragmented reporting costs marketing teams time, energy, and budget. This guide offers a more unified approach.

The Marketers Guide to Unified Reporting | Free download

The Marketers Guide to Unified Reporting

In PR and communications, guesswork doesn’t work anymore. The days of relying on your instinct to plan PR strategies are long gone — it’s time to start making smarter decisions based on hard data. But where do you start? 

We created The Data-Driven PR Playbook to show you how data can be used at every point across the spectrum of PR and comms activity to make better-informed decisions, get stronger results, and conclusively prove the value of your work to stakeholders.

Download The Data-Driven PR Playbook and learn how data can take your comms strategies to new levels of effectiveness. 

Get Your Copy of the Data Driven PR Playbook

Guesswork doesn't work in PR any more - this guide explains how to use data to get better results for all of your PR activity.

The Data-Driven PR Playbook

Guesswork won’t cut it when it comes to modern customer experiences. Today’s consumers expect authentic, engaging interactions from brands, so market researchers need to develop a holistic understanding of their audiences based on hard data. So, where do you start?

We created this guide to help research teams drill down on consumer behavior with data and actionable insights. It will help you ditch the assumptions, so you can create personalized experiences that will increase customer engagement, retention, and bottom-line revenue.

The data points today’s researchers need to access

A smarter approach to audience segmentation

Strategies for putting personalization into practice

Download the guide and see how you can supercharge your consumer research efforts to create better business outcomes.

Download Your Copy of Personalization at Scale

Personalization at Scale: Removing Guesswork from Consumer Research

Researchers need more than guesswork to successfully personalize customer experiences. Learn how data and AI can enhance your research with our guide.

Guide to Personalization at Scale | Free Download

The start of each year brings big changes, and 2024 was no different. From advancements in digital adoption to shifts in social media usage, digital behavior is meaningfully evolving. Dive into the latest changes with this data update to our 2024 Global Digital Report. 

Explore the Digital 2024: April Global Statshot Report for the comprehensive stats on:

Emerging media consumption and gaming trends

Access the statshot report below to get the data you need to steer your strategies in the right direction.

Meltwater Digital 2024 April Global Statshot Report.pdf

This update to the Global Statshot Report shows you how the world's digital behaviors evolved during the first few months of 2024.

Digital 2024: April Global Statshot Report

Thank you for downloading the April Global Statshot Report, a comprehensive data analysis of digital behavioral trends throughout the first quarter of 2024.

Economic pressures, infinite choices, and flourishing online communities have changed how retail customers encounter new products and brands.

Using social, media, consumer, and intelligence solutions from the Meltwater Suite, we analyzed consumer conversations about retail product discovery and research to uncover new strategies for marketers.

Untapped influencer marketing opportunities

The growth of “best” product lists and shopping guides

Ready to put shoppers at the center of your brand awareness strategies? Explore Connecting with Retail Consumers to learn how.

Meltwater_2024_Retail_Report.pdf

A data-driven guide for marketers on the hunt for better strategies to connect with today's retail consumers. Free download.

2024 Retail Report

Click below to access our 2024 retail report. We will also send a downloadable copy to the email you provided.

2024 Consumer Insights: Retail

Influencer Pricing - How much do influencers charge?

How much should you pay influencers? We surveyed over 2,500+ influencers, ranging in size and across all industries, offering the largest study on pricing in the industry.

As a result, we were able to establish the most comprehensive report on influencer pricing to be used as a benchmark by brands and influencers alike.

Get your free copy of our influencer rate card by filling out the form.

Influencer-Rate-Card-2024.pdf

Download this free influencer rate card and learn how much influencers charge. Our influencer rate card shows you influencer costs and influencer pricing.

Influencer Rate Card | Free Download

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Influencer Rate Card

In today's dynamic market, data isn't just a buzzword—it's your competitive edge. In this webinar we delve into the art of strategic marketing through the lens of data transformation.

We also give you an exclusive glimpse into the future of digital, featuring highlights from our 2024 Global Digital Report developed alongside industry expert Simon Kemp. We will explore cutting-edge statistics and discover how these insights can empower your digital marketing strategies.

Learn how to harness the vast amount of social data available and turn it into actionable insights that drive real results.

Elevate your marketing strategy with social data. Access the tools you need for success now! ►

On-Demand Webinar: Mastering Data-Driven Marketing

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Webinar: Mastering Data-Driven Marketing

Elevate your marketing strategy with actionable consumer insights!

In today's dynamic marketplace, understanding your audience is key to staying ahead of the curve. Discover how to leverage data to gain valuable consumer insights and translate them into impactful campaigns and strategic marketing initiatives.

You will hear from industry leaders like Arla Foods and the leading Scandinavian communications agency Geelmuyden Kiese, who will share their strategies for gathering and utilizing consumer insights in practice.

Transforming Data into Actionable Strategies

Elevate your marketing strategy with actionable consumer insights. Access the tools you need for success now! ►

Unlocking Consumer Insights

On-Demand Webinar: Unlocking Consumer Insights

In today's dynamic marketplace, understanding your audience is key to staying ahead of the curve. Discover how to leverage data to gain valuable consumer insights and translate them into impactful campaigns and strategic marketing initiatives.

We are proud to have two customers participating, Arla and the leading Scandinavian communications agency Geelmuyden Kiese. They will guide you through their data-driven consumer insights process and share different use cases. 

Don't miss out!

Webinar: Unlocking Consumer Insights

Join Meltwater and industry expert Neil Cameron, Head of Canadian Agency Partnerships at TikTok, for an exclusive on-demand webinar as we explore the top social media trends of 2024. Gain valuable insights, practical tools, and resources to empower brands in effectively engaging their audience on TikTok. 

The art of crafting authentic narratives within the influential landscape and thriving creator economy.


How to leverage TikTok to connect with your audience effectively, establishing a meaningful presence for your brand.


Dive into social listening, actively tuning into the pulse of your audience and responding strategically.


Gain exclusive insights into the most recent trends in social media, drawn from our State of Social Media 2024 report and stay ahead of the curve.

Request a Demo

On-Demand Webinar: The State of Social: Insights, Trends & Engagement with TikTok

Explore the top social media trends of 2024. Gain valuable insights to empower brands in effectively engaging their audience on TikTok.

On-Demand Webinar:The State of Social: Insights, Trends & Engagement with TikTok

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