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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

In influencer marketing, it’s easy to assume that bigger is always better. But don't be so quick to make that assumption when it comes to micro influencers. Even with smaller followings, these creators give your brand a face and a voice that people trust. 

Knowing how to find micro influencers for promoting your brand is the secret weapon in a winning influencer marketing strategy.

7 Methods for Finding Micro Influencers on Top Platforms

Qualities to Look for in Micro Influencers

How to Build Relationships with Micro Influencers

If you want to find a micro influencer to promote your business, you’ve got a few different options to explore. Here’s a look at how you can make a list of micro influencers to partner with and benefit your business.

1. How to find micro influencers on Instagram

To find micro influencers on Instagram, you can use the following methods:

Try a hashtag search. Search relevant hashtags on Instagram to see who’s creating content using those hashtags. 

Find your biggest fans. Check your follower list to see who’s already creating content on your behalf.

Look for similar influencers. Find related influencers by clicking the “down” arrow next to the follow button, then seeing who Instagram suggests.

Use an influencer platform. The above methods are solid, but they're difficult to perform at scale and require a lot of manual effort. Reduce strain on your teams bandwidth by using an influencer management platform. Meltwater's influencer platform, Klear, allows you to search and compare by several different parameters, will suggest similar creators, and facilitates connecting with prospective influencers and campaign management, without having to switch tools.

Why go to Instagram for micro-influencers?

Instagram is a favorite channel for micro influencers — typically micro-influencers see an average engagement rate of 3.86% on Instagram, while larger influencers struggle with 1.21% average engagement. Instagram’s diverse topics and content formats give content creators multiple ways to connect with their audiences.

2. How to find micro influencers on TikTok

To find micro influencers on TikTok you can use these methods:

Use the search and discovery features. Try basic searches like “[your niche] TikTok” or hashtags related to your industry.

Check the “For You” page. FYP is a place of discovery, so spend some time combing through recommended content to see what creators are producing on topics you care about.

Find lookalike followers. Similar to IG, you can find similar profiles of influencers you already know and like by clicking the arrow button near the Follow button and seeing who TikTok suggests.

Check the creator marketplace. TikTok’s creator marketplace is designed to help brands find creators to partner with.

The best micro influencers on TikTok create viral moments and drive impressive engagement.

See how Meltwater's influencer marketing platform makes it easy to find influencers of all kinds on both Instagram and TikTok! Click here and fill out the form below for a personalized demo.

3. How to find micro influencers on Reddit

Here are some ideas for finding micro influencers on Reddit:

Explore niche subreddits. Look for active voices on subreddits related to your products or industry, paying extra attention to those who consistently get upvotes from the community.

Use the search function. Use SEO-like strategies to find advocates for products or services like yours: For example, you could search “[product] reviews” in Google or in Reddit directly to find people already talking about your offerings.

Look for high karma contributors. "Karma" on Reddit is calculated based on user upvotes for a question or topic, so posters who have high karma scores are likely candidates for micro influencer marketing.

Find relevant industry or product conversations using social listening. Social listening platforms, like Meltwater, can surface trending conversations happening on Reddit providing some direction for your Reddit influencer search.

Reddit might not be your traditional social platform, but that’s precisely what makes it so valuable. Instead of polished promotions, you’ll find authentic voices that help to shape others’ opinions.

There’s a subreddit for just about any topic you can think of, and people who use Reddit to learn and discover tend to be highly engaged on the platform.

Tip: Learn more about the power of Reddit for marketing, and take a look at influencer search tools.

4. How to find micro influencers on YouTube

To find micro influencers on YouTube you can try the following methods:

Search with niche keywords. Start with specific phrases related to your industry — think “organic skincare routine” or “budget fitness gear review.” This will pull up videos where creators are already talking about topics relevant to your brand.

Look at creator About pages. Influencers often include their social handles or contact info in video descriptions or on their About page, making further research and outreach easier.

Evaluate related videos. When you find a relevant creator, look at the “Up next” and “Related” sections to discover similar micro influencers. This helps you build a list of creators covering the same subject matter.

Vet engagement, not just views: Smaller YouTube channels may not have huge subscriber counts, but high watch time, likes, comments, and audience interaction are strong indicators of influence. Once you’ve identified potential partners, review their upload frequency and audience engagement to see if they’re a good brand fit.

YouTube isn’t just for big-name vloggers — it’s also a rich channel for micro influencers who create long-form, niche content that educates and inspires their audiences. Many creators with smaller audiences build deep trust by reviewing products, sharing tutorials, and diving into topics that matter to your target customers.

5. How to find micro influencers on LinkedIn

To find LinkedIn micro influencers use the following methods:

Use keyword and hashtag search. Search for industry-specific terms and hashtags like #Productivity, #Cybersecurity, or #HRTech to surface posts from creators who regularly contribute valuable insights. and thought-leadership.

Follow conversations in LinkedIn Groups. Many micro influencers are active in facilitator roles or frequent contributors in groups focused on your industry or audience. These discussions can reveal creators with engaged professional audiences.

Look at company pages and employee advocacy. Sometimes the best influencers are people already talking about you — your customers, partners, or even your own employees. Check who is posting valuable content and has a strong engagement rate relative to their follower count.

Evaluate engagement signals. On LinkedIn, meaningful comments from other professionals and thoughtful discussion threads are often stronger indicators of influence than raw follower numbers. People who consistently spark engagement around relevant business topics make good influencer partners.

Learning how to find local influencers near you can take several different approaches, including:

Following local publications to see who gets mentioned

Tip: check out our full guide on how to find local influencers for more ideas and strategies!

Local influencers (radio hosts, DJs, government officials, journalists, bloggers who specialize in a local niche etc.) thrive on building connections with local audiences. They understand the nuances that make their local markets unique and often have personal connections with other community leaders and well-known figures.

An influencer platform like Meltwater offers a database of influencers to shorten your talent search. You can search via niche, influencer score, or other metrics, then choose the influencers you want to connect with.

Klear has been named one of the best influencer marketing platforms. It gives you end-to-end influencer management, from finding influencers to managing content and payments.

With Klear, you can filter your options by follower count, engagement rate, niche, social media platform (e.g., TikTok, Instagram), and other specifications. Once you have a shortlist of influencers, you can connect with them in Klear and start collaborations. 

Klear also lets you manage influencer contracts, facilitate gifting, send payments, receive content, and track engagement metrics across all major channels. 

You can use Klear to find influencers on Instagram, TikTok, Reddit, and other channels, giving you a complete solution for your micro influencer campaigns.

Micro influencers have small but loyal followings (typically influencers with 10,000 to 100,000 followers fall into the "micro" category) and they connect with their audiences on shared values and interests in an authentic way.  

Their followers aren’t just scrolling past their posts; they’re stopping to look, listen, engage, and make buying decisions based on influencer recommendations. 

Since micro influencers are seen as "regular people", they’re more accessible than celebrity influencers. They’re sharing real experiences and honest opinions in an authentic way, creating meaningful conversations about your brand. They also tend to specialize in a specific niche, such as fitness, fashion, food, or beauty — so you can reach an audience that’s likely already interested in what you offer.

Tip: For a comprehensive breakdown of how influencers can help you reach new audiences and grow your business, check out our free Ultimate Guide to Influencer Marketing.

When you’re on the hunt for micro influencers, look for these common criteria that indicate they could be a great creator to partner with:

Authenticity: Does the influencer naturally engage with their audience? People can spot a forced promotion a mile away.

Relevance: Does the influencer create content for your industry? Ideally, they’re posting about topics that relate to your business.

Past brand collaborations: Has the influencer done sponsored posts in the past? If so, check out the brands they’re representing to learn more about their values and how they might align with your business.

Engagement rate: Are people responding to the influencer’s content? High engagement means the audience values what the influencer produces.

Consistent content: Is the influencer posting on a regular basis? Consistency shows they’re serious about content creation.

Content quality: Is the influencer’s content well made? It doesn’t have to be Hollywood level, but it should reflect that they put time and effort into it.

Choosing a good influencer means looking at the total package, not just numbers. Find someone who aligns with your brand, connects with their audience, and delivers results in a way that feels real.

Successful influencer marketing goes beyond one-off promotions. Building relationships with micro influencers allows both sides to benefit from each collaboration. 

Here are some ways you can cultivate these relationships:

Engage with their content. Show the influencer you’re paying attention to their posts and genuinely appreciate their work rather than seeing them as just a marketing tool.

Personalize your outreach. Avoid generic introductions; instead, mention something about the creator that caught your attention, like a specific video or post.

Offer value beyond money. Compensation matters, but offering more than money (commissions, free product samples, etc). can help you stand out as a brand partner.

Allow creative freedom. You partner with micro influencers because they’re the best at what they do, so trust them to have your best interests in mind when creating content.

Tip: For more information on building influencer relationships, check out our blog on successful influencer management!

Smaller voices can make a big impact, especially when they align with your brand’s values, tone, and audience. There’s a method to the madness, and your search for the right micro influencers starts with Klear, Meltwater's influencer marketing platform.

Klear gives you a full database of influencers, ranging from nano influencers and micro influencers all the way up to A-list status. You can find and vet influencers on niche, content, engagement rates, and other details. The Klear platform lets you collaborate with influencers in a single place, from sending and signing contracts to handling payments and tracking impact.

Learn more about how easy it is to find micro influencers when you request a demo by filling out the form below!

1. What qualifies someone as a micro-influencer?

Find even more about influencer marketing in our full guide:

How to Find Micro Influencers

What is the first thing you think of when you see the distinctive Nike swoosh or Apple's apple logo? How do you feel when you hear the McDonald's "I'm lovin' it" jingle or L'Oreal's "Because you're worth it" tagline? Whatever comes to mind, the fact that you likely know these branding examples without seeing them in front of you is a testament to the power of brand awareness. 

With the digital marketing world constantly changing, marketers can't build brand awareness and reach new audiences without the right tools and insights. To set your brand apart in 2026 and beyond, you'll need a brand awareness strategy powered by strong social media marketing. But where and how do you even begin to stand out from your competitors and provide real value to your customers? Let's look into some answers in this ultimate guide to brand awareness.

Why is Building Brand Awareness Important?

What is the Difference Between Brand Awareness and Reach?

Using Social Media to Boost Brand Awareness

Brand awareness is commonly defined as how familiar buyers are with a brand and its products or services. Brands, or elements of a brand identity, that customers automatically think of when they have a particular need (and are making a purchase) have high brand awareness. Brand recognition and brand recall are both elements of brand awareness.

Brand marketers create brand awareness campaigns around big changes, new services, rebrands, or just the brand in general. Social media marketing campaigns are a key part of this. 

Let's answer this using the marketing funnel model as a basis. Awareness is the first step because you need to get the attention of potential customers and stay in the minds of existing consumers. That way when someone is faced with the choice of you or your competitor, they're more likely to choose your business and start a journey to long-term brand loyalty. 

Brand awareness can also be the first step towards achieving marketing goals like generating leads and influencing sales. If you make your target market more aware of your brand, you increase your chances of generating more conversions and sales.

Take this example: When global fashion brand Ralph Lauren wanted to build brand awareness for its 50th anniversary collection among millennials and Gen Z, it used a social-first approach that included Instagram Stories ads. The brand not only saw a 41% increase in product page views but an 18% increase in online sales as well. All of this was within their target audience.  

Reach is just one aspect of brand awareness. Potential customers can't be aware of your brand if they aren't exposed to them in the first place. Brands can extend their reach in a number of ways, from advertising to a wider audience to making their product or service more available to expanding their target markets. 

In a nutshell, if you want your brand to be remembered, you'll want to work on brand awareness. If you want your brand to reach the most amount of people, you'll want to work on reach.

A strong brand awareness strategy can help position you as a leader in your industry or market. But how do you create one in a meaningful and manageable way? Take a step-by-step approach.

To know where you want to go you have to know where you are. With that in mind, measuring your current brand awareness should be your first step to creating a brand awareness strategy. The results will give you benchmark metrics that you can use to evaluate your awareness campaign and strategy later. Plus, you'll learn valuable information about your brand's reputation and brand credibility.

2. Identify and research your target audience

Your brand awareness survey, Google Analytics, and any other research you do should show you your current audience and help you determine your target audience. From there, you can dig deeper into who those audiences are and what they're looking for. 

If your brand is looking to maximize awareness, you can no longer just look at consumers' demographic information. You need real audience insights and carefully-monitored indicators to understand their needs and priorities. Audience research also tells you how audiences view your brand and how your brand should speak to them. For example, when news analysis publication The Economist wanted to increase brand awareness, it used audience insights to create engaging content that aligned with its readers. 

Your messaging strategy is how you translate your brand into content and communication between both internal and external parties. (These parties can include potential employees, social media influencers, third-party partners, and direct communications with customers.) While your primary positioning should be the same for all audiences, each segment may be interested in different aspects of it. By highlighting specific USPs and tailoring content for sub-audiences, you can start to garner more interest and address their specific needs.

4. Develop your brand marketing and design

If your brand identity is already firmly established there's no need for it to change. But if you're modernizing or evolving as an entity, refreshing your brand marketing can have a positive impact. You don't have to change the name of your brand — Uber and Slack certainly didn't — but a fresh logo, color palette, packaging, and overall design revamp might make more sense to better support your vision. Renault and Burger King are great examples of companies that achieved rebrands while maintaining brand recognition. Remember, your name, logo, and tagline don't make up your entire brand. They just form part of its identity, but there are certainly other aspects to consider. 

5. Create your content marketing strategy

Content marketing is king when it comes to building brand awareness, especially in today's digital age of consumer research online. It's the evolution of a purely traditional approach, with new bells and whistles that allow you to connect more deeply with new business through advertising, making an impression, and staying in touch. Content marketing attracts new audiences, but let's not forget that you can qualify prospects and nurture existing consumers with it, too. It helps increase both visibility and reputation at the same time, giving you relevance in the eyes of consumers.

6. Implement, measure, and adjust accordingly

One of the last steps in creating a brand-building strategy and brand awareness campaign is the actual implementation. Any approach is developed and started with good intentions and goals in mind. But as people naturally get busy with day-to-day tasks, continuously ensuring that your brand-building strategy is implemented can make its way down the priority list. This is why tracking your efforts is so important. 

Was the strategy implemented correctly? What was the qualitative impact of the strategy? Has it yielded more page views, referral traffic, or media coverage? Are you generating new leads? You can't track what you don't measure, so start establishing KPIs and prioritizing, monitoring, and measuring your campaigns. Measure:

Website traffic (can incorporate SEO and keyword measurements)

There are several tools, like Meltwater's Media Monitoring software, that can help you analyze these metrics so you can understand what your consumers and audience is saying about you. This will allow you to stop at the right checkpoints to see just how well your strategy is doing, giving you actionable insights on where and how to improve.

Brand salience speaks to how well your brand stands apart from the competition. Brand awareness is one part of brand salience, the other part being brand preference. Consumers not only remember and prefer brands that have high salience, they also see those brands as authorities in their fields (think McDonald's and Coca-Cola).

If no one thinks about your brand when deciding what to buy, it has no brand salience. Remember that this is not the same as being top of mind. The difference between the two is that top-of-mind awareness is about what brands consumers think of when they are asked to them in a category. Brand salience, on the other hand, relates to which brands consumers think of when they're about to make a purchase decision.

If you’re a business owner developing a brand awareness strategy, including social media marketing is a no-brainer. However, before you start, you need to determine which platforms are best to increase brand awareness for your organization.

This video summarizes the most important tips to boost your brand's visibility:

3 Steps Towards Improving your Organic Online Brand Visibility

When choosing social media channels to drive your marketing efforts, consider the type of products and services you offer alongside who your target audience is. Additionally, each social media platform has different demographics of users. Having a solid understanding of each one's reach is crucial to your overall social media marketing strategy and brand awareness campaign.

Leverage Meltwater's social media analytics tool, our Meltwater Platform and our Meltwater media relations platform to understand which social media channels your audience is engaging on. The 'conversation by channel' metric is a simple one to apply to find this information.

An active social media presence is key to building brand awareness. Here's some advice marketers should keep in mind as they craft content for each of the relevant social channels.

Using Facebook to boost your brand awareness

When increasing brand awareness through engagement on Facebook, know that their algorithm expands the reach of your posts based on higher engagement rates. The more reactions, likes, and comments a post gets, the higher the reach.  On this platform, photo and video content have the highest engagement rates, more specifically native content and live video. Scoring higher engagement rates is all about posting high-quality content that shows off your brand personality. 

Using Twitter to boost your brand awareness

It’s important to use hashtags strategically when growing brand awareness via Twitter. Consumers use them to find relevant conversations on the platform. We recommend using up to three hashtags per tweet and using a social media analytics tool to understand which ones best suit your needs. 

Tweet frequency helps as well. An active Twitter page naturally helps increase brand awareness. Although you have a 280-character limit in place, use your tweets to provide short bursts of information and include links to other marketing, comms, and brand assets. Retweeting other tweets helps brand awareness, too, because you’re boosting engagement for the original poster in addition to yourself.

Using Instagram to boost your brand awareness

Instagram differs from Facebook and Twitter in that you can only share images and videos with text in captions and comments. However, like Twitter, you can also use hashtags on Instagram. While you can use up to 30 hashtags, it’s best to only use a few in the caption itself and then list out the rest as a comment. This makes for a far better viewing experience when consumers are scrolling through their feed. 

In terms of video, Instagram's Stories and Reels are another effective way to boost awareness. Don’t forget to engage with your followers as well as other brands or influencers in your industry or local community! Engaging with each other gives your profiles a boost and connects you with like-minded people. After all, it’s called social media for a reason.

Using LinkedIn to boost your brand awareness 

While LinkedIn is more professionally-focused than the other three social channels we discussed, some basic functions are the same across the board, such as commenting on posts. This method of engagement is key since articles, blog posts, and other written content are the most shared types of content on LinkedIn.

Don’t forget to include photos and videos as posts with photos receive much higher click rates. One way to do this is to create custom images like infographics. Posting only promotional or spammy content is not advised on LinkedIn. The idea is to connect to other users with quality and informational content. Joining and participating in relevant groups is also a tactic to increase brand awareness among people in your community or industry.

Brand awareness is the foundation of your business’s overall growth and how it communicates the value that it provides to the consumer. Whether you’re looking to promote new products or services or tap into new audiences, brand awareness has the power to drive sales, build credibility, and transform your marketing operation for the better. 

Fill out the form below to learn more about how Meltwater's social media analytics platform can help make brand awareness campaigns a breeze.

This article originally appeared on Three Girls Media from Business2Community, and legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com

The Ultimate Brand Awareness Guide 2026

Reporting on search visibility used to mean tracking clicks and keywords rankings. Reporting on LLM visibility is a whole different animal: there are no rankings, and “keywords” are more like complete questions with no discernible search patterns. But knowing how to report on LLM visibility offers a fuller picture of how customers are discovering you online.

LLMs answer questions directly and summarize sources, which means your customers might learn about you without giving you the traffic to show for it. This type of discoverability matters though, because it still has the power to influence your audience. The customer journey is rarely linear; every mention, citation, and brand framing affects your company.

Let’s walk through how to report on LLM visibility at scale and why these insights matter.

What Metrics Should You Include in an LLM Visibility Report?

What Should You Look For in an LLM Visibility Tool?

How Can You Connect LLM Visibility Reporting to Brand Outcomes?

How Meltwater Enables LLM Visibility Reporting at Scale

Getting Started with LLM Visibility Reporting

The Meltwater Blog

How to Find Micro Influencers

The Ultimate Brand Awareness Guide 2026

How to Report on LLM Visibility: What to Measure & Why

Football’s Big Game 2026 Commercials: How Ad Teasers Scored Big and AI Execution Fumbled

Football’s Big Game 2026: How Culture and Celebrity Overshadowed Brands

Social Media Statistics for Australia [Updated 2026]

How to Perform Competitor Analysis And Find Market Gaps

Monitoring Brand Mentions in ChatGPT: The What, Why, and How

Social Media Management [Tips to Elevate Your Brand]

AI-Driven Brand Discovery: A Game Changer for Marketers

How AI Decides Which Organic Fashion Brands to Recommend

The 10 Best Brand24 Alternatives Compared (2026 Guide)