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The Communication Pro’s Guide to Influencer Marketing

A woman making notes in a notebook while looking at her smartphone and laptop screen

Recent research shows that consumers trust influencers more than they trust the information coming from a brand. Now more than ever, your message is competing with traditional media, word-of-mouth, online reviews, blogs, and more.

What can you do to ensure your customers and prospects know who you are and why your products and services are better than the competition?

It’s time to leverage influencer marketing in your content strategy for maximum impact.

Here we look at some examples of brands that are getting it right and provide expert advice on working with the right influencers to improve your PR and content marketing.

Learn how to:

  • Find the right influencers and get them to work with you
  • Make the most of those relationships once you’ve established them
  • Measure the success of your influencer programs

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