MarTech Summit Hong Kong 2022 Meltwater Keynote: Optimising the Digital Consumer Journey through the use of Social Data
Social media has become so much more than a place to connect with friends. Social media has become a place of discovery for its users, a channel of purchase, a place to be influenced. Companies can learn what consumers are chatting about regarding their new products, services, and brands; get direct feedback from others about their experiences; and review, all in the same space.
Join us for our keynote session at the MarTech Summit Hong Kong 2022 to learn more about:
- Traditional vs. Current Customer Journey
- How to use social data to help us understand customers better
- Why companies going global need understand their audience at a localised level
- The importance of using social data to drive actionable insights for your business strategy
Tip: Watch our free on-demand webinar about The Creator Economy & the Art of Building Brand Communities and take a look at Hong Kong social media statistics.
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