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Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

The current state of mental health in Hong Kong

World Suicide Prevention Day in Hong Kong amid the COVID-19 pandemic

Why are children in Hong Kong suffering from mental health issues?

Mental Health Monitoring: How CSRP prevents suicide in Hong Kong

Data is more than just a number - it’s a life

Asking this question nowadays carries a different weight than it did in the past. Until recently, a certain stigma has come with talking about how we feel. Admitting one's difficulties is traditionally considered a sign of weakness, resulting in the haunting fears of helplessness from an imagined audience.

All too often, even small events particularly impact our emotional well-being. Social media heavily influences our worldview daily and is relevant to the point that it can dictate certain life choices.

What can we do about it when the world is as connected as ever? As much as social media has been helping us feel connected, it has sometimes also made us feel incredibly alone.

Tip: Learn more about social media statistics in Hong Kong, andake a look at the top Instagram Influencers in Hong Kong to find the right influencers to partner with.

Unfortunately, the painful reason mental health has been pushed to the spotlight is the COVID-19 pandemic's disastrous effects. The World Suicide Prevention day press conference held by The Hong Kong Jockey Club Centre for Suicide Research and Prevention (CSRP) of the University of Hong Kong (HKU) could not have come at a better time, drawing attention to the growing chatter on mental health concerns. There was an effort to raise people's consciousness about the issue by sharing insightful social analysis of the factors contributing to the rise in reported incidents of self-harm.

A worrisome statistic from Coroners Court (2000 - 2021) presented during the conference was how suicide rates among those aged 15 and younger had grown dramatically in recent years, demonstrating the seriousness of this generation's worsening mental health. Many of today's youth are fearful, furious, and worried about the future due to the disturbance to their routines. Academic stress, irregular leisure, and family conflict have all been heavy sets of baggage they need to carry along with the struggles of growing up.

Field trips, peaceful walks around campus, proms, festivals, spontaneous evenings out, and other in-person activities where students may catch up with friends and enjoy the routine and beauty of school life have been cancelled. A bright future full of dreams has been put in shambles due to the uncertainty of a "lost" year. Children who were once bright-eyed and full of hope now wear sunglasses to shield their eyes from the unrelenting light of the virus.

Family issues have also been a fundamental cause of the mental health struggles faced by this demographic. Whether it be feelings of unreasonable educational expectations, disagreements and disputes on small things such as gadget use, or even second-hand effects on previous family suicide attempts, the problems have often begun within one's household.

Disconcertingly, some youth have been led to believe that their birth was a "mistake". Aside from this, a hostile connection with one's mother has been a common theme among fundamental attitudes relating to family concerns.

The importance of family in adolescent suicide prevention

Ironically, the role of the family is incredibly crucial during these trying times, as parents are an adolescent's first line of defence and an easily accessible suicide hotline against mental health issues. Data from the World Suicide Prevention Day press conference has shown that parents immensely contribute to the fight against suicide by providing social support and guiding their children on stress management. 

Nourishing an environment where it’s more acceptable to discuss worries is a first-aid measure for their child's mental health. Awareness of a change in behaviour on the outside, even if it's only a slight shift in daily routines or mood, is a cue to start a dialogue. Career planning is also a meaningful way to decrease anxiety, allowing the youth to discern and know what to expect as they grow up through these turbulent times.

Mental health has been continually driven into the public’s attention in Hong Kong - and rightfully so - with influential role models such as athletes and celebrities coming out and admitting such struggles on social media. On top of this, research facilities and other institutions have been aiming to increase public awareness of these issues and the need to take action, providing services such as mental health counselling.

One such institution is the Hong Kong Jockey Club Centre for Suicide Research and Prevention, also known as CSRP. As a client of ours, they've been dedicated to identifying at-risk youth to prevent suicide. Using the tools Meltwater provides, they've been able to track mentions and sentiments of suicide around Hong Kong and spread awareness as soon as early warning signs are detected.

A Meltwater case study: Hong Kong social intelligence 

From 2021 to 2022, Meltwater's social listening tool has shown that the number of mentions of World Mental Health Day in Hong Kong has increased significantly, from 174,000 to 365,000, with over 47% positive sentiments. The country’s media has gradually caught up to the worldwide buzz on mental health awareness. However, NGOs, rather than businesses, have been making the most of the effort.

Furthermore, Meltwater's social intelligence data shows workers' concerns about their work-life balance have increased in recent months, especially compared to their British counterparts.

97% of Hong Kong employees felt overworked, 87% felt stressed, 40% felt apprehensive about the future, and many considered leaving their jobs. Social media analysis reveals an alarmingly high level of resonance with workers' chatter about their jobs - they are weary and irritated. In some extreme cases, many end up taking their own lives.

Tip: Read the full Meltwater x CSRP case study

How CSRP utilizes Meltwater to boost mental health in Hong Kong

The vast majority of CSRP's time is devoted to information collection related to the chatter of suicide. They efficiently gather real-time data using Meltwater's social listening and media monitoring solutions, ensuring maximum exposure of their information. Publishing this knowledge, thereby effectively disseminating it to their target audiences, such as educators, public officials, and social workers, helps them reach their primary goal of spreading mental health awareness and preventing suicide.

Using Meltwater's platform and social keyword listening tools, CSRP can track and analyse entities and issues related to suicide ideation on social media and forums. Through a database that records cases of suicide, as well as historical information on suicide, they can identify risk factors and strive to reduce them by alerting and educating appropriate authorities and stakeholders. CSRP's suicide now-casting model has improved due to their all-in-one subscription to Meltwater's customised solutions.

Learn how Meltwater can help you with your own customised solution.

The significance of data analytics powered by social chatter cannot be overstated in today's rapidly evolving digital environment. Socially responsible organisations like CSRP have benefited from using these technologies to track social chatters in the same way companies have benefited from using them for their initiatives.

Being able to draw meaningful conclusions from data points further emphasises that there is a bigger picture behind each digit than an addition to the total number of suicide cases.

Learn how you can benefit from our solutions as well by filling out the form below.

Mental Health Monitoring in Hong Kong: How CSRP saves lives by listening

Have you ever dreamed of working with the top Australian YouTubers? This is your chance to find out who they are.

YouTube is one of the most effective channels to focus your influencer marketing efforts on. Brands who partner with the right Australian YouTubers discover it can be a massive accelerator for their marketing activities. 

But there’s also a downside. It can be time-consuming to assess the most popular Australian YouTubers and determine whether they’re right for your business. Having a good strategy for influencer marketing is easier than you might realise. If you’re ready to get started with YouTube marketing, we have you covered.

Tip: If you are also looking to find influencers for your other channels, take a look at these lists: Top Australian (Instagram) Influencers, The Best Australian TikTokers, Top Indonesian YouTube Influencers, and the top Malaysian YouTubers.

Maximising your YouTube influencer marketing efforts in Australia

First, make sure to set up a YouTube channel if you haven’t already done so.

Australian YouTubers, female and male alike, will expect you to have a presence on the channel. If you’re struggling to get your Australian video channel off the ground, Meltwater’s ultimate guide to YouTube marketing is a good starting place to discover:

How to create a YouTube channel for your brand

Tips for filming and editing your brand videos

Simple ideas for creating YouTube video content

How to get started advertising on YouTube

YouTube SEO Tips: How to Optimize Your Videos for Search.

Once you understand the basics, you’ll want to optimise your channel to attract new YouTube subscribers. Lastly, knowing how to optimize your videos for search ensures your organic SEO is doing some of the heavy lifting for you.

Finding the right Australian YouTubers for your brand

It's always hard to find the right influencers to partner with your brand. You can read all the YouTube statistics, scroll through the video playlists of famous Australian YouTubers with a million subscribers or more, and still get confused about which YouTube star you should work with.

Are the most subscribed Australian YouTubers right for your brand?

Does popularity convert to marketing results?

Is the reach of a million subscribers (or more) greater than those YouTubers with thousands of subscribers?

Decisions become more difficult once you’re past general questions about video marketing on an Australian YouTube channel. Diving into the nuances of your audience and trying to match it to a specific video creator can leave marketers with reams of notes and no clear way to determine which channel is going to deliver the best results.

Consider these questions to see how complicated it can be to select the perfect Australian YouTubers

If you’re a health and beauty company, can Australian fitness YouTubers drive the engagement you need?

Do Australian beauty YouTubers need makeup tutorials to garner real influence?

Can a TikTok influencer with a big fan-base cross over to become a YouTube star? 

Can a Melbourne-based Fortnite vlogger like Loserfruit drive influencer ROI for your Adelaide brand?

Can Australian gaming YouTubers introduce new audiences with mentions of your products in their vlogs? 

Is a nine-year-old YouTube influencer going to be a good partner, no matter how many million subscribers they have?

Will a down-to-earth, straight-talking Ozzy Man Review video from Ethan Marrell offend your current audience or drive new interest to your business? Is his true reach worth taking the risk? 

You get the idea. This is why savvy marketers use a social media influencer platform like Meltwater for data-driven insight. Without it, you’re using hunches to select Australian YouTubers for your brand partners.

Who are the 20 Biggest Australian YouTubers?

The right data can make all the difference in your search for the ideal influencer. We’ve used Klear, a Meltwater offering, to help identify the Australian YouTubers with the most subscribers. Check out this list of Australian content creators who use their video channel to wield influence.

#2 LazarBeam - Lannan Neville Eacott (@LazarBeam)

#7 Primitive Technology (@primitivetechnology9550)

#18 How To Cook That - Ann Reardon (@HowToCookThat)

15 Min Low Impact Full Body Workout | Morning Routine

47% of his audience is from the United States

21% of his audience is from the United Kingdom

I Tried The Worst Mobile Games

55% of his audience is from the United States

Exclusive Interview Sonic 2 by Calvin CKN

The 20 Biggest Australian YouTubers

As critical figureheads, Chief Executive Officers play a key role in how corporations are perceived by the public, and so it's vital that organizations keep their fingers on the pulse of CEO-focused media.

In collaboration with .companion, a data consultancy and KPI expert, Meltwater presents the 2022 CEO Echo; a monthly media intelligence analysis of CEOs heading up some of the world's largest brands. The ranking leverages Meltwater's media intelligence capabilities and automated analysis by the .companion bot to offer readers highlights and benchmarks across the following areas:

Last month, the .companion CEO metrics bot found 4% more CEO menti ons than the average of the previous month's average. Overall, 40% of men tions captured by the CEO Echo were generated by editorial online content, while social media generated 60%. In November, CEO Echo content saw engagement drop by 99%. 34% of all CEO menti ons were related to financial news, meaning they simply referred to company figures that are o en required to be disclosed by law. In contrast, the context of 66% of men tions was linked to corporate agendas. Overall, the tonality of menti ons was equally positi ve and negati ve.

Simon Thompson, Royal Mail CEO, dominates with 25% CEO Echo coverage

What role does a CEO play in a company's overall corporate messaging, whether voluntary or involuntary? The CEO Digital Footprint aims to answer this question.

In November, Simon Thompson, CEO of Royal Mail, received the highest amount of media coverage. His share of voice totalled 24.8%, the largest footprint of all top board members. In second place was Bernard Arnault, CEO of LVMH, with 4.3%, and Jim Ovia, CEO of Zenith Bank, took the third spot with 2.9% share of all men tions. 97% of conversa tions around Thompson’s echo were not related to company financials, and thus were above average for agenda-driving topics and content. 5% of the Royal Mail CEO's echo came from editorial media and 95% from social media. Content that men tioned Thompson generated 5 interacti ons (clicks, shares, likes) per men tion. This shows that audiences are somewhat indifferent and made Thompson the 106th most engaged CEO in the ranking. In total, men tions for Simon Thompson were nega tive significantly more o ften than positi ve. We can assume this had a corresponding impact on his overall reputa tion.

Heineken’s CEO, Dolf van den Brink, takes the number 1 spot

Two common goals widely shared by media teams are communicating key messages and building a favorable reputation, both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media volume (removing financial report listings).

Dolf van den Brink, CEO of Heineken, was ranked first in November. Outside of the paywall, 95% of his digital echo discussed the CEO in stories beyond financial figures. Stories generated 60 engagements per mention, signifying readers are highly interested. Furthermore, coverage was significantly more positive than negative. As a result, the response to Heineken’s CEO received 5.6 points. Frankie Ng, CEO of SGS came in second place with a score of 4.3 and Akbar Al Baker, CEO of Qatar Airways, took third place with a Communication Excellence score of 3.0 points. 

Social Excellence 
Jason Chen, Acer’s CEO, wins first place

These days, simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices, or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned frequently on social media. The Social Excellence Index answers whether a company's attempts at this have been successful.

Last month, Jason Chen, CEO of Acer, topped the ranking with a Social Excellence score of 3.1 points. 64% of the conversations came from social media and engagement was somewhat indifferent with 6 interactions per mention. Moreover, the sentiments of his mentions were 43% positive, meaning Chen was ahead of runners-up Keith Farlinger, CEO of BDO, with 2.5 points and Moshe Lari, CEO of Mizrahi Tefahot Bank, who placed third with 2.4 points. 

Dolf van den Brink, CEO of Heineken, has the highest number of men tions surrounding social responsibility

The .companion metrics bot also determines whether CEOs appear in the digital media as leaders in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions related to sustainability-related topics.

In November, Dolf van den Brink, CEO of Heineken, saluted us from first place in the responsibility ranking, with 81% of Heineken CEO's mentions related to social responsibility topics. His engagement rate was 69 which can be considered highly engaged. The tonality of media conversations was significantly more positive than negative. Overall, Brink’s Responsibility Index came to 6.0 points. Frankie Ng, CEO of SGS, followed in second place with 4.2 points, and Julie Sweet, CEO of Accenture, in third place with 2.9 points. 

Dave Mosley, CEO of Seagate Technology, takes the number 1 spot for the financial echo

CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial standpoint, forming an index for investor communication.

In November, the .companion metrics bot identified Seagate Technology's CEO, Dave Mosley, as the top communicator for investors after he achieved 11.1 points. 83% of his mentions were related to the financial environment, which is 1.3 times this month's average. His readership was highly interested, indicated by an engagement rate of 160, and he experienced significantly more negative than positive comments. He is followed in second and third place by James Quincey, CEO of Coca-Cola, with 2.8 points and Matthias Zachert, CEO of Lanxess (2.7 points). 

Media conversations were tracked and analyzed globally with the help of the market-leading monitoring tool, Meltwater

All content is in German and/or English and publicly accessible across websites, forums, and social media

The text and content of the CEO Echo are generated automatically by the .companion metrics bot

All Excellence index values are based on three criteria: 
1. How often the respective CEO is mentioned in a certain context 
2. How many of those mentions were positive
3. How many engagements did those posts and articles received

While it is necessary to have an above-average share of mentions in the respective category it's still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par


For individual evaluation or questions about the KPI bot, please email contact@companion.de 

For a customized report involving any given CEO, please email contact@companion.de.

For further information on Meltwater's brand and reputation management services, including 1-1 advice for your business or the creation of a more advanced brand/CEO media analysis report, simply fill out the form below.

Gain insight into which CEO's are leading today's conversation. Access the dashboard here and filter for CEO, industry, company, or country and get direct get powerful insights visualized in mentions and hashtags.

The CEO Echo | November 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

There’s no doubt TikTok is on fire right now. Brands who align themselves with TikTok influencers can drive interest to their business and tap into an audience they may not have access to otherwise. If you're ready to branch out from Instagram, TikTok has a lot to offer marketers.

You don’t have to understand how TikTok became so successful as a social media platform. You don’t even have to produce your own TikTok videos to leverage the success of a TikTok influencer for your brand. Instead, partner with top TikTok creators and leverage their audiences to drive interest in your brand.

Essential TikTok statistics assists in building a business case for using TikTok as part of your overall strategy. It can supplement your Instagram influencer activities or stand alone as a new way to go to market.

A single endorsement from an Australian TikTok star can be all you need to supercharge your marketing efforts. But, knowing who would be a good fit for your brand isn’t always easy to figure out. Evaluating the best Australian TikTokers can show what results can be achieved when you collaborate with the right talent.

Not every business is going to benefit from working with Hannah Balanay or Rory Eliza. The Rybka Twins could be a perfect match for what you’re trying to achieve, or they could be a complete mismatch. Being able to analyse performance beyond the most popular Australian TikTok influencers is a critical step.

So how do you decide which TikTok accounts are going to be best for your brand? This list has tips to help you get started.

Look beyond the most-followed TikTokers in Australia. It’s important to align your brand with TikTok accounts that have skills to complement your company offering.

Look for TikTokers who have high levels of engagement for their videos. You’ll want to make sure they have true reach for their posts.

Keep in mind an Instagram influencer might not be as effective on TikTok. Even a YouTuber or vlogger can struggle. Being popular on one social media channel doesn’t automatically make you an influencer on another.

Take time to review the content of TikTok influencers before deciding who to work with. Videos that appeal to a Gen Z audience might not be interesting to Gen X or Baby Boomers.

Make sure the video content for each TikTok influencer is safe for work, to avoid embarrassment.  

Determine what kind of videos your audience wants to see from TikTok influencers. Australia has a lot of great talent producing comedy, fashion, how-tos, business advice, and recipes. The choices are limitless.

Many Aussie TikTokers have influence in other markets. This can be especially useful if you’re doing business outside of Australia – or want to expand internationally.

Our advice is to find out who is successfully driving influencer marketing ROI on TikTok through brand partnerships. Before you pay a TikTok influencer for a sponsored post, you’ll want to know who is attracting the most notice with content and, potentially, driving the most business for their sponsors.

Tip: Learn how to find the right influencers to partner with your brand, check out the best Australian YouTubers, and take a look at the top Australian (Instagram) influencers.

This is our list of 20 Australian content creators on TikTok with the most influence:

Sarah Magusara ~ Best of TikTok Dance Compilation (2021)

Handyman Racing!

How to trim dog paws 👩‍🚀🐾 

Spiderman, spiderman... #vr #comedy #gaming #spiderman #funnygaming #lol

I ENDED HER EXISTENCE 🤣 #foryou #foryoupage #prank #comedу #viral #public 

Funniest comment wins 😃 #parkour #brisbane #competition #training #athlete #tiktok #explore #foryoupage #escape #foru #4u #viral #risky #spiderman #tiktokau #aussie #missionimpossible 

What happened when a wave breaks on the sand.. 😮💦  #gopro #australia #satisfying #theoceaninslowmotion

A tip to be successful!💩🤣

The 20 Best Australian TikTokers

Tired of spending time crafting PR stories that don't get the media attention and publicity they deserve?

Fed up with creating lists of UK media contacts for them to quickly become out of date?

We understand, don't worry we've listed the top UK media database providers to help you decide which tool to add to your techstack.

Let's take a look at these top media database providers in the UK﻿:

Tip: Learn more about the UK media landscape before you start using a UK media database.

Meltwater's curated global media database, provides media relations teams with the critical information required to build relationships with relevant journalists and media influencers in the UK and land their next big public story on a local level.

Tip: These are the Best Press Release Distribution Services in the UK and the top UK influencers.

Meltwater media database platform features

Scan a global database of media contacts to find the influential people you need to help spread your story

Advanced search capabilities let you look for contacts who have recently published works on keywords or topics of interest

Classic identification by publication, name, and location is also available

The Meltwater Blog

Mental Health Monitoring in Hong Kong: How CSRP saves lives by listening

The 20 Biggest Australian YouTubers

The CEO Echo | November 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

The 20 Best Australian TikTokers

UK Media Database Comparison: Get the Best Contacts

Beginners Guide to Live Shopping for Marketers

How to Get Verified on Instagram

Twitter Marketing Guide: Creating a Twitter Marketing Strategy

Black Friday by the Numbers

The CEO Echo | October 2022 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

How to Quickly Spot Fake Influencers

What Was the Biggest Food Trend of 2022? It Depends on How You Look at It.