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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

If you're still doing all of your marketing manually, just know that your competitors are getting ahead with automation. They’re using AI to write copy that converts, send emails at perfect times, and optimize their content for search before it goes live — all in their brand voice.

Using AI marketing tools is smart and strategic. These tools can learn your audience, adapt to your preferences, and help you make better decisions without the mental gymnastics. It’s like having a digital Swiss Army knife, helping you automate and intensify all of the moving parts of your marketing.

One-person marketing teams and global brands alike can use AI marketing tools to save time and stretch budgets. Here’s a peek at the top AI marketing tools so you can work smarter, scale faster, and finally get ahead of your content calendar.

How to Choose the Right AI Marketing Tool

AI Marketing Tools definition: Tools that use artificial intelligence to automate, streamline, and augment specific marketing tasks, including but not limited to paid advertising, copywriting, social media management, email marketing, and SEO.

Working with AI marketing tools is like having a whole team of content creators, data analysts, and strategists working behind the scenes. Except they don’t sleep, they don’t miss deadlines, and they scale instantly.

These tools use several AI technologies, including:

Machine learning to learn from your data and improve over time

Natural language processing (NLP) to generate human-like content

Predictive analytics to spot trends before they happen

AI tools are continuously improving and evolving, and there are plenty of AI marketing examples to prove it. These tools save time and money, improve effectiveness, and make marketers more capable in their roles.

AI marketing tools help you do things faster and with greater confidence. They change how you work, connect with customers, and measure results. 

Here’s how they make a real impact where it matters most.

Repetitive tasks and endless to-do lists are becoming endangered. AI marketing tools do most of the heavy lifting so marketers can focus on strategy and creativity. Do more in less time so you can launch campaigns faster with fewer mistakes.

AI thrives on data, able to sift through millions of datapoints in seconds. It uncovers patterns you might miss and turns raw numbers into clear insights. Use AI to forecast trends, analyze customer behavior, or optimize new campaigns based on past results.

AI tools segment customers with surgical precision and deliver custom messaging based on how customers interact with you. Content feels made for the individual, not the masses, which can build trust and boost engagement.

Increased ROI through optimized campaigns

AI marketing tools improve over time. The more they learn about your business, the better they can optimize campaigns — including subject lines, ad spend, posting times, and more. You’ll get more value from every dollar and see bigger, better results.

TIP: Don't miss our series of blogs on AI tools for different use-cases! Check out our articles on AI Copywriting Tools, AI Tools for PR, and AI Social Media Management Tools.

There are plenty of tools to add to your AI marketing toolbox, but not all of them are worth your time. The best tools are ones that are functional, built to solve real-world marketing problems, and make your job easier.

Here are our top picks for AI marketing tools in 2025, organized by category.

Creating content consistently (and making sure it ranks) is a full-time job. AI content creation tools generate high-quality outlines and copy that align with your brand’s voice and search intent. 

Jasper AI is copy-driven and designed for marketing tasks. It learns your brand voice and audience and lets you specify tones, styles, and channels so it can create that aligns with your campaign goals.

Pre-built templates for blog posts, Facebook ads, product descriptions, and more

Tone of voice customization for brand alignment

Copy.ai specializes in short-form content. When you need content that’s punchy and timely without overthinking it, this tool helps you turn ideas into assets.

Surfer SEO blends AI content creation with real-time search data. Generate content briefs around keyword clusters in seconds, then get guided help on how to write content that ranks. 

Surfer SEO shows you how long your content should be, how many headlines and images to include, and related keywords that will boost your Surfer score.

Clearscope makes search optimization part of the writing process instead of an afterthought. It provides real-time recommendations on how to get your content to rank, including topic ideas, keyword suggestions, word counts, and readability. 

You get ready-to-publish pieces that will help you boost your rankings without a ton of guesswork. 

Social media success isn’t just about posting every day. It’s about showing up with purpose. AI in marketing can ease social media management burdens by posting on your behalf, finding trending topics to talk about, and understanding how people are discussing certain companies or topics. 

For social media management, one AI social media tool stands out.

Meltwater goes beyond basic scheduling. It’s a full-suite social intelligence platform built for brands that want to lead conversations, not just participate. 

With powerful AI-driven social listening and audience analytics, Meltwater helps marketers understand what’s being said, where, and why it matters.

Going beyond basic engagement metrics, Meltwater helps you track your entire social media presence. It monitors every channel for brand mentions, keywords, and sentiments. 

You get direct insights into competitors, influencers, share of voice, and what your audience cares about. Take your strategy from reactive to proactive and know what you should do next.

Top AI Marketing Tools to Automate & Optimize Your Strategy

Large language models (LLMs) influence discovery just as much as search engines. ChatGPT, Perplexity, Claude, Gemini, and other AI assistants recommend products and cite brands. Users treat these citations as trust signals, and often click through.

It’s a new and powerful way to be discovered. But the problem for marketers is that most have no visibility into when these AI models mention their brand or how much traffic those mentions generate.

That’s why LLM tracking tools matter. They're a vital new piece of generative engine optimization (GEO) strategies, showing you which models are featuring your brand and where that traffic lands. Here are the best LLM tracking tools and how to use them.

What Is LLM Tracking and Why Does It Matter?

How to Choose the Right LLM Tracking Tool for Your Goals

How Can Insights from LLM Tracking Improve Marketing Strategy?

How Can Your Team Get Started with LLM Tracking?

LLM tracking refers to monitoring when and how large language models mention your brand in their responses to users. These tools show the traffic, visibility, and engagement these models generate.

How does LLM tracking differ from traditional SEO or social listening?

LLM tracking tools are specific to LLMs, like ChatGPT, Gemini, or Claude. By contrast, social listening tools are specific to social media platforms (think Facebook, X, LinkedIn, TikTok, etc.), while traditional SEO tools track search rankings.

Why is AI visibility critical to brand reputation and discovery?

People are increasingly using LLMs like they use search engines. For example, ChatGPT alone processes 2.5 billion queries each day. If your brand is showing up here, you need to track it just like you would track social clicks or search results (and for the same reasons).

How can marketing and insights teams act on LLM visibility data?

Implementing an LLM tracking tool is the best place to start. You’ll see where you’re being mentioned and the actions users take next. You can use this visibility data to improve your content and the user experience.

LLM trackers research thousands of queries across multiple AI platforms at once. They analyze this data to learn how often and in what context a brand appears in an AI-generated recommendation. 

How do these tools collect and interpret AI responses?

The prompts these tools use mirror real user questions. AI then parses each response to surface brand mentions, product names, sentiment, positioning, and other details.

LLM tracking tools provide data marketers might not otherwise see:

This data shows how AI is reshaping the way people find and engage with brands and businesses online.

Why integrations and collaboration tools matter

Integrating with other data tools gives you a clearer picture of your AI visibility and what it means for your big-picture strategy.

For example, Meltwater connects AI visibility with social, news, and influencer data so you understand why a brand appears in AI answers, not just where.

How dashboards and alerts help teams act quickly

Centralizing AI visibility data lets you see AI recommendations in real time. If recommendations start falling, teams can move fast instead of guessing as they adjust content and campaigns.

TIP: Check out this article on Meltwater's AI visibility tracking tool, GenAI Lens, to see how you could gain a more comprehensive understanding of your own brand reputation in LLM-driven search.

If you want to monitor how LLMs talk about your brand, start with one of the top LLM tracking tools. Here’s a closer look at six tools that track you across multiple LLMs.

<table class="table-primary alternate-color">
<caption style="font-size:1.4em; font-weight:bold; padding:10px 0;">
 LLM Tracking Tool Comparison
 </caption>
 <thead>
 <tr>
 <th>Tool</th>
 <th>Description</th>
 <th>Key Features</th>
 <th>Price</th>
 <th>Best For</th>
 </tr>
 </thead>
 <tbody>
 <tr>
 <td>Meltwater GenAI Lens</td>
 <td>
 Provides a comprehensive view of how AI models recommend your organization, with sentiment analysis to understand context, tone, and trends.
 </td>
 <td>
 <ul>
 <li>AI summaries</li>
 <li>Visibility into all sources cited</li>
 <li>Real-time alerts</li>
 <li>Competitor intel</li>
 <li>Central dashboard</li>
 </ul>
 </td>
 <td>Contact for a custom quote</td>
 <td>Medium-to-large brands and enterprise companies</td>
 </tr>

 <tr>
 <td>Peec AI</td>
 <td>
 Tracks how your brand appears in LLM-based answers, including visibility, sentiment, and position, with competitor comparison.
 </td>
 <td>
 <ul>
 <li>Rankings by AI model</li>
 <li>Recommendations to improve mentions</li>
 <li>Competitor rankings</li>
 <li>Reporting tools</li>
 <li>API integration</li>
 </ul>
 </td>
 <td>Starting at €89/month</td>
 <td>Startups, SMEs, global brands</td>
 </tr>

 <tr>
 <td>Profound</td>
 <td>
 Enterprise-grade platform measuring brand visibility across AI search and answer engines with prompt-level insights and benchmarking.
 </td>
 <td>
 <ul>
 <li>AI response analysis</li>
 <li>Mention tracking</li>
 <li>Share of voice metrics</li>
 <li>Sentiment analysis</li>
 <li>Keyword insights</li>
 </ul>
 </td>
 <td>Plans starting at $99/month</td>
 <td>Large enterprise organizations</td>
 </tr>

 <tr>
 <td>Otterly AI</td>
 <td>
 Budget-friendly tool that tracks brand representation across ChatGPT, Gemini, Perplexity, and other LLMs, recording answers and model behavior.
 </td>
 <td>
 <ul>
 <li>AI keyword research</li>
 <li>Search prompt monitoring</li>
 <li>Competitor visibility comparison</li>
 <li>Link citation analysis</li>
 <li>GEO auditing</li>
 </ul>
 </td>
 <td>Plans start at $29/month; free 14-day trial</td>
 <td>Small and medium-size businesses</td>
 </tr>

 <tr>
 <td>LLM Tracker</td>
 <td>
 Provides real-time visibility into how LLM features perform by correlating user actions to LLM responses.
 </td>
 <td>
 <ul>
 <li>Correlate actions to LLM responses</li>
 <li>Real-time data</li>
 <li>Performance analytics</li>
 <li>Chrome extension</li>
 </ul>
 </td>
 <td>$29/month and up; free plan available</td>
 <td>Small brands and teams</td>
 </tr>

 <tr>
 <td>Semrush Enterprise AIO</td>
 <td>
 Expands Semrush’s SEO toolkit to measure AI search visibility, track citations, and guide content teams on AI search trends.
 </td>
 <td>
 <ul>
 <li>Keyword trends</li>
 <li>Share of voice</li>
 <li>Brand visibility</li>
 <li>Prompt rankings</li>
 <li>Traffic analysis</li>
 </ul>
 </td>
 <td>Contact for pricing</td>
 <td>Large companies and enterprises</td>
 </tr>
 </tbody>
</table>

Meltwater’s GenAI Lens gives you a comprehensive view of how AI models recommend your organization, so you can maintain a 360-degree view of your brand reputation. It combines these insights with Meltwater’s sentiment analysis so you can understand context, tone, and trends.

<ul class="medium">
	<li>Key features:</li>
 <ul>
		<li>AI summaries</li>
 <li>Visibility into all sources cited</li>
		<li>Real-time alerts</li>
 <li>Competitor intel</li>
 <li>Central dashboard</li>
	</ul>
	<li>Price: Contact for a custom quote</li>
	<li>Best for: Medium-to-large brands and enterprise companies</li>
</ul>

Want to see how GenAI Lens could help you get ahead of your competitors in AI-powered search results? Click here and fill out the form to request a demo!

Peec AI mentions how your brand appears in multiple LLM-based answers. Users can track visibility, sentiment, and position, and see how they compare to the competition.

<ul class="medium">
	<li>Key features:</li>
 <ul>
		<li>Rankings by AI model</li>
 <li>Recommendations to improve mentions</li>
		<li>Competitor rankings</li>
 <li>Reporting tools</li>
 <li>API integration</li>
	</ul>
	<li>Price: Starting at €89/month </li>
	<li>Best for: Startups, SMEs, global brands</li>
</ul>

Profound is an enterprise-grade platform that measures brand visibility across AI search and answer engines. It offers prompt-level insights, competitor benchmarking, and full visibility into how models cite your brand.

<ul class="medium">
	<li>Key features:</li>
 <ul>
		<li>AI response analysis</li>
 <li>Mention tracking</li>
		<li>Share of voice metrics</li>
 <li>Sentiment analysis</li>
 <li>Keyword insights</li>
	</ul>
	<li>Price: Plans starting at $99/month</li>
	<li>Best for: Large enterprise organizations</li>
</ul>

Otterly is a more streamlined, budget-friendly tool that tracks brands across ChatGPT, Gemini, Perplexity, and other LLMs. It records answers and shows how the models represent your brand in those responses.

<ul class="medium">
	<li>Key features:</li>
 <ul>
		<li>AI keyword research</li>
 <li>Search prompt monitoring</li>
		<li>Competitor visibility comparison</li>
 <li>Link citation analysis</li>
 <li>GEO auditing</li>
	</ul>
	<li>Price: Plans start at $29/month; free 14-day trial</li>
	<li>Best for: Small and medium-size businesses</li>
</ul>

LLM Tracker offers real-time visibility into how your LLM features perform. You’ll learn what users actually do based on your LLM’s responses, giving you a clearer picture of the user journey.

<ul class="medium">
	<li>Key features:</li>
 <ul>
		<li>Correlate actions to LLM responses</li>
 <li>Real-time data</li>
		<li>Performance analytics</li>
 <li>Chrome extension</li>
	</ul>
	<li>Price: $29/month and up; free plan available</li>
	<li>Best for: Small brands and teams</li>
</ul>

Semrush Enterprise AIO expands on its traditional SEO toolkit to cover AI search visibility. It tracks how your brand appears across LLMs, measures share of voice, tracks citations, and guides content teams on how to respond to AI search trends.

<ul class="medium">
	<li>Key features:</li>
 <ul>
		<li>Keyword trends</li>
 <li>Share of voice</li>
		<li>Brand visibility</li>
 <li>Prompt rankings</li>
 <li>Traffic analysis</li>
	</ul>
	<li>Price: Contact for pricing</li>
	<li>Best for: Large companies and enterprises</li>
</ul>

Choosing an LLM tracker comes down to knowing what you need to monitor and how deep you want the insights to go. Budget and complexity also factor into the decision.

Meltwater enables phased adoption: teams can start with powerful media and social brand monitoring tools, then activate GenAI Lens to expand coverage into AI search and assistant environments as capabilities mature.

Whether you’re using Meltwater or another platform, these steps can help you choose the right LLM tracking tool for your goals.

Success takes different forms for different teams: visibility, sentiment, share of voice, or something else. Shortlist your options by pinpointing what exactly you want to measure, then set clear KPIs so you know what success looks like.

Match feature sets to team maturity and analytics capacity

Choose a tool that aligns with your team’s experience and bandwidth. If you’re just starting out, go for a straightforward, no-frills dashboard. For more advanced analytics, platforms like Meltwater that offer APIs, raw data exports, or customizable reports might offer more value.

Evaluate integrations with your existing stack

Make sure the tool aligns with systems you already use. This lets you blend LLM data with other essential tools and information. 

Confirm data transparency, governance, and ethical AI practices

Learn how the tool collects, processes, and updates its data. Understand and trust the tool’s methodology to make sure it aligns with your own views of ethical AI and data governance. 

LLM tracking tools offer practical solutions that drive your brand monitoring strategy and prove the impact of AI visibility. Teams that understand how AI models surface their brand can act faster and build better, more impactful campaigns.

Turn AI-visibility data into content and PR strategy

When you know which prompts consistently surface your brand, you know exactly which topics to lean into. These insights help marketing teams pitch stronger PR angles and build high-authority content.

For example, if ChatGPT repeatedly recommends your SaaS platform for “best payroll tool for remote teams,” you can build PR stories around remote work, publish comparison pages, and create case studies that reinforce this positioning.

Spot competitor trends before they surface publicly

LLM tracking shows where rivals are gaining ground in AI answers. If a competitor appears in a new category or intent cluster, you can see it early and recalibrate your messaging and content.

Connect AI visibility to engagement and conversion metrics

When you pair LLM data with analytics, you can track how AI mentions influence clicks, engagement, and conversions. This closes the gap between “we’re getting surfaced” and “this is impacting pipeline.” Marketers have the evidence they need to prioritize AI visibility as a real acquisition channel.

With more people turning to AI models for discovery, tracking your brand’s performance here is non-negotiable. You know you need to track AI visibility, and these are the next best steps to take:

Audit where your brand currently appears in AI outputs

Test-drive an integrated solution to bring AI visibility into existing processes

Meltwater’s GenAI Lens allows teams already using Meltwater for AI media monitoring to seamlessly extend LLM visibility tracking into AI-generated content. Keep your workflows and data in the same platform.

Learn more when you request a demo! Click here and fill out the form below to speak with one of our product experts.

How can businesses use LLM observability tools to identify and resolve performance issues in real time?

LLM observability tools monitor model outputs, latency, and error patterns as they happen. They flag sudden drops in response quality, missing citations, inaccurate recommendations, or changes in how a brand is represented. With real-time alerts and dashboards, teams can troubleshoot issues before they impact users—adjusting prompts, updating content, or refining model settings. This helps ensure consistent, reliable AI answers across platforms like ChatGPT, Gemini, Claude, and Perplexity.

Best LLM Tracking Tools for Marketing Teams (2026 Guide)

Customer experience (CX) plays an important role in turning customers into returning customers. Studies show that customers not only expect a great experience, but 86% are also willing to pay more for it. What’s more, 72% of customers will tell others about their excellent experience, which can lead to more opportunities to wow more people!

That said, user experience isn’t something you should leave to chance. Brands need to take an active role in shaping how customers experience your business, whether it’s via your website or call center or even in person.

The right customer experience software can help. It gives you insights into how customers are already experiencing your business so you can find opportunities to improve.

We’ve done some of the hard work for you by rounding up the eight best customer experience tools to include in your CX strategy. Let’s dive in!

What are the benefits of customer experience software?

10 best customer experience software & platforms in 2025

Choosing the best customer experience solution

When designing your customer experience process, the right software or platform can help with the heavy lifting. 

A customer experience platform is designed to support CX initiatives. It includes purpose-built features that make it easy to collect and analyze CX data. In many cases, your customer experience software will include features and functions you might not have thought of when creating your CX strategy.

Most importantly, a customer experience management platform will help you deploy your strategy across every customer touchpoint. Use it to identify potential issues, strengths, weaknesses, and even behavior-based trends.

11 best customer experience software & platforms in 2025

Searching for the best customer experience software? The journey is subjective, depending on your goals, needs, company size, and budget.

Choosing the right customer experience software or platform can help you develop your CX strategy and continue meeting your customers’ needs.

Here are our top picks for the best customer experience software solutions:

Best For: Small businesses, SMEs, and large enterprises

Meltwater's AI-powered consumer intelligence platform represents best-in-class customer experience solutions. This is largely due to its combination of AI and machine learning, human data scientists, robust data analytics, and market research expertise.

Consumer research is the beating heart of our platform, offering real-time insights into the customer experience.

Meltwater's consumer intelligence solution scours publicly available

to learn what people are talking about online. It combines AI with human data scientists to add context to the data it collects.

As a result, you get reports that are easy to read, understand, and act on. These reports span the entire customer journey, from discovery to purchase and beyond. Use your findings to improve customer satisfaction metrics (such as your promoter score), increase customer engagement, and maximize all of your customer interactions.

With today’s buying decisions largely driven by influencers, online reviews, and conversations, our consumer intelligence solution plays an integral role in CX. It automatically aggregates your online ratings, reviews, social media conversations, and other information sources so you can see how your customers view your brand.

Our consumer intelligence solution is also a customer experience analytics platform. With customizable single-view dashboards and reports, you get real-time insights at a glance. This is a great way to spot and react to trends and conversations as they’re happening to mitigate any damage to your reputation.

By tapping into these conversations — straight from the mouths of your customers — you can learn more about the customer experience through their eyes. See where you need to improve, whether customers have unmet needs, and what makes them buy from you.

Explore our consumer intelligence platform today!

Best For: AI-powered feedback intelligence for CX programs

Zonka Feedback is an AI-powered Customer Feedback & Intelligence Platform designed to help businesses collect, analyze, and act on customer feedback across multiple touchpoints. With omnichannel survey distribution including email, SMS, WhatsApp, web widgets, in-app, and offline kiosks, companies can capture real-time feedback throughout the customer journey and measure key CX metrics like NPS, CSAT, and CES. The platform also includes an intuitive survey builder with logic, multilingual support, and customizable branding for seamless feedback collection.

With AI-powered intelligence, Zonka Feedback analyzes open-ended responses to uncover sentiment, themes, and key drivers behind customer experience. Real-time dashboards, alerts, and automated workflows help teams close the feedback loop faster by routing issues to the right teams and enabling proactive action. Integrations with tools like Salesforce, HubSpot, Zendesk, and Slack allow organizations to unify customer insights and drive improvements across support, product, and operations teams.

Tip: Choose a customer experience platform that collects feedback and helps you understand and act on it. Look for tools with AI-powered analytics, omnichannel survey distribution, automation, and integrations so your team can identify issues, close the feedback loop, and continuously improve customer experiences.

Price: Free plan available; paid plans start at $9/agent/month.

LiveAgent provides an all-in-one help desk for social media, call centers, and websites. It packs a ton of pre-built out-of-the-box features that will help you deploy your customer-centric strategy with ease. Companies can choose between live chats with an agent or chatbot, a self-service knowledge base, or a combination of these.

LiveAgent includes a ticketing system where agents can handle all inquiries from a single view, regardless of how a customer contacts them. The software prompts customers to leave an agent review after the interaction so companies can track whether they’re meeting customer expectations.

Time-saving features like the ability to automate replies, predefined answers, and mass actions can help agents save time, allowing them to help more customers. By consolidating all touchpoints in a single interface, brands can gain a better understanding of how well they’re delivering support to customers who need it.

One of the most recognized names in all-in-one customer experience solutions, Zendesk combines sales, CRM, and support into one software.

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