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Influencer Marketing Guide: Strategy, Platforms & ROI

UGC Guide: What is User-Generated Content?

Are you looking for the perfect recipe to boost your influencer marketing game? Look no further than the ultimate marketing combo of Influencer and User-Generated Content (UGC).

As a digital professional, we know you understand the power of UGC and influencers in driving success. Combining these two strategies into an intentionally coordinated approach allows you to tap into your audience's hunger for genuine content and establish a deeper connection to your brand.

Join us for a webinar with speakers from Meltwater's influencer marketing solution and TINT as they share insights on how to make the most of this winning formula:

Guide To Leveraging the Marketing Funnel

Discover how each type of content impacts specific marketing funnel phases and marketing outcomes

How to Come Up with Ideas for Content Creation

Learn how to use influencers to guide customer content creation.

Explore strategies for quickly scaling influencer and UGC marketing programs and ideas for repurposing these content types across marketing channels.

Special guest Ali Baggott, Digital Media Strategy Manager at the University of Victoria, will share how she uses influencers and UGC in tandem with brand content to drive year-over-year success.

Don't miss out on this chance to learn from the best in the business and create a marketing recipe that will surely leave your audience satisfied.

Digital Media Strategy Manager
University of Victoria


Ali Baggott (she/her) is currently the Manager, Digital Media Strategy at the University of Victoria (UVic) in British Columbia, Canada. Ali has been working in communications since 2011 at UVic and has become the institution’s resident expert in all things social. Ali currently oversees the strategy and governance for all of UVic’s central channels and facilitates the community of practice for every extension account (faculties, departments, programs, etc.) on campus. Having worked through the evolution and onboarding of social media in a business and institution setting, Ali has learned to pivot, grow and help evolve existing communications practices at UVic to now include a social-first approach. User-generated and organic content are her specialty.

What Is Marketing & Why Your Business Can't Do Without It

David Ramirez is the Sr. Marketing Manager at TINT, the world’s most trusted User-Generated Content platform. He advises brands on how to incorporate authentic content and customer voices into their marketing. He is an instructor at the Texas Event Management Institute. He serves as a marketing mentor for the Gener8r Cybersecurity Incubator, the Break-Fast and Launch Culinary Accelerator, and the University of Texas at San Antonio Institute for Economic Development. He has been a featured speaker across the nation, including Adweek’s Social Media Week North America, Social Media Week Los Angeles, and Internet Summit Raleigh. He currently serves on the boards of the International Festivals and Events Association Foundation and the Texas Festivals and Events Association.

Elise Yu is the Global Marketing Manager at Meltwater Influencer Marketing.

In her role, she leads the company’s marketing strategy, from large-scale in-person events, ABM efforts, and other demand generation activities.

Since joining Meltwater, Elise has galvanized the team on brand voice, led strategic partnerships, and played an active role in the rebranding of Meltwater's influencer marketing solution.

Webinar | The Ultimate Combo: Influencer and UGC

Free On-Demand Webinar: As a digital professional, we know you understand the power of UGC and influencers in driving success. Learn how to use it!

Thank you! We hope you will find this content insightful.

As a digital professional, we know you understand the power of UGC and influencers in driving success. Combining these two strategies into an intentionally coordinated approach allows you to tap into your audience's hunger for genuine content and establish a deeper connection to your brand.

Webinar | The Ultimate Combo: Influencer and UGC

You'll Learn:

More Resources

The Complete Influencer Playbook

The Ultimate Guide to Influencer Marketing

Influencer Marketing Platform Buyer’s Guide

Start making decisions with confidence.