News archive
In The News
Forbes: Meltwater Data Shows How Adidas and LEGO Maintained Relevance During the World Cup
A recent Forbes feature spotlights Meltwater data and analysis capturing how Adidas and LEGO turned World Cup sponsorship into lasting cultural relevance.
In The News
Digiday: Which Brands Won World Cup Visibility?
In this article from Digiday, data from Meltwater revealed that Adidas was the most "consistently visible" brand among official World Cup sponsors.
In The News
CNBC: Meltwater Data Reveals Why Non-Sponsor Brands Outperformed Official Sponsors in the First Half of the World Cup
Meltwater data shows how brands like Levi's, Nike, and Taco Bell out-engaged official FIFA World Cup 2026 sponsors, in the first half of the tournament.
In The News
PR News: Inside Meltwater Summit 2026 with Alexandra Bjertnæs and Other Top Leaders
Explore PR and marketing insights from Alexandra Bjertnæs, Gwyneth Paltrow, and other industry leaders interviewed at Meltwater Summit 2026.
In The News
PR Week: Why Gwyneth Paltrow Judges goop's Success by Who Comes Back
Gwyneth Paltrow tells Meltwater Summit 2026 that repeat customers, not viral launches, measure goop's success.
In The News
Fast Company: AI Search Rewards Substance Over Social Buzz, According to Meltwater Report
In a Fast Company feature, Meltwater research is cited showing how AI search is reshaping the incentives behind LLM visibility.
Press Release
Meltwater Wins 2026 PRWeek Global Award for “Best PR Software or AI Platform”
Meltwater has been awarded the PRWeek Global Award for Best PR Software or AI Platform, recognizing the company’s leadership.
Press Release
LinkedIn is the #2 most-cited source in AI answers, new Meltwater report finds
Meltwater released new research showing LinkedIn is the #2 most cited source by AI models, second only to YouTube.
Press Release
Meltwater Unveils Mid-Year Release, Delivering Actionable Intelligence Across Media, Social and AI Signals
Meltwater announced its 2026 Mid-Year Product Release, designed to empower organizations to move beyond monitoring.
Press Release
Meltwater Expands YouTube Integration to Improve Creator Decisions and Campaign Performance
Meltwater announced an expanded partnership with YouTube, bringing verified YouTube data powered by YouTube’s Creator Partnerships API.
Press Release
Meltwater and YouGov Release Global Report on Consumer Perception of Generative AI
The new study analyzed consumer attitudes toward generative AI highlighting a desire for brands to lead with transparency.
Press Release
Meltwater Named to G2’s 2026 Best Software Awards
Meltwater was named to G2’s 2026 Best Software Awards which recognizes the top 50 software companies and products based on verified, authentic user reviews.