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Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

The relevance of influencer marketing is evident in today's digital era, particularly in lively digital markets like Indonesia’s. With its diversified culture and quickly rising internet user population, Indonesia offers many opportunities for those wishing to benefit their businesses with an expanded engagement for their company. Instagram, in particular, has emerged as the medium of choice for brand promotions and partnerships in this digital landscape where influencers have the reach they have.

These Indonesian Instagram influencers are trendsetters and strong voices that reach millions of people, offering local and multinational companies unprecedented visibility to their respective clients. This article is the go-to resource for any marketer, public relations expert, or communications professional interested in learning more about the Indonesian digital landscape and identifying the most popular Instagram accounts in the country. Discover the influencers creating Indonesia's digital narrative and discover how to use their content for the success of your company.

This article unveils the crème de la crème of Indonesia's Instagram social media influencer scene:

Tip: Take a look at these global Instagram accounts with the most followers, take a look at social media statistics for Indonesia, and check out the best social media campaigns in Indonesia and the top beauty influencers in Indonesia.

ezzasyahreza on Instagram: "beautiful @ayutingting92 
hairdo @kriznafahrezi 
———————————————
#makeup #makeupartist #mua #muabdg #muajkarta #weding #ayutingting #singer #indonesia #artist #instagram #instanesia #igers"

Ayu Tingting's rise as one of Indonesia's top Instagram influencers is built in her outstanding musical ability, notably in the fusion of Indonesian dangdut music. Ayu is no stranger to being in the spotlight, as she was exposed to the entertainment industry as a model at five. However, her particular voice and distinct manner distinguished her, and her skill was found as early as the age of 14 when she began as a wedding singer.

Her breakout single, "Alamat Palsu," became an immediate phenomenon, connecting with millions and firmly establishing her as an Indonesian musical artist. This was not a one-hit wonder; Ayu regularly generated successes that cemented her place in the music business. But it's not simply her music that has helped her gain such a large fanbase.

Ayu's real connection with her audience, notably through shared moments with her daughter Bilqis and their involvement in viral TikTok challenges and trendy YouTube material, gives her portfolio as a famous social media influencer in Indonesia a personal touch. Ayu Tingting's content features a mix of musical skill and authenticity, distinguishing her in the competitive field of top Indonesian Instagram influencers and attracting followers who value her artistry.

Tip: Take a look at the top Indonesian YouTube influencers to partner with.

Joko Widodo on Instagram: "“Bagaimana perjalanan Anda?” Begitu pertanyaan pertama Yang Mulia Perdana Menteri Kerajaan Arab Saudi Mohammed bin Salman al-Saud setiba saya di Istana Al-Yamamah, Riyadh siang kemarin. Dan seusai penyambutan resmi kenegaraan, kami melaksanakan pertemuan bilateral, lalu menyaksikan penandatanganan sejumlah nota kesepahaman antara pemerintah Indonesia dan KAS. Hubungan Indonesia dan Kerajaan Arab Saudi terjalin semakin erat."

Joko Widodo, commonly called Jokowi, is not just the President of Indonesia but also a significant figure on social media, particularly Instagram. There are several reasons why Jokowi also doubles as one of Indonesia's top Instagram influencers and the second most-followed world leader on the platform. 

First, his leadership style is characterized by a more approachable, human aspect of government through his frequent interaction with the public. Many individuals, particularly the younger generation, who value authenticity and approachability in leaders, respond favorably to this personal touch. Second is the transparency with which he goes about his government work, marking updates on the milestones within the country.

Furthermore, Jokowi's Instagram posts aren't restricted to merely political news. He frequently gives readers an insight into his life, the culture of Indonesia, and interactions with everyday Indonesians. His ability to mix the personal with the political, coupled with his genuine participation in the country's population, has made him a popular figure and social media influencer on Instagram, attracting supporters from many walks of life.

Tip: Learn how social media affects politics and check out this social media analysis of the Philippine presidential election.

Prilly Latuconsina on Instagram: "Menciptakan memori indah untuk diri sendiri sebanyak-banyaknya 💙 #BandaNaira"

Prilly Latuconsina is not just a name but a brand among the top Indonesian Instagram influencers. Her versatility as a performer has been on full display as she has deftly switched between her roles as an amazing actress and a soulful singer. Not only has she become a household name thanks to her TV and film performances, but she has also received several significant accolades for her performances. 

With her captivating achievements, Prilly has become a leading figure in Indonesian entertainment, ultimately making her a force to reckon with among Indonesia's top Instagram influencers. It's hardly surprising that her fame on Instagram reflects her success in the entertainment industry. Her Instagram account records her progress and reflects the admiration and support she has received along the way. Her Instagram provides a look into the life of one of Indonesia's biggest performers, with everything from her various endorsements, song snippets, interactions with fellow personalities, and photos from award shows.

Prilly Latuconsina's multifaceted talents, combined with her accolades in the film industry, make her one of the top Instagram influencers, garnering a fanbase who support her work and can relate to her genuine personality.

Tip: Learn more about the Meltwater social influencers platform and read about how to find the right influencer to partner with.

Gisella Anastasia on Instagram: "Malem2 liat video ini di shared album perjalanan @celestiayacht kami jadi senyum2 lagi..🥹
Beautiful✨✨✨
Footage2 nya kenapa gemes gemes banget si kodel2🎶? @delon.samudra ??😂😂😂
Tergemas mulut @agnessendjaja ngapain sikkk itu km! Ah!😂
.
Ps: sayonara insta360 nya kodel 🥹semoga digantikan dengan yang baru yaaaaa.. amin"

Gisella Anastasia is a well-known figure among Indonesia's top social media influencers. With a following of 38.9 million, her Instagram profile is a vibrant look into her humble life, containing snippets of her heartwarming relationship with her daughter. Her relatability is essential to her digital relevance, as her social media profiles focus on honest motherhood experiences and act as a visual diary of her style and accomplishments.

She and her daughter's excellent relationship radiates through her content as they participate in viral TikTok trends and challenges, captivating viewers with their synchronized dances and the contagious energy of a beautiful family dynamic. Gisel's feed reflects life's numerous events, from the joys and trials of parenting to candid moments that expose her feelings. This sincerity resonates with her readers, who see themselves reflected in her posts. Furthermore, Gisel's profile is a fashion and lifestyle enthusiast's dream. Her impeccable sense of style, trip diaries, and lifestyle insights completely depict the most recent trends and ideas.

Gisella Anastasia stands out as a model of honesty, competence, and foresight, earning her a position in our Top 10 Indonesian Instagram Influencers list.

Atta Halilintar (PAPATA) on Instagram: "contoh keluarga bahhagia ya gess 🤍"

Thanks to his high participation, genuineness, and originality, Atta Halilintar is among the top five Indonesian Instagram influencers. Atta is a dynamic creator who regularly shares diverse videos on his channels, from social vlogs to the latest music videos. Even though he came from the famous Gen Halilintar family (a family of 13 who capture their lives and offer curated content to the public), his unique style won him millions of viewers.

As a producer, his ability to blend pop culture and current affairs, as seen by his strategic partnerships with figures like President Joko Widodo, has made him a fan favorite among Instagram's most influential users. Atta's impact extends beyond his online presence because of his business endeavors, such as the AHHA Hijab brand, acting as an all-around name in influencer marketing. He resonates deeply with the younger demographic by embracing popular slang, iconic language, and eccentric fashion. 

His accomplishments, such as reaching 10 million followers on YouTube before anybody else in Southeast Asia, strengthen his standing as a top social media influencer in Indonesia. Atta Halilintar's story provides essential insights into the impact of real content and strategic evolution for those mapping the digital environment of Indonesia, in particular on Instagram.

Raditya Dika on Instagram: "Sekarang emang ada aja cara orang buat bikin duit bertambah, dan seringkali caranya gak tepat. Buat bikin duit berkembang, kalo gue, investasi di @bibit.id yang udah banyak produk investasinya dari reksadana, SBN, saham, dan obligasi FR yang sekarang yieldnya lagi menarik"

Raditya Dika is well-known among the top Indonesian Instagram influencers due to his numerous talents as an author, actor, film director, YouTuber, and speaker. Raditya's first claim to fame was his ability to do stand-up comedy on Indonesian television. His literary masterpieces, such as "Cinta Brontosaurus" and "Manusia Setengah Salmon," became national best-sellers and were made into films, with Raditya playing the lead.

Raditya Dika has expanded his online influence by participating in key events that have gained nationwide engagement. In June 2023, he was a noteworthy guest at the "Pertamina Energizing Your Action" event, which was established to motivate the younger generation toward environmental sustainability. His involvement at such events demonstrates his devotion to important issues and shows his influence beyond entertainment.

Raditya's sincere interactions with his fans and family and his insightful views on the several podcasts he's been on have earned him a big following on Instagram. His ability to merge comedy, intelligence, and sincerity distinguishes him in the digital sphere of top Indonesian Instagram influencers, attracting followers who value his unique blend of entertainment and genuine involvement.

Tip: Learn more about corporate sustainability, and understand what brands can learn from "green" keywords.

RICH BRIAN on Instagram: "Back in the studio, practicing to play at weddings & quinceaneras near u"

Believe it or not, did you know that before Rich Brian became a renowned musical superstar - almost topping Billboard music charts worldwide - he blew up on YouTube in a 30-second clip of him microwaving bread? Such is the nature of Indonesia's top social media influencer, Rich Brian, who has transformed from a comedy act to a musical mastermind. Way back in the day, before he started to take his music career seriously, he would do parody and short-form videos such as those mentioned above. 

When social media has typecasted you and looked at you through a certain lens, breaking out and doing what you're passionate about becomes hard. Rich Brian was able to capitalize on the audience that he gained through his many funny videos, reinventing himself into a hip-hop artist and force to be reckoned with in the music industry. His music still dominates the charts, with one of his more recent singles being one of the feature songs on Marvel's "Shang Chi".

The world has taken note, and with each hit he has released, he's gained more and more fans to further boost his influence on social media platforms, making him Indonesia's top Instagram influencer.

Lyodra Ginting on Instagram: "#TeganyaKau with @mylyodra.official ❤️
Kita kalo jadi choir cocok nihhhh hahaha 🤪"

Lyodra Ginting is a rising star in the digital landscape of Indonesian social media influencers. Born in 2003, she's a prodigy who has created huge waves in the Indonesian entertainment business, notably in music, as someone whose relatability makes her an idol for younger social media users. Lyodra Ginting isn't simply a musical superstar; she's also become a fashion icon among Indonesia's top Instagram influencers.

Lyodra's musical path has been nothing short of amazing, as she has won international singing contests all around the world. Her style, a harmonic combination of current trends and traditional Indonesian features, complements her vocal abilities, making her a trailblazer for the youth. Lyodra's Instagram page features a variety of styles, from gorgeous gowns to sophisticated casual wear, each expressing her unique sense of style, whether she's gracing the red carpet, attending events, promoting the numerous businesses that have selected her as an influencer, or simply sharing her daily looks. 

Lyodra's fashion-forward attitude distinguishes her, giving her hold as an ambassador in music and fashion. Lyodra Ginting is distinguished among the top Indonesian Instagram influencers for her unrivaled musical talent and flair.

NIKI on Instagram: "put together a little world tour recap video on my youtube channel 🤍 link in bio ! if you were at the shows this year see if you’re in it !!! thank you for takin a chance w silly ol me & screaming the lyrics & singing ur heart out. love you guys so much from the bottom of my full full heart!!!"

Like Rich Brian, Niki is a recording artist performing under the record label 88Rising. The difference is that Niki's popularity and following have skyrocketed solely from her performances as a singer and songwriter. What sets her apart is her authentic storytelling through her songs, often drawing from personal experiences, making her relatable to a vast audience.

She was born in Jakarta, Indonesia, and quickly rose to fame by showcasing her musical talents on various platforms. She is a bridge between cultures thanks to her Indonesian heritage and widespread popularity. Her music reflects this distinction by including elements from both Western and Eastern traditions, and with over 2 million Instagram followers, she has risen to prominence not just in Indonesia but worldwide thanks to her honest nature, talent, and ability to connect with her audience. 

For brands and collaborators, Niki represents the modern face of Indonesia – young, global, and unapologetically authentic. For this reason, it's easy to see why she's one of Indonesia's most popular social media influencers - and its second most famous Instagram influencer overall.

niana on Instagram: "this beat tho!! 🔥😭 (ib @thespcboysclub)"

Rounding out our list of the 10 Top Indonesian Instagram Influencers is Natalia Guerrero, an 8-year-old starlet who has captured the hearts of millions with her infectious energy and impressive dance skills. Born into the spotlight, Natalia has been exposed to social media and millions of viewers to the immense popularity of her siblings, fellow social media influencers Renz and Niana Guerrero. Their dynamic challenges, slice-of-life vlogs, and catchy dance videos over the various social media platforms have gained an enormous following, and fans worldwide have enjoyed seeing the three grow up together and continue to produce content.

While she benefits from her siblings' broader reach, her distinct charm and talent at her age set her apart. The Guerrero siblings' chemistry is evident, each bringing their unique character to the table, increasing their combined engagement. Natalia Guerrero is one of the top social media stars to watch. Her natural dancing skill, paired with the impact of Renz and Niana, establishes her as a prospective influencer, exciting audiences with every move and post on her rapidly growing Instagram following.

How Meltwater Can Help You Optimise Your Influencer Marketing Strategy in Indonesia

In today's modern, evolving social media world, the top Indonesian Instagram influencers have a significant following and tremendous impact on expanding the reach of companies. These individuals represent high levels of online interaction as they have distinguished themselves via outstanding skills to produce content that reaches and engages millions. Although the digital landscape is always shifting, these influencers have adapted to today's social media requirements.

The influence of Indonesia's most famous Instagram users extends far beyond the amount of followers they have. They naturally impact the global creator economy, specifically with how brands connect with their target audiences, what decisions consumers make, and why trends evolve. Despite the strong competitiveness in digital content creation, these influencers stand out as the country's top social influencers. They are true digital pioneers, demonstrating the power of social media's limitless potential.

Meltwater’s AI-driven all-in-one platform can help marketing and communications teams navigate a fragmented content landscape. At the same time, our Social Influencer Hub provides analysis and reporting to help you determine the effectiveness and continually refine your influencer marketing programs.

If you’d like more information about how you can manage creator relationships from contracting to content curation while measuring the ROI of your influencer campaigns in Indonesia and all over the world, contact us today to learn more:

10 Top Indonesian Instagram Influencers

Measuring the success of your branding efforts can feel like a guessing game. That's why brand tracking and brand monitoring are so important. More and more companies are implementing brand tracking software, also known as brand monitoring tools, that trades guesses and hunches for trusted data and insights.

Brand tracking software gives you concrete insights into how your brand is performing. Compare your brand to competitors as well as your own brand, past and present. These powerful tools track customer perceptions, monitor sentiments, and analyze the impact of your marketing campaigns all in one place. You can then connect these insights to other details like revenue and profits to create a full picture of your brand’s health.

Here are the best brand tracking software and tools you can use to take control of your branding strategy and unlock valuable insights that will drive growth and success:

<table class="table-primary alternate-color">
    <thead>
        <tr>
            <th style="text-align: center;">Brand Tracking Software</th>
            <th style="text-align: center;">G2 Rating</th>
            <th style="text-align: center;">Features</th>
            <th style="text-align: center;">Pricing</th>
        </tr>
</thead>
<tbody>
        <tr>
            <td style="text-align: center;">Meltwater Radarly</td>
            <td style="text-align: center;">★★★★☆</br>4 Stars</td>
            <td style="text-align: left;"><ul>
<li>AI-powered data</li>
<li>Combines data with context to give actionable insights</li>
<li>Connects the dots between complex conversations</li>
</ul></td>
<td style="text-align: center;">Custom pricing</td>
        </tr>
        <tr>
            <td style="text-align: center;">Ahrefs</td>
            <td style="text-align: center;">★★★★☆</br>4.5 Stars</td>
            <td  style="text-align: left;"><ul>
<li>Easy to use</li>
<li>SERP analyzer</li>
<li>Competitive website analysis</li>
</ul></td>
<td style="text-align: center;">Plans start at $99 per month</td>
        </tr>
        <tr>
            <td style="text-align: center;">Awario</td>
            <td style="text-align: center;">★★★★☆</br>4.0 Stars</td>
            <td style="text-align: left;"><ul>
<li>Multi-language support</li>
<li>Daily or weekly email summaries</li>
<li>Lead generation features</li>
</ul></td>
<td style="text-align: center;">Plans start at $29 per month</br>Free trial available</td>
        </tr>
        </tr>
        <tr>
            <td style="text-align: center;">Attest</td>
            <td style="text-align: center;">★★★★☆</br>4.5 Stars</td>
            <td style="text-align: left;"><ul>
<li>Audience of 125 Million consumers</li>
<li>Direct feedback from audience</li>
<li>Expert survey assistance</li>
</ul></td>
<td style="text-align: center;">Plans start at $0.50 per response</br>First survey is free</td>
        </tr>
        <tr>
            <td style="text-align: center;">Brandwatch</td>
            <td style="text-align: center;">★★★★☆</br>4.4 Stars</td>
            <td style="text-align: left;"><ul>
<li>Keyword monitoring</li>
<li>Customer sentiment analysis</li>
<li>Share of voice benchmarks</li>
</ul></td>
<td style="text-align: center;">Custom Pricing</td>
        </tr>
        <tr>
            <td style="text-align: center;">SEMrush</td>
            <td style="text-align: center;">★★★★☆</br>4.5 Stars</td>
            <td style="text-align: left;"><ul>
<li>Keyword & mention tracking</li>
<li>Sensor feature to track search volatility</li>
<li><a href="https://www.meltwater.com/en/blog/competitor-analysis">Competitive analysis</a></li>
</ul></td>
<td style="text-align: center;">Plans start at $129.95 per month</td>
        </tr>
        <tr>
            <td style="text-align: center;">Google Trends</td>
            <td style="text-align: center;">★★★★☆</br>4.5 Stars</td>
            <td style="text-align: left;"><ul>
<li>Popular trends and search terms</li>
<li>Geographical insights</li>
<li>View trends over time</li>
</ul></td>
<td style="text-align: center;">Free</td>
        </tr>
        <tr>
            <td style="text-align: center;">YouGov</td>
            <td style="text-align: center;">★★★★☆</br>4.7 Stars</td>
            <td style="text-align: left;"><ul>
<li>24 Million community members</li>
<li>Survey-based feedback</li>
<li>Daily brand performance tracking</li>
</ul></td>
<td style="text-align: center;">Varies based on service</td>
        </tr>
        <tr>
            <td style="text-align: center;">Qualtrics</td>
            <td style="text-align: center;">★★★★☆</br>4.4 Stars</td>
            <td style="text-align: left;"><ul>
<li>Comprehensive customer experience management</li>
<li>Combines customer and employee data</li>
<li>Visual brand signals</li>
</ul></td>
<td style="text-align: center;">Custom Pricing</td>
        </tr>
        <tr>
            <td style="text-align: center;">Quantilope</td>
            <td style="text-align: center;">★★★★☆</br>4.3 Stars</td>
            <td style="text-align: left;"><ul>
<li>Insights about non-buyers</li>
<li>Measures mental ability and related brand health metrics</li>
<li>Easy, automated reporting</li>
</ul></td>
<td style="text-align: center;">Custom Pricing</td>
        </tr>
    </tbody>
</table>

You can jump into each of the tools mentioned above:

Radarly is Meltwater’s consumer intelligence engine that takes social listening to new heights. This AI-powered consumer insights platform puts social media data centerstage to uncover what people are saying about topics, keywords, and brands that interest you. It combines traditional consumer insights and market research methodologies with advanced AI technologies to connect the dots between conversations that are otherwise too complex or time-consuming for human evaluators.

Going beyond traditional social listening and monitoring, Radarly transforms brand mentions and engagements into actionable insights. It also analyzes what people are saying to reveal how they’re saying it. Tone is hard to decipher online, which is why context plays a major role. Radarly promotes “listening without limits” to ensure a full understanding of what’s being said, who’s saying it, where they’re saying it, and the impact it has on your brand’s image.

Interested in seeing Meltwater Radarly in action? Get a free tour of our platform today by filling out the form at the bottom of this page.

Tip: Take a look at this Sponsorship Analysis Example: Springboks x Rugby World Cup 2023 to see our platform in action.

A powerhouse in the SEO space, Ahrefs has also shown value in helping brands track their awareness and overall health. That’s because your search rankings shine a light on how well-known you are; who’s searching for you; and how you’re growing, maintaining, or losing your edge over time.

Ahrefs also makes it easy to perform a competitor analysis. The intuitive dashboard offers insights at a glance so you can see when and how your rankings are changing. You can track competitors alongside your own brand for easy comparison.

Tip: Learn how to measure brand awareness and take a look at some more competitor analysis tools on the market.

Social listening software Awario monitors social channels for mentions of your chosen keywords, even in different languages. This brand tracking software provides real-time updates and also sends a summarized daily or weekly digest to your inbox. The software ranks conversations and mentions based on perceived importance, such as the number of people involved or how far the conversation has reached. Users can set up negative keywords to ensure they’re only getting the most relevant brand insights.

Awario also acts as a lead-generation tool by combing through sales-related social media posts. Learn who has something negative to say about your competitors so you can position your brand in front of them at critical times.

Tip: Our guide to crisis communications helps you in critical situations. We also have tips for writing a crisis statement for you.

Unlike other brand tracking tools that monitor performance in the background, Attest goes straight to the source — your target audience. Here you can create surveys that are designed to measure brand health. Users can tap into Attest’s pre-built audience of more than 125 million users across 58 different markets.

These surveys are quick and easy to make and will help you hear more about what people need and want from the brands they trust. They also have in-house experts on hand to help brands create their surveys for maximum impact.

Brandwatch combines the power of social media monitoring and social listening with brand tracking to give more context to its findings. Using public social media data, Brandwatch surfaces customer perception and sentiments related to your brand or a competitor. You’ll be the first to know when people are talking about your company, and you can track these mentions over time to see where you’re making an impact.

Just like the Meltwater suite, Brandwatch takes social media monitoring a step further by identifying trends, influencers, and other opportunities for you to grow brand awareness. Even when your brand isn’t mentioned directly, you can still find ways to join conversations, spark new ideas, and strengthen your business. Tracking these trends allows you to align your brand voice and messaging with what your customers want and expect.

Tip: Take a look at other Brandwatch alternatives.

Another big name in SEO, SEMrush can also be useful as a brand tracking software. The platform has a dedicated dashboard for brand tracking, which reveals insights into backlinks and mentions. You can track daily changes in your search rankings and keywords as well as your rivals’ online mentions and social media presence.

SEMrush adds an extra piece to the brand tracking puzzle with its Sensor feature. Given that search algorithms are constantly updated (or so it seems), these changes can have an impact on your brand’s health, even if your customers haven’t changed their minds about you. By adding the search volatility piece to the process, brands can gain a better idea of how they’re performing in the market.

For basic insights about your brand’s health, Google Trends is one of the few free brand tracking tools that can do the job well. Learn more about the keywords and companies users are searching for, then take it one layer deeper to learn why those topics are trending. You can filter results by time period, region, country, and other options to hone your search. Most importantly, you can track your brand keywords, industry, or topics related to your products or services — the options are nearly endless.

This tool provides a great jumping-off point to steer your next steps. There’s also a wealth of learning resources here to help you go beyond the basics and extract more meaningful data from Google Trends.

Tracking your brand’s health isn’t just about monitoring mentions. For new companies or those that don’t have a strong social presence, tools like YouGov can help you elicit opinions that people might not be sharing just yet. YouGov is a popular search engine for public opinions. The platform is packed with brand tracking features, such as its BrandIndex, which monitors more than 16 brand health metrics.

This community of 24 million people is sharing their voices in ways you won’t always find on social media. Brands can send surveys to this highly engaged network and receive direct feedback about their company, industry, products, or services. Use their opinions to shape your brand and messaging so you’re always connecting with the right people in the right way.

Brand tracking companies like Qualtrics provide comprehensive insights into every angle of a brand. Customer experience platform, Qualtrics, reveals insights about brand health because it sees your brand through your customers’ eyes. Its suite of products encompasses the customer experience, the employee experience, and its Qualtrics Brand XM platform that captures real-time feedback from multiple touchpoints.

From advertising to social media to customer feedback, the platform combines key data to compare it with your operational metrics. These insights help brands relate actions to outcomes. Analytics and customer intelligence tools monitor trends so brands can react quickly. It also sniffs out the areas that are helping or harming your brand, presenting them as easy-to-understand visuals for easier analysis.

Quantilope is among the best brand tracking companies because of the level of detail its software provides. In addition to monitoring traditional funnel metrics, the platform also tracks top-of-mind awareness, finds specific entry points into new customers’ buying decisions, and visualizes your brand health over time.

The platform includes several done-for-you brand tracking templates so you can customize your insights at a glance. Reports are easy to create and are automatically populated with the most recent data.

How Meltwater Delivers the Best Brand Health Insights

Meltwater’s Radarly platform is designed to help brands gain advanced insights into how people are talking about and sharing their brands. Radarly goes beyond basic mentions to include sentiment analysis and proven market research methodologies to create a comprehensive picture of your brand’s health.

Our customer intelligence solution helps you track brand equity, conduct competitive benchmarking, come up with new content ideas, manage your reputation, forecast new trends, and identify your brand’s tribe, all from a single source of truth. You’ll not only know how your brand is performing but also what you need to do to improve your trajectory.

To see our brand tracking solution in action, simply fill out the form below:

10 Best Brand Tracking Software & Tools

As critical figureheads, Chief Executive Officers play a key role in how corporations are perceived by the public, and so it's vital that organizations keep their fingers on the pulse of CEO-focused media.

In collaboration with .companion, a data consultancy and KPI expert, Meltwater presents the 2023 CEO Echo; a monthly media intelligence analysis of CEOs heading up some of the world's largest brands. The ranking leverages Meltwater's media intelligence capabilities and automated analysis by the .companion bot to offer readers highlights and benchmarks across the following areas:

CEO Echo for September 2023: 42% more CEO mentions

Last month, the .companion CEO metrics bot found 42% more CEO mentions than the average of the previous months. Overall, 59% of mentions captured by the CEO Echo were generated by editorial online content, while social media generated 41%. In Septemeber, CEO Echo content saw engagement drop by 57%. 

47% of all CEO mentions were related to financial news, meaning they simply referred to company figures that are often required to be disclosed by law. In contrast, the context of 53% of mentions was linked to corporate agendas. Overall, the tonality of mentions was equally positive and negative.

Bernard Arnault, LVMH CEO, dominates with 11% CEO Echo coverage

What role does a CEO play in a company's overall corporate messaging, whether voluntary or involuntary? The CEO Footprint aims to answer this question. 

In September, Bernard Arnault, CEO of LVMH, received the highest amount of media coverage. His share of voice totalled 10,9%, the largest footprint of all top board members. In second place was Michael O'Leary, CEO of Ryanair Holdings, with 10,8%, and François-Henri Pinault, CEO of Kering, took the third spot with 9,9% share of all mentions. 98% of conversations around Arnault's echo were not related to company financials, and thus were above average for agenda-driving topics and content. 15% of the LVMH CEO's echo came from editorial media and 85% from social media. Content that mentioned Arnault generated 9 interactions (clicks, shares, likes) per mention. This shows that audiences are engaged and made Arnault the 28th most engaged CEO in the ranking. In total, mentions for Bernard Arnault were more often positive than negative. We can assume this had a corresponding impact on his overall reputation.   

Mashreq Bank's CEO, Ahmed Mohamed Abdelaal, takes the number 1 spot  

Two common goals widely shared by media teams are communicating key messages and building a favorable reputation, both of which rely heavily on editorial mentions. The Communication Excellence ranking analyses and aggregates media volume (removing financial report listings). 

Ahmed Mohamed Abdelaal, CEO of Mashreq Bank, was ranked first in September. Outside of the paywall, 99% of his digital echo discussed the CEO in stories beyond financial figures. Stories generated 13 engagements per mention, signifying readers are highly interested. Furthermore, coverage was significantly more positive than negative. As a result, the response to Mashreq Bank’s CEO received 3.1 points. Stefan Hartung, CEO of Bosch came in second place with a score of 2.1 and Toshiaki Higashihara, CEO of Hitachi, took third place with a Communication Excellence score of 2.1.   

Ahmed Mohamed Abdelaal, Mashreq Bank’s CEO, wins first place

Simply having a social media profile is not enough. If you want to have an impact on opinion leaders outside of editorial offices or on consumers and digital elites who are not easily accessible through the mass media, you have to be mentioned frequently on social media. The Social Excellence Index answers whether a company's attempts at this have been successful. 

Last month, Ahmed Mohamed Abdelaal, CEO of Mashreq Bank, topped the ranking with a Social Excellence score of 3.0 points. 99% of the conversation came from social media and his engagement was highly engaged with 13 interactions per mention. Moreover, the sentiments of his mentions were 97% positive, meaning Mohamed-Abdelaal was well ahead of runners-up Jitse Groen, CEO of Just Eat Takeaway.com, with 2.1 points and Timotheus Höttges, CEO of Deutsche Telekom, who placed third with 2.1 points.  

Ulf Mark Schneider, CEO of Nestle, has the highest number of mentions surrounding social responsibility   

The .companion metrics bot also determines whether CEOs appear in the digital media echo as leaders in the context of the UN's sustainable development goals, e.g. in the context of social responsibility or climate and environmental protection. Our Responsibility Index shows how well this has been achieved. For this index, the metrics bot only analyses mentions related to this topic. 

In September, Ulf Mark Schneider, CEO of Nestle, saluted us from first place in the responsibility ranking, with 46% of Nestle CEO's mentions related to social responsibility topics. His engagement rate was 549 which can be considered highly interested. The tonality of media conversations was as much positive as it was negative. Overall, Mark- Schneider’s Responsibility Index came to 21.4. Christian Bruch, CEO of Siemens Energy, followed in second place with 3.1 points, and Simon Thompson, CEO of Royal Mail, in third place with 2.3 points.  

Fani Titi, CEO of Investec, takes the number 1 spot for the financial echo  

CEO mentions in the context of balance sheet figures offer little scope for setting content-related agendas but are crucial for building investor confidence. In this environment, the metrics bot determines which CEOs were mentioned from a financial standpoint, forming an index for investor communication. 

In September, the .companion metrics bot identified Investec's CEO, Fani Titi, as the top communicator for investors after he achieved 10.4 points. 94% of his mentions were related to the financial environment, which is 66.3 times this month's average. His readership was interested, indicated by an engagement rate of 7, and he experienced significantly more negative than positive comments. He is followed in second and third place by Herbert Eibensteiner, CEO of Voestalpine, with 6.0 points and Matthias Zachert, CEO of Lanxess (4.9 points).  

Media conversations were tracked and analyzed globally with the help of the market-leading monitoring tool, Meltwater

All content is in German and/or English and publicly accessible across websites, forums, and social media

The text and content of the CEO Echo are generated automatically by the .companion metrics bot

All Excellence index values are based on three criteria: 
1. How often the respective CEO is mentioned in a certain context 
2. How many of those mentions were positive
3. How many engagements did those posts and articles received

While it is necessary to have an above-average share of mentions in the respective category it's still possible to score high on a certain index despite one of the sub-criteria receiving results that are somewhat sub-par


For individual evaluation or questions about the KPI bot, please email contact@companion.de 

For a customized report involving any given CEO, please email contact@companion.de.

For further information on Meltwater's brand and reputation management services, including 1-1 advice for your business or the creation of a more advanced brand/CEO media analysis report, simply fill out the form below.

Gain insight into which CEO's are leading today's conversation. Access the dashboard here and filter for CEO, industry, company, or country and get direct get powerful insights visualized in mentions and hashtags.

The CEO Echo | September 2023 Rankings | Categories: Communication, Social, Responsibility & Investor Excellence

Following its liberation from British occupation in 1971, the United Arab Emirates' mass media landscape had already begun and proceeded to develop significantly.

Since then, the majority of the UAE's media outlets have been governed by government-owned umbrella organisations, as well as the National Media Council and its extensions.

In reality, it has risen to become one of the world's largest media consumers. According to research, the United Arab Emirates ranks first among countries in the world in terms of social media use, with a score of 9.55/10.

The UAE is the most connected country in the world, not just on social media, with a connected score of 7.53/10. According to research compiled by the business Proxyrack, the UAE ranks highly in practically all areas, including internet usage, social media platforms, fixed broadband subscriptions, mobile cellular subscriptions, and the proportion of the population utilising the internet.

Furthermore, the survey indicated that people in the United Arab Emirates spend approximately 7 hours and 29 minutes per day on the internet, while South Africans spend the most in the world, nearly ten hours per day, more than any other country.

In this article, we discuss the media landscape in the UAE in more detail. Read along as we cover the following points:

Regulatory Framework For Media Activities In The UAE

The UAE media environment is repressive, ranking 119 out of 180 in the 2016 World Press Freedom Index published by Reporters Without Borders.

There are two regulators at the federal level, namely:

National Media Office: The National Media Office (NMO) is a new media organisation tasked with expanding media in the UAE at the national level and enhancing the UAE's standing as a vital regional and international media hub. NMO will promote collaboration across the UAE's numerous media offices and ensure that Emiratis in higher positions in the media industry have media leadership capabilities.

Media Regulatory Office: The Media Regulatory Office (MRO) in the UAE manages and regulates media activities and media-related free zones. Operating under the Ministry of Culture and Youth, MRO teaches and upskills Emirati media talent, develops and organises the duties of official spokesmen, represents the UAE at media conferences and events, and performs media research.

Whereas several bodies regulate the local media in UAE, including:

All media institutions in the UAE that create audio, visual, print, and digital content must adhere to the media content requirements outlined in Federal Law No. 15 of 1980 Concerning Publications and Publishing, as well as other applicable laws and regulations.

Federal Law No.15 of 1980 Concerning Publications and Publishing governs the licensing and activities associated with printing and publishing in the UAE, and it applies to printed media content such as newspapers, magazines, television broadcasting, audio media such as radio, and digital media content.

The law establishes criteria for forbidden materials from being published. It also includes penalties imposed on the publishing firm and its employees if they are found to be in breach of the law. 

This legislation includes provisions for:

Publishing houses, printing presses, and publications

Imported and exported publications, newspapers, and newsletters

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