How has the Australian media landscape evolved in 2021?
What should brands look out for?
The past year has been a roller coaster, but the media landscape has evolved even before the pandemic. With situations dynamically changing every week, brands and organisations need to react fast whilst developing new practices to stay one step ahead of the game.
In this eBook you will find:
- A glance at the Australian Media Landscape and trends that are important to you
- A brief introduction to the PESO model and how to best implement it in your organisation
- Tips to start your company’s Digital Transformation journey
Whether you head up a government agency, lead a company or command a global brand empire, this eBook will highlight the rising trends and guide you through the complexities and challenges of the Australian media landscape.
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