The Coronavirus Pandemic has had a quick and fast impact on the way we live our lives. People around the globe have been asked to stay home as much as possible and practice social distancing. Now, more than ever, there is a need to quickly and effectively adapt, transform, work together as a team and manage crisis situations and communications across the board.
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Those who can, are working from home. For many, remote work is a very new experience. And, school and business closures mean many are having to work from home while sharing a space with loved ones. This means it is essential to ensure that projects run smoothly and collaborations can still ensue.
Klear – Meltwater’s Influencer Management Tool – want to help you make a smooth transition to remote work, and have outlined some of their top 5 features that will help teams manage their influencer campaigns while working from home.
Working from home does pose its own challenges, like not having immediate access to a coworker. Especially when you work in a team, you may need to ensure that you have everything mapped out in front of you; what project you are working on, when the project is due, and roadblocks that depend on your coworkers.
Klear’s CRM is a great way to see the status of your entire influencer campaign at a glance. Their CRM has some built-in features that help the entire team stay aligned and maintain clear communication:
Remember, when most communication is digital, there is a lot of subtexts. Less is usually not more, so write detailed notes so no one misinterprets you.
Klear’s influencer search engine is a great tool for you and your team to find the perfect influencer for a new campaign. If you’re used to tapping your coworker on the shoulder and scooting over to a friend’s desk to review a profile, influencer tagging will help you maintain the same workflow. Once you’ve identified an influencer you want to collaborate with, or that have enjoyed collaborating with, simply tag the influencer.
Tags are color-coded and can have names. For example, if you see an influence that would be perfect for you #RedLabel campaing, give the influencer a red tag and name it “red label”. All influencers under a specific tag will be listed together and accessible for the entire team to view.
Though it doesn’t feel the same as enjoying a coffee together while your review potential influencers, influencer tags will at least ensure that everyone is on the same page. Influencer tags also ensure you are your teammates aren’t doing extra work of vetting the same influencer.
TIP: Klear recommends giving your tags funny names to lighten the mood.
Now that you’ll be having meetings and projects syncs over Zoom or other video chat platforms, it’s important to come prepared and easily share information with your coworkers. Klear lets you easily download PDF files of influencer profiles and campaign reports, so all of your important information is visible and easy to digest on one document.
Influencer profiles are great to share with coworkers or clients when vetting a potential candidate. Profiles can be downloaded to a one page PDF file, and includes important metrics including True Reach, Klear Score, audience demographics, top content and more.
Campaign Profiles are a great way to review and share the success of a campaign once it’s been completed. Reports included Total Post, True Reach, Engagements, and EMV. Campaign reports also offer a breakdown of each individual influencer’s performance. This is a great resource for the entire team or important stakeholders to get a full picture of how a campaign progressed.
TIP: Review campaign PDFs together with your team during a video chat, so everyone is seeing and reviewing the same information in real-time!
Of course, it’s always essential that you review influencer content before it goes live. Whether you are in the office or working from home. But, it’s important to remember that your entire team has access to this tool. Share submitted content with your coworkers so everyone knows what is scheduled to go live, or so others can give feedback on the content you’re not feeling 100% on.
TIP: If an influencer submitted content that you love, let the rest of your team know. Right now everyone needs some good news and some light-hearted content.
Working from home can feel lonely. Especially if you’re part of a dynamic team that is used to brainstorming sessions and sharing feedback. If you miss getting feedback from coworkers, even those not immediately involved in a project, try using Klear’s new feedback portal.
Separate from notes in the CRM, which is for Klear users. Their feedback portal lets users easily receive feedback from those without access to Klear. This is a great resource for agencies looking to get a client’s input, or larger organizations looking to keep other departments in the loop.
Simply send a link that invites a collaborator to share feedback on every influencer and relevant content. All feedback is private between you and your collaborator.
TIP: When feeling overwhelmed, ask for feedback, even from people who aren’t completely relevant to the project. It’s also a nice way to touch base with co-workers you wouldn’t interact with during your daily tasks.
NOTE: This blog post was written by Lena Young, the Director of Communications from Klear. To access the original blog post, click here.