The Creator Economy and the Art of Building Brand Communities

Illustration von Menschen, die aus einem Smartphone laufen mit Megafon. Influencer Marketing Trend.

The epic rise of the creator economy since the pandemic signals a large shift in the Marketing, PR and Comms industry: the decentralization of content and storytelling.

How does this impact brands? How can your teams work hand-in-hand with content creators and community members to build a shared narrative? What are the expectations for this shared narrative?

Watch this on-demand webinar to learn more about:

  • The 3 fundamental shifts that have changed the way we speak to our audiences
  • The journey from linear brand messaging to co-created narrative
  • Leveraging community insights through social data

Get access to content by filling out the form below: