What's new? Latest Product Updates.
Meltwater’s Product Updates and Release Notes are designed to keep you up-to-date on the latest happenings within the platform. Each monthly breakdown provides a holistic overview of the latest features and functionality released in the platform.
Say hello to Meltwater. The only all in one PR and social media marketing platform.
Monitor the world’s largest news and social media database
Combining traditional news with social media from the likes of Facebook to TikTok, Meltwater helps you understand and get ahead of today's complex flow of information and conversations.
Orchestrate your PR, social media, and influencer marketing in one place
Meltwater helps you define your message, identify the channels and people to deliver that message, and then orchestrate your converged media campaigns in one place.
Measure and improve your performance across earned, owned and paid media
Understand how your earned, owned, and paid efforts are working together to drive awareness and engagement. Identify what is working and what is not.
Klear Mega Summer Bundle!
- Boolean support for Influencer keyword search - find influencers that mentioned multiple keywords using AND / OR boolean operators. (Ex. Fashion AND Travel)
- Campaign list view - offering both a table view of all campaigns with columns to filter and sort by.
- Use saved templates in connect messages - use saved templates everywhere you can chat with influencers in Klear.
- New connect toolbar - the new toolbar in the connect tab of campaigns offers several new options including attach file, send tracking link, send agreement, send payment, send coupon code, and saved templates!
- Instagram Reels in Campaigns - Instagram Reels are now included in campaign data.
- New Instagram Reels Badge - in influencers’ content tab and in campaign data.
- Enhanced custom variables - expansion of current custom variables to now offer no limit to the number of variables that can be added per influencer. Additionally, all variables will be saved to your account, and whenever an influencer is added to a campaign, all of their variables will be automatically added to that new campaign. Variables are also present in broadcast messages, allowing you to add a personalized touch to mass messages!
- Manually select content for collaborators - Decide which influencer content submissions your collaborators see by manually selecting the content that collaborators will see. Then manually add each submitted content to the collaboration portal, which includes a new “Awaiting Feedback” status.
- Social channel customization in Recruit form - no longer requires Instagram, allowing users to specify which channel(s) to request influencers connect.
- Add own terms to Recruit form - add a link with your own terms and conditions when building a Recruit form, rather than using the built-in Klear Ts & Cs.
Full Instagram Reels Support in Engage
Instagram Reels data has been added to the Instagram Overview report in Social Analytics in both the Total Engagements and Engagement Breakdown widgets. There is also a new Top Reels section! Reel videos also now appear in the Instagram Benchmarking report!
Instagram Reels can now be scheduled and published directly from Engage!
Instagram Reels comments and replies also now show in Conversations and behave the same as typical Instagram posts.
TikTok Analytics Support for Social Analytics in Engage
Support for TikTok Analytics in Social Analytics! TikTok profiles can now be connected as an owned channel, and analytics are available in Social Analytics via a new TikTok Overview dashboard!
Meltwater Asset Library with New Media Uploader and Publisher Integration
Introducing the Engage Asset Library, powered by our new media uploader! A central place for storing, sharing, and managing your social media visual assets - AND the ability to add media directly to posts from either the Asset Library and/or other supported integrations via the new media uploader.
Instagram Reels Results in Explore for Social Listening
Instagram Reels data is now automatically included within Instagram results within Explore for Social Listening. This includes monitored accounts, competitors, hashtags, and owned connections (owned only for clients with Engage or standalone social analytics). Owned connections also included comments and replies on Reels.
Introducing a new Publish module in the Engage Mobile App
The Engage Mobile app has added a new tab: Publish! Expanding beyond Conversations and My Tasks, the Publish tab consists of a content calendar feed view, providing a glance into scheduled and published content. Users can edit message details including schedule time, assignments, and tags.
Export to Google Slides for all Shareable Dashboards!
Exporting to Google Slides has been added to all Shareable Dashboards! Share dashboards directly into your Google Slides instance, for quick sharing and collaboration.
Shareable dashboard and CSV exports in Communities!
Shareable dashboards have been added to Communities via Actions! All eight widgets from the Overview tab are included. A CSV download option has also been included for the Communities and Authors tabs.
New Universal Search Bar (USB)
The Universal Search Bar (USB) is a new toolbar that allows you to search for existing assets, help articles, and run ad-hoc Explore searches, straight from the homepage!
Introducing Facebook Group Analytics
A Facebook-approved application that allows you to analyze the conversations in your Facebook Groups. Intuitive Dashboards showcase key insights, offering a view of the underlying posts/comments. Offering powerful analytics, thanks to Meltwater’s Natural Language Processing and support for filtering/comparing between groups, and control over date ranges and date granularity.
Visual Analytics Searching
Visual enrichments are a major leap forward in AI-powered analytics. Visual enrichments let you gain insights about your brand in non-verbal/non-textual content posted on news, blogs, and Reddit. Visual enrichments allow users the ability to search the context of an image, rather than traditionally only text for news, blogs, and Reddit documents in Explore. Visual enrichments allow users to search for specific logos, celebrities, genders, etc, via newly dedicated boolean. We offer 11 different enrichment types.
Upgraded Source Profiles in Media Relations
We’ve upgraded Source Profiles in Media Relations to include:
- A new look and feel, showcasing a cleaner design and more appealing layout of Source profile info, social media channels, reach, etc.
- More Twitter info: photo, bio, # of followers, Tweets, Twitter authority score, etc.
- Media Channel: includes the various media channels, ex. Paper, blog, radio, television, etc.
- More data and tabs! More data for research, divided amongst tabs: Overview and Staff, as well as Recent Articles and Recent Tweets.
- Staff tab: upgraded view into all journalists for a source, with options to search, sort, view their profile, and add to a media list.
Autocomplete for quotes, parenthesis, and brackets in the Advanced Boolean Editor
When writing boolean via the advanced boolean editor, Meltwater will now autocomplete the closing punctuation for quotations, parentheses, and brackets. What this means is that when typing a quotation mark, the closing quotation mark will automatically be applied around the word/phrase you type. Same for parentheses and brackets. Highlighting and wrapping words/blocks of text is also possible for quotation marks, parentheses, and brackets.
Two New Facebook Alerts: Breakout Post and Likely Boosted, plus Pause Alerts
We've introduced two brand new smart alerts! The Breakout Post alert analyzes your owned Facebook posts and alerts you when the engagement on one of your posts is trending higher than the average post engagement for your page over the last 7 days. The Likely Boosted Post alert analyzes monitored page Facebook posts, then predicts and alerts you when a post is likely boosted. We've also released the ability to pause alerts for all recipients.
Introducing Meltwater Communities
Communities is Meltwater's new audience discovery tool. It finds influential authors whose tweets match your query and provides insights into their demographics and interests. It offers a deep dive into audience-specific insights, allowing users to explore the individual authors and add either whole communities/subcommunities, or individuals, to an authors list to use in Explore searches for alerts, dashboards, digests, etc.
Introducing Active Display
A news and social media command center, Active Display converts your Meltwater Explore searches, along with 1st and 3rd party data, into advanced visual analytics fit for large screens inside your office. Think command centers, communal areas of the executive suite, on a sales or customer support floor, etc. Ask your account manager for more information today!
Advanced Boolean Editor Enhancements
The Advanced Boolean editor enhancements for Explore allow users to more efficiently edit boolean queries by adding support for highlighting keywords such as operators, numbers, strings, and parentheses, and separated lines for easier organization of larger, complex strings.
Owned Social Analytics now available via the Meltwater API
Introducing owned Social Analytics in the Meltwater API for Facebook and Instagram!
Fetch account-level metrics, and the top posts (with post metrics) for the owned FB & IG accounts you have connected to Meltwater. Access these features by either writing code to call our API, or by using our Tableau connector.
New Contextual Content Stream in the Earned Media Measurement dashboard
Clicking into a spike or widget within the Earned Media Measurement dashboard will now display the specific articles related to that metric via the right-side content stream. This allows you to drill into spikes and metrics to see the documents driving that trend.
Tags available as inputs for the Earned Media Measurement dashboard
Tags can now be selected as an input when selecting searches in the Earned Media Measurement dashboard! This allows for analysis of a curated set of documents you've tagged in Explore or Monitor.
Export Shareable Dashboards to PPT & PDF for Engage
Create a report from Social Analytics dashboards, allowing you to share the insights gained, outside of Meltwater, in the format of your choosing. PPT and PDF are especially exciting, as these allow you to integrate these reports into your own corporate reporting structures.
Expanded Language Detection in Explore
Automatic AI-powered language detection in Explore has been expanded to 240 languages, dialects, and variations! Easily segment and filter by more specific and regional languages, to further your business objectives and discover new markets.
Topic Search Now Available
The ability to search by topic in Explore! Topic-based categorization is available for searching in Explore. Choose from 350 topics! Topics help you get insights quicker, by making search results more relevant.
YouTube video comments
Introducing YouTube video comments in Explore results! Find sampled comments that math your keyword search from the most productive and relevant channels on YouTube. Also introducing the new replyUrl: boolean operator!
Influencer Product Gifting
Easily share product gifts with influencers as a non-monetary form of payment. Automate manual elements of the ordering process, all within Klear. In the campaign brief, curate the available gifts, the total number of gifts, and the total value of gifts, per campaign, for influencers to choose from, then automatically send their selections through Shopify for fulfillment!
Collect Multiple Networks on Recruit Forms
Customize the social network(s) on your recruit forms for clients to Sync to Klear. Choose from Instagram, YouTube, TikTok, Facebook, and Twitter!
Consolidated Search Type Navigation
The option to switch between search types (Keyword, Advanced, Combined, Compare) or convert a Keyword Search to an Advanced Search has been moved from the purple actions button to under the specific search dropdown menu. A message has been placed under the purple actions button alerting users to the change.
Collaborator Feedback; Share sales data with influencers; Add content via influencer profile in campaign; Product Gifting stock check
- The collaborators portal now allows all collaborators to see each other’s feedback via feedback threads.
- Introducing the option to share the sales information generated by each influencer’s individual coupons and tracking links, directly with each influencer, via the campaign portal!
- When manually adding posts to a campaign, you now have the option to load an entire influencer profile from the influencers already added to the campaign, and select multiple posts to add via their direct social feed, directly within Klear!
- See how many available units they have in stock per product when selecting and adding them to the gifting workflow.
Upgraded Context Rich Contact Profiles
We’ve upgraded Contact Profiles in Media Relations to include:
- A new look and feel, showcasing a cleaner design and more appealing layout of journalist contact info, social media channels, Media List presence, etc.
- More Twitter info: photo, bio, # of followers, Tweets, Twitter authority score, and more!
- More data and tabs! More data for research, divided amongst tabs: Overview and Interactions, as well as Recent Articles and Recent Tweets.
Split by Category in Compare Search
Segment multiple saved searches by one or more attributes using saved custom categories from Explore, in Compare! Save time by eliminating the need to create and save more searches, while running faster, more granular analyses. In the past, if you wished to compare Tesla, Mercedes, and BMW based on price, comfort, and performance, you created 9 searches. Now, you just need your 3 brand searches and 3 custom categories!
Meltwater Home Page Upgrade
We've upgraded the Meltwater home page to highlight the most important areas for you. Each home page order is unique to each user. Each product tile also includes direct links to specific Meltwater Academy courses, allowing you to get the insight you need faster. We've also updated the Guides and Resources section to include the most helpful resources for Meltwater users. Log in today and have a look around!
Export Explore Searches to PPT and PDF
Meltwater Explore is famous for being the only social listening product for running instant, unlimited searches. Now, you can easily export the resulting analytics from those searches into PPT and PDF exports. Export the analytics, customize what you wish, and share it internally.
Filter by Premium News Sources in Explore
When searching for news content, sometimes you need to isolate stories from premium sites. With the new Premium License filter, you can do just that! Filter down to only include news from premium sites, to find the results that matter most to you.
Klear: Influencer Management Improvements
Klear has released several updates to improve your influencer management activities! New filters and tags for organizing influencers in your campaigns. Add videos to your mood board, to increase content alignment with influencers. Create and save unlimited email templates for sending comms to your influencers.
Bulk Add Content
Add Content allows you to add any document into our system which is hosted online by its own URL address. To help you save time, you can now upload up to 50 documents at once, with the option to bulk tag, and an automatic source check against the Meltwater database.
Engagement data included in results for TikTok, Twitch, Pinterest, Weibo, Wechat, Little Red Book, and Douyin!
Engagement data will now appear on results in the content stream for TikTok, Twitch, Pinterest, Weibo, Wechat, Little Red Book, and Douyin! Engagement metrics on results provide additional context for how relevant a result might be to a search. For example, looking at all TikTok results mentioning my brand vs just results with over 1000 views, as results with over 1000 views might hold more weight, vs a TikTok with only 10 views.
Now Supporting Instagram Carousel Posts
You can now schedule and post multi-image Instagram posts within Meltwater Engage! Add up to 10 images, schedule alongside other platforms, and publish without having to go through the mobile app.
Instagram Link in Bio
Convert your Instagram followers into website visitors. When publishing to Instagram, you can generate a unique link and associate the post with an external site. 'Link in bio,' as it's known, helps you route Instagram followers to your blog, newsletter form, or a product page.
The Most Comprehensive YouTube Offering for Social Media Management!
Manage your presence on YouTube, the world’s second-largest search engine! With Meltwater's Engage solution, you can schedule and publish videos, interact with fans, and view posts and channel analytics.
Twitter Competitive Benchmarking
Compare your owned handles against those of your competitors or peers to assess overall audience growth, top performing posts, messaging effectiveness and more with the Twitter Competitive Benchmarking dashboard!
Events Type filter for Events Alerts
Pick the event types that matter to you. The Event type filter allows you to customize your Events alerts to only those most relevant to your use case. Choose from over 35 events!
Klear: Campaign Affiliate Data
Aggregate all of your affiliate metrics per influencer for a campaign! The affiliate tab has been added to the Measure section of campaigns and offers a dedicated view focused on conversions, sales, and revenue. View sales data by products sold or influencers. And even pay affiliate fees via Klear pay!
Klear: Predictive Mode Enhancement
We've made enhancements to our predictive campaign capability! View total campaign predictions for all users in a campaign, export predictive data to CSV to share with team members, and see a complete metric breakdown to understand how each number is calculated.
Advanced User Permissions
Grab control with Advanced Permissions. Advanced Permissions let you define user access across all Meltwater modules. User options include Viewer, Admin, and No Access. Reduce risk and improve governance!
Earned Media Measurement dashboard available in Analyze
The Earned Media Measurement report allows you to measure and understand the drivers of earned media metrics. It consolidates the most relevant metrics and trends into a single dashboard. Share insights from the dashboard in either a PPT or PDF format!
An Industry-First In Converged Media Reporting
Your consumers and campaigns are omnichannel. Why should your reporting be any different? Our Paid, Earned, and Owned dashboard unifies omnichannel performance metrics into one easy-to-view report. Track your success and learn how channels work together to drive engagement and exposure.
Introducing Meltwater for Universities!
Universities have unique marketing and communication objectives. Meltwater for Universities helps you attribute media coverage at a department, faculty, and academic level, and track the complex interplay between research, citations, and social and news media.
New Alerts for Keeping Your Social Accounts Fresh
If you are a user of social media software, you are familiar with the stress of keeping your social media account tokens from expiring. With new email, in-app, Slack, and Microsoft Team alerts, you'll easily stay on top of your token connections and prevent any loss in data or functionality.
Klear Integrates With the World's Most Popular Ecommerce Solution
Connect Klear to your WooCommerce sites, generate and share coupons with your influencers, and measure the success of your partnerships.
Klear Integrates with Slack, Powering Faster Collaboration with Your Influencers
You can now communicate with your influencers where you spend most of your time, Slack. You'll start responding to influencers faster while keeping your team on the same page.
Now Supporting Articles From The New York Times
The New York Times
Meltwater users will now find New York Times' articles in their search results! We are excited to offer access to this most influential source. We remain strong in our commitment to bring news and social closer together so you can make more informed decisions.
A New Authors Tab Goes Beyond the What and Uncovers the Who
New Authors Tab
A revamped Authors Tab goes beyond the what and uncovers the who by surfacing your audience's demographics, top professions, interests, and more!
The new experience is in an open Beta, so please share your feedback with the Meltwater team.
Mini-Profiles Save You Time When Running Journalist Searches
You can now pop out a mini-profile of a selected journalist or contact while retaining the rest of your search or experience on-screen!
Create a Digest Report Direct from Monitor
Quickly create a report directly within Monitor. This key feature of Inbox is now in Monitor, allowing for an easier transition over to Monitor.
Receive Alerts for Significant Engagement Increase on Your Facebook Page
Introducing a new Smart Alert type, Page Engagement. Receive a Page Engagement alert when engagement volume with your posts on your owned Facebook page is significantly higher than your baseline.
Include Relevant Content Outside Your Filtered Location, with the Unknown Filter
Enhance Your Boolean Searches for URLs and Domains with Two New Operators
Significantly increase the ease of including/excluding content to get the most relevant results. Introducing two new boolean operators to enhance searches for URL and Domain: site: & containsLink:
Tag Fan Messages On-The-Go
Now you can tag fan messages on-the-go within the Engage mobile app, in Conversations. You can also filter fan messages by tags.
Receive Alerts for Every Mention of Your Brand, While Excluding Duplicates
Every Mention Alerts will provide an alert every time your search criteria is matched. By removing duplicate content, you can eliminate duplicate alerts for the same thing, such as syndicated content of the same story.
Introducing Monitor - A Dynamic View into Your Dynamic World
Be the first to know with Monitor, our multi-stream experience for consuming and acting upon content across news, social, and broadcast.
Post to LinkedIn on Behalf of Your C-Suite
You can now post on behalf of your C-level stakeholders through Meltwater Engage. According to LinkedIn, 67 percent of readers prefer thought leadership with an identifiable author, which outperforms curated content by 4.5X.
Start building trust by putting a face to your brand.
Drafts on Publish Calendar
Drafts now have the ability to appear on the Publish calendar, alongside your regularly scheduled content. Drafts are color coded yellow, and can easily be edited, assigned, or scheduled to publish, via the calendar.
Subfilter by individual RSS feed
When using more than one RSS feed in Explore, you now have the ability to filter down to a specific RSS feed under the Source type filter, via subfiltering. This allows for targeted filtering of your results by individual RSS feed, rather than all collectively.
LinkedIn character limit increased to 3,000
The character count limit for LinkedIn posts published via Engage has more than doubled, to 3,000 characters. Use the expanded count for more long form, thought-leader content.
LinkedIn Video Comments & Replies
Respond to and engage with all comments and replies on your LinkedIn video posts.
More from Meltwater
Navigate directly to another Meltwater app, all within the same login session. No extra logins, passwords, or URLs needed.
Outreach attachment size increases
Attachment file size limits in Outreach have been increased. Individual attachment file size has increased to 10 MB, and the overall attachment limit on an outreach email has also increased to 10MB (sum of all attachments)!
Twitter Insights - New Gender Breakdown Widget
When reviewing results within the Twitter Insights tab in Explore, there is a new Gender Breakdown widget. This widget is based on tweets from authors for which we were able to infer gender, using their name. Tweets may not have a gender associated because personal info was unavailable or because it is an organization Twitter account without an associated gender. We currently do not have a way of identifying non-binary gender, so authors are identified as Male or Female.
Two new message types added in Conversations
You can now see recommendations of your brand on Facebook! These are listed as “recommendations for” as a positive review and ”recommendations against” as a negative review. Also, the new Brand Posts/Tweets type filter provides the ability to view brand published content directly in Conversations, allowing for post tagging and post level moderation.
Microsoft Teams Integration
With the ability to push Alerts via a direct Microsoft Teams integration, your organization will receive your latest news alerts in the most modern and convenient way!
📰 Find out about news stories mentioning your company
📈 Learn about high-impact competitor events
💬 Collaborate with your team seamlessly
IGTV Insights In Analytics
IGTV Insights are now included in the Instagram Overview report template in Social Analytics. They will be included in all post-level data, as well as the Top Performing Posts.
New Message Types Added
- Two new message types have been added under the Types filter in conversations. Ad comments and Ad replies are new options for both Facebook and Instagram.
- As we expand available message types, we’ve added a new way to easily select them. The top option allows for bulk selection for all channels. Each channel also has a ‘Select All’ at the top of their section, for intra-channel bulk selections.
Edit Facebook video thumbnails and titles
You can now customize your Facebook video thumbnails prior to posting! Select from one of the five pre-populated images automatically selected from the first few frames of your video, or upload a custom thumbnail.
Instagram Direct Messages for Web & Mobile
Instagram Direct Messages includes the ability to respond to Direct messages, Story replies, and Story mentions within Conversations.
Total Engagements Widget now available in Social Analytics
Total Engagements = The total number of times users liked, commented, and saved your posts. This includes organic activity only. Values are attributed to the post date.
Post Link Clicks Widget available in Social Analytics
Post Link Clicks Widget available for the LinkedIn, Twitter and Facebook Overview Reports)
Facebook post clicks = The number of times that users clicked on the links within your posts during the reporting period. This includes both organic and paid activity.
LinkedIn post clicks = The number of times during the reporting period users clicked on the link, media, more icon in the top right corner, or organization page from your posts. This includes organic activity only.
Twitter post clicks = The number of times users clicked on the links within your posts during the reporting period. This includes both organic and paid activity.
24 hr Response Restriction to Facebook Private Messages Increased to 7 days
Users now have up to 7 days to respond to Facebook Private Messages across both the Web & Mobile App.
Export 20k Random Sample of Content
Researching large topics (COVID-19 vaccine, Tokyo Olympics Sentiment, Future of Cryptocurrency) pulls in a high volume of results. Being able to export a randomized sample of content, allows you to get a pulse on the conversation which will better inform you of key messages, sentiment, and media prominence to better refine and inform your research efforts.
Facebook & Instagram Paid Performance Reporting
Introducing a new template to your owned social analytics-FB & IG Paid! This report allows you to analyze your paid performance across Instagram, Facebook and Messenger.
'What’s New' Updates
With our latest update, it’s easier than ever to get instant access to your top mentions, all from a simple push notification. Get recommendations for top searches based on your past readership history, so you never miss an important article or social mention. Our mobile app is available in both the Google Play and Apple App store. Using your camera on your phone, scan the below QR code and download it today.
New Alerts Launched
Introducing two new alerts to the Smart Alert Library:
- Sentiment Shift: Understand the spikes and dips in your brand, industry and competitor’s tonality. Be alerted when a brand, topic or competitor experiences an increase in positive or negative sentiment compared to an average baseline.
- Every Mention: Get notified any time a new result populates for a specific search. Every Mention keeps you informed during times of crisis monitoring or when you need to follow a breaking and developing piece of content.
Bit.ly Integration for Publishing
Introducing our Bit.ly connection for a more elegant publishing experience in Meltwater Engage. Shortening links provides more manageable messaging and can help track and compile key insights around your audience and customers
Introducing System Alerts
System Alerts help notify you of when an action has been completed or when a task has been assigned to you. These alerts provide zero disruption to your workflow and will be the future of how you will be notified of generated reports being ready, accessing all downloads and more. Stay tuned for future alerts being added to our growing library!
Owned Facebook and Instagram Data available in results
Access your owned Facebook posts, comments and owned Instagram comments within your search results if you have both Meltwater Engage and social media monitoring within your account. By showcasing owned and earned data in a single search, you will be able to better understand the conversations happening around your brand and industry, and how your owned posts may be driving those conversations.
Introducing ‘Quick Picks’ for source selections
Pre-defined source selections specific to your region now available as a filter in Explore. Increase the relevance of your search by narrowing your results down by a specific geo and source type with a simple click!
Introducing 'Social Analytics'
'Social Analytics' allows you to measure your social channel performance individually or aggregate data from multiple profiles so you can report back on the success of your social media channels. All Meltwater Engage customers will find their saved reports and templates (formerly in Measure) now in Social Analytics under Analyze.
New 'Account' Landing Page
The new ‘Account’ landing page provides a modern and organized overview of all things related to your account. Full account details are crisply outlined while all set-up components are readily available for user set-up, social connection management and more.
Instagram Competitive Benchmarking Launch
Compare your owned handles against those of your competitors or peers to assess overall audience growth, top performing posts, messaging effectiveness and more with Instagram competitive benchmarking!
Saved Responses in Conversations
Introducing the ability to save template responses in Conversations! Saved Responses allows teams to work more efficiently to reply to comments, replies and direct messages while maintaining a standardized voice for your audience, customers and followers.
Slack Integration Launch
With the ability to push Alerts via a direct Slack integration, your organization will receive your latest news alerts in the most modern and convenient way!
Custom Date Range for Compare Searches
Sometimes you need to compare your brand’s coverage from two different date ranges, such as benchmarking your product launch from the summer against your competitors’ winter launch. With the ability to override the date for individual compare searches, you’ll be able to do proper comparison analysis regardless of the point in time.
Instagram First Comment in Publish
Maintaining a crisp clear caption is difficult to do with the additions of #hashtags in order to drive engagement and measure performance. With the ability to add the first comment directly in the Instagram Publisher, you’ll be able to retain the engagement benefits of adding #hashtags without cluttering the parent post.