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The Creator Economy and the Art of Building Brand Communities

The epic rise of the creator economy since the pandemic signals a large shift in the Marketing, PR and Comms industry: the decentralization of content and storytelling.

How does this impact brands? How can your teams work hand-in-hand with content creators and community members to build a shared narrative? What are the expectations for this shared narrative?

Watch this on-demand webinar to learn more about:

  • The 3 fundamental shifts that have changed the way we speak to our audiences
  • The journey from linear brand messaging to co-created narrative
  • Leveraging community insights through social data

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