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We have clients all over the world and here are some of their stories.

Read customer stories of Meltwater clients who are using our media intelligence products to drive their growth and build their brands.

Customer Success Stories & Case Studies | Meltwater

Monitor coverage in real time, uncover emerging trends, and prove the impact of your communications.

27,000+

1.3+ Billion

customer stories

Real impact, proven in practice

See how one platform can power every decision across PR, communications, and marketing.

Make an impact: Do a big job with a small team

Raise funds: Leverage PR and media monitoring to raise and track funds from donors

The Challenge

"The ease of use of all Meltwater features saves me time and money, allowing us to focus on our mission of telling the story of military and veteran families' stay at Fisher Houses."

The Solution

“The solutions we tried prior to Meltwater were cumbersome tools - they didn't have the features we were looking for and were more expensive. From our first interaction with Meltwater, our expectations were exceeded. We had finally found an all-in-one tool that we could use for social media tracking, press release distribution, and reporting to donors. This is incredibly important to us."

Fisher House Foundation builds comfort homes where military & veteran families can stay free of charge, while a loved one is in the hospital. 

Since inception, the program has saved military and veterans’ families an estimated $547 million in out-of-pocket costs for lodging and transportation.

Fisher House Foundation also operates the Hero Miles program, using donated frequent flyer miles to bring family members to the bedside of injured service members as well as the Hotels for Heroes program using donated hotel points to allow family members to stay at hotels near medical centers without charge. The Foundation also manages a grant program that supports other charities and scholarship funds for military children, spouses, and children of fallen and disabled veterans.

Read this case study to discover how the nonprofit organization Fisher House Foundation uses Meltwater to save time and funds. Learn more ►

Fisher House Foundation - Meltwater Customer Story

How this nonprofit uses Meltwater to save time and money

Fisher House Foundation

Save thousands per year on the distribution of press releases

Refine strategies to surpass its competitors in share of voice and sentiment

“Meltwater knows what I need to know at the moment I need to know it and serves that information to me in the right channel — that's my favorite part.”

Meltwater Customer Story - CEX.IO.pdf

Get in touch to learn more

As a multi-functional cryptocurrency exchange serving five million customers worldwide, CEX.IO strives to be the platform of choice for blockchain financial traders. But raising brand awareness and exposure in the fast-moving days of a burgeoning industry is impossible without powerful media monitoring, intelligence, and engagement solutions. CEX.IO partners with Meltwater to get the breadth and depth of data the company needs to raise its global profile while cutting down on inefficient and expensive PR and social marketing workflows.

Discover how CEX.IO grew engagement and cut costs by switching to Meltwater for press release distribution and social media reporting.

CEX.IO — Meltwater Customer Story

How CEX.IO grew engagement and cut costs by switching to Meltwater

CEX.IO

Gain key insights from social conversations and news coverage.

Communicate with internal stakeholders about trends in breaking news.

Deliver first-in-class reporting about the brand's PR & Communications
activities.

Challenge

“For me, Meltwater has given me the opportunity to show how communications can not only support our organisation but our purpose, our values, and our commitment to Australia with real, tangible insights.”

Solution

2021_AstraZeneca_Case_Study.pdf

Impact

AstraZeneca is a global biopharmaceutical company that has been operating in Australia for more than 60 years, providing medicines that transform the lives of people with different types of cancers, and chronic conditions such as diabetes, kidney disease, heart failure and respiratory diseases.

Read this customer story to discover how Meltwater enables AstraZeneca Australia to manage its global reputation and deliver first-in-class reporting.

AstraZeneca - Meltwater Customer Story

How AstraZeneca uses Meltwater to manage and measure its reputation on a global scale

AstraZeneca

"We partnered with Meltwater at a critical time when we were transitioning towards digital. The tool helped us become a socially responsive brand where other tools like Google Alerts used previously did not fulfill the overall objective in the right manner."

MW Case_Sodexo_IN.pdf

Summary

Sodexo deliver services across two main categories - Employee Benefits and Incentive & Rewards and Recognition. Having launched in India in 1997, Sodexo Benefits and Rewards Services is now a market leader in the meal benefits space. As a group, Sodexo provides access to a wide range of services that improve the quality of life of their consumers, promote work-life balance and increase employee motivation.

Read this case study to learn how the Meltwater Media Intelligence software supports Sodexo with facilitating digital transformation.

Meltwater Customer Stories: Sodexo

How data consolidation led to enhanced customer service for Sodexo

Sodexo

Make better, faster, more informed decisions

Optimise its marketing strategies for better results

Identify, verify and monitor influencer collaborations

"The lack of real-time alerts for potential viral content or competitor activities meant significant events were often only identified after they had occurred, reducing our ability to respond promptly."

"Meltwater just had so many of the product features we needed, like advanced analytics, real-time alerts,
and influencer identification. It’s the full suite of product features that really sets Meltwater apart from its competitors."

Uratex_Case Study.pdf

Uratex has been giving the men and women of the Philippines a good night’s sleep for more than half a century. But the mattress manufacturer’s marketing team was having sleepless nights finding, engaging, working with and monitoring the performance of its influencer campaigns.

Uratex Philippines needed a powerful communications tool that would allow it to identify influencers, measure their value and monitor their performance in real time to help build the brand’s visibility and reputation.

To monitor its influencer collaborations and make informed marketing decisions, Uratex Philippines turned to Meltwater.

Uratex Philippines Customer Story

Uratex Philippines

"It was very easy to get started with Meltwater. With around the clock support and guidance, we accomplished an optimum account setup for smooth automated functioning. Everything is with a touch of a button ensuring quick turn around times. Meltwater has allowed us to become more informed about our customers social media needs and responses. The service and after-sales support has been amazing from Bevan and Jess—  we consider them a part of our team."

MW Case Study_Vans_ZA.pdf

Vans Off the Wall was established in 1966 and has since turned into an iconic, Southern California based youth-culture inspired footwear, apparel and accessory brand of the conglomerate VF Corporation. They are a global brand with presence in more than 75 countries and over 600 retail locations. The brand is driven by creative self-expression brought to life from the world of art, music, sports and street culture.

Discover how Meltwater enables Vans South Africa to connect with influencers, optimise event execution and generate reports and measure ROI.

Meltwater Customer Stories: Vans ZA

How Vans revolutionized its approach to consumer insights

Vans

Track coverage, trends, and opportunities

Initiate, like, and retweet social content

"I've used Vocus and PR Newswire in previous jobs. What I like about Meltwater is that it's user-friendly, has an easier interface, and is an all-in-one platform."

ISRI.pdf

Ever wonder where ocean liners go to die? The Institute of Scrap Recycling Industries (ISRI) represents nearly 1,700 companies that take our used products - everything from boats to bottles- and give them new life. ISRI promotes education and awareness of recycling's role in our environment and economy. Meltwater plays a key role in their advocacy.

How Meltwater helps ISRI, Inc. track coverage and trends, identify top influencers, and engage with audiences on social media.

Meltwater x Institue of Scrap Recycling Industries, Inc.

Once Is Not Enough

Institute of Scrap Recycling Industries, Inc.

"We use Meltwater media monitoring as a research tool to ensure we remain on top of industry developments. Moreover, measuring online presence gives us a good indication of how far we've come and need to go in order to reach our goal."

MW Case Study - Global Marine Systems.pdf

Global Marine Systems is a specialist provider of installation, maintenance and repairs of submarine communications cables for the Telecommunications, Oil & Gas and Deep Sea Research industries. They are the leading provider of engineering and underwater services, responding to the sub-sea cable installation, maintenance and burial requirements. With a fleet of vessels and specialized sub-sea trenching/ burial equipment, Global Marine System a 165 year legacy in deep and shallow water operations.

Read this case study to learn how the Meltwater media intelligence software supports Global Marine Systems with keeping stakeholders informed.

Meltwater Customer Stories: Global Marine Systems

How Global Marine Systems monitors and manages its positive brand perception

Global Marine Systems

Track all mentions of all media types, globally

Monitor sentiment on Chinese social media channels

Create reports on-demand to track performance

Introduction

HK_CUHK Art Museum Case Study (July 22).pdf

Read this customer story to learn how Meltwater allows the CUHK Art Museum to track media mentions across all media types, globally.

CUHK Art Museum - Meltwater Customer Story

Meltwater allows CUHK Art Museum to track media mentions across all media types, globally

CUHK Art Museum

Monitor local and global coverage comprehensively

Understand conversations happening in
Mainland China

Report on Marketing Campaigns to show
direct ROI

“Our team is able to do more precise reporting on our Marketing efforts. Using Meltwater’s dashboard reports, we were able to run a pre, during and post analysis of the launch.”

2020 Madame Tussauds Case Study.pdf

Outcome

As part of the worldwide tourist attraction phenomenon Madame Tussauds, the Hong Kong location was the first in Asia, expanding to Shanghai and Bangkok in later years. With close to 100 waxworks, Hong Kong’s site sits atop the world famous Victoria Peak overlooking the city’s skyline. As part of a global network, it is vital for Madame Tussauds Hong Kong’s Marketing team to stay on top of international trends and sentiment. Having worked with another vendor two years ago, Madame Tussauds switched to Meltwater’s Media Intelligence solution as they noticed they were not receiving full global coverage. It’s important for their Marketing team to understand what campaigns are working successfully in other locations globally.

Meltwater helps Madame Tussauds Hong Kong conduct better campaigns through robust insights and social listening

Understanding Campaign Performance With Insights

Staying Ahead of Competition

Madame Tussauds

"The daily morning and afternoon alerts help us stay on top of the pulse of the industry and react accordingly to the trending topics and themes. We can tailor campaigns and address the issues in time and spread awareness within the public."

MW Case_Save the Children_IN.pdf

Save the Children is an independent global NGO present in 120 countries who are leading the way in rights of minors. In India, they're active in 20 states and have changed the lives of 6.1 million Indian children. They believe every child deserves a bright future and run programs to reach the most deprived children with the aim of providing them with opportunities to learn, a healthy start in life and protection from harm.

Discover how Save the Children uses Meltwater media intelligence to increase reporting efficiency, justify their worth and optimise campaigns.

Meltwater Customer Stories: Save the Children

Save the Children

“With our previous tool, we never got it off the ground more than the use cases we needed to fulfill with it. The barrier to entry was so high that we only had 1-2 people comfortable and versed in using it. With Meltwater, we were able to democratize the platform within our team because of its ease of use, which provided a quick path to satisfy our curiosity and get the depth of knowledge we needed. ”

“It’s key to keep clients informed about how their campaigns are actually landing with consumers. Metrics are always a starting point for strategic adjustment and without great data you are just left with questions. Meltwater’s stream of information allows us to make informed decisions for clients and gives them something to celebrate about when things go off without a hitch.”

MW_Customer-Story-Brochure-Archrival.pdf

Archrival

Archrival is a U.S. based youth culture agency that reinvents how brands connect with and win the hearts and minds of young adults, teens to twenty somethings. The beating heart of what they do: creative built on the approach that human-powered marketing places influential and motivated advocates at the center of a business’s most important goals. Through its human-centered approach to insights, influence, and creativity, Archrival has masterminded true brand movements across a variety of industries including retail, sports, CPG, gaming, activism, entertainment, hospitality and travel.

Learn how Archrival is using Meltwater to drive human-powered marketing through the use of social, consumer and influencer intelligence.

Archrival - Meltwater Customer Story

How Archrival utilizes social, consumer and influencer intelligence for human-powered marketing

Seamlessly integrate influencer marketing into the brand’s overall marketing strategy

Start using trustworthy data-driven metrics for identifying influencer potential

Promote transparency and collaboration throughout the entire Starlight organization

"We use Meltwater Influencer Marketing for the entire influencer audit process. We are able to get a sense of who the influencer is by looking at past collaborations and content, and what type of impact they will generate with metrics like True Reach and Engagements. True Reach is our favorite metric!”

Contact us to find out more.

Starlight Children’s Foundation is an Australian non-profit organization with a mission of brightening the lives of seriously ill children and their families. Since 1988 the organization has partnered with health professionals across Australia to ensure they are delivering programs that support the total care of children and teens. 

As a non-profit, Starlight Children's Foundation relies heavily on donations. Over the last two years, the brand had been engaging in influencer activity to boost brand awareness and promote charitable giving.

Read this customer story and learn how Starlight Children’s Foundation Australia is using Meltwater Influencer Marketing for doing good with influencers.

Starlight Children’s Foundation

How Starlight Children’s Foundation Australia is using Meltwater Influencer Marketing for doing good with influencers.

Build a brand ambassador program worth $70,000

Slash influencer discovery and vetting time by 70%

Achieve $250K in earned media value (EMV)

Customer Story-Woodloch.pdf

See for yourself

Woodloch Resort is an all-inclusive, family-friendly vacation destination nestled in Pennsylvania’s Pocono Mountains. Along with being ranked within the top 10% of hotels worldwide on TripAdvisor, the resort was named Best Family Resort by USA Today in 2019, 2021, and 2022. That success isn’t without intention; the brand routinely launches large-scale influence campaigns to increase bookings, build brand awareness, and attract media attention. The winter travel season is of particular importance to the resort, which is why they rely on Meltwater to boost the ROI of its holiday campaigns.

Read this customer story and learn how Woodloch Resort boosted press coverage by 2,100% with Meltwater's influencer marketing solution.

Customer Story: Woodloch Resort

How Meltwater Helped Woodloch Resort Boost Its Press Coverage by 2100%

Woodloch Resort

Save six hours a week on influencer management work

Integrate data-driven insights such as audience demographics into the decision-making process

Automate campaign reporting and analysis, saving time and increasing efficiency

“With Meltwater Influencer Marketing, work that once took us 8-hours now takes 2-hours. Not only that, but the quality and clarity of our work is greatly improved.”

Contact us to learn more

Nuun is a hydration company that created fun drink tablets that are boosted with electrolytes. Based in Seattle, Nuun is now the must-have hydration product, with tablets sold in over 30 countries. Influencer marketing is a key component of the brand’s marketing strategy. Impressively, the team handles all influencer campaigns in-house. 

But, as the company grew in popularity, so too did the scale of their campaigns. Nuun needed a tool that would support their growing needs by automating manual work and elevate their strategy with data-driven capabilities.

Read this customer story to learn how Nuun Hydration saves over 300 hours every year using Meltwater Influencer Marketing.

Nuun Hydration x Meltwater Customer Story

Nuun Hydration saves over 300 hours every year using Meltwater Influencer Marketing

Nuun Hydration

Discover and vet the most appropriate influencers for their campaigns

Understand audience demographics to ensure they are aligned with campaign goals

Build comprehensive influencer marketings proposals for their clients

Founded in 1908, James Madison University is a public research university in Harrisonburg, Virginia. It is one of the higher education institution in America, with 115 degree programs on the bachelor's, master's, educational specialist, and doctoral levels.

Discover how over 100 Students at James Madison University learn data-driven influencer marketing with Meltwater Influencer Markeing.

James Madison University

100+ Students at James Madison University Learn Data-Driven Influencer Marketing with Meltwater

Establish a methodology for identifying influencers that aligned with creative concepts

Use True Reach to estimate influencer potential and have data-driven conversations with clients

Beat campaign performance predictions by integrating performance metrics and audience sentiment

AKQA is an international agency that combines creativity and technology to design seamless brand experiences that create valuable and long-term connections between brands and people.

Read this customer story and discover how creative agency AKQA generated 4M impressions in one day using the Meltwater Suite.

AKQA x Meltwater Customer Story

Creative Agency AKQA Generates 4M Impressions in One Day

AKQA

Supercharge content creation via 56 influencers

Reach 5.8 million users with a $5 million earned media value

Track influencers, posts, and metrics at a granular level

Customer Story-Filament.pdf

The agriculture industry might seem like an unlikely candidate for influencer marketing. But it’s one that relies heavily on consumer trust, especially in a world where buyers are more discerning than ever about where their food comes from. 

For agriculture marketing company Filament, building trust and driving impactful change starts with them. The work they do for farmers creates a trickle-down effect that impacts other farmers, agriculture companies, brands, consumers, and greater humanity. So when a few of its clients needed help promoting their horse and chicken feed, Filament used Meltwater Influencer Marketing to recruit the help of influencers to spread the word authentically and enthusiastically.

Read this customer story and learn how Filament leverages Meltwater Influencer Marketing to find agriculture influencers.

Filament x Meltwater Customer Story

All industries can benefit from influencer marketing, including the animal and agriculture sector. Here’s how Filament leverages Meltwater Influencer Marketing to find agriculture influencers.

Filament

Save 6-hours per-influencer due to an automated payment process

Ensure payments are processed swiftly with all the necessary tax forms and billing requirements

Improve the work-flow between brand managers and accountants, and collaboration between influencers and the Steller team

“Without Meltwater Influencer Marketing, there would be A LOT more work. In fact, Meltwater has basically saved us an entire job’s worth of manual work. Our accountants are much happier!”

See what Meltwater can do for you!

Steller is a storytelling platform that empowers users to come together from around the world and share stories and experiences. The in-phone app lets users tell beautiful stories through images and videos that can be easily shared with the Steller network of like-minded individuals who are passionate about travel and beautiful content.

Read this customer story to learn how Steller used Meltwater Influencer Marketing to automate the influencer payment process.

Steller x Meltwater Customer Story

How Steller Used Meltwater Influencer Marketing to Automate the Influencer Payment Process

Steller

Operationalize its influencer strategies to better support clients and execute campaigns

Trade manual calculations for automation, organization, and access to historical data

Expand its offerings to clients and realize more opportunities for growth

Customer Story- Gild Creative.pdf

Storytelling is at the heart of company culture. Stories allow companies to put into context how they’re innovating, differentiating themselves, and continuing to meet the needs of their audience. 

For Gild Creative Group, a conscious marketing agency, creating these stories for clients includes the assistance of influencers, but the process in which they discovered and strategized with influencers needed some fine-tuning.

Learn how Gild Creative Group uses Meltwater Influencer Marketing to elevate the culture of its clients.

Gild Creative Group

Read how Gild Creative Group uses Meltwater Influencer Marketing to elevate the culture of its clients.

Find global nano-influencers in every market

Localize communications, content, and payment for influencers

Increase overseas market share with highly engaged global teams

Customer Story- Cricut.pdf

Arts and crafts is a thriving global market, valued at an estimated $30.24 billion. For U.S.-based brand Cricut, the potential to tap into international markets seemed limitless, especially in the age of content creation, TikTok videos, and Pin-spiration. 

It’s these very factors that gave influencer marketing a permanent place in the brand’s playbook, but it needed a better way to find, recruit, and manage influencers around the world.

Learn how Cricut expanded to markets around the world as a household name in crafting using the localization benefits of Meltwater Influencer Marketing.

Cricut x Meltwater Customer Story

Learn how Cricut expanded to markets around the world as a household name in crafting using the localization benefits of Meltwater Influencer Marketing

Case Stories