The Creator Economy and the Art of Building Brand Communities
The epic rise of the creator economy since the pandemic signals a large shift in the Marketing, PR and Comms industry: the decentralization of content and storytelling.
How does this impact brands? How can your teams work hand-in-hand with content creators and community members to build a shared narrative? What are the expectations for this shared narrative?
Watch this on-demand webinar to learn more about:
- The 3 fundamental shifts that have changed the way we speak to our audiences
- The journey from linear brand messaging to co-created narrative
- Leveraging community insights through social data
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